Corporate Social Responsibility Examples: CSR in marketing
Summary
TLDRThe transcript highlights the importance of Corporate Social Responsibility (CSR) for businesses, emphasizing how acting ethically benefits both the company and the community. By prioritizing environmental sustainability, diversity, and social justice, companies can build customer trust and drive positive change. The transcript discusses examples from well-known corporations like Johnson & Johnson, Coca-Cola, and Google, showcasing their efforts to reduce environmental impact and support social causes. It also explores the increasing significance of CSR among millennials and Gen Z, who prioritize companies that contribute to societal and environmental improvements.
Takeaways
- 📝 Corporate social responsibility (CSR) is crucial for companies to build trust and increase profits by acting morally and ethically.
- 📞 Customers are more likely to support businesses that demonstrate a commitment to social and environmental issues.
- 📚 Businesses of all sizes can contribute positively to society, even through small acts like donating to local food banks.
- 💻 Common CSR practices include reducing carbon emissions, improving labor policies, participating in fair trade, and supporting diversity and equity.
- 💵 Investing with a social and environmental conscience involves community volunteering and conducting business in environmentally friendly ways.
- 📱 Millennials and Generation Z place high importance on businesses that contribute to societal improvement and are more likely to support such companies.
- 📲 Companies should transparently communicate their CSR efforts to consumers to build brand loyalty and trust.
- 📴 Changes in CSR practices will be influenced by activism across all generations, with a focus on condemning harassment and discrimination, and promoting diversity.
- 💲 Businesses are increasingly taking public stands on social media to support social issues and oppose policies that harm the environment and social justice.
- 💵 Data breaches highlight the need for companies to prioritize data privacy as part of their CSR strategies.
- 💵 Examples of effective CSR include Johnson & Johnson's use of green technology, Google's environmental efforts, Coca-Cola's commitment to environmental friendliness, and Ford's goals for fair pay and carbon neutrality.
- 💵 Companies like Netflix and Spotify are recognized for their social initiatives, such as offering extended paid parental leave and supporting social movements.
- 💲 Pfizer's response to disasters with medical aid and grants, and Wells Fargo's significant charitable giving, demonstrate strong CSR commitments.
- 💵 Toms' business model shift from direct giving to impact grants, and Bosch's achievement of climate-neutral facilities, showcase innovative CSR approaches.
- 💵 GE's focus on renewable energy and Starbucks' promotion of diversity and inclusion illustrate how companies can integrate CSR into their core business strategies.
- 💵 The Walt Disney Company and LEGO's commitments to environmental sustainability and community involvement set examples for responsible corporate citizenship.
Q & A
What is the primary benefit of corporate social responsibility (CSR) for businesses?
-The primary benefit of CSR for businesses is earning more trust from customers and making more money by acting in a moral way.
How does customer support increase when a company demonstrates CSR?
-Customer support increases when a company demonstrates CSR because customers feel they are making a difference by supporting a company that cares about the community.
What are some ways businesses can show they care about the environment?
-Businesses can show they care about the environment by reducing carbon emissions, improving labor policies, participating in fair trade, promoting equity and diversity, and contributing to global causes.
How does CSR affect the perception of businesses among millennials and Generation Z?
-CSR is highly valued by millennials and Generation Z, who believe businesses should invest in societal improvements and look for ways to facilitate such changes.
What is one example of CSR from the transcript involving environmental conservation?
-Johnson & Johnson is an example of CSR in action, having worked to reduce environmental damage over the past 30 years, using wind power, and providing access to clean water.
How has Google demonstrated its commitment to CSR?
-Google demonstrated its commitment to CSR by using energy-efficient data centers, investing over $1 billion in clean energy projects, and offering services like Gmail that help reduce environmental impact.
What is Coca-Cola's approach to environmental responsibility?
-Coca-Cola values environmental responsibility by focusing on climate, packaging, agriculture, water conservation, and product quality, with a goal to reduce its carbon footprint by 25% by 2030.
What are some of the social initiatives taken by Netflix and Spotify?
-Netflix and Spotify support social movements like Black Lives Matter and Pride Month, and offer extensive paid parental leave to their employees.
How does Pfizer's CSR strategy address global health crises?
-Pfizer addresses global health crises through product donations, grants, and facilitating access to medicine, as demonstrated during the Covid-19 pandemic with a $5 million Global Medical Grants program.
What is the one-for-one model implemented by Toms, and how has it evolved?
-Toms implemented a one-for-one model by giving a pair of shoes to a child in need for every pair sold. The company has evolved this model by giving one-third of its income to local projects, including support for racial justice.
How is LEGO addressing environmental concerns in its packaging?
-LEGO plans to spend $400 million to improve its environmental efforts, aiming to eliminate single-use plastic packaging and switch to sustainable packaging by 2025.
