New Media VS Traditional Media
Summary
TLDRThis video discusses the shift from traditional media, like newspapers and radio ads, to new digital media, highlighting the benefits of online advertising. It contrasts the limitations of traditional media—such as long lead times, limited geographical reach, and inflexibility—with the advantages of new media, which offers instant access, global reach, adaptability, and comprehensive tracking. The video emphasizes that just having a website isn't enough and encourages businesses to embrace SEO, social media, and other digital strategies to attract more customers, grow profits, and stay competitive in today's digital age.
Takeaways
- 📉 Traditional media like Yellow Pages, newspapers, and local TV/radio ads have seen significant declines in recent years.
- 💻 New media offers on-demand access to content across digital devices such as computers, laptops, and smartphones.
- 🌐 New media allows for broader reach, offering both global and local targeting, unlike traditional media limited to geographical regions.
- ⏳ New media has no lead time—businesses can launch ad campaigns almost instantly, unlike traditional media, which requires long planning times.
- 📈 Online presence in new media accumulates over time, increasing visibility and making businesses easier to find, unlike the temporary nature of traditional ads.
- ⚡ New media provides greater flexibility to make real-time changes to ads, offers, and content, whereas traditional media lacks this flexibility.
- 📝 Traditional media often requires long-term contracts and has numerous restrictions, while new media offers more freedom and fewer limitations.
- 📲 New media offers convenience and instant gratification—people can easily find information through search engines and mobile devices.
- 🔍 New media enables detailed tracking of marketing performance and return on investment, which is difficult with traditional media.
- 👥 The majority of today's consumers search online for local businesses, making it essential for companies to adopt new media strategies to remain competitive.
Q & A
What is considered traditional media in the context of the script?
-Traditional media includes forms of advertising such as penny savers, coupon packs, yellow pages, local television advertising, classified ads, and local radio.
Why is traditional media described as 'dead' in the script?
-Traditional media is described as 'dead' because it has shown serious declines over the past few years, with the emergence of new media forms that offer more interactive and flexible options.
What are the key features of new media mentioned in the script?
-New media is characterized by on-demand access to content, availability anytime and anywhere on digital devices, and the ability to foster interactive user feedback and online communities.
How does the script compare lead time between traditional and new media?
-Traditional media, like the Yellow Pages, has a long lead time as it prints only once a year, whereas new media allows for almost instant start of advertising campaigns.
What is the difference in reach between traditional and new media as per the script?
-Traditional media like penny savers or classified ads are limited to direct geographical areas, while new media offers worldwide reach and can also be targeted locally.
How does longevity in advertising differ between traditional and new media?
-Traditional media ads last only as long as the payment continues, while new media allows for efforts to accumulate over time, strengthening online presence and visibility.
What is the level of flexibility with traditional media compared to new media?
-Traditional media offers very little flexibility for changes once the ad is printed, whereas new media allows for almost instant changes to offers, text, or other elements.
How do commitments and contracts work with traditional media versus new media?
-Traditional media often requires long-term contracts with yearly payments, while new media offers freedom to choose contracts or implement different marketing strategies on a daily basis.
What are the restrictions associated with traditional media that are not present in new media?
-Traditional media has restrictions on ad size, text length, and image limitations, whereas new media has no such restrictions, allowing businesses to share as much information as they want.
How does the script describe the convenience of new media over traditional media?
-The script describes new media as more convenient and instant, as people can find information through digital channels without having to search through physical directories.
Why is tracking important in advertising, and how does new media facilitate this?
-Tracking is important to measure the return on investment in advertising. New media allows for detailed tracking of leads and conversions, helping businesses understand what works and plan their marketing strategies accordingly.
What steps does the company described in the script take to enhance a business's online presence?
-The company starts with site analysis, conducts keyword analysis, sets goals, and then implements a campaign involving content creation and link building. They also provide monthly reporting and create an action plan based on the results.
Outlines
📉 The Decline of Traditional Media
This paragraph introduces the shift from traditional media to new media, focusing on the decline of traditional advertising platforms like newspapers, Yellow Pages, and local radio. The author explains that traditional media is becoming obsolete due to the rise of new media, which allows for on-demand access to content on digital devices. Unlike traditional media, new media enables interactivity, user feedback, and the formation of online communities. The paragraph emphasizes the benefits of new media in terms of flexibility, reach, and real-time engagement, which are lacking in traditional media.
