Andréia Repsold | JB Entrevista - Pedro Werneck

Summary

In this insightful podcast interview, Andreia speaks with Pedro Werneck, the co-founder and president of Instituto da Criança. With a career spanning over 35 years, Pedro shares his journey from his early interest in social responsibility to his current role in the non-profit sector. The Instituto da Criança was born out of Pedro's desire to support children in need and has since expanded to include family education programs and corporate social responsibility initiatives. The institute has impacted over 17,000 lives and has collaborated with major corporations like Petrobras, XP, and Rede D'Or to integrate social responsibility into their business models. Pedro emphasizes the importance of passion and human connection in social work and encourages individuals and companies to engage in social projects, offering not just financial support but also material donations and professional expertise. The Instituto da Criança serves as a platform for social development, open to all who wish to contribute to human development, and invites people to connect through social media and their website.

Takeaways

• 👨‍💼 Pedro Werneck, the co-founder and president of the Institute for the Child, has over 35 years of experience blending business administration with social responsibility.
• 🌱 Since his childhood, Pedro was drawn to social responsibility and helping those in need, which later became the foundation of his work with the Institute for the Child.
• 🏢 The Institute started informally, supporting children and families, and later evolved into a formal entity in 1997 to address the needs of children from various environments.
• 👨‍👩‍👧‍👦 A family education program called 'Espaço Cidadão' was created in the early 2000s to address issues like citizenship, family planning, and interpersonal relationships.
• 📈 The Institute has grown significantly, reaching over 17,000 people across Brazil and has influenced corporate social responsibility practices, with more than 210 million reais in impact by 2021/2022.
• 💼 In 2008, Pedro transitioned from the private sector to fully immerse himself in the Institute, aiming to integrate corporate standards into social operation models.
• 🤝 The Institute offers a 'quotas program' for companies to invest monthly and in return receive benefits, fostering active participation in social responsibility.
• 🌟 The Institute has advised major companies like Petrobras, XP, Rede D'Or, and others, helping them develop and manage social responsibility actions.
• 🔍 The selection and choice of projects are done through a comprehensive evaluation of the company's current status and the needs of the community, using a network of over 500 civil society organizations.
• 👥 The Institute's team consists of over 50 trained professionals who are passionate about social work and are equipped with the Institute's proprietary technology developed over 28 years.
• ❤️ Solidarity and the act of donating are seen as reciprocal; while offering help to others, one also gains a sense of purpose and fulfillment.

Q & A

Who is the main guest in the podcast?

The main guest in the podcast is Pedro Werneck, co-founder and President of the Institute of the Child.

What is Pedro Werneck's background?

Pedro Werneck has over 35 years of experience in blending the formation and administration of companies with commercial representation and his vocation for the third sector.

What was the initial motivation behind the creation of the Institute of the Child?

The initial motivation was Pedro's strong interest in social responsibility since his childhood, particularly in helping people in need, such as those on the streets.

How did the Institute of the Child start?

It started as a movement without a name or formal identity, supporting a family with many children and another institution full of children. After three years of development, it was officially named the Institute of the Child in 1997.

What is the Espaço Cidadão program about?

The Espaço Cidadão program, created in the early 2000s, focuses on family education, covering topics like citizenship, family planning, interpersonal relationships, alcoholism, and drug use.

How has the Institute of the Child evolved since its creation?

The Institute has evolved from focusing solely on children to also considering the family, creating programs like Espaço Cidadão, and later becoming a social operation model within corporate standards to attract companies for social responsibility initiatives.

What is the significance of the 'quotas program' offered by the Institute?

The quotas program allows companies to invest a monthly value, and in return, the Institute offers benefits to the company. This program enables companies to actively participate in social responsibility efforts.

How does the Institute of the Child support companies in their social responsibility efforts?

The Institute provides advisory services in the areas of social, environmental, and governance aspects. It helps companies understand their current status, develop social responsibility actions, and manage operational aspects of those initiatives.

What is the role of the 'rede integrada do Instituto' (Integrated Network of the Institute)?

The Integrated Network of the Institute consists of over 500 civil society organizations across Brazil. It provides support to social entrepreneurs leading projects by offering resources, technical skills, and interpersonal relationship competencies that they often lack.

How does the Institute of the Child select the projects it supports?

The Institute conducts social diagnostics to understand the needs, weaknesses, and strengths of the institutions and regions. Based on this, they work with companies to select projects that align with the company's willingness to invest and the social impact potential.

What type of professionals work at the Institute of the Child?

The Institute employs over 50 professionals trained in its own methodology developed over 28 years. These professionals come from diverse areas and are passionate about social work.

How can individuals and companies get involved with the Institute of the Child?

Individuals and companies can reach out to the Institute through its social media platforms like Instagram, Facebook, LinkedIn, or via its website. They can offer financial donations, materials like clothes and toys, or professional services such as teaching or consulting.