The best facebook ads to run for low ticket digital products
Summary
TLDRThe speaker passionately argues against the common Facebook ad strategy of prioritizing clicks over conversions. They share personal experiences and data from their ad campaigns, revealing that 'clickbait' ads, while cheap, often yield low-quality traffic and poor sales conversions. Instead, they advocate for ads that target high-intent clicks, even if more expensive, as these lead to better results. The speaker also discusses the importance of tailoring ads to the market's sophistication and the sales process, using real-life examples to illustrate the point that not all cheap clicks are valuable.
Takeaways
- 🚫 **Avoid the common mistake**: Don't just aim for clicks; focus on conversions.
- 📈 **Data-driven approach**: Use real-life data to test and optimize ad campaigns.
- 🔍 **Analyze ad performance**: Not all ads that get clicks are profitable; some may lose money.
- 💡 **Inspiration for ads**: Create ads inspired by genuine interest rather than just for profit.
- 🌐 **Global targeting**: Sometimes, widening your audience can increase sales and conversions.
- 📉 **Monitor conversions**: Low conversion rates might indicate a problem with the sales page or the ad's message.
- 📈 **Test different ad types**: Experiment with various ad formats to see what resonates best with your audience.
- 💸 **Value over volume**: It's better to get fewer, higher-intent clicks than many low-quality ones.
- 📱 **Adapt to consumer behavior**: Adjust your ads to match how people consume content on social media platforms.
- 📊 **Track and adjust**: Regularly review ad performance and make necessary changes to improve profitability.
Q & A
What is the main issue the speaker identifies with most people's approach to Facebook ads?
-The main issue is that people mistakenly believe the sole purpose of an ad is to get clicks, which often leads to poor-quality traffic and low conversion rates.
What is the speaker's confession at the beginning of the video?
-The speaker confesses to being addicted to creating funnels and running ads, which is something they enjoy doing in their spare time.
How much is the speaker spending per day on their 'teeny tiny' ad account?
-The speaker is spending about 85 pounds a day, which is approximately $100.
Why did the speaker turn off all but one of the ad sets they were testing?
-The speaker turned off all but one ad set because only one was working and profitable, while the rest were not performing well or were losing money.
What was the issue with the second to bottom ad set according to the speaker?
-The issue was that although it showed a high return on ad spend (ROAS), the speaker knew it was incorrect due to a problem with the tracking pixel or some other issue, and it was actually losing money.
What is the speaker's stance on the common marketing advice that 'the only purpose of the ad is to get the click'?
-The speaker believes this mindset is a terrible idea and almost guaranteed to lose money because it focuses on cheap clicks rather than clicks with high purchase intent.
How does the speaker describe the difference between person A and person B in terms of ad clicks?
-Person A might click an ad with a high intent to buy, whereas person B might click another ad out of curiosity with no intent to buy, even though both are counted as individual clicks.
What was the approach the speaker took with ad number five that differed from the previous ads?
-Ad number five was more direct, using a product image and clear copy that mentioned the product was for sale and included the price, aiming for higher intent clicks even if more expensive.
Why did the speaker change the targeting from top four countries to worldwide for the funnel?
-The speaker changed the targeting to worldwide because the initial targeting to just the top four countries was not yielding profitable results and the funnel economics were not working out.
What was the impact of changing the ads to product images on the sales page conversion rate?
-The sales page conversion rate more than doubled, going from an average of around 1% to over 1.91% after the change to product image ads.
How does the speaker suggest the type of ad you should run can depend on the market sophistication?
-For a less sophisticated or beginner market, higher intent clicks are more effective because they need to be sold on both the opportunity and the product. For a more sophisticated market already aware of the solution, cheaper curiosity clicks can work as they only need to be sold on the product.