Outlines
🌍 Corporate Social Responsibility (CSR) Impact
The first paragraph discusses the concept of Corporate Social Responsibility (CSR) and its benefits for businesses and communities. It highlights how companies acting morally can earn customer trust and increase profits. The narrative emphasizes the importance of community involvement and environmental awareness, such as celebrating Environment Day and advocating for social change. It also touches on the significant influence large corporations can have on global issues like hunger, health, and climate change. The paragraph provides examples of CSR practices, including reducing carbon emissions, improving labor policies, fair trade, and supporting charitable causes. It points out the growing importance of CSR to younger generations, like millennials and Gen Z, who expect businesses to contribute positively to society. The paragraph concludes with examples of companies like Johnson & Johnson, Google, and Coca-Cola that have implemented successful CSR initiatives.
🚀 CSR Initiatives and Goals
The second paragraph continues the discussion on CSR by focusing on specific goals and initiatives set by various companies. It begins with a quote emphasizing the industry-wide impact of CSR solutions. The paragraph then details Ford's commitment to carbon neutrality and wage equity, Netflix and Spotify's social initiatives including paid parental leave and support for social movements, Pfizer's disaster response plans and medical grants, Wells Fargo's charitable donations, and Toms' community projects. It also mentions Bosch's environmental standards, GE's focus on clean technology through the Ecomagination Challenge, Starbucks' diversity and inclusion efforts, New Belgium Brewing's environmental goals, Disney's local community support during the Covid-19 pandemic, and LEGO's plans to reduce plastic packaging and increase sustainable products.
🌱 Environmental Commitments and Social Initiatives
The third paragraph delves into the environmental commitments and social initiatives of companies. It discusses how companies are setting ambitious goals to reduce their carbon footprint and promote sustainability. The narrative includes LEGO's $400 million investment in environmentally friendly packaging and their aim to eliminate single-use plastic by 2025. It also highlights the LEGO Group's CEO's statement on the importance of acting quickly to protect the environment for future generations. The paragraph underscores the role of businesses in addressing climate change and social issues, as exemplified by the companies' various CSR efforts.
Mindmap
Keywords
💡Corporate Social Responsibility (CSR)
💡Renewable Energy
💡Carbon Footprint
💡Environmental Policy
💡Millennials and Generation Z
💡Data Privacy
💡Social Movements
💡Sustainable Packaging
💡Climate Neutrality
💡Fair Trade
💡Equity and Inclusion
Highlights
Companies can earn more trust and make more money by acting in a moral way through CSR.
Customers support businesses that care about the community, leading to increased sales and loyalty.
Corporate social responsibility helps build customer trust by caring about social issues.
CSR can have a significant impact on global issues like hunger, health, and climate change.
Small businesses can make a big difference by contributing to local causes.
Common examples of CSR include reducing carbon emissions, improving labor policies, and supporting fair trade.
Investing with a social and environmental conscience involves community volunteering and eco-friendly business practices.
Millennials and Generation Z prioritize businesses that invest in societal improvement.
Transparency in a company's good deeds is important for attracting millennial consumers.
Corporate social responsibility is increasingly influenced by the activism of all generations, including millennials.
Johnson & Johnson exemplifies CSR through its use of green technology and commitment to environmental sustainability.
Google is recognized for its high CSR score due to energy-efficient data centers and investment in clean energy projects.
Coca-Cola is committed to environmental sustainability with goals to reduce carbon footprint and promote recycling.
Ford has ambitious CSR goals, including achieving carbon neutrality and ensuring fair wages.
Netflix and Spotify support employee rights and social movements, offering extensive paid parental leave.
Pfizer responds to disasters with a comprehensive plan that includes product donations, grants, and access to medicine.
Wells Fargo contributes a significant portion of its profits to charitable causes, supporting various non-profits.
Toms has transitioned from a one-for-one model to giving one-third of its income to local projects for greater impact.
Bosch aims to be climate-neutral and reduce its environmental impact through various sustainability initiatives.
GE focuses on renewable energy and clean technology, aiming to generate significant revenue from eco-friendly products.
Starbucks promotes diversity and inclusion, setting hiring goals for veterans and underrepresented groups.
The Walt Disney Company sets ambitious environmental goals and actively engages its employees in community involvement.
LEGO Group commits significant investment to sustainable packaging and eco-friendly product development.
Transcripts
Through corporate social responsibility, companies of all sizes can make a difference for
the better (CSR). When businesses decide to act in a moral way, they not only earn more trust from
their customers, but they also make more money. Customers think they are making a difference
when they buy something or use a service from a company that cares about the community. The
more a company cares about the community and its customers, the more support it gets from them.
