How To Make Any Product A Winner! (Untapped Method)

Summary

This video tutorial outlines a strategy to transform any product, even in a saturated market, into a profitable venture. The presenter challenges the notion that products can't succeed due to saturation by focusing on the idea that while products may remain constant, it's the creative marketing that evolves. Using camo sweatpants as an example, the video demonstrates how to create diverse and engaging TikTok ads to drive sales. The presenter emphasizes the importance of testing different ad creatives and offers practical tips on editing and optimizing ads for maximum impact, ultimately aiming to prove that with the right approach, any product can be a winner.

Takeaways

• 🚀 **Product Potential**: Any product can be profitable regardless of market saturation if approached with the right strategy.
• 🎨 **Creatives Over Product**: The success lies in creative marketing, not just the product itself.
• 📱 **Platform Focus**: TikTok is identified as a key platform for creating and testing new ad creatives.
• 🔍 **Research**: Extensive research on existing creatives is crucial to find what's working and what's not.
• 📈 **Testing Multiple Creatives**: It's important to test various creatives to find the most effective ones for advertising.
• 📉 **Ad Optimization**: Continuous optimization of ads based on performance metrics is necessary for success.
• 💰 **Offer Strategy**: A low upfront price with higher shipping costs is a strategy that's currently working well.
• 📊 **Data-Driven**: Decisions should be based on data and performance metrics rather than assumptions.
• 🔗 **Landing Page**: Ensuring the product page is trustworthy and appealing is key to converting clicks into sales.
• 📅 **Timely Execution**: The product isn't seasonal, so it can be marketed all year round, providing a consistent opportunity.

Q & A

What is the main focus of the video?

The main focus of the video is to demonstrate how to turn any product into a winning product, even if it's considered saturated, by using creative marketing strategies.

Why does the presenter believe that products don’t die?

The presenter believes that products don’t die, but rather, the creatives (advertising materials) do. As long as the marketing creatives are refreshed and appealing, even saturated products can be profitable.

What product does the presenter use as an example for this challenge?

The presenter uses camo sweatpants as an example of a product that is considered saturated but demonstrates how it can still be turned into a winning product.

How does the presenter suggest creating winning creatives?

The presenter suggests finding or creating multiple creatives, testing different hooks, offers, and call-to-actions, and using various formats that fit the vibe and feel of the video to maximize engagement.

What tool does the presenter use to download videos?

The presenter uses a tool called SnapTick to download TikTok videos to repurpose them for ads.

What is the presenter's strategy for setting product pricing?

The presenter’s pricing strategy is to set a low upfront price ($19 for camo sweatpants) and apply higher shipping costs ($15), which has proven to be effective in getting customers to click on the ad.

Why does the presenter emphasize testing different hooks?

The presenter emphasizes testing different hooks because it’s important to understand which one resonates best with the audience. Each creative should have a unique hook to test various engagement strategies.

What key metrics does the presenter look for when determining the success of an ad campaign?

Key metrics include the cost per click (CPC), click-through rate (CTR), add-to-cart rates, and overall cost per acquisition (CPA). These help determine the profitability and effectiveness of the ad.

What is the presenter’s approach to ad campaigns on TikTok?

The presenter recommends running multiple campaigns (CBOs), testing different creatives, and setting a budget to scale the campaigns that show the most potential based on performance metrics.

What advice does the presenter give about copying other people’s creatives?

The presenter advises against simply copying other people’s creatives. Instead, it's important to stay ahead by using fresh and original ideas to avoid running ineffective, oversaturated ads.

Outlines

00:00

🎥 Revitalizing a Stale Product

The speaker introduces a video tutorial on how to transform any product, even those in saturated markets, into a winning product. The example chosen is camo sweatpants, a product considered outdated and saturated. The key strategy is to focus on creating fresh and unique creatives for advertising, rather than the product itself, which is based on the idea that products don't become obsolete, but their advertising methods do. The speaker demonstrates the process of finding and editing new creatives for the camo sweatpants, emphasizing the importance of variety in advertising hooks and offers to attract customers.