Outlines
🔍 The Mistake in Facebook Ads Approach
The speaker begins by criticizing the common belief that the sole purpose of Facebook ads is to get clicks, which they argue is a flawed approach leading to unsuccessful campaigns. They confess to being addicted to creating funnels and running ads, using their experience to demonstrate the issue with real-life examples. They show data from an ad account running at a low budget of about £85 per day, highlighting how only one ad set out of many tested was successful. The unsuccessful sets had cheap clicks but did not convert, indicating a problem with the advice often given in marketing that prioritizes clicks over quality.
🚀 Importance of Click Quality Over Quantity
The speaker emphasizes that not all clicks are equal and that the context in which someone clicks an ad significantly impacts their likelihood to convert. They discuss how ads designed only to attract clicks, even if they have a high click-through rate, can lead to low conversion rates. The speaker shares their own experience with an ad set that seemed successful in attracting clicks but ultimately lost money because the clicks did not convert. They argue for the need to attract higher intent clicks, even if they come at a higher cost, to improve conversion rates.
📈 Tailoring Ads to Sales Cycles and Market Sophistication
The speaker discusses how the effectiveness of ads depends on the sales cycle and the market's sophistication. They differentiate between curiosity clicks, which can be effective in longer sales cycles like webinars or VSLs, and intent clicks, which are more suitable for direct sales pages. They share past experiences with long-form copy ads that were successful in the past but are less effective today due to shorter attention spans influenced by platforms like TikTok and Instagram Reels. The speaker suggests that shorter, clear copy with a product image works better in the current digital climate.
📊 Analyzing Real-Time Data from a Small-Scale Funnel
The speaker shares real-time data from a small ad funnel they've been running, noting a profit of £85 for the month of September. They highlight a significant shift in performance after changing the ad strategy to use product images, which led to higher sales page conversion rates. The data shows that while the initial strategy led to losses, the change in approach resulted in profitability. The speaker reflects on the importance of adjusting targeting and ad content to improve results.
🌐 The Impact of Worldwide Targeting on Ad Performance
The speaker details how expanding the ad targeting from a select few countries to worldwide significantly impacted the sales page conversion rate, initially causing a drastic drop. However, after switching to product image ads designed to attract higher intent clicks, the conversion rate more than tripled. They emphasize that the cheapest clicks do not always translate to better buyers or conversions, and that the type of ad run should be determined by the product, the market, and the market's sophistication.
🎯 Crafting the Right Ad Strategy Based on Target Audience
In the final paragraph, the speaker concludes that the type of ad to run should be based on what is being sold and to whom. They provide an example of a successful campaign for a scripting course that targeted a sophisticated audience already aware of the solution, where cheaper, curiosity-driven clicks led to higher profits. They contrast this with their current campaign, aimed at beginners who require more education on the opportunity before purchasing, thus benefiting from higher intent clicks. The speaker ponders creating a decision-making model to help determine the best ad strategy based on these factors.
Mindmap
Keywords
💡Facebook ads
💡Conversions
💡Funnels
💡Clickbait
💡Ad sets
💡Pixel
💡Sales page
💡Intent
💡Cost per click (CPC)
💡Return on ad spend (ROAS)
💡Targeting
Highlights
Most people's approach to Facebook ads is flawed, leading to ineffective campaigns.
The common mistake is focusing solely on getting clicks rather than conversions.
The speaker confesses to being addicted to creating funnels and running ads.
A small ad account spending about $100 a day is used as a case study.
Only one out of several tested ad sets is successful, highlighting the importance of testing.
The belief that the purpose of an ad is solely to get a click is challenged.
Ads designed to be 'clickbait' can lead to cheap clicks but poor conversions.
The importance of understanding the intent behind a click is emphasized.
A shift in ad strategy from clickbait to clear product images and copy increases conversions.
The speaker argues for higher intent clicks over cheap clicks for certain product types.
Different strategies are needed for high ticket versus low ticket funnels.
The effectiveness of long form copy ads has decreased over time due to changing consumer behavior.
The influence of social media platforms on attention spans and ad effectiveness is discussed.