Corporate social responsibility helps build customer trust by caring about things like
Environment Day, bringing attention to them, and pushing for social change.
Even if a lot of businesses help, the actions of big international companies
can have a big effect on things like hunger, health, global warming, and climate change.
There are different kinds of social responsibility for a business. Even the smallest business can
make a big difference in the world by giving a small amount to the local food bank.
Here are some of the most common examples of CSR: putting out less carbon improving labor policy,
taking part in fair trade, equity, and diversity, and giving to good causes around the world
Investing with a social and environmental conscience means doing things like volunteering
in the community and doing business online in ways that are good for the environment.
Businesses that care about the world around them are much more important to millennials and people
from Generation Z. They think that businesses should invest in making society better and look
for ways to help make those changes happen. People should be able to see how a company is trying to
make the world a better place by letting them know about its good deeds. It's important to learn how
to market to millennials because this will affect the choices they make as consumers. It's important
to show that you've tried. Millennials also like to do things like give money to charity and work
for free. More and more businesses are starting to realize how their socially and environmentally
responsible actions affect how consumers see them. This makes it more likely that businesses
will start their own projects. Changes in the way corporate social responsibility is done
Changes in CSR patterns will be affected by the activism of all generations,
including millennials. Because of the #MeToo movement, businesses should continue to condemn
harassment and discrimination in the workplace in public. Diversity in the workplace will also
continue to grow to include people of different races, genders, cultures, sexual orientations,
and physical and mental disabilities. A lot of brands are getting more outspoken
on social media and showing their support for important social issues in a way that works.
Also, businesses will speak out against policy changes that hurt the environment and social
injustice. More and more data breaches put personal information at risk, and regulations
to protect data privacy in a changing world may also start to show up in CSR trends.
Companies Doing the Right Thing 1. Johnson & Johnson's use of green technology
Johnson & Johnson, one of the first big drug companies, is a great example of CSR in action.
Over the past 30 years, they have worked hard to reduce the damage they do to the environment. Its
programs do things like use wind power and give people in different parts of the world
access to clean water. By buying a privately owned energy company in the Texas Panhandle,
the business was able to reduce pollution and offer a cheap, environmentally friendly
alternative to electricity. With the goal of getting all of its energy from renewable
sources by 2025, the company is still looking into ways to get energy from renewable sources.
2. Problems with people: Google Google is trusted in part because of its well-known CEO,
Sundar Pichai, and also because it takes care of the environment. He says what he thinks about
things in society. Google also got the highest CSR 2018 score from the Reputation Institute.
This was mostly because their data centers use 50% less energy than those of other companies
around the world. Also, they have put more than $1 billion into projects that use clean energy,
and they offer services like Gmail that help other companies reduce their impact on the environment.
3. Coca's commitment to the environment Coca-Cola is a company that puts a lot of value on being
environmentally friendly. Climate, packaging, agriculture, water conservation, and product
quality are all important factors. Their slogan is "a world without waste," and they work to make
sure there is enough water by collecting and recycling every bottle, using 100% recyclable
packaging, and replacing all the water used to make their drinks with water from the environment.
By the year 2030, they want to cut their carbon footprint by 25%. In 2021,
Coca-Cola made its first bottle of soda out of plastic that came from plants.
"Our goal is to make solutions that will last for the whole industry. We hope that more companies
will join us so that we can all move forward”. 4. The company Ford Ford has big goals for CSR,
like making sure everyone gets paid fairly and not making any carbon emissions. Their stated
goal is to "make a better world where everyone is free to move and pursue their own goals."
"We're committed to carbon neutrality," said Bob Holycross, Ford's vice president and chief
sustainability, environment, and safety officer. " It's the right choice for Ford, the environment,
and our customers. At the moment, 95% of our carbon emissions come from our operations,
cars, and suppliers, and we are working hard and with hope to change all of these things.
Strangely, the business is also putting a lot of emphasis on wage equity. To
make things fair for all employees, they are putting in place a global salaried pay ratio
(that takes gender into account) and doing an audit of diversity, equity, and inclusion.
5 and 6: Worker rights at Netflix and Spotify From a social point of view, companies like Netflix and
Spotify help their employees and their families. Netflix offers 52 weeks of paid parental leave to
both birth parents and non-birth parents (which includes adopted children). This can be done at
any time, during the child's first year of life or at another time that works for them. This is
different from other big tech companies, where it takes an average of 18 weeks. You can get similar
benefits from Spotify, but only for 24 weeks of paid vacation. The business thinks that the start
of this campaign led to a rise in job applications from outside the company that hasn't gone away.
Through their social media channels, Netflix and Spotify support social movements like
Black Lives Matter, Pride Month, and taking care of the environment. Netflix is a good
example of how to use social media to reach niche and minority groups and appeal to them.
