SEKARANG KESEMPATAN UKM EKSPOR KE PASAR EROPA TERBUKA LEBAR KARENA INI!!

Summary

The video features Suryo, the leader of Rumah Indonesia, a company supporting Indonesian SMEs and producers in reaching global markets. Since 2020, they’ve been connecting Indonesian food and beverage products to Europe, particularly through a hub in the Netherlands, expanding into Belgium and France. Rumah Indonesia also helps promote other products, including halal foods and Muslim apparel. The company emphasizes the importance of organic and environmentally friendly production for European markets and advocates for digital export strategies to enhance global sales.

Takeaways

• 😀 The company Rumah Indonesia, led by Suryo, helps Indonesian SMEs and producers reach the global market, especially in Europe, since its establishment in 2020.
• 😀 Rumah Indonesia focuses on curating Indonesian products, particularly in the food and beverage sector, and connecting them to the European market via a hub in the Netherlands.
• 😀 The company has successfully expanded its operations to Belgium, France, and other countries in Europe, working with supermarkets to distribute Indonesian products.
• 😀 Around 10% of the population in the Netherlands consists of Indonesian descendants, making it easier to introduce Indonesian products like 'sate' and 'jengkol' to the local market.
• 😀 In addition to food and beverages, Rumah Indonesia has also ventured into non-food products, including working with galleries in Paris since last year.
• 😀 The company has become a supplier for various international businesses, including galleries in Paris, showcasing Indonesian commodities like coffee, rice, and halal-certified food products.
• 😀 Halal products such as toothpaste, toothbrushes, and other food items have potential in the European market, particularly in France and the Netherlands.
• 😀 Muslim clothing, especially Indonesian-made garments, has a strong market potential in Europe, particularly in countries with significant Muslim populations.
• 😀 European consumers highly value products made from organic farming, which enhances the appeal of Indonesian agricultural products in this market.
• 😀 Suryo emphasizes the importance of not only producing quality products but also learning how to effectively sell them, particularly through digital platforms like IC Export and e-commerce solutions.
• 😀 Continuous learning and adaptation are crucial for businesses seeking to expand globally, especially in leveraging digital tools for marketing and export.

Q & A

What is Rumah Indonesia, and what does it do?

Rumah Indonesia is a company based in Indonesia that helps small and medium enterprises (SMEs) and producers to reach global markets, especially in Europe. Since 2020, the company has focused on exporting food and beverage products, with a particular emphasis on curating Indonesian products for international markets.

How does Rumah Indonesia help SMEs in Indonesia?

Rumah Indonesia assists SMEs by curating Indonesian products and linking them to global markets, primarily in Europe. The company has established a hub in the Netherlands to distribute products to various European countries such as Belgium and France.

What is Rumah Indonesia's strategy for entering European markets?

Rumah Indonesia enters European markets through a hub in the Netherlands. From there, products are distributed to other countries, including Belgium and France, with a focus on placing Indonesian products in supermarkets and other retail outlets.

Why is the Indonesian population in the Netherlands significant for Rumah Indonesia?

The Indonesian population in the Netherlands, which constitutes about 10% of the population, is an important market segment for Rumah Indonesia. Many of these people are familiar with Indonesian food and culture, which makes them more likely to appreciate and purchase Indonesian products.

How does Rumah Indonesia promote non-food products in European markets?

Apart from food and beverages, Rumah Indonesia also promotes non-food products. For example, they have started supplying products to a gallery in Paris, and they continue to explore opportunities for Indonesian products such as halal food, clothing, and personal care items.

What are some examples of Indonesian products Rumah Indonesia has successfully promoted?

Some examples of Indonesian products promoted by Rumah Indonesia include commodities like coffee and rice, as well as finished goods such as halal-certified products, toothbrushes, toothpaste, and Muslim clothing.

How does environmental sustainability influence European markets?

European markets prioritize environmental sustainability, and products produced using organic farming methods are highly valued. Rumah Indonesia emphasizes this aspect to appeal to European consumers who are more likely to appreciate products that are environmentally friendly.

What role does digital learning and export play in Rumah Indonesia's strategy?

Digital learning and exporting play a crucial role in Rumah Indonesia's strategy. By using digital tools and platforms, they aim to learn how to better market and sell Indonesian products to global markets. Export initiatives, like those supported by IC Export, help further this goal.

What is the significance of halal certification for Indonesian products in Europe?

Halal certification is important for Indonesian products in Europe, as it ensures that they meet the dietary requirements of Muslim consumers. This opens up a broader market, especially for products like food, personal care items, and clothing.

What advice does the speaker offer regarding selling products internationally?

The speaker advises never to stop learning about how to market and sell products internationally. Utilizing digital platforms and continuously improving export strategies is essential to successfully entering and competing in global markets.