The speaker shares real-time data showing the impact of changing ad strategy.
A detailed tracking sheet is used to illustrate the financial turnaround of the ad campaign.
The significance of targeting the right audience and market sophistication in ad strategy is highlighted.
The speaker suggests creating a decision-making model based on offer type, market, and sophistication level for ad strategy.
The video concludes with a call to action for viewers to ask questions in the comments.
Transcripts
most people's approach to Facebook ads
is completely wrong and it's killing the
campaigns and if you're running ads and
you're not getting the conversions that
you like then it's likely you are making
this same mistake so what I want to do
in this video is explain what the
problem and the mistake is and then show
you how to fix it with some real life
examples and real life data of some ads
that we're running right now before I
get into the video though I have a
confession to make the confession is
that I am an
addict I am completely addicted to
making funnels and running ads it's
literally what I like to do my spare
time like every month or so I'll just
get this burst of inspiration on the
weekend to create a random offer build a
random funnel create some ads and run it
and I don't even know what the the end
game of it is it's just that I like
to do it's pretty weird but I don't know
maybe it's not weird maybe there's some
other people out there like that but
it's literally what I love to do so what
I've got in front of you right now is
one of our ad accounts and pre-warning
it's a little teeny teeny tiny ad
account okay we're not spending much
money a teeny tiny we are spending about
85 pound a day so it's about $100 a day
right now so tiny
but it was very interesting to see some
of the data that we already have and
it's going to tie into tie into this
learning right so we got a few different
ad sets that you can see on the screen
right now and the all inside of them
they have different ads right so
different types of
ads now if you look at the ads that we
have running we only have one ad set
right now that's running and we turned
all of the other ones off now the top
one is working and the rest didn't I
know this one right now the second to
bottom one does say that it got a high
row as but I know for a fact it didn't
the pixel was off or I don't know
something messed up I know for a fact
that um that row as isn't correct and
that adset was losing US money so out of
all the ones that we started to test
with only
one has actually been working and the
reason why people make the mistake is
because of the advice that they get so
one of the biggest or one of the most
common pieces of device that you get in
marketing is the only only purpose of
the ad is to get the click or it's not
just advertising it'll be the only
purpose of the subject line is to get
the email to open right and I personally
think that that mindset when creating
ads is a terrible idea and I would say
the majority of the time it's almost
guaranteed to lose you money so just to
give you an example of that um this was
this ad set here I don't I'm probably
going to blur some names out just to
keep some of the stuff confidential but
you can see this is AD set number five
and this is the last ad set that we
launched I actually launched I believe
these three and then I launched this
fourth one and then I launched the fifth
one so these three here I launched at
the beginning and all of these ads were
probably more click baity ads so they
were real ads so they were about a 10
second video
and it was bit like a click baity
headline with some b-roll and it was
basically just like a hook clickbait ad
just basically getting the click right
and if we look at the data here it kind
of worked so you can see that we're
getting clicks for
16 Pence I never use that word anymore
so it's about 20 cents 25 cents you know
this is 13 this is 27 so really cheap
clicks right so the ads are technically
working because is they're getting a lot
of clicks but you can see from the
rowers and again I want you to ignore
the rowers on this one because this is
completely false you can see the row on
the right hand side there it didn't work
and I was actually losing money and I'll
show you like a better tracking sheet in
a second with all the data on and it was
frustrating because then immediately I
just think okay cool well the ads are
working because they're getting the
click and the only purpose of the ad is
to get the click right so the ads are
working so now I need to work on the
sales page but the the sales page sucked
a little bit um or I thought it sucked a
little bit because the conversions was
really low the conversion rate on the
sales page was less than 1% so I knew
there was an issue there but and again
here's the problem of why there's no you
don't you can't have like set rules in
business that apply to every situation
because the general rule in that
situation is the ads are getting cheap
click so it's
working um and the sales page conversion
is less than 1% so therefore the sales
page needs work and maybe that's true
