How To Conduct A Social Media Audit In 2024

Summary

In this video, Brandi from Life Marketing explains the process and importance of conducting a social media audit. A social media audit involves evaluating key metrics like follower growth, engagement rates, and financial returns to identify growth opportunities and improve online presence. The video details how to utilize built-in analytics from various platforms and emphasizes the need to set clear goals before auditing. By tracking these metrics, businesses can gain insights into audience preferences and content effectiveness, ultimately enhancing their social media strategies.

Takeaways

• 😀 A social media audit helps businesses review their metrics to find growth opportunities and enhance their online presence.
• 📈 Key metrics to evaluate in an audit include follower growth, engagement rates, and financial performance from social media efforts.
• 🔍 Understanding follower growth and engagement reveals whether the content is valuable to the target audience.
• 💰 It's crucial to measure financial returns from social media strategies to ensure investments are paying off.
• 🛠️ Utilize built-in analytics from platforms like Instagram, Facebook, and Twitter for insights, or consider third-party tools for deeper analysis.
• 📊 Recording metrics in spreadsheets helps track progress over time and identify trends in engagement and growth.
• 🎯 Setting clear social media goals before auditing allows for a focused evaluation of relevant metrics.
• 📅 Additional metrics to consider include optimal posting times, video views, link click-through rates, and audience interactions.
• ✍️ Quality checks are also essential; ensure posts are accurate, respond to audience engagement timely, and maintain brand consistency.
• 🔄 Regular audits provide insights into what strategies are effective and what needs improvement, aiding in the achievement of business objectives.

Q & A

What is a social media audit?

A social media audit is the process of reviewing a business's metrics to assess growth opportunities and improve its social media presence.

Why are social media audits important?

They help businesses understand follower growth and engagement rates, which indicate the value of content to the audience, and measure the financial effectiveness of social media strategies.

What are the main metrics to track in a social media audit?

Key metrics include follower growth, engagement rate, and return on ad spend (ROAS).

How can businesses conduct a social media audit without third-party tools?

Businesses can use the built-in analytics offered by social media platforms, such as Instagram and Facebook, to gather data on their performance.

What should businesses do with the metrics collected during an audit?

They should organize the metrics in Excel or Google Sheets to analyze trends over time, helping to determine if current strategies are effective.

How can one determine the value of their content to the audience?

By analyzing engagement metrics such as likes and comments, businesses can identify which posts resonate most with their audience.

What is the significance of setting goals before conducting an audit?

Setting goals helps businesses decide which specific metrics to track, ensuring the audit aligns with their overall social media strategy.

What qualitative aspects should be considered in a social media audit?

Qualitative aspects include checking for grammatical errors, the timely response to comments, and ensuring brand consistency across social media profiles.

What are some additional metrics to track beyond follower growth and engagement?

Additional metrics include post timing, video views, link clicks to the website, and the number of tags or mentions received.

How does conducting a social media audit benefit a business?

It helps identify areas of opportunity, assess what is working well, and determine what can be improved to achieve marketing goals.