What actually happens when you blow up on youtube (and what to avoid)
Summary
TLDRThe speaker passionately advises content creators to delete the YouTube Studio app after their videos gain traction to avoid obsessing over analytics. He shares his own experience of constantly checking the app, which he likens to an addiction, and suggests setting rules for app usage to focus on creating more content. He also discusses the influx of brand deals that come with success, advocating for creators to ensure they benefit from these partnerships. The video concludes with a motivational quote from Dave Chappelle about the power of dreams.
Takeaways
- 💡 Delete the YouTube Studio app for your mental health; it's not helpful to obsess over the numbers.
- 📈 The app can become addictive, especially when your video is doing well. It can cause you to constantly check it, which becomes unhealthy.
- 🚀 Once your video gains traction, focus on creating more content instead of getting distracted by metrics.
- 🛑 Avoid spending excessive time checking stats. It will slow you down and hinder your creativity.
- 🤝 As your channel grows, you will be approached by brands. Be mindful of what they ask for in return for free products.
- 🎁 Always ensure you're getting value from brand partnerships, whether through compensation or additional products for your audience.
- 💬 Establish boundaries with brands. If they want a full video in exchange for a product, ask for more or decline if it doesn’t align with your goals.
- 🙌 Don’t operate from a scarcity mindset. More brand opportunities will come, so be patient and selective.
- 💪 Know your worth as a creator, even as a small one, and ensure you benefit from collaborations.
- 🌟 Stay focused on creating content, stay out of YouTube Studio, and keep pushing forward with your creative vision.
Q & A
Why does the speaker recommend deleting the YouTube Studio app?
-The speaker recommends deleting the YouTube Studio app because constantly checking it can negatively impact mental health. They describe how obsessively checking the app for updates, especially after a video goes viral, can create stress and anxiety.
What personal experience does the speaker share about the YouTube Studio app?
-The speaker shares that after their video started getting 10,000 to 20,000 views, they began checking the YouTube Studio app up to 35 times a day. This obsessive behavior contrasts with how rarely they used the app when their videos received fewer views.
How does the speaker describe the psychological effect of using the app?
-The speaker compares the frequent use of the app to a dopamine hit, like an addictive cycle. Each new update, such as more views or comments, provides a brief sense of excitement, which can be harmful over time.
What advice does the speaker give to other content creators about their growing success?
-The speaker advises content creators to stay focused on creating more content instead of constantly checking numbers. They emphasize the importance of not letting the initial excitement of success distract from future content creation.
How does the speaker view the relationship with brands as a small content creator?
-The speaker highlights that small creators often receive offers from brands, sometimes without compensation. They advise creators to negotiate better deals, ensuring they receive fair value, such as multiple products or leveraging their growing influence.
What mindset does the speaker encourage when dealing with brand offers?
-The speaker encourages a mindset of abundance, advising creators to believe that more opportunities will come. They warn against accepting any offer out of scarcity and recommend creators ensure their community also benefits from brand deals.
What strategy does the speaker suggest for managing the YouTube Studio app usage?
-The speaker suggests setting a rule for themselves: they will only check the YouTube Studio app after creating one or two new videos. This allows them to focus on creating content instead of being distracted by analytics.
How does the speaker handle offers from brands that do not offer monetary compensation?
-The speaker advises that while they may accept products from brands, they make it clear that they cannot guarantee any posts about the product. They expect brands to offer more than just one product if they want a dedicated video.
What is the speaker's approach to maintaining mental health as a content creator?
-The speaker stresses the importance of balance, urging creators to avoid getting caught up in analytics and brand offers. They advocate for focusing on creating content and setting boundaries to avoid mental strain.
What quote does the speaker share at the end of the video, and what does it mean?
-The speaker shares a quote from Dave Chappelle: 'In your life at any given moment, the strongest dream in that moment wins that moment.' The speaker uses this quote to encourage others to keep dreaming and creating, as strong aspirations can lead to success.
Outlines
💡 Why You Should Delete the YouTube Studio App
The speaker strongly advises content creators, especially those who are experiencing their first viral success, to delete the YouTube Studio app for their mental well-being. He reflects on his personal experience, admitting to checking the app obsessively after his video began gaining thousands of views. He warns that constantly tracking views, subscribers, and engagement can become addictive and ultimately discouraging. Instead, he urges creators to focus on their content and creativity rather than fixating on numbers. The speaker stresses that even though he struggles with the same issue, stepping away from the app will benefit content creators in the long run.