maybe my sales page can be improved but
the problem is in marketing that
everything's
connected so how and why someone clicks
an ad has a huge impact on whether they
convert on that sales page it's all one
process it's not they're not individual
where as long like all clicks are
created
equal depending on the ad person a could
click one ad and have a high intent to
buy a product whereas person B could
click another ad and have no intent to
buy but there's still just one
individual click but they aren't equal
person a is much more likely to buy so
I'll give you some more real um proper
examples so again those first three
ads here they were all about just real
attractive clickbait just get the click
right and I realized that the the sales
page weren't conver converting but
instead of just looking at my sales page
and being like right I need to change
the angle I need to change the hook I
need to change the offer the pricing
which are all valid things I've seen
this happen before so my idea was well I
actually think the ads suck a little bit
I think they're getting too many cheap
clicks and it would be better for me to
get more int like higher intent clicks
for a more expensive price so ad number
five here is a short piece of
copy and the image is a product image so
it's showing the actual image that they
are
buying and and it's a it's a digital
product by the way so it's kind of like
a mockup
FYI and in the copy we're very clear
that it's something to buy and we even
say the price in the copy right and
again a lot of people say oh no that
wouldn't work right you're selling in
the ad you don't want to tell them the
price you don't want to tell them
something for sale you just need to
peque their interest and get them to
click and let the sales page do the work
but I didn't feel like that was the case
so ad number five here is very direct in
terms of it
is short hey are you struggling with
this well this product can help you with
this product it's going to help you
achieve x y and Zed um it's going to
cost this much click the link if you
want to get access right and I use the
same sales page and you can see now that
ad number five this is actually
profitable now not crazy profitable
again I'm going to show you more of the
numbers here in a tracking sheet it'll
make it easier for you to look at and
but we only started running this I think
last week and it's already making those
money and that rowse is a little bit
higher than 1.5 again I I'll show you
the actual numbers so by creating a
worse ad because you can see here that
the clicks are more
expensive so here 16 13 27 this one's 34
right so on the metrics it's a worse add
if you look at the clickthrough rate 1.4
which isn't too bad this one is 2.76
1.73 and
1.48 so all of these bottom three here
they're getting a higher click free rate
they're getting cheaper clicks so again
normal advertising advice would be oh
they're the best ads but they're not
because obviously all we care about is
conversions and rowad so the lesson is
that you can't just focus on okay let's
create the ads with that get the
cheapest clicks because a lot of the
time that's just sending poor quality
traffic where people are clicking the ad
and they don't even really know what
they're clicking for they're just
clicking out of curiosity versus intent
and when you're selling something
directly on a sales page I personally
feel like it's better to
get high intent clicks that are more
expensive versus like curious osity
clicks that are cheaper now I actually
think again this is not the answer that
people want to give but every single
situation requires context in terms of
like making a decision that's best for
that so I think for like higher ticket
funnels where you're maybe sending
people to a vssl or a webinar or there's
like a longer sales cycle I actually
think for those types of
campaigns curiosity clits can be better
because there's a longest sales cycle
which means you have longer to turn that
click um curiosity click into an intent
buyer so for example if you're doing a
high ticket um a high ticket funnel for
a coaching program you can get a
curiosity click and you can get them
with curiosity to opt in and then your
vssl is going to spend you know 15 to 20
minutes turning that Curiosity into high
intent however with a sales page you
don't have that luxury because it's just
a sales page and you know for me
personally I believe that vsls are much
more are better at converting people
again depends on the product but I feel
like with those type of longer sales
cycles and again you're actually with
the vsls as well typically you're
getting them to book in a call so even
then they have to wait for the sales
call and then on the sales call you can
convert them so it's like a longer sales
cycle same with the webinar right they
opt in for a webinar there's like a
90-minute presentation right you've got
more time to warm them up and convert
them into a high intent buyer with the
sales page you don't have that luxury
which is why I think depending on the
sales process and the price point and
the offer the types of ads that you run