🌍 Comparison: Traditional Media vs. New Media
Here, a detailed comparison between traditional and new media is provided across various aspects. The lead time for traditional media is long, as seen with yearly Yellow Pages publications, whereas new media allows for immediate action. Traditional media's reach is geographically limited, while new media offers global reach. In terms of longevity, traditional media requires continuous payments, but new media allows efforts to accumulate over time, enhancing online presence. Other comparisons include flexibility, with new media offering easy adjustments, and the constraints of traditional media like restrictions on ad size, text, and contracts.
🕵️♂️ Flexibility and Convenience in New Media
This paragraph highlights the inflexibility of traditional media, where changes cannot be made once content is published. In contrast, new media allows businesses to adjust campaigns instantly, offering complete freedom and no restrictions on content size or format. It emphasizes that traditional media is no longer convenient for consumers who prefer instant access to information via digital platforms. The paragraph also mentions the convenience and tracking benefits of new media, allowing businesses to monitor the performance of their campaigns and make data-driven decisions to optimize marketing efforts.
🔍 The Power of Online Search
This section discusses the growing importance of online search engines, with most consumers using them to find local businesses. Statistics reveal that 97% of consumers search for businesses online, underlining the importance of having a strong online presence. It warns that simply having a website is not enough, comparing it to opening a store without telling anyone where it is. To be successful, businesses must optimize their online strategies to ensure they are visible to potential customers, taking advantage of the new media environment to stand out from competitors.
💡 Strategic New Media Solutions
The final paragraph presents new media solutions for business owners, emphasizing the systematic approach taken by the author’s team. This includes a site analysis, keyword research, and goal setting. The team consists of content creators and SEO experts who work to increase online visibility, followed by monthly reporting to track progress. The process is focused on improving search engine rankings and driving traffic. The paragraph ends with a call to action, urging businesses to adopt these strategies to stand out from competitors and succeed in the digital landscape.
Mindmap
Keywords
💡Traditional Media
💡New Media
💡Lead Time
💡Reach
💡Longevity
💡Flexibility
💡Commitments and Contracts
💡Tracking
💡Search Engines
💡SEO (Search Engine Optimization)
Highlights
Traditional media such as penny savers, Yellow Pages, and local TV ads are in decline and no longer as effective.
New media offers on-demand access to content anytime, anywhere, and on any digital device.
New media enables interactive user feedback, creative participation, and the formation of online communities.
Lead time is a major difference between traditional and new media: traditional media requires long planning, while new media can launch campaigns instantly.
New media provides global reach with local targeting options, while traditional media is limited to specific geographical areas.
Longevity with new media offers long-term online presence, while traditional media ads disappear once payment stops.
New media allows for real-time changes and adjustments to ads, unlike traditional media where ads are fixed once printed.
New media marketing offers flexibility in terms of contracts and commitments, with day-to-day campaign management options.
Traditional media imposes restrictions on ad size, text limits, and imagery, while new media offers creative freedom.
New media provides the convenience of accessing information through multiple devices, whereas traditional media is less accessible.
Tracking is much easier with new media, allowing businesses to see how leads are generated and converted, something traditional media lacks.
97% of consumers search for local businesses online, making digital presence critical for business visibility.
Simply having a website is not enough; businesses need to implement strategies to ensure their website is visible and accessible.
The process of optimizing online presence involves site analysis, keyword research, goal setting, and continuous improvement.
Monthly reporting and action plans are key to monitoring progress and adjusting digital strategies for maximum impact.
