Geeta Jollani An Accounting Expert With 39 Years Of Work Experience Wins The Digital Rachayita Award

Summary

This inspiring video showcases the transformative journey of Geeta Ji, a 61-year-old woman who, after 39 years of working in accounting, decided to pursue digital marketing. With no prior computer experience, she overcame challenges using just her mobile phone and eventually became a certified 'Digital Rachiyata' (Digital Creator). The video highlights the 'Digital Azadi' course, where learners build their own digital ecosystems and gain hands-on experience. Geeta Ji’s story emphasizes the power of consistency, support from family, and the importance of learning, proving that anyone, regardless of age, can succeed in digital marketing.

Takeaways

• 😀 Digital marketing is a 12-week course that helps individuals build their own digital ecosystem, covering skills like content creation, SEO, social media activation, advertisements, and email marketing.
• 😀 The course is open to people from all backgrounds, regardless of technical knowledge, and anyone can become a digital creator with practice and dedication.
• 😀 Geeta Jholani, who worked for 39 years in an accounts department, switched to learning digital marketing at the age of 61, demonstrating that it's never too late to start learning.
• 😀 There are no age or educational barriers to success in digital marketing—students of all ages, from children to seniors, can excel.
• 😀 Consistency and action are key to succeeding in digital marketing, as demonstrated by Geeta's determination to learn and implement her new skills despite facing difficulties.
• 😀 The course encourages students to work on their own projects and creates a practical, hands-on learning environment to help them become skilled digital marketers.
• 😀 Geeta's husband and children were supportive of her decision to learn digital marketing, highlighting the importance of family support in achieving personal goals.
• 😀 Digital marketing can be pursued as a freelance career, allowing individuals to work independently on projects like website creation, SEO, and running ads without the pressure of traditional jobs.
• 😀 Geeta faced initial challenges due to limited computer knowledge but overcame them by purchasing a laptop and dedicating herself to learning the necessary skills.
• 😀 Students are encouraged to listen to motivational content regularly and stay consistent with their work to keep up momentum and reach their goals in digital marketing.

Q & A

What is the duration of the digital marketing course mentioned in the transcript?

The digital marketing course lasts for 12 weeks, which is equivalent to three months.

What subjects are covered in the digital marketing course?

The course covers subjects such as content creation, website building, SEO, social media activation, advertisement management, email marketing, and lead generation.

What happens at the end of the 12-week digital marketing course?

At the end of the course, students take an exam. Those who pass the exam are awarded the title of 'Digital Rachiyta' (Digital Creator).

How does Geeta Jholani’s background relate to her journey in learning digital marketing?

Geeta Jholani, at 61 years old, had a career in accounting for 39 years. Despite having no prior experience in digital marketing or computers, she decided to pursue learning digital marketing after retirement.

What challenges did Geeta Jholani face while learning digital marketing?

Geeta faced several challenges, including having only a basic understanding of computers, not owning a laptop, and initially learning digital marketing on her mobile phone. She also experienced fluctuations in her motivation during the learning process.

How did Geeta overcome her challenges in learning digital marketing?

Geeta overcame her challenges by investing in a laptop using her savings and committing herself to the course. She also received support from her family, particularly her husband, who encouraged her to pursue her learning journey.

What does Geeta mean by the term 'retirement' in the context of her career?

Geeta suggests that retirement should not be seen as the end of working life but as a transition to freedom, where one is no longer working for financial reasons but can pursue work for personal fulfillment and desired goals.

What are Geeta’s future plans after learning digital marketing?

Geeta plans to work independently by building her own digital ecosystem and is interested in freelancing, where she can provide services like website development and digital marketing without being constrained by a job.

What advice does Geeta offer to other students learning digital marketing?

Geeta advises students to stay consistent, follow through with assignments and homework, and maintain a positive mindset. She emphasizes listening to motivational content regularly and completing daily tasks to get closer to success.

What does Geeta’s journey symbolize for other older individuals or those without technical backgrounds?

Geeta’s journey symbolizes that it’s never too late to learn new skills, even for individuals who lack technical knowledge or have a non-technical background. Her story encourages others to pursue their goals regardless of age or previous experience.