are more effective than other for others
than most and I've found in this type of
scenario where we're selling low ticket
digital products that getting higher
intent clicks for a higher price is more
effective now little backstory back in
the day and I just want to focus on ad
set number four for a second back in the
day when I started running Facebook ads
in
2016 I remember one of the best ads I
ever ran um was a long form copy ad it
was like a long form story ad and it was
an image of me and there was I can't
remember how many words but it was like
a really long ad that took up load of
space in a Newsfeed and it converted
like crazy now I didn't make a lot of
money off it because that funnel
basically made money by me selling over
the phone and I couldn't sell for I
took I don't even know how many sales
calls couldn't close anything but I got
tons of leads and I got tons of low
ticket buyers and actually made a bit of
money on the front end but again the
whole goal was to close people over the
phone for the high ticket offer I
couldn't sell so it sucked but the ads
worked really well and it was this
really long form piece of copy and from
about 2016 to I would say about
20120 I would say those types of ads
still worked a lot and the reason why
they worked so well is because there was
long form copy so again people read all
of that copy they then they click the ad
it's high intent versus you know
watching a 5c video and then clicking
through right the person from Scenario
one is going to have my higher intent
however we're get to look a little bit
detailed
here even though Those ads worked really
well then they don't work that great now
so for example I wanted to test this and
AD set number four here is a product
image but it's long
copy and you can see here
that the clickthrough rate was really
low 0.61 which is by far the worst
because it was super long copy right so
it put people off the cost per click was
23 and um yeah the row eyes was 0.65 so
again one of the worst performers in the
campaign um so that didn't work so
trying to get high intent clicks that
way actually didn't work so you've got
to also tailor your ads to the market
and people's purchasing decisions and
consumption de um consumption behaviors
on social media so obviously with the
introd intr introduction of Tik Tok
Instagram reals YouTube shorts obviously
people's attention spans are lower so
some of the really long form copy ads
that we wrote back in the day that
worked really well they just wouldn't
work now because people aren't going to
read that like when the internet first
started you know people were reading
blogs and people were reading websites
so when Facebook ads first came out
people's consumption Behavior online was
to read long pieces of text so that's
why in the beginning when Facebook ads
came out these really long form and I
know 2016 wasn't when first Facebook ads
first came out it was just when I
started using it and it was still pretty
new back then but that's the reason why
Those ads worked really well because
people were used to stopping on a laptop
or a computer and just reading long
phone pieces of content and also again
more people now are using mobile phones
and you know reading long form pieces of
text is probably easier on a desktop
versus a phone so again you've got to
take that into account we're getting
very detailed here but the point is is
those long form ads probably don't work
as well now today because people are
used to flicking scrolling attention
spans are a lot lower so that's why a
shorter piece of copy and a product
image so it's very clear that there's
something to buy but the copy is is
still short enough that the people are
going to stop and read the whole thing
so they're going to get all the info
versus having a really long ad that
people might read for a few seconds but
it's too long and they're just going to
click off right
so you can't take it to the two extreme
which I tried to do in ad number four
which was really long copy in a product
image because the people who were
clicking there obviously would have had
a high intent to
buy um but for what you know the numbers
just didn't work out in the in the back
end obviously so it's kind of like a mix
between the two like you can't go too
extreme and try and qualify People Too
Much by writing a really long ad but for
this funnel specifically you also don't
want to you know just get like really
click baity cheap clicks because then
people are clicking to the sales page
without any intention to buy and you
know the price will probably scare them
off so that's kind of like how it worked
I want to show you the numbers in real
time because I think it'll be
interesting and again like I said
teeny tiny funnel right this is not a
big funnel it's kind of just something
I'm doing in my spare time but maybe it
will prove to be like a kind of a cool
case study so you can see here that this
is our numbers for September so I
basically started running this funnel at
the start of this month and um yeah I
mean I won't go through this sheet but
it's pretty simple these are all the ad
metrics these are all the funnel metrics