Transcripts
let's talk about traditional media
versus new media as a business owner you
are more than likely familiar with the
traditional forms of advertising such as
penny savers coupon packs yellow pages
local television advertising classified
ads and local radio but if you're still
relying on these traditional media
channels it's time you learned the
shocking truth traditional media is dead
both newspaper and Yellow Pages
advertising along with a number of other
traditional marketing methods have shown
nothing but serious declines over the
past few years what has happened is the
emergence of new media new media is on
demand access to content anytime
anywhere and on any digital device
devices such as computers laptops and
smartphones the emergence of new media
has opened the doors for interactive
user feedback creative participation
between different parties and formations
of online communities some new media
that you may be familiar with our search
engines like Google Yahoo and Bing that
of course there is the boom of social
media with sites like Facebook Twitter
and YouTube now let's take a look at the
comparison between traditional media and
new media let's start with lead time
with traditional media specifically the
Yellow Pages they print one time per
year so you have to be on their schedule
on the other hand new media does not
have lead time if you want to start an
advertising campaign right now then you
can do it almost instantly now let's
talk about reach with traditional media
specifically penny savers or classified
ads these are only targeted to your
direct geographical area and only those
who actually get the newspaper or penny
savers on the other hand your reach with
new media is worldwide and can also be
local the choice is yours ah longevity
longevity is the key to success and with
traditional media your ads only lasts as
long as you keep paying for your ads on
the other hand with new media when
implementing certain strategies your
efforts accumulate over
time with your online presence getting
stronger and stronger allowing more and
more people to find you
traditional media just doesn't have this
snowball effect flexibility with
traditional media you have very little
flexibility for change if you have a
different ad you'd like to run or if you
had an error on your offer that's too
bad it has already gone to print you are
basically out of luck but with new media
on the other hand any changes can be
made almost instantly you can change
your offer change your text change just
about anything whenever you want
commitments and contracts the commitment
level with traditional media usually
comes from a salesperson in the form of
a long term contract requiring you to
sign on paying yearly with long
contracts with fine print with new media
it's all about freedom you have the
freedom to choose contracts or you can
choose to implement different marketing
strategies on a day to day basis the
choice is yours
with unlimited flexibility restrictions
none of us like to be restricted but
with traditional media there are so many
restrictions restrictions on your ad
size restrictions on your text limit
restrictions on your images you have to
fit their guidelines and requirements
with new media there are no restrictions
you can share as little or as much as
you want regarding your business and the
services you offer convenience now more
than ever
convenience is the key along with
instant gratification and with that said
traditional media is just no longer
convenient nor instant who wants to
search through a huge paper directory to
find the phone number or address what if
you are at home what if you didn't get
the marketing flyer with no media people
can find you through many different
digital channels from computer laptops
smartphones and more tracking when
purchasing any type of marketing and/or
advertising the goal is to have a solid
return on investment unfortunately with
traditional media it's just hard to know
how your leads found you and if it even
converted into a sale on the other hand
with new media you can track just about
everything this helps you see what is
working and what isn't and helps
strategically plan where to put your
marketing dollars so let me ask you how
do you get your information these days
how do you learn about a business or how
do you find a local dry cleaner or a
pizza place or dentist do you use
traditional media and thumb through
countless newspaper or phone book pages
or do you do a quick internet search and
simply type a couple words into an
internet search engine click Submit and
get the information you need in seconds
well if you said one you are clearly in
the minority today most of today's tech
savvy consumers are choosing option two
the truth is every day thousands of
people from your local area are
searching on google for businesses just
like yours did you know that there are
now over 1.5 billion people worldwide
using the internet and Google reports
that 97% that's right I said 97% of all
consumers searches for local businesses
is online but there are so many
businesses today that think they are all
set because they have a website but just
having a website isn't enough just
having a website without doing anything
with it is like building a store and
never telling anybody where it is so
which solution fits your business are
you gonna stick with the old way of
marketing and traditional media or do
you want to get on the fast track with
new media solutions
well we deliver the strategies that will
ensure your business gets noticed by the
best prospects through the use of new
media leading to more traffic more sales
and more profits for you we specialize
in making sure these cash in hand eager
to buy prospects find your business and
not your competitions how do we do this
when we start with your campaign we
follow a systematic approach one the
first place we start is with your site
analysis we analyze your site to see if
it is optimized and search engine
friendly basically we find the errors
that your web designer failed to
implement to next
we do an in-depth keyword analysis we
research the best keywords for your
business keywords that will put you in a
winning position for maximum exposure
now it is time for goal setting we match
your business goals with our various
packages from SEO services Google Places
social media and even website creation
if needed then the magic happens our
team now gets to work and starts your
campaign the team is made up of content
writers link builders forum posters blog
commenters and more all working together
to help increase your online visibility
and get you found online then we wrap up
the month with our month and reporting
at the end of the month we provide you
with a detailed report of where you are
as far as your current search engine
ranking and where you are now from the
work that our team implemented
throughout the month next we create an
action plan this action plan is based on
analyzing the month and reporting to
ensure we have the best plan in place to
continue to grow your traffic and
profits so what do you say are you ready
to grow your business in your province
are you ready to stand out from the
competition are you ready to start
taking full advantage of the power of
the internet we're ready now let's get
you to number one
Ver Más Videos Relacionados
Traditional Marketing vs Digital Marketing | Digital Azadi | Digital Marketing In Hindi #business
Lesson 4 - Types of Media
All about Digital Marketing | Simply Explained
How social media can make history - Clay Shirky
AQA A-Level Sociology | The Media | Impacts of New Media
SHS MIL Q1 Ep5: Types of Media
5.0 / 5 (0 votes)