📈 The Importance of Focusing on Content, Not Numbers
The speaker emphasizes the importance of focusing on content creation rather than obsessing over statistics. As someone who has experienced their first major video success, he finds himself constantly checking the app for new views, comments, and subscribers, which he compares to a dopamine hit. He advises other creators to prioritize producing new content instead of dwelling on current success. He also touches on the challenges of managing the influx of attention from brands and sponsors, warning that creators should be careful when accepting offers, making sure they are fairly compensated and maintaining control over their brand.
🚨 Managing Brand Offers and Protecting Your Worth
The speaker addresses the influx of brand offers that come with viral success. He urges creators to stand firm in negotiations, emphasizing that a free product isn't always enough for a dedicated video. While grateful for the opportunities, he insists on getting something valuable out of the exchange and advises smaller creators not to settle for less. He believes that brands should offer enough for creators and their community, advocating for a mindset of abundance rather than scarcity when dealing with offers. The speaker encourages creators to maintain their integrity and remember that more opportunities will come.
🧠 Stay Grounded and Think Long-Term
In this part, the speaker stresses the importance of staying grounded and true to one's values when navigating success. He reflects on how tempting it can be to accept anything as a smaller creator but reminds others to think in terms of abundance. He reiterates that while one opportunity might not work out, others will come, and creators should always ensure they get fair value for their time and effort. This mindset will not only sustain their creativity but also protect their mental and emotional health.
🚫 Set Limits on YouTube Studio for Your Well-Being
The speaker reiterates his earlier point about setting strict limits on using the YouTube Studio app, cautioning against the temptation to constantly check for new metrics. He explains that it can become an endless loop of refreshing the app, which distracts creators from making more content. By setting boundaries, creators can avoid the mental strain of constantly focusing on numbers. He reflects on his own experience of going viral and how he needed to step back from the app in order to focus on creating more videos. This discipline, he believes, will lead to long-term success.
💬 Inspirational Closing and Quote from Dave Chappelle
To wrap up the video, the speaker shares an inspiring quote from comedian Dave Chappelle: 'In your life, at any given moment, the strongest dream in that moment wins that moment.' He encourages viewers to keep dreaming and creating, emphasizing that if their dream is strong enough, it will come true. The speaker ends the video on a hopeful and motivational note, reminding creators to keep pushing forward, driven by their passion and dreams. He thanks those who watched until the end and bids them farewell until the next video.
Mindmap
Keywords
💡YouTube Studio App
💡Dopamine Hit
💡Mental Health
💡First Viral Video
💡Brands and Sponsorships
💡Abundance Mindset
💡Content Creation
💡Relapse Addict
💡Growth and Leverage
💡Community Support
Highlights
Delete the YouTube Studio app for your mental health if you're obsessing over video stats.
Experiencing first video success with 10,000-20,000 views can lead to unhealthy dopamine-driven behavior.
Constantly refreshing YouTube Studio to check video stats can drain your motivation.
When a video gains traction, it's crucial to focus on creating new content instead of watching numbers.
Personal experience of using the YouTube Studio app 35 times a day when a video did well.
Balance your focus on content creation rather than checking video metrics to maintain momentum.
First video hitting over 20,000 views can feel addictive, like getting a dopamine hit.
Start implementing rules like creating 1-2 videos before checking stats to avoid overindulgence.
Keep priorities straight—content creation and idea generation should come first.
Brands will reach out with offers, but creators need to ensure they get value beyond free products.
Encourages creators to think abundantly and not settle for less when dealing with brand offers.
The community should also benefit from the brand deals, not just the creator.
Maintain a mindset of abundance: More opportunities will come even if some are declined.
Stay grounded when engaging with brands—don't feel pressured to accept every offer.
Dave Chappelle quote: 'In your life at any given moment, the strongest dream in that moment wins.' Keep dreaming and creating.