05:03

📈 Crafting Effective Ads

This section delves into the specifics of creating effective ads. The speaker discusses the simplicity of the process, highlighting the importance of keeping ads short and to the point to cater to the short attention spans typical on platforms like TikTok. The focus is on adding hooks and offers to the ads to entice clicks and drive traffic to the product page. The speaker demonstrates how to edit existing viral videos into new creatives with added text overlays, showcasing different hooks and emphasizing the need to test various creatives to find what works best.

10:05

📊 Analyzing Ad Performance

The speaker shares the results of the ad campaigns run for the camo sweatpants. They discuss the performance of two different campaigns, noting that while one campaign only resulted in a single sale, the other was profitable with a good number of sales. The speaker emphasizes the importance of testing multiple campaigns to increase the chances of success and discusses the metrics used to evaluate ad performance, such as click-through rates and add-to-cart actions. They also mention the potential for scaling up the successful campaign for greater profits.

15:06

🚀 Scaling and Optimizing

In this part, the speaker outlines the plan for scaling the successful campaign and optimizing it for further profit. They discuss the intention to create more campaigns and the expectation that half of them will be successful, based on the odds observed in the initial tests. The speaker stresses the importance of not just copying others' work but innovating with creatives to stay ahead. They conclude by encouraging viewers to join their server for further learning and support, and offer to assist with any questions through direct messages.

Keywords

💡Winning Product

A 'Winning Product' refers to a product that performs well in the market and generates consistent sales and profits. In the video, the creator demonstrates how to turn seemingly saturated products, like camo sweatpants, into winning products using creative marketing strategies, emphasizing that the product itself doesn't fail, but rather the way it is marketed.

💡Saturation

'Saturation' in this context refers to a market condition where a product is widely available, and many competitors are selling the same or similar item. The video discusses how camo sweatpants are a saturated product, but it argues that saturation doesn’t necessarily mean failure if the marketing creatives are unique and effective.

💡Creatives

'Creatives' refer to the advertising materials, such as videos, images, or text, used to promote a product. The video emphasizes that successful products rely on fresh and compelling creatives to attract customers. The creator stresses the importance of creating new, engaging creatives rather than copying what others are using, which is a common mistake in dropshipping.

💡Hooks

A 'Hook' is a marketing tactic designed to grab the viewer’s attention immediately. In the video, the creator explains how to craft hooks that are simple yet effective to encourage viewers to engage with the ad and ultimately click on it. Examples include phrases like 'These $19 camo sweats' and urgency-based hooks like 'Only 100 left!' to create a sense of scarcity.

💡Offers

'Offers' refer to the specific deal or value proposition being promoted in an advertisement. In the video, the creator highlights using offers like '$19 camo sweats' combined with low upfront costs and higher shipping fees to attract customers. The offer is part of the strategy to entice viewers to click on the ad and make a purchase.

💡Call to Action (CTA)

'Call to Action (CTA)' is a direct prompt in advertising that encourages viewers to take a specific action, such as 'Buy Now' or 'Shop Today.' The video discusses how important it is to incorporate clear CTAs in the creatives to drive traffic to the product page. An effective CTA is crucial for converting viewers into buyers.

💡Testing

'Testing' refers to the process of experimenting with different ad variations, hooks, and creatives to see which combination performs best. The creator in the video emphasizes the need to test different creatives with various hooks, rather than just repeating the same format, to gather data and identify what drives sales. Testing multiple campaigns helps optimize the strategy for the best results.

💡CBO (Campaign Budget Optimization)

'CBO' or 'Campaign Budget Optimization' is a Facebook Ads feature that automatically distributes your campaign budget across ad sets to optimize for the best performance. In the video, the creator explains how using multiple CBO campaigns can help in discovering which creatives and targeting methods are the most effective. By setting up several CBOs, the creator increases the chances of finding a winning combination.

💡TikTok Ads

'TikTok Ads' refer to the platform's advertising system where marketers can run video ads to target the app’s user base. The video focuses on the use of TikTok ads to promote products like camo sweatpants. The creator highlights the importance of using short, simple creatives that align with TikTok’s user experience to blend in and encourage engagement.

