Business Model Canvas-Automatic pet feeder (group 6)

Summary

The presentation by Mashao Zhu from Group 6 introduces an innovative automatic pipe feeder for pet owners, highlighting its key partnerships, cost structure, and marketing strategies. The product allows remote operation via a mobile app, accommodating pet owners who travel frequently. Priced at RM200, it offers discounts and exceptional customer service to enhance user experience. The target market includes tech-savvy young adults and pet owners, while revenue is generated through product sales and software downloads. The business model emphasizes innovation, strategic partnerships, and a commitment to customer satisfaction.

Takeaways

• 😀 The Automatic Pet Feeder is designed for pet owners who are often away from home, allowing remote feeding via a mobile app.
• 📈 Key partnerships include network providers, power companies, photographers, advertising agencies, and various retailers to enhance product visibility and sales.
• 💰 The cost structure consists of platform development, sales and marketing, and manufacturing expenses.
• ✨ The product boasts a capacity of up to 30 liters, enabling users to manage their pets' daily intake and prevent obesity.
• 📊 The pricing strategy maintains a stable price of RM200, with frequent discounts and promotions, including a mystery gift box for larger purchases.
• 👥 Customer service is prioritized, with trained staff available to assist customers and resolve issues effectively.
• 🔄 A feedback mechanism is implemented to gather customer insights, ensuring continuous improvement of products and services.
• 🛒 Sales channels are divided into online (company website, popular shopping platforms, social media) and offline (physical stores).
• 💻 Target customers are tech-savvy young adults who often live alone and seek convenient pet care solutions.
• 📈 Revenue streams are generated from product sales and app downloads, demonstrating a blend of physical and digital market strategies.

Q & A

What is the primary product being introduced in the presentation?

The primary product is an automatic pipe feeder designed for pet owners.

Who are the key partners involved in the business model?

Key partners include network providers, power companies, photographers, advertising companies, and product retailers.

What are the main components of the cost structure for the business?

The main components include platform development and maintenance, sales and marketing, and manufacturing and distribution costs.

How does the company plan to attract new customers?

The company aims to attract new customers by offering innovative products and engaging in effective online and offline marketing strategies.

What is the company's approach to pricing?

The company maintains stable pricing at RM200, with occasional discounts and giveaways during promotions.

What features make the automatic feeder appealing to pet owners?

The automatic feeder allows remote operation via a mobile app, has a capacity of 30 liters for pet food, and enables the setting of daily intake to prevent weight gain.

How does the company plan to maintain customer relations?

The company will implement a feedback mechanism to gather customer insights and provide high-quality, value-added services to enhance customer loyalty.

What are the two main sales channels for the company?

The two main sales channels are online and offline, with offline sales through physical shops and online sales through their own website, shopping platforms, and social media.

Who are the primary target customers for this product?

The primary target customers are young people living alone who use technology and own pets, particularly those who cannot frequently be with their pets.

What revenue streams does the company rely on?

The company’s revenue mainly comes from product sales and a fixed share from consumers who download their mobile application.