Perbedaan SEO dengan SEM

Summary

This video explains the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO). SEM involves paying for ads to appear in search results, with ranking determined by a bidding system and quality score, which reflects ad relevance and landing page quality. In contrast, SEO focuses on organic traffic, relying on the quality of the website and backlinks to improve ranking. The video promises further details in upcoming content and encourages viewer interaction through subscriptions and comments.

Takeaways

• 😀 The homepage of Google is commonly used to search for various topics, including health insurance.
• 😀 Search Engine Marketing (SEM) includes paid ads, while Search Engine Optimization (SEO) focuses on organic results.
• 😀 Ads marked with 'add' indicate SEM, which requires payment to Google for each click.
• 😀 Traffic from SEO is free; no payment is required for visitors coming from organic search results.
• 😀 SEM operates on a bidding system where advertisers compete to appear at the top of search results.
• 😀 The position of an ad in SEM is influenced not only by bid amount but also by a 'quality score' determined by Google.
• 😀 Quality score considers the relevance of the ad content, keyword selection, and the landing page's quality.
• 😀 SEO ranking depends on two main factors: on-page optimization and the quality of backlinks from other websites.
• 😀 A well-optimized website and strong backlinks are essential for improving SEO rankings.
• 😀 The presenter encourages viewers to subscribe and provide feedback for future video topics.

Q & A

What is the main purpose of Google’s homepage as mentioned in the transcript?

The main purpose of Google’s homepage is to search for various topics, such as insurance and health.

What distinguishes SEM from SEO in the context of search results?

SEM involves paid advertisements marked with 'ads' that appear at the top of search results, while SEO results appear organically without payment.

How does the payment system work in SEM?

In SEM, advertisers pay Google each time someone clicks on their ads, making it a cost-per-click model.

What are the two primary factors that determine the ranking of ads in SEM?

The ranking of ads in SEM is determined by the bid amount (auction system) and the quality score.

What components contribute to the quality score in SEM?

The quality score is influenced by ad quality, keyword selection, and the performance of the landing page.

What are the two main factors that influence SEO rankings?

SEO rankings are primarily influenced by on-page optimization quality and the number of quality backlinks from other websites.

What does 'on-page optimization' refer to in SEO?

On-page optimization refers to the practices that enhance the quality and relevance of a website's content and structure for better search engine visibility.

Why are backlinks important for SEO?

Backlinks are important because they act as endorsements from other websites, helping to increase the site's credibility and improve its search ranking.

What is a key takeaway about the traffic from SEM and SEO?

Traffic from SEM is paid and involves costs per click, while traffic from SEO is free, generated through organic search results.

What does the speaker invite viewers to do at the end of the transcript?

The speaker invites viewers to subscribe, comment, and suggest topics for future videos.