💡Pixel Optimization

'Pixel Optimization' refers to the use of tracking pixels, such as the Facebook Pixel, to collect data on user interactions with your website or ads. This data is used to optimize ad campaigns over time. In the video, the creator mentions that as the pixel collects more data, the campaigns will perform better and be more profitable, as the ads are shown to the right audience.

Highlights

Products never die, creatives do. Revitalizing a product with new creatives can make it profitable even in saturated markets.

Choosing timeless products like camo sweatpants, which can be sold year-round, is key to sustaining profitability.

Avoid copying existing creatives. Doing original research on TikTok ads and identifying unused creatives is a winning strategy.

Test a variety of hooks and offers for each creative instead of repeating the same one. This is essential for identifying what resonates with the audience.

Keep ads short and simple—TikTok users respond better to 6-12 second videos with minimal text, as they align with the platform's organic feel.

Use a low upfront price with high shipping fees. This psychological pricing strategy triggers purchases and has been effective across campaigns.

Check profiles of creative sources on TikTok. Often, you’ll find multiple ads from the same source that can be adapted for different audiences.

Creatives should blend into the natural TikTok feed. Ads with too many special effects or excessive text can cause users to scroll past.

Testing different types of hooks, such as urgency or social proof (e.g., matching outfits), is crucial for understanding what drives clicks.

After creating and testing your creatives, scale campaigns based on the data. Start small and gradually increase ad spend on winning creatives.

Multiple campaign groups (CBOs) provide a better chance of identifying a successful campaign. Testing with just one campaign isn't enough to guarantee results.

Use dynamic ad text across campaigns, such as 'Sale ends today' or 'Only 100 left,' to create urgency and drive conversions.

Day one of testing might not yield immediate success, but it provides valuable data to optimize for future performance.

Analyzing click-through rates (CTR) and cart additions helps refine future creatives and product page optimization.

Eon Paradise community and mentorship are instrumental in helping members achieve success in scaling products and optimizing ad strategies.

