História do Ateliê Arte em Família

Atelie Arte em Familia Amaro

14 Aug 202402:00

Summary

TLDRAna Paula Maro introduces herself as a craftswoman from Caçapava, São Paulo, who has run her studio for 11 years, specializing in handmade capybaras and dolls. She shares how her business, born in 2013 alongside her son's birth, has grown despite challenges, with her capybaras becoming popular in Brazil and globally. Ana encourages viewers to pursue their dreams with hard work, knowledge, and perseverance, emphasizing the support available from organizations like Sebrae and local governments. Her story highlights passion, resilience, and the joy of creating.

Takeaways

😀 Ana Paula Maro introduces herself as being from Caçapava, in the Vale do Paraíba, São Paulo.
👩‍❤️‍👨 She is married for 20 years and has an 11-year-old son.
🏡 Ana owns a studio, which she has run for 11 years in her hometown.
🐾 She is known locally as 'Ana, the crazy capybara lady' due to her popular capybara crafts.
🧵 Her studio specializes in capybara-themed crafts and fabric dolls.
📅 The studio began in 2013, starting in her garage and later moving to a more formal space in 2021.
🏆 Her capybara designs have gained popularity, serving as mascots for local events and being sold worldwide.
💪 Despite many challenges over the years, Ana has never given up on her dream.
📚 Ana emphasizes the importance of seeking knowledge, working hard, and pursuing one's dreams.
🚀 She encourages others to make the impossible possible by taking advantage of resources like Sebrae and local government programs.

Q & A

Who is the person speaking in the video?
-The person speaking is Ana Paula Maro, who lives in Caçapava, in the Vale do Paraíba, São Paulo.
What is Ana Paula Maro known for?
-Ana Paula Maro is known as 'Ana a doida das caiv varas,' referring to her work with capybaras and her handmade dolls in her atelier.
How long has Ana Paula been married, and does she have children?
-Ana Paula has been married for 20 years and has an 11-year-old son.
What does Ana Paula's atelier focus on?
-Ana Paula's atelier focuses on creating capybaras and handmade dolls, among other crafts.
When did Ana Paula start her atelier?
-Ana Paula started her atelier in 2013, around the same time her son was born.
How did the idea of creating capybaras come about?
-In 2021, Ana Paula saw an opportunity to create capybaras because they were popular in her city, Caçapava, and many people liked them.
Has Ana Paula's work with capybaras gained recognition?
-Yes, her capybaras have been mascots for a Pan-American karate event in Caçapava, participated in an event with the Meta group, and have been spread across Brazil and around the world.
What message does Ana Paula have for others with dreams?
-Ana Paula encourages people to pursue their dreams, seek knowledge, gather information, and never give up. She highlights the importance of hard work, learning, and taking advantage of resources like SEBRAE and local governments.
What challenges has Ana Paula faced in her business journey?
-Ana Paula mentions that her atelier has gone through many ups and downs but emphasizes that she never gave up on her dream.
What advice does Ana Paula offer for those working towards their goals?
-Ana Paula advises people to work hard, sew a lot (in her case), study even more, and believe that the impossible only exists until you achieve your goal.

Outlines

00:00

😄 Introduction to Ana Paula Maro

Ana Paula Maro introduces herself in a conversational and personal way, mentioning that she needs to create a video presentation in just two minutes. She shares essential details such as her name, her residence in Caçapava, a city in Vale do Paraíba, São Paulo, Brazil, and that she has been married for 20 years. She is also a mother of an 11-year-old boy and runs an atelier in her city. Ana Paula humorously refers to herself as 'Ana, the crazy one with the capybaras' due to her well-known work with these animals in her atelier.

🧵 The Origin of Ana's Atelier and Capybara Creation

Ana Paula discusses the origins of her atelier, which began in 2013, coinciding with the birth of her son. Starting from a garage and then moving to a living room, her business eventually led to the creation of her popular handmade capybara product in 2021. The capybara, beloved in her city, became a symbolic figure. It has even served as a mascot for the Pan-American karate games held in Caçapava and has appeared in a Meta group event. Ana's capybaras have gained recognition not only in Brazil but also internationally.

