This Pop Rock Song is PERFECT for Sync (w/ Vocals)

Summary

This video is part of a series that analyzes high-quality music cues ideal for TV shows, movies, and commercials. The host breaks down a pop-rock track by the group Swarms, focusing on its simple, versatile lyrics and structure that make it perfect for sync licensing. Emphasizing the broad appeal of lyrics like 'Here we go,' the host explains how tracks can enhance ad campaigns by being adaptable to various products and services. The video also highlights key aspects such as melody, dynamics, and song transitions to offer useful tips for musicians looking to enter the sync industry.

Takeaways

• 🎶 The video highlights and analyzes high-quality production cues for music tracks that are suitable for TV, movies, and commercials.
• 🎸 The track being reviewed is a pop-rock song with female vocals and distorted guitars, which makes it perfect for various ad campaigns.
• 📝 Simple and broad lyrics like 'here we go' make the track versatile, fitting multiple ad uses such as commercials, sporting events, and road trips.
• 🎤 The vocals and lyrics are in high demand, but it's important to make sure that the content is suitable for a variety of ad campaigns to maximize licensing opportunities.
• 🛠️ The focus is on understanding how successful tracks are crafted, structured, and how they build up energy, creating emotional resonance.
• 📣 It's essential to keep lyrics broad and open for interpretation to increase the track's licensing potential.
• 🎵 Catchy and simple hooks are important for grabbing the attention of potential supervisors, editors, or ad executives.
• 🔄 Different transitions and dynamic changes were added throughout the track, giving editors more options and keeping it interesting.
• 🎶 Repeating sections like verses or choruses should include some variation to keep them fresh and dynamic.
• 🔥 Ultimately, successful sync music should be high quality, modern, and energetic, while also having broad commercial appeal.

Q & A

What is the main focus of the video?

The video focuses on analyzing high-quality production cues for music tracks that are ideal for TV shows, movies, and commercials. The presenter breaks down the structure, lyrics, and melodies of a pop-rock track with female vocals to highlight its appeal for sync licensing.

Why does the presenter consider the track 'Here We Go' by Swarms as top-notch?

The presenter considers 'Here We Go' by Swarms as top-notch due to its broad appeal, simplicity, and versatility. The track's structure, emotional tone, catchy melodies, and non-specific lyrics make it highly suitable for various ad campaigns and commercial use.

What makes the lyrics of 'Here We Go' ideal for sync licensing?

The lyrics of 'Here We Go' are broad and open to interpretation, which makes them ideal for sync licensing. Phrases like 'Here we go' can apply to a wide range of scenarios, allowing the track to fit easily into commercials for products like cars, credit cards, or sports events.

What are the benefits of keeping lyrics broad and non-specific in sync licensing?

Broad and non-specific lyrics increase the track’s versatility, allowing it to fit more diverse contexts in advertising. This flexibility opens up more opportunities for placements, as the song can be interpreted in multiple ways and used to promote a wide range of products or services.

How does the presenter emphasize the importance of energy in sync licensing tracks?

The presenter highlights that the energy of a track is crucial in sync licensing. In the case of 'Here We Go,' the upbeat, positive energy encourages action and movement, making it perfect for commercials that aim to inspire viewers to take action, such as buying a product or attending an event.

What structural elements of 'Here We Go' are highlighted as key features for sync music?

Key structural elements highlighted include the basic guitar riff, simple percussion, repeated 'Here we go' hook, and variations in the chorus transitions. These elements keep the track dynamic and provide flexibility for editors to cut and fit the track into various media formats.

Why is it important to avoid overly specific stories in the lyrics for sync licensing?

Overly specific stories in lyrics can limit the track's versatility, reducing its chances for multiple placements. Tracks with broad and general lyrics are more appealing to sync licensing because they can be adapted to different contexts, making them more marketable.

How does the presenter suggest a sync licensing track should evolve throughout its runtime?

The presenter suggests that sync licensing tracks should evolve by building tension, introducing new elements, and avoiding repetitive, copied sections. This evolution keeps the track interesting and offers different versions of the same sections, giving editors more creative options for their projects.

What role does dynamics play in the track 'Here We Go'?

Dynamics play a crucial role in 'Here We Go,' with changes in energy levels between verses, choruses, and bridges. These dynamics help maintain listener engagement and create varied points of interest for editors who might need different intensities or moods for their projects.

What advice does the presenter offer for artists interested in sync licensing?

The presenter advises artists to focus on writing music that is broad, open to interpretation, and structured with commercial use in mind. Tracks should maintain high production quality, evolve dynamically, and appeal to the emotions or actions that ads typically want to evoke, such as energy and positivity.