Transcripts
look I ain't about to sit here and play
with you go ahead and delete the YouTube
studio
app go ahead and delete the YouTube
studio
app I know you heard me it's probably
your first video that did good you used
to getting 100 views 50 views now you
got a video doing 10,000
20,000 go ahead and delete that app I'm
telling you for your mental
health delete it I'm talking from
experience
okay I'm telling you this as just before
I press the call on this
video I was on that
app I was on that app I probably touched
that app
today 35
times let me say it again I probably
touched that app today 35
times when my video ain't blow up when I
had 100 views 117 views 17
views I was never on that
app but now you got a video doing good
you starting getting you starting to get
things you ain't never get before you
starting to get comments you starting to
get viewership your subscriber number
going up your watch time hours going up
go ahead and delete it app
now I wouldn't tell you this if I wasn't
looking out for you I'm looking out for
you by telling you to get off that app
you got some traction now you got to add
to it but I'm telling you if you
constantly look at that app 24/7 it's
only going to bring you down it's only
going to bring you down at this point
now you got a video that hit your video
hit the circulation in the algorithm you
know what I'm saying it hit the
circulation now you got to put the pedal
to the metal you got to keep going you
can't look at the num and I'm telling
you this as I'm telling this to myself I
had my first video hit over 10,000 views
over 20,000
views I can't get off the app it's like
crack I am not going to lie to you it's
like a dopamine hit every time I see it
and it's
literally it's 10:26 right now but I
just had to record this video to just
let somebody know who probably has an
experiences yet or had experiences and
know exactly what I'm talking about
delete the YouTube studio app it's not
time yet I'm telling you it's not time
yet take it easy it's not time yet now
you might be saying
Jeff why are you telling us to do
something you not doing
yourself look I'm a relapse addict okay
I be on that app too much and I just
deleted it I'm off it now you know what
I'm
saying now my rule is starting today my
rule is I got to create one in two
videos and then I get a Pixy lookie
that's that's going to be my real now I
get one two videos I get I get a little
peek at it you know what I'm saying
until then you can't look at it because
you got other things you need to be
doing like
ideas like editing creating thumbnails
having more ideas getting
inspired but you're looking at them
numbers you looking at them numbers and
it's going to slow you
down another thing you get a video that
hit you start get hit up by a lot of
brands
again it's something that never happened
for you before it's something never
happened for me
before you starting to get hit by a lot
of Brands they want a lot from you let
me send you this product let me send you
that product review this review that
listen I've had companies reach out they
want to send me free stuff they want a
full dedicated video with no
money I know right now as a small
creative I don't have a lot of Leverage
I know that so as far as getting paid I
don't really care for that but the least
I'm going to get I'm going to get
something out of this cuz the product
ain't
enough okay Brands hear me when I say if
you want to send me a gifted product
first of all I am very thankful and very
appreciative but I cannot guarantee I
will post about your product that's
number one and two whatever you choose
to send me just know you have to double
up so in corporate terms that means if
you're going to send me one product you
might as well send me two one for me and
want to give away to my subscribers
who've been with me for the longest
everybody has to eat Everybody Eats all
right back to the video so listen don't
fold don't feel like okay this might be
my only brand you got to think of a
mindset of abundance you got to think of
abundance if company's reaching out to
you now it's going to be more even if
you got declining it's going to be more
I promise you it's going to be more cuz
the budget is there if I can't eat if
the community can't eat nobody can't eat
I'm not going to lie we just going to
have to we going to have to handle this
another way we going to have to handle
this another way I'm telling you you got
to stay 10 toes down especially when it
comes to your brand you got to take T
toes down I know it feels like okay I'm
a beginner Creator I'm a smaller Creator
I'll take anything listen don't think
like that think of abundance these
things come to me frequently that's how
you got to think when God closes one
door he open another one it's going to
be more so make sure when your videos
start blowing up and you start getting
more attention from brands that you're
getting something from that exchange
product in exchange for a 5 10 minute
dedicated video andin enough somebody
got to eat so I'm telling you stay T
toes down especially when it comes to
these Brands don't let up know you got a
gift and that everything that's for you
is going to be for you and please please
stay out of YouTube
Studio you want to you want to have a
rule for yourself when you open up that
app because I'm telling you you you will
be in the app 24/7
refreshing
refreshing refreshing and you don't want
to do that all right it's going to be a
new experience it's a new experience for
me it's the first video I ever had
really pop off like this and it's a lot
of people showing love and I love it I
love it I love it stay out of the
YouTube studio and get back to what she
was doing making videos making more
content but that's it don't be like me
actually before I leave for those who
made it to the end of the video man I'm
going to share a quote with y'all this
is one of my favorite quotes ever is
from Dave Chappelle and the quote goes
in your life at any given moment the
strongest dream in that moment wins that
moment I say this to say keep dreaming
keep creating and if your dream is
strong enough it's going come true now I
see you in the next one peace
[Music]
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