obvious got upsells and stuff and you
can see for a total of this month I've
made £85 profit I know pretty
incredible right right now our CPA is
£31 and our average order value is 32 so
this is an absolute Money Maker clearly
but although the numbers are small and
you know ins significant profit I kind
of like well there's two lessons here
this is kind of one lesson is separate
number one these low ticket funnels you
don't just always get them profitable
from day one now there's going to be
some people that would be like yeah
every funnel I launch straight away
makes money and that's cool
I'm not in that group of people
unfortunately so you can see for the
most of this
month um if we go to highlight basically
the first 17 days of this
month let's do yeah
let let's do a little bit more yeah okay
so the first 17 days of this month I
lost
375 not good right
however for the last week or so I've
made 461
pounds one second my laptop is low
battery there we go so what
happened on for the this last week that
made it profitable
well I like to take notes so this is
like a tracking sheet just for maybe
this is confusing for some people I'll
just quickly explain so this is a
tracking sheet for a low ticket product
um yeah you can see the ad spend on the
left hand side there again pretty small
we track the the metrics and we track
the front end sales we have aut bumps
and we have a couple of one time offers
as well like this funnel isn't optimize
by the way um just FYI I just been
trying to work out the ads and then I'll
optimize the rest of the
funnel but um you can see here what
changed well you can see on this date I
changed the funnel and the ads to just
the product images so this is where I
basically killed all of the like the
clickbait short real ads and you can see
here oh not average order value since
I'll do it from this date because this
was a date since we made that change we
made
442 profit before that change we lost
356 so in the ad account you could kind
of see the difference but here very
clearly shows you oh this is a huge
difference and the only changes that we
made were that
we changed the ads to just have product
images in them versus running those real
ads and you can see that reflection here
in the sales page conversion I believe
here we go so it's not perfect let's
just go to the right one
yeah so you can see a start difference
here as well so since we made the change
the sales page conversion has gone up as
high as
2.88% um or as low as
and I suppose I changed it on this day
so that's probably why like half the day
was with the old ads and half the day
were with the new ads so we won't we
won't class that we can see the sales
page conversion went up as 2.88 and it
went as you know the lowest it was 1.05
but if we look before that for the 19
days before that we did have one day
here at the top where it was 3.13 which
you know bit of an anomaly I think um
but before that
it was literally the highest we got was
just over one so you can see like a
dramatic difference here and I actually
know why we were quite High here and
this is why you should always make notes
on the days that you make changes so you
can see here that I switched the funnel
to worldwide targeting so the first few
days of the month I weren't happy with
the results and you can see that the
sales page conversion wasn't like
horrendous but obviously it was losing
US money and the reason why is because I
was just targeting I think like the top
four countries and I just quickly
realized
that the the funnel economics weren't
going to work out so I changed it to
worldwide targeting and that's why
obviously the sales page conversion went
really low but it was so low that you
know we weren't profitable either so you
can see there it's pretty bad and then
once we made the change to just the
product images so we were getting higher
intent clicks the sales page conversion
pretty much you know I don't even know
what the math is on that it's like more
than tripled so you can see that the
average for the month is 0.81% which I
know sucks really really bad um but you
can see over the last week is probably
an average
of I don't know if this will work
average of
1.91
so uh yeah we pretty much more than
doubled the sales page conversion um
which is cool and look again I know this
is a little bit crappy data because
let's be honest little baby numbers
um but I just was looking at it and I
know it's not usually something this
small isn't isn't really worth sharing
so I never really do but I think it is
really um the whole the only purpose of
the adart is to get the click advice is
something I'm really passionate like
being passionate
against
um so I just yeah I saw the data and it
was very clear to me what's happened so
I just wanted to share it with you guys
because maybe
you are now trying your best to you know
find the best performing ads and getting
the stuff with the cheapest clicks but I
just know from experience and it's not
just this oneel it's happened to me
loads over the years that sometimes the
cheapest
clicks don't always get you know the
best buyers or the best Ras now again
