The NEW Way to Win On Social Media in 2024

Summary

The speaker explores key trends and opportunities in content creation, highlighting the transition to AR glasses, voice-activated technology, and the disruption of traditional media. They emphasize the rise of embedded affiliate programs in platforms like TikTok, Instagram, and YouTube, which streamline shopping within social experiences. Short-form video is identified as a critical tool for creators, offering vast potential for engagement and commerce. The speaker encourages creators to master short-form video and voice-driven content to capitalize on emerging opportunities in the rapidly evolving media landscape.

Takeaways

• 😀 The shift from phone-based content consumption to AR glasses will revolutionize how people interact with media and entertainment.
• 😀 Augmented reality glasses like Meta's Ray-Ban Stories are the beginning of a transition to a new content consumption paradigm, offering more real estate and 3D experiences.
• 😀 Voice-activated interfaces and AI advancements, such as ChatGPT, will enable new content creation opportunities using voice instead of typing.
• 😀 AI has the potential to disrupt legacy processes in media and content creation, offering fresh opportunities for creators and businesses.
• 😀 The move from phones to TVs and glasses to phones will change how people consume content, with a significant restructuring in the media landscape.
• 😀 Embedded affiliate programs, such as TikTok Shop, will eliminate the need for landing pages and external links, allowing users to purchase directly from content.
• 😀 Instagram and YouTube are following TikTok's lead in implementing embedded shopping features, making short-form video a critical skill for creators.
• 😀 Short-form video is a powerful tool for driving attention and commerce, especially as platforms move toward embedded affiliate programs.
• 😀 The ability to create short-form video and generate traffic at will will be key to capitalizing on future trends in content creation and commerce.
• 😀 The rise of embedded affiliate programs will reduce the importance of traditional marketing funnels, focusing instead on traffic and product visibility.
• 😀 Now is the best time to start creating content, with many opportunities available for those willing to take advantage of new media formats and technologies.

Q & A

What major transition in technology is discussed in the video?

The speaker discusses the transition from using mobile phones to augmented reality (AR) glasses, highlighting the potential of AR glasses like Meta's Ray-Bans to revolutionize content consumption and creation in a three-dimensional space.

How will augmented reality (AR) glasses change the way we consume media?

AR glasses will allow media to be consumed in a more immersive way, with content shifting from two-dimensional to three-dimensional, offering more horizontal real estate for viewing. This shift will offer a new paradigm for entertainment and content creation.

What role does voice control play in the upcoming tech landscape?

Voice-controlled technology, especially integrated with devices like smart glasses, will allow users to create and interact with content using voice prompts. This shift represents a new user experience, moving away from traditional input methods like keyboards.

What is the significance of AI in disrupting traditional processes?

AI is disrupting traditional media and content creation processes by enabling new ways of producing content, making it possible to generate AI-driven experiences. This disruption leads to a restructuring of how legacy media systems operate, opening up new opportunities.

How is the legacy media stack being disrupted?

The legacy media stack is being disrupted by the convergence of technologies like smartphones becoming more like TVs, glasses becoming more like phones, and AI-generated content replacing traditional content creation. This shift is changing how content is consumed, created, and monetized.

What is meant by 'embedded affiliate programs'?

Embedded affiliate programs refer to e-commerce integrations within social platforms like TikTok and YouTube, where users can purchase products directly within the content experience, bypassing traditional landing pages or funnels. This approach simplifies the purchasing process for consumers.

How will embedded affiliate programs affect e-commerce?

Embedded affiliate programs will streamline the shopping experience by allowing users to purchase products directly from social media content without needing to leave the platform. This reduces reliance on traditional e-commerce structures like landing pages and external links.

Why is short-form video considered a critical opportunity for creators?

Short-form video is seen as a critical opportunity because it drives engagement and attention on platforms like TikTok and Instagram. As e-commerce shifts towards embedded affiliate programs in short-form videos, creators who master this format will be in a strong position to capitalize on new opportunities.

What is the potential of short-form video in the future of content creation?

Short-form video has the potential to dominate the future of content creation because it is well-positioned to integrate with emerging e-commerce trends like embedded affiliate programs. Creators who excel at generating attention with short-form video will likely see significant success as these trends evolve.

What advice does the speaker give to content creators looking to succeed in the current landscape?

The speaker advises creators to focus on mastering short-form video, as it is becoming the driving force of content and commerce. They also emphasize the importance of understanding how to generate traffic and create compelling content that can integrate with future embedded affiliate programs.