My Website is Not Showing Up in Google Search? : A 15-Step SEO Checklist

Summary

The video discusses effective strategies for improving website rankings through comprehensive competitor research and backlink analysis. The speaker emphasizes that while competitors may have significantly more backlinks, the focus should be on acquiring high-quality, relevant links that can boost authority. By creating a targeted hit list of backlinks, addressing internal issues like poor linking and content quality, and enhancing on-page elements, viewers can effectively enhance their site’s performance. The video concludes with an invitation for engagement and offers assistance for those interested in furthering their SEO efforts.

Takeaways

• 😀 Ensure your website is indexed by using the 'site:' command in Google to check visibility.
• 📝 Optimize title tags to include relevant keywords to improve your search rankings.
• 🔍 Use target keywords appropriately throughout your content to enhance relevance.
• 📱 Verify your website's mobile-friendliness, as most searches are conducted on mobile devices.
• 🔗 Create internal links to connect related content and improve SEO effectiveness.
• 🔗 Conduct a backlink analysis to identify opportunities for acquiring links that competitors have.
• 📅 Keep your content fresh and updated to maintain its relevance and ranking potential.
• 🚫 Avoid keyword cannibalization by ensuring you do not create multiple pages targeting the same keyword.
• ⚙️ Optimize on-page SEO elements, including FAQs and links, to boost user engagement.
• 🛠️ Perform a technical SEO audit using tools like Sitebulb or Screaming Frog to identify and fix issues.
• 📊 Check core web vitals to ensure good site performance and user experience.
• 📋 Implement structured data schema markup to help search engines better understand your content.
• 📖 Create comprehensive content that covers various aspects of your topic to improve relevance.
• 👀 Regularly analyze competitor websites to find gaps and opportunities for your own site.

Q & A

What is the first step to check if a webpage is ranking on Google?

The first step is to use the 'site:' operator in Google search to see if the webpage is indexed. If it doesn't appear, there may be indexing issues.

Why is it important to have relevant title tags?

Relevant title tags help improve search rankings by ensuring that search engines understand the content of the page, which can increase click-through rates.

How can I determine if my website is mobile-friendly?

You can check mobile-friendliness by using Google’s mobile-friendly test tool or by using the inspect element feature in your browser to view how the site appears on mobile devices.

What are some common mistakes when checking mobile responsiveness?

A common mistake is only checking the design on desktop. It's essential to ensure that all elements look good and function well on mobile devices.

What is internal linking, and why is it important?

Internal linking involves connecting related pages within your site. It's important because it helps search engines understand the site structure and improves user navigation.

How do backlinks affect my website's ranking?

Backlinks are votes of confidence from other websites. Having more quality backlinks generally boosts your site's authority and can improve its search rankings.

What does content freshness mean, and why is it important?

Content freshness refers to keeping your website's content updated and relevant. Fresh content can improve user engagement and signal to search engines that your site is active.

What is keyword cannibalization, and how can I avoid it?

Keyword cannibalization occurs when multiple pages on a site target the same keyword, leading to confusion for search engines. To avoid it, ensure each keyword has a dedicated page.

What role do structured data and schema markup play in SEO?

Structured data and schema markup help search engines better understand your content. This can lead to enhanced search results, like rich snippets, which can improve click-through rates.

How can I conduct a technical SEO audit?

You can conduct a technical SEO audit using tools like Sitebulb or Screaming Frog to identify issues related to site performance, indexing, and other technical aspects that may affect rankings.