MARKET size. penjelasan dan cara menghitungya

Summary

This video discusses the essential process of calculating market size for businesses, highlighting its significance in growth and strategic planning. It explains key concepts like Total Addressable Market (TAM), Service Available Market (SAM), and Service Obtainable Market (SOM), and outlines a bottom-up approach for measurement. Through a practical example of a football jacket business targeting male students in the Jabodetabek area, viewers learn how to define target demographics, estimate potential customers, and determine market share. The content emphasizes the importance of market research for informed decision-making in product launches and advertising effectiveness.

Takeaways

• 😀 Understanding market size is crucial for business growth potential.
• 😀 Market size refers to the total number of potential customers for a product or service.
• 😀 A small market size can hinder business development and lead to stagnation.
• 😀 It's important to choose the right market to avoid overly narrow targeting.
• 😀 The three key components for measuring market size are: Total Addressable Market (TAM), Service Available Market (SAM), and Service Obtainable Market (SOM).
• 😀 TAM represents the total market demand for a product or service.
• 😀 SAM is the segment of TAM targeted by a business's products within its geographical or technological reach.
• 😀 SOM is the portion of SAM that a business can realistically capture.
• 😀 Defining target market criteria and estimating market levels are essential steps in calculating market size.
• 😀 Conducting market surveys is vital for informed decision-making in product launches and advertising effectiveness.

Q & A

What is market size?

Market size refers to the total number of potential customers who could use a business's products or services.

Why is understanding market size important for businesses?

Understanding market size helps businesses gauge their growth potential and avoid stagnation.

What can lead to a market being too small?

A market can be too small if it targets a very niche segment or is limited in scope.

What does THM stand for in market analysis?

THM stands for Total Addressable Market, which represents the total demand for a product or service.

What is the Service Available Market (SAM)?

SAM is a segment of THM targeted by a business's products or services within its geographical or technological reach.

How is the Service Obtainable Market (SOM) defined?

SOM is the portion of the Service Available Market that a business can realistically capture.

What is the first step in calculating market size using the bottom-up approach?

The first step is to define the criteria for the target market.

How do you determine the geographical coverage of a business?

You determine it by defining the specific area where the business will operate.

What is a key consideration when estimating market share?

Market share is estimated by dividing the total Service Available Market by the number of competitors.

Why is market survey important for businesses?

Market surveys are crucial for preparing product launches and testing advertising effectiveness, leading to better decision-making.