The One Message That Gets Anyone To Respond

Summary

The video outlines a highly creative outreach strategy involving personalized video messages to potential clients. The narrator tests different approaches, including sending videos with printed profile photos, to stand out and drive responses. After trial and error, they find success with a mix of personalized video outreach and automated campaigns. They emphasize the importance of authenticity in communication and suggest combining automation with personal touches for higher engagement and conversions. Ultimately, the strategy yields valuable booked calls, showcasing the power of tailored outreach and consistency in sales efforts.

Takeaways

• 😀 Personalized video outreach can be a highly effective strategy for booking calls, but it requires effort and creativity.
• 😀 Sending personalized videos via messaging apps (like iMessage and WhatsApp) can have a high conversion rate when executed correctly.
• 😀 Cold outreach through personalized video can be more time-consuming than mass messaging, but it can result in higher-quality responses.
• 😀 Adjusting outreach methods based on feedback is important for improvement. For example, testing timing and content can optimize results.
• 😀 Humor and creativity in outreach can help capture attention and spark curiosity, leading to more responses.
• 😀 High-conversion strategies may require scaling, but this process can be challenging, especially for people who aren't familiar with cold outreach or sales.
• 😀 Sales success isn't just about selling—it's about forming relationships and approaching prospects like friends rather than clients.
• 😀 People often fail at cold outreach because they sound too scripted, which leads to a lack of genuine connection.
• 😀 Personal voice notes on social platforms like Facebook can generate higher engagement than cold text messages, as they feel more personal and authentic.
• 😀 Automation is a useful tool for scaling outreach, but it needs to be paired with personalized efforts for the best results.
• 😀 Time management is key for maximizing outreach productivity. Setting goals and tracking progress helps achieve more in less time.

Q & A

What strategy did the speaker initially try to get responses and booked calls?

The speaker initially tried sending personalized video outreach via iMessage, where they showed the prospect's LinkedIn profile and website, followed by a pitch. However, this approach yielded few responses.

Who inspired the speaker to test out the personalized video outreach strategy?

The speaker was inspired by a conversation with Ryan Wilkins, who successfully used personalized video messages on WhatsApp to fitness trainers in the UK, resulting in multiple booked calls.

What challenge did the speaker face when using the personalized video outreach strategy?

The speaker faced a low response rate (around 2-3 responses out of 50 messages), possibly due to the impersonal nature of receiving a video from an unknown number.

What unique strategy did the speaker try after consulting with a friend?

After consulting with a friend, Daniel, the speaker tested a strategy where they printed out large photos of their prospects, filmed a personalized video mentioning the photo, and sent it to them as a message. This led to a higher response rate and some booked calls.

What was the result of the speaker's campaign using the large printed photos?

Out of 28 messages sent using the printed photos and personalized video, the speaker received six responses, four of which led to booked calls, and one neutral response. The campaign resulted in high-quality calls that led to some successful closings.

Why did the speaker think that sending messages later in the day worked better?

The speaker noticed that most responses came after 3:00 p.m. on a Saturday, suggesting that timing might influence response rates, though it was unclear whether this was due to the weekend or timing in general.

What lesson did the speaker learn when attempting to scale the outreach strategy?

The speaker learned that scaling the process with friends to help download and print photos created inefficiencies. The real issue was that many individuals did not adopt the right mindset when doing cold outreach, especially if they sounded like they were following a script instead of engaging naturally.

What sales advice does the speaker give regarding tone and approach?

The speaker emphasizes the importance of sounding conversational and friendly, as if speaking to a friend, rather than sounding like a scripted salesperson. The tone should be natural and not overly promotional, as this builds rapport and increases the likelihood of a response.

What other strategies did the speaker try alongside personalized video messages?

In addition to personalized video messages, the speaker experimented with voice notes on Facebook and Instagram. These voice notes resulted in better responses, with one friend getting five positive replies from just 30 messages.

What does the speaker think about automating cold outreach strategies?

The speaker believes that automation can be effective if the script is good and the offer is compelling. They suggest combining automated strategies for email and SMS with personalized outreach, such as sending voice notes or messages manually, to optimize results.