🌟 Overcoming Challenges and Pursuing Dreams

Ana Paula reflects on the many ups and downs her atelier has faced over the years, but emphasizes that she never gave up on her dream. She encourages viewers with a similar passion to pursue their dreams, urging them to seek out knowledge, information, and resources, such as those provided by organizations like Sebrae and local governments. She underscores the importance of hard work, continuous learning, and persistence, reminding everyone that what seems impossible can be achieved through determination and effort.

Mindmap

Keywords

💡Ana Paula Maro

Ana Paula Maro is the speaker and central figure in the video. She introduces herself as the owner of a studio in Caçapava, São Paulo, and gives insights into her personal and professional journey. Her name helps the audience connect with her story on a personal level.

💡Ateliê

The 'Ateliê' refers to Ana Paula Maro's workshop where she creates handicrafts, specifically focused on fabric dolls and capybara-themed items. The atelier is central to her story, representing her passion and entrepreneurial journey.

💡Capivara

The capybara is a key product created in Ana Paula's atelier. It has become a symbol for her business and is mentioned as something beloved by the people of her town. The capybara also serves as a mascot and has gained recognition in events locally and globally.

💡Caçapava

Caçapava is the town in the interior of São Paulo where Ana Paula lives and runs her atelier. The community's connection to her work, especially the popularity of the capybara, reflects the local culture's influence on her business.

💡Bonecas de pano

'Bonecas de pano' or 'fabric dolls' are one of the main products Ana Paula creates in her atelier. These handmade dolls contribute to the charm and uniqueness of her business, symbolizing creativity and traditional craftsmanship.

💡Empreendedorismo

Entrepreneurship is a central theme in the video, reflected in Ana Paula's journey of starting and running her atelier. She shares the highs and lows of managing a small business and emphasizes perseverance in the face of challenges.

💡Mascote do Panamericano de katê

The capybara made by Ana Paula's atelier was chosen as a mascot for the Panamerican karate event in Caçapava. This recognition highlights the impact her creations have had in larger events, symbolizing local pride.

💡Altos e baixos

Ana Paula mentions the 'altos e baixos,' or 'ups and downs,' in her business journey. This concept refers to the challenges and setbacks she has faced while managing her atelier, emphasizing resilience and persistence.

💡Sebrae

Sebrae is an organization mentioned by Ana Paula that provides support for entrepreneurs in Brazil. She encourages aspiring business owners to seek help from resources like Sebrae, emphasizing the importance of gaining knowledge and support in entrepreneurship.

💡Conhecimento

Knowledge is a key message in the video, as Ana Paula encourages viewers to seek information and learn continuously. She believes that knowledge is essential to overcoming challenges and making the 'impossible' possible in business.

Highlights

Ana Paula Maro introduces herself and mentions she lives in Caçapava, São Paulo.

She has been married for 20 years and has an 11-year-old son.

Ana owns a workshop (Ateliê) for the past 11 years in her hometown.

Ana is locally known as 'Ana, the crazy capybara lady'.

Her workshop focuses on capybara-themed items and handmade cloth dolls.

The workshop began in 2013, the same year her son was born.

The workshop started in a garage and then moved to a bigger space.

In 2021, she identified the opportunity to create capybara-themed products.

The capybara is well-known in her city, and she capitalized on its popularity.

Her capybaras have been part of various events, including a karate championship in Caçapava.

The capybara has also been featured in events hosted by Meta and is spread across Brazil and internationally.

She motivates others to pursue their dreams, despite challenges, just as she did.

Ana highlights the importance of seeking knowledge and using resources like Sebrae and local government programs.

She emphasizes hard work, continuous learning, and persistence in achieving the impossible.

Her message ends with a call to action for those who have dreams to 'make it happen'.