How to Create an Instagram Business 2023 [Step by Step Tutorial] - Make Money on Instagram

Summary

In this video, Mike O'Brien offers a comprehensive guide to creating a professional Instagram profile using Canva and Instagram's features. He demonstrates how to utilize Canva's templates and elements to design visually appealing posts, download them, and schedule them on Instagram for optimal engagement. Key features, such as managing comments and adding alt text for searchability, are discussed. Mike also highlights the benefits of connecting a Facebook business page for streamlined post management. The tutorial is geared toward enhancing users' social media presence efficiently, encouraging consistency and professionalism in their content strategy.

Takeaways

• 😀 Canva is a versatile tool for creating engaging content, including social media graphics and marketing materials.
• 🛠️ Users can leverage various templates and design elements in Canva to enhance their posts without starting from scratch.
• 🎨 Customization is easy; you can modify text, colors, and graphics to align with your brand identity.
• 📥 Canva allows users to download designs in different formats, making it easy to share on platforms like Instagram.
• 📅 Scheduling posts on Instagram helps maintain consistency and allows for better time management.
• 🔍 Adding alt text to posts improves accessibility and searchability, making your content more inclusive.
• 🚫 Users can control engagement by hiding like/view counts and disabling comments on posts, particularly for sensitive content.
• 🔗 Integrating Canva with a Facebook business page enables better management of posts and ads across platforms.
• 📱 Mobile features on Instagram offer additional tools like tagging and message buttons for enhanced interaction.
• 💻 The video encourages viewers to consider upgrading to Canva Pro for advanced features and greater flexibility in design.

Q & A

What is the primary focus of the video?

The video focuses on how to create a professional Instagram profile and manage social media content effectively using Canva.

What features does Canva offer for social media content creation?

Canva offers various templates, elements like shapes and graphics, and the ability to add photos, videos, and audio for creating social media posts.

Can users access Canva for free?

Yes, Canva is free to use, but it also offers advanced features through a professional account, which the speaker suggests upgrading to.

How does the speaker suggest customizing an Instagram post in Canva?

The speaker demonstrates selecting a template, changing the text, and adding elements such as graphics and photos to customize the Instagram post.

What steps are involved in downloading a Canva design for Instagram?

Users can select the desired page, click 'download,' and choose the format to save the post to their computer before uploading it to Instagram.

What scheduling features are available when posting on Instagram from Canva?

Users can schedule posts for later publication directly within Instagram, utilizing advanced settings to manage features like comment visibility and alt text.

What is the advantage of scheduling Instagram posts?

Scheduling posts allows users to maintain a consistent posting schedule without needing to publish content daily, thus avoiding the risk of forgetting or losing drafts.

What is the next step recommended by the speaker after creating an Instagram profile?

The speaker recommends creating a Facebook business page to manage posts, run ads, and handle direct messages more efficiently.

How can users make their Instagram posts more accessible?

By adding alt text to images, users can improve the accessibility and searchability of their posts on Instagram.

What is the speaker's call to action at the end of the video?

The speaker encourages viewers to like and subscribe for more content and to check out the next video on creating a Facebook business page.