The NEW Winning Social Media Strategy for 2025

Summary

This video offers a detailed strategy for growing your social media presence, emphasizing the importance of choosing a broad niche, maintaining content sustainability, and being consistent with posting. The creator advises on developing an effective editing process, posting daily for short-form content, and at least once a week for long-form content. Authenticity is key, with a focus on storytelling to engage the audience. By sharing personal stories and providing value through expert advice, creators can build a more memorable and relatable presence online.

Takeaways

• 😀 Choose a broad niche that allows flexibility and creativity in content creation.
• 😀 Focus on sustainability by streamlining your editing process and being consistent with your content.
• 😀 Master your editing workflow to make content creation faster and more efficient over time.
• 😀 Post content consistently, ideally once a day for short-form and once or twice a week for long-form content.
• 😀 Authenticity is key—share personal stories to connect with your audience on a deeper level.
• 😀 Stories are memorable, especially when they involve high stakes or personal experiences.
• 😀 Balance providing value with telling engaging stories that highlight your personal journey or struggles.
• 😀 Long-form content allows for more in-depth storytelling, while short-form content requires more concise approaches.
• 😀 Be creative with your content—link related topics (e.g., fitness, dieting) to your broader niche to keep it interesting.
• 😀 Don’t overwhelm yourself with the pressure to post excessively—focus on what’s sustainable for you.
• 😀 Consistency and authenticity are what separate successful content creators from others in the long run.

Q & A

What is the first step in growing a social media presence according to the speaker?

The first step is to broaden your niche. Choose a broad topic that allows you to branch out into related areas, offering flexibility in your content creation.

Why is choosing a broad niche important for content creators?

A broad niche gives creators the freedom to explore various related topics, which keeps their content diverse and engaging while allowing them to attract a wider audience.

How can the concept of sustainability apply to content creation?

Sustainability in content creation means refining your editing process so that it becomes quicker and more efficient over time. It also involves being consistent in posting, which helps build long-term engagement.

What does the speaker recommend for editing to ensure sustainability?

The speaker suggests knowing the typical assets you will use, such as fonts, colors, and sizes. This helps you streamline your workflow, making it easier to create content quickly and efficiently.

How often should short-form content be posted according to the speaker?

For short-form content, the speaker recommends posting every single day. Consistency is key to maintaining audience engagement and growing your following.

What is the minimum posting frequency for long-form content, like YouTube videos?

For long-form content, the speaker suggests posting at least once a week. Posting twice a week is ideal, and three times a week is recommended if possible.

How does the speaker suggest creators can tell stories in their content?

The speaker advises creators to share personal stories, especially those with high stakes or emotional impact, as these are more memorable and engage viewers on a deeper level.

Why is storytelling important for social media content creation?

Storytelling helps creators appear more authentic and connect with their audience. Personal stories, especially about challenges or failures, make the content more relatable and engaging.

Can creators tell stories in short-form content? If so, how?

While it is more challenging to tell stories in short-form content, creators can still do so by sharing stories in separate videos, or by briefly touching on personal experiences that enhance the message of the content.

What balance should creators strike between storytelling and value in their content?

Creators should ensure that their content still provides valuable information, such as tips or advice, while integrating stories. Stories should complement the value being offered, making the content both informative and engaging.