Transcripts

in this video I'm going to show you how

you can make any product turn into a

winning product no matter how saturated

you think it is or other people say it

is using this method will make any

product profitable for you I'm going to

go ahead and show you this method in

real time showing you live results so

you know what I'm about to teach you

does work now the product that I'm going

to challenge myself to make a winning

product are these camo sweat pets these

have been around for a long time and

they are very saturated as we would call

it most people I would probably tell you

not to do them I would just avoid them

but there is definitely a way that these

can be a winner and that way is going

off the fact that products never die

creatives do that being said as long as

it is not a like a really seasonal

product okay these these are just camo

sweat pens you can sell these any time

time of the year so I believe they can

work at any time that's going to be my

point I'm trying to get across in this

video for it to work for us we need a

lot of creatives now as we can see here

I've just typed up camo sweatpants I've

just started my search there is so much

creative some are older some are newer

like this one um you know some are viral

some are less viral but there is a lot

for us now I can guarantee you that if I

looked at this product on PP ads okay a

matter of fact I looked it up before I

started this video there is a lot of

people running this product but they are

all using the same set of creatives they

all ripping off each other and hoping it

works for them I'm conf confident that I

can win because I know that products

don't die creatives do I'm going to go

ahead and edit I'm not even going to

look like I'm not even going to show you

guys the P I want this to be a massive

point so you understand what I'm trying

to preach you if it fails then this

video won't even come to life I'm going

to download some of these creatives okay

some that I like some that I think are a

bit newer that's probably what I'm going

to go for here that I'm confident that

no one has actually ran yet because

everyone just rips off a other okay it's

not hard to win in this game if you

listen to me a little bit that that can

help so I'm going to go ahead and do

that now all I mean by this is okay I

like this one it's relatively new I'm

going to just copy it open up snap tick

and I'm going to download it into here

okay and then download it here I'm going

to go ahead and do that I'm just going

to in my time here just have a look at a

few even some that like this one's super

viral I could probably assume that maybe

someone someone's ran this in Pay ads

I'm still not wired I'm going to show

you guys how I'm going to edit the

creatives with my Hooks and offers and

call to actions and just the way that

I'm going to win the market okay so

these might even be a little bit

different anyway but I'm going to go

ahead and do a little bit more um

focused research here and get a bunch of

creatives that this one looks good as

well um one more time we just copy

download download another one paste into

snapch okay I'm going to go ahead I'm

going to get about 6 to 8 and I'll let

you guys oh I'll I'll be back and

talking to you guys when I'm done that a

quick tip guys it does pay off so this

um creative here it does pay off to

check their profile I don't really know

what's going going on here why there's

only 19 followers and only these four

like this looks like it's honestly some

drop shipper that's trying around spark

ads or something um but they're doing a

terrible job if that's the case I don't

think it's actually her anyway it has

four creatives on it um that all look

like the same user the same girl and

they're all they're all good they're all

pretty good creatives they're all

showing off the pants um and they're all

uh relatively new so it just pays off to

check profile sometimes click into their

account check their profile see if

they've posted the same product any more

times chance are they have if it gets

them views once they're most likely

going to post it again and again and

milk those views wearing that product

okay all right so let's make our

creatives now I've downloaded about

eight of Tik Tok and I'm just going to

I've just dragged one over into cap cart

I'm just going to edit them here so now

our creatives are the most important

part never forget that so we need to

make them nice and clean with a hook

that gets the customer to click which

then gets them onto our trusted and nice

looking website or product page the way

to do that it's very very simple it is

not complicated at all I'm not going to

change anything okay I found this video

it's perfect on organic there's no text

on the screen it only goes for 6 seconds

which is great okay we're talking about

Tik Tok short attention spans here I'm

not changing anything but I need to add

my hook and my offer which makes them

click on the ad creative so this can be

extremely simple okay but you need to

test a common mistake is if I tell

someone to make six creatives they make

the hook the same on all all six

creatives or they make the same creative

with six six different hooks that's not

how we test okay we are testing we need

to test as much as we can so we're going

to make different hooks for every

creative but starting off we can do some

very simple ones and we can do some more

more words in and some of the others so

all I'm going to do for this one I'm

going to start super simple because this

is a very plain um creative to to begin

with I'm just going to

say these

$19 by the way my offer is going to to

be $20 with $15 shipping in the back end

low upfront with high shipping that is

what's working right now that is what I

teach in Eon paradise and that is why we

are all so successful right now gets the

customer to click so these $19 camo

sweats and we're just going to do these

ones okay that is how simple they can be

I'm going to drag them up to the top I'm

going to make it way smaller to about 8

change it to Proxima Nova drag it down a

little bit and I'm going to make it um