there's always exceptions to the rule so
like I said I it depends on the funnel
depends on the offer depends on the
market as well and it also depends on
the sophistication of the market
so again we're getting very detailed
here but I'm just going to go for it
maybe this is going to bore some of you
but this offer is a beginner offer so
it's helping beginners start something
now because of that the people who I'm
going after their
sophistication is pretty
low and because of that the sales page
has to basically convince them number
number one that this solution is good
for them so I need to convince I need to
basically sell them on the the
opportunity essentially but then after I
sell them on the opportunity I also need
to sell them to buy from us so I'm
basically selling them twice on the
opportunity and the
product
now if you are marketing to a more
sophisticated market and you actually
and they already know about the solution
and they're already bought into the
solution
but you and and you only need to sell
them on buying your product then in that
case I think you can actually run ads
that do get cheap clicks because the
people who are clicking don't need
convincing twice and it's much easier on
a sales page just just sell them on your
product versus selling them on the
opportunity and your product
so well I'll give you an example once we
had a funnel and for go those of you
will know that um I run we work with a
lot of like Law of Attraction spiritual
influences so we were running a low
ticket offer for a scripting course so
scripting is just like a manifestation
technique now we were targeting people
who had already tried and failed with
scripting so they were already aware of
scripting and that being a potential
solution to the problems so when they
click the sales page all we needed to do
was sell them on our scripting process
or our scripting product so we were
struggling getting aoas on our funnel
but once we actually switched to doing
more click bity ads and doing more real
style ads and getting a cheaper click
our profits went up and we started
making um s like significant amount of
money um and our conversions went way
higher so that kind of goes against what
I've just talked about in this lesson
but the reason why that is or the reason
why I believe it is is because we were
still even though we were getting like
the cheap clickbaity clicks the people
who were clicking were still people who
were very much aware of scripting as a
process and therefore even though they
were cheaper clicks and they had less
intent those people that were clicking
were still already sold on our
opportunity which was scripting and now
we just needed a sales page to sell them
on our product which again it's much
easier to do if you're only selling them
on one thing
in this example we have to sell them on
the new opportunity because we're
getting beginners so we're getting
people who aren't aware of our solution
we're getting them to click on the sales
page we're selling them on the
opportunity and then we're selling them
on the product so I think in that
scenario is more beneficial to get more
higher intent clicks for more expensive
versus getting the really click bayy
clicks because if we just getting click
baity clicks click baity clicks I don't
even know if that makes sense but but if
we're just getting click bayy
clicks and these are people that aren't
already aware or aren't already in our
industry then they just it's
it's I feel like it's useless getting
them to the sales page because they just
have no even interest in what we're
talking about whereas at least if you
can kind of sell a little bit in the ad
even though there's still new people
clicking like new people to the industry
are still clicking the ad they're aware
that there's an opportunity here and
there they are aware that something's
for sale so again this is very boring
and maybe I can come up with more of a
like a maybe I should do like create
like some form of model or decision
making process maybe that would be a
cool exercise well it's probably a
really nerdy exercise probably not cool
whatsoever but maybe I would enjoy doing
it maybe I can come up with some form of
like decision tree or a mental model as
people like to call them when it comes
to like this is the offer this is the
market this is a sophistication level
therefore this is the type of ad that we
run I don't know now I'm just kind of
brainstorming whilst recording which
probably isn't that good of an
experience for you guys
so yeah that's it so I think like yeah
the based on what you're selling who
you're selling to that can really
determine like what type of ads you
should run and in a lot of cases just
because you're getting cheaper clicks
that doesn't mean the ads are working
they could actually be getting really
cheap clicks but doing a terrible job of
a terrible job of actually you know
getting good people to the sales page so
yeah hope this was useful if you got any
questions on any of this stuff let me
know in the comments below and I'll see
you on the next one
[Music]
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