Ubersuggest Tutorial for SEO Keyword Research | Beginner-Friendly Search Engine Optimization

Summary

This video tutorial by Mariah from MariamMagazine.com offers a step-by-step guide on using UberSuggest for SEO keyword research. Mariah explains how to navigate UberSuggest, focusing on its free features, including keyword search volume, SEO difficulty, and keyword suggestions. She emphasizes finding keywords that balance search volume and ranking difficulty, especially for smaller or newer websites. Mariah also highlights the tool's ability to analyze related keywords, questions, and trends, and shares tips on exporting data and creating keyword lists. Overall, it's a practical introduction for optimizing organic SEO strategies.

Takeaways

• 🔍 Uber Suggest is a versatile tool primarily for SEO keyword research with multiple functionalities.
• 🆓 Users can perform one free search a day without creating an account, or three searches a day with a free account.
• 📊 The key metric to focus on for SEO is the 'SEO difficulty score,' where a lower score means easier ranking on Google.
• 💡 Keyword research should focus on finding a balance between search volume and SEO difficulty for organic traffic.
• 📉 High SEO difficulty keywords often have many backlinks and high domain authority, making them harder to rank for.
• 🔗 Uber Suggest provides related keyword suggestions and breaks down data for both mobile and desktop search volumes.
• 🟢 Green scores (SEO difficulty under 50) are ideal for smaller or newer websites as they are easier to rank for.
• 🛠 Uber Suggest allows users to explore keyword ideas by category such as related keywords, questions, prepositions, and comparisons.
• 📋 Users can export keyword data to CSV files or add keywords to lists for easier tracking within the tool.
• 📈 The free version of Uber Suggest offers basic keyword research functionality, but users can upgrade for more in-depth data and features.

Q & A

What is Uber Suggest, and how can it help with SEO keyword research?

Uber Suggest is a multifaceted tool that helps with SEO keyword research by providing keyword data such as search volume, SEO difficulty, and related keyword suggestions. It is particularly useful for finding opportunities to rank on Google for specific keywords.

How many free searches does Uber Suggest offer without creating an account?

Uber Suggest offers one free search per day without creating an account.

What additional benefits do you get from creating a free Uber Suggest account?

By creating a free Uber Suggest account, users get up to three free searches a day and the ability to save keyword lists for future reference.

What does the SEO difficulty score represent in Uber Suggest?

The SEO difficulty score indicates how challenging it will be to rank on Google for a particular keyword. A higher score means it's more difficult to rank due to high competition from established websites.

How can Uber Suggest help smaller or newer websites with keyword research?

Smaller or newer websites can use Uber Suggest to find keywords with lower SEO difficulty scores, making it easier for them to rank on Google. By focusing on less competitive keywords, these websites can still gain organic traffic.

What is the difference between SEO difficulty and paid difficulty in Uber Suggest?

SEO difficulty measures how hard it is to rank organically for a keyword, while paid difficulty assesses how competitive it is to rank for the keyword in Google Ads.

How can users identify easier keyword opportunities using Uber Suggest?

Users can identify easier keyword opportunities by looking for keywords with a lower SEO difficulty score, ideally below 50, which suggests it's less competitive to rank on Google for those terms.

What features does Uber Suggest offer in its free version for keyword research?

In the free version, users can perform keyword searches, get related keyword suggestions, view keyword overviews, and access limited historical data. They can also analyze SEO difficulty and search volume for each keyword.

What type of keywords should service providers target for better conversions according to the video?

Service providers should target long-tail or more specific keywords that are closely related to their services, as these keywords tend to have lower competition and can drive more targeted traffic, increasing the likelihood of conversions.

What is the purpose of the keyword list feature in Uber Suggest?

The keyword list feature allows users to save and organize keywords they are researching. This helps in keeping track of potential target keywords for future content or SEO strategy planning.