How To Start A $65K/MO Cleaning Business (WITHOUT CLEANING)

Summary

Discover the secrets to starting a cleaning business without lifting a finger. Johnny and Sergio share their proven model for success, revealing how to automate, delegate, and manage a thriving cleaning business from home. Learn the steps to launch your business, from registering an LLC to finding and hiring reliable cleaners. Gain insights on pricing strategies, sales scripts, and marketing tactics to drive leads and grow your business. This guide is perfect for those seeking to start a profitable cleaning business with minimal hands-on work.

Takeaways

• 💼 File an LLC and set up a business bank account to establish a legal and financial foundation for your cleaning business.
• 🔍 Choose a simple business name and create a logo using Fiverr. Register on free directories like Facebook, Google Business Profile, and Nextdoor to build a reputation.
• 🛠️ Use Booking Koala to manage your cleaning business operations, including customer bookings, pricing, and job management.
• 🧹 Find cleaners who have their own small businesses but lack a strong online presence. Offer them higher pay and handle their marketing and sales.
• 👥 You can find cleaners through free methods like local searches and community recommendations, or by posting on Indeed or Housekeeper.com.
• 🚦 Use a red flag/green flag system to vet cleaners based on their experience, communication skills, and reliability before hiring.
• 📝 Clearly set expectations with your cleaners, including pay rates, contractor status, and job responsibilities. Ensure they bring their own supplies and take ownership of the job.
• 💰 Price your services by researching local competitors, and aim for a higher-end pricing model. Pay your cleaners 50% of the job fee.
• 📈 Use a dual marketing strategy: run Google Local Service Ads for paid leads and create an organic strategy through local Facebook groups for free leads.
• 🔄 Recurring cleaning jobs boost customer lifetime value, making the business more profitable. Once too busy, hire a virtual assistant to handle calls and tasks, further streamlining your business.

Q & A

What is the first step to launching a cleaning business without doing the cleaning yourself?

The first step is to file your LLC and get your EIN number to open a business bank account.

Why is it important to file an LLC for your cleaning business?

Filing an LLC is important because it provides legal protection and is required to get your EIN number, which is necessary for opening a business bank account.

What are the four main free directories you should register your cleaning business on?

The four main free directories to register on are Facebook Business Page, Google Business Profile, and Nextdoor.

Why is it beneficial to get your logo done on Fiverr?

Getting your logo done on Fiverr is beneficial because it allows you to get a professional logo at an affordable price, which is important for branding your business.

What is Booking Koala and why is it recommended for a cleaning business?

Booking Koala is a cleaning software that manages customers, bookings, and pricing. It is recommended because it is considered the best on the market and can run the entire backend of your business.

Who should you look for when hiring cleaners for your cleaning business?

You should look for individuals who have their own cleaning business but lack an online presence and are not tech-savvy. They should be reliable, have good cleaning skills, and be open to background checks.

How can you find potential cleaners for your business?

You can find potential cleaners by searching online, looking at local directories, joining local community groups on social media, and asking for recommendations.

What are some 'green flags' to look for when vetting cleaners?

Green flags include having at least one year of cleaning experience, good communication skills, reliable transportation, willingness to undergo a background check, and proper cleaning techniques.

What are some 'red flags' to watch out for when talking to potential cleaners?

Red flags include a lack of knowledge about cleaning, a bad attitude, poor communication, and a tendency to blame others instead of taking responsibility.

How do you ensure that the cleaners you hire understand their role and responsibilities?

You set clear expectations regarding pay, payment frequency, job responsibilities, and the nature of the relationship, which is contractor-based, not employer-employee.

What is the recommended pricing strategy for a cleaning business?

The recommended strategy is to charge between $50 to $60 per hour after determining the market rate by calling local competitors and positioning yourself on the higher end of the market.

How do you plan to acquire customers for your cleaning business?

You can acquire customers by using Google Local Service Ads and implementing an organic strategy called the 'grand opening method' which involves joining local Facebook groups and offering valuable content to gain trust and leads.