with st in the background so you can see

it a little bit better okay drag that

over the whole creative start to finish

view It On full screen you can see

there's a little bit bit bigger than it

looks in that in that cap cut screen

okay that's one creative done 2 seconds

and you're done okay you need to sound

that simple because that is what people

girls that scroll Tik Tok that is what

they're used to seeing if they scroll

and they see some crazy ad full of text

changing like text scenery changing

they're just they have no idea like

they're just going to swipe past because

it does not look what the brain is used

to okay what their brain has been

trained to see so we want to blend in

with that and then they see the the shop

now offer or whatever we have and that

is um yeah that is what's going to get

them to click onto our website right

next one is up now I'm going to try

something a little bit different for

this one so I'm going to add my text

again once again the organic video has

performed well so I'm not worried about

changing the ad itself okay the length

is good 9 seconds perfect I'm just going

to change the text we have something to

cover here so I'm going to make it a

little bit longer I'm going to go POV

you found the viral $20 actually 19 will

keep it at 19 camo sweats and there is

only 100 left we'll do a couple

exclamation marks to sound very urgent

same thing we we'll put it to about

eight put it in the middle um just so we

can cover this text here and we will add

our scroll down add our background tick

this box go to white background and then

the color of our text will be black and

then change it to Proxima Nova and then

what I like to do as well when I do this

background text is make the rounded

rectangle way bigger and the height way

bigger and the width way bigger I just

just kind of eye it out see how much

easier it is to read now than it was

like the the boxes have opened and then

we'll drag that over start to finish um

you can check it in full screen looks

looks good and then that's number two

done um I'm going to do one more for you

guys so we can just see one more example

of a hook uh I like this one because

there is um a couple in the ad so it

tells me that I can also run this like

unisex so completely broad to both

genders as well and also gives us a good

hook to be able to play with so once

again we're testing different type of

ads different type of hooks and we're

seeing what works well we are testing we

need to find out our data data data

someone will probably comment something

about that and then we can go from there

but for now this gives us a really good

opportunity to say something like we can

do another POV you and and your BF get

matching $19 camo sweat um we could add

in like a love file or something as well

that looks okay yeah Proxima make it a

bit smaller um we got to cover this so

this this kind of hook works if it's

like it might be two girls in the video

um you can say obviously not you and

your you and your boyfriend but you and

your bestie or you and your best friend

get matching hoodie sweats whatever

whatever it may be that's a really good

hook as well but we always want to add

in our low upfront offer that's what's

getting them to click okay that's what's

catching their attention they're going

how is this only $19 that's too good to

be true I'm going to have a look at

their website our website looks good um

and then they add it to cart then they

see our $15 shipping in cart which is

fine cuz psychologically they are

committed to buying the item already

okay they want the sweatpants so they

check out that is why this works so

effectively so as you can see while I

was talking I was just lining it up with

height and width just to make sure it

covers everything and looks nice and

easy to read I'm going to make some more

creatives but I'm just doing this like

I'm just I'm going to probably make

three more maybe um but I'm just going

to be getting different types of

creatives different type of hooks and

seeing what I can do just try and make

the hook suit the feel of the video suit

the vibe and um yeah keep them all about

8 to 12 seconds long 6 to 12 seconds

long yeah so I'll go ahead and do that

and then um I'll probably throw it up

for a test I might show you guys what

campaigns I make and then we'll go from

there okay I have just uploaded all of

mine now I've actually got eight

creative the more the marer okay the

more you can find the more you can go

and make the more chances we have on

hitting a winning a winner creative so

here's one that I didn't show in the cap

cart the way I bought these new cam

pants so fast for $20 okay super simple

easy now we're going to go on to um our

ad text I like to use three and I like

to do the same thing every time which is

funny but it works all the time so I'm

going to teach you guys what works which

is exactly this $20 today only okay and

I literally copy it and paste it add a

full stop and add an exclamation mark we

can't have the same thing like you can't

duplicate three times but I like having

three different ad ad lines so this is

what I do if you want to try other other

ones out there's like let's say it's we

use our $19 $19 sale ends midnight

here's another good one or hurry $199

was um today only something like this

okay testing is still cool I still like

almost double backing on what I just

said testing things are still great but

like what I have found to work is this

one wins every time so usually I just I

just triple down on it like this um

anyway I'm going to go ahead and turn

off learn more okay use Dynamic but just

just turn off learn more the rest are

fine your ad account might look a little

bit different to mine they all

everything seems to look a little bit

different depending on the time you

created the ad account that's pretty

basic and then just put your url product

page in here all right here is our um

CBO but we have to click into it and

copy the ad groups because we want four

more ad groups making five in total so

we just going to click copy there most

of the time you have to make sure this

