How to create a stakeholder map

Summary

This video guides viewers on creating a stakeholder map, emphasizing the importance of collaborative workshops with diverse stakeholders. It outlines a structured approach, starting with defining the project focus and identifying relevant stakeholders. The process includes prioritizing these stakeholders, illustrating them on a concentric circle map, and mapping the value exchanges between them. The video encourages analyzing the map from different perspectives to gain insights and highlights the importance of saving and sharing the final map for further collaboration. It also points viewers to additional resources for building personas and journey maps.

Takeaways

• 📝 Start with a workshop using pen and paper to include various stakeholders in the mapping process.
• 👥 Identify different types of stakeholders such as customers, employees, and external organizations.
• 🔄 Use a stakeholder map with concentric circles; additional rings can be added for more complexity.
• 🎯 Define the project's focus clearly to guide the stakeholder mapping process.
• 🔍 List stakeholders involved in your project and customer experience, focusing only on relevant ones.
• ⚖️ Prioritize stakeholders based on their importance or influence using a defined scale.
• 🗺️ Illustrate stakeholder positions on the map, placing more important stakeholders closer to the center.
• 🔗 Show value exchanges between stakeholders with arrows, indicating the nature of these exchanges.
• 🧠 Analyze the stakeholder map from different perspectives, such as customer and employee viewpoints.
• 💾 Save and edit your stakeholder map, and consider sharing it using platforms like Snappily.

Q & A

What is the first step in creating a stakeholder map?

The first step is to articulate the focus of your project, clearly defining its scope.

Who should be included in the stakeholder mapping workshop?

Different stakeholders such as customers, employees, and outside organizations should be included in the workshop.

What template is suggested for creating a stakeholder map?

A map with three concentric circles is suggested, though additional rings can be added as needed.

How should stakeholders be prioritized in the mapping process?

Stakeholders should be prioritized based on their level of importance, influence, or contact concerning the project.

What does the sketching phase of the stakeholder map involve?

In this phase, stakeholders are illustrated on the map according to their ranking, with more important stakeholders closer to the center.

How should the value exchanged between stakeholders be represented?

The value exchanged can be illustrated with arrows or lines connecting stakeholders, indicating the types of value provided.

What perspectives can be used to analyze the stakeholder map?

Perspectives can include looking at the customer experience from both the customer’s and the employees' viewpoints.

What should be done after building the stakeholder map?

After building the map, you should analyze it from different perspectives and consider editing it for clarity.

How can the stakeholder map be saved and shared?

The map can be saved and edited by uploading it to Snappily for sharing with others.

Where can one find additional resources for building personas or journey maps?

Additional resources and tutorials for building personas or journey maps can be found on Snappily.