is still set to midnight sometimes like

resets itself it's really annoying but

looks like it's fine for me so I can go

ahead and publish all got my ad groups

here um once this loads I will have one

CVO with five ad groups in total all

broad as I as I showed you guys all

right that one is done here if I click

into it you can see our our five ad

groups are in review and once they''re

done that they will start spending

midnight like we set them up all I'm

going to do is do that again okay I

don't copy or anything I know people do

this it probably works the same but I

just hit create and I just do it again I

just like making fresh ones every time

if I'm only making one or two I'm just

going to do it fresh everything is the

same okay make everything the same it's

people over at this we're doing the

exact same thing because we want more

chances to find if this product can work

maybe one CBO doesn't hit maybe one does

if we only tested one we might have got

the one that didn't hit therefore we

never knew if it was going to hit or not

so make another CBO the exact same is

all I'm going to do now um and then I

will let the testing go yeah let's I'll

let the testing run and I'll update you

guys with the results and hopefully it

works out so I can prove to you guys

that you can make any product win

without even worrying about spital

without even checking what ads they're

running trust in yourself make new CR

anyway we'll hope it works before I say

all this so let's have a look um I'll

talk to you guys later all right day one

is finished let's have a look at how the

cbos went we can see that this um camo

sweats number two only got one sale and

that was actually after I turned it off

it just happened to get a sale so I

turned it off right on like $20 spend

break even being like 22 to 24 I didn't

feel like I really wanted to leave it on

has really good metrix though as you can

see the CBC um it just got lower and

lower as it optimized but it didn't

really perform especially compared to

this camo swats number one we had 10

sales I did bump it a little bit um to

300 which normally I don't on day one

but I just kind of felt like it so that

is actually what increased the CPA up

quite a bit it sort of finished at

around $9 or $10 to be honest I just

like got a bit cocky and just decided to

bump it um from $50 up to 300 so I like

to just mess around and try things but I

would wouldn't really recommend that on

day one um so anyway the CPA has gone up

to about $14.63 which is still

profitable you can see the difference in

two cbos like this is why you can't just

test with you know one campaign and

expect some sort of results even twoos

not much like really there should be an

[ __ ] two three cbos to give it enough

spend to really see if it's going to

work but this is a very very good sign

that one CBO managed to get 10 sales

with a a profitable CPA so this tells me

that from out of two cbos one really

performed if I were to make six on day

two which I'm going to do I hope that

three are going to work and three don't

work that would be great that would mean

that three are profitable and I can

scale them you know if I actually bump

and surf scale them properly throughout

the day hopefully I can make a whole lot

of profits with this product that's

that's really good you know the metrics

are really good um the the clickthrough

rate really good and and a lot of AD to

cart 74 ad to cart so even if I take a

look at my product page Maybe maybe

there's something I just need to tweak a

little bit to convert some more of those

at the cart as a day one like you know

day two my pixel's going to optimize

even more I expect this to be you know

very profitable uh moving forward so I'm

going to go ahead and make six cbos cuz

that's what I like to do for day two and

then you know I'll see if they perform

well and then from there you can just

multiply six you can go to 20 cbos 50

cbos 100 cbos and that way we can do

those big 20 30k days now I'm going to

cut the video there I'm not going to

show like a day-by-day scaling in this

same video I showed that a lot on my

channel and I'll keep doing so but this

video the point that I was trying to get

across was that you can make any product

a winning product that is what I believe

I have shown here it wasn't a crazy day

one but it was definitely profitable and

definitely shown a lot of buying intent

for a day one so you can do a lot of

things with that data okay I can easily

get that to work in day two day three

day four um just by optimizing the pixel

a little more just by posting more

campaigns we saw that out of the two

cbos we made one of them hit one of them

didn't that is why we need at least more

than one CBO because it's quite slim the

chances of us having a a viral campaign

we can call it if we only have one so

now moving forward into day two as I

mentioned I will make the six campaigns

hopefully three work out going off the

same odds as 50/50 on day one and that

should work but again I don't want to

make it sound too complicated I'm trying

to make this a super simple video to

show you guys that it is um very

possible if you know what you're doing

if you know how to make a good Tik Tok

creative and use a little bit of time

and your brains to do a little bit of

research and not just copy what everyone

else is doing okay we want to stay a

little bit ahead of the rest so that

that's it let's um cut this one here um

appreciate you guys watching please

leave a like and a comment and let me

know um what you guys want to see in the

future and if you have any questions let

me know as well and as always if you're

not in Eon Paradise yet you need to join

the most successful server in the world

we have the most winning members I have

ever seen and I'm not just saying that

um it is actually unreal how much

success we have and I guess I just teach

them like I'm teaching you guys here and

make everything simple and easy to

understand so um you can join for

completely free anyway the link is in

the description below um and yeah I hope

to see you guys there and feel free to

send me a DM on Discord as well if you

hop in