7. Access to health care: Pfizer When a disaster happens, people need medical help right away.
Pfizer has a three-part plan to help in these situations: donations of products, grants,
and ways to get to the medicine. Grants have been given to countries like Haiti because of
Hurricane Matthew and the ongoing refugee crisis in Europe and the Middle East. This money is given
to NGOs so that it can reach as many people as possible. During the Covid -19 pandemic,
Pfizer gave $5 million through its Global Medical Grants program to help improve the identification,
diagnosis, care, and management of patients. Hospitals, clinics, and other medical facilities
were also given grants to help them keep a better eye on Covid -19 patients and treat them better.
In 2022, Pfizer was named one of the most moral businesses in the world by the magazine
Ethisphere. Wells Fargo gives money to charities. Wells Fargo gives up to 1.5% of its profits to
charitable causes each year. This money goes to help more than 14,500 nonprofits, such as food
banks and incubators for new businesses in plant science and renewable energy. The business gave
$6.25 million to help the United States and other countries fight the Covid -19 epidemic. The CDC
Foundation will get $1 million, the International Medical Corps will get $250,000 to help with its
work in 30 countries, and $5 million will be given to local efforts to meet community needs.
9. Projects that help the community: Toms Toms gives a pair of shoes to a child in need for
every pair of shoes they sell. This has led to about 100 million pairs of shoes being given to
children in need. These profits have helped the blind by giving them glasses and medical care,
giving them "safe" drinking water, and setting up businesses in less-developed countries to
create jobs. 10. Bosch, a climate-neutral company Bosch set high standards for the environment
by focusing on reducing their impact on the environment through climate action, water use,
and a circular economy. As of now, 400 of its facilities are climate neutral, so it looks
like this goal has been met and paved the way for other multinational companies to do the same. Now,
the company wants to cut its emissions by 15% in both the upstream (buying goods and services) and
downstream (using products) sectors by 2030. Since non-governmental organizations said that Toms was
making people too dependent on shoes and hurting local shoe industries, the company has rethought
its business model. Instead of giving away shoes, the company now gives one-third of its income to
local projects. This includes groups like Black Lives Matter and the Covid -19 Giving Fund that
work for racial justice. We found that giving people shoes, glasses, and clean water for
more than a decade was a great start—the right start—to making big changes. But our community
will be able to do a lot more if we decide to give out impact grants. We're giving away 1/3 of what
we make instead of buying shoes. In other words, we give away $1 for every $3 we make, which is the
most a business can give away and still stay in business. - The Toms Impact Report for 2019–2020.
11. Clean technology made by GE Since Ecomagination was introduced more than
ten years ago, General Electric has been focusing on renewable energy with the goal
of doubling down on clean technology and making $20 billion from eco-friendly products. As part
of its "Ecomagination Challenge," which started last year, GE gave each of five people $100,000
to help them develop ideas like an inflatable wind turbine, an intelligent water meter, a cybersecure
network architecture, and technologies that protect against short circuits and power outages.
Starbucks promotes diversity and inclusion at work. Starbucks wanted to hire more people from
different backgrounds and give people in certain groups more chances. It has promised to hire
25,000 US military veterans and their spouses by 2025 as part of its efforts to be socially
responsible. The company reached this goal six years earlier than expected and now hires 5,000
veterans and their spouses each year. Starbucks set up a mentorship program to help black,
indigenous, and people of color (BIPOC) get in touch with top leaders and work together on issues
of racial and social fairness. The chain wants to have 40% BIPOC workers in retail and production
and 30% BIPOC workers in corporate roles by 2025. 13. The company New Belgium Brewing This brewery
cares about the environment and is owned by all of its employees through a stock ownership plan. By
2030, the brewery in Fort Collins, Colorado, wants all of its beers to be carbon neutral.
It uses solar panels and wastewater to make electricity. Also, for every barrel it sells,
it gives $1 to help promote its charitable work, principles, and goals. Katie Wallace, who is in
charge of CSR, says, "We think that social and environmental well-being are closely linked."
14. Local communities: In its 2020 CSR report, The Walt Disney Company set goals for lowering its
carbon footprint, such as zero net greenhouse gas emissions, zero waste, and a promise to
save water. They are actively following strict international labor laws in order to protect the
rights and safety of their workers. They also try to get their employees involved in the community
by doing the same things. When the Covid -19 outbreak forced Disney to close its parks,
the company focused its CSR efforts on the local area. They gave $27 million for donations of food,
personal protective equipment (PPE) from abandoned parks, and cleaning up the set. They also asked
their staff to do virtual volunteering. 15. LEGO packaging Lego will spend $400 million over the
next three years, with a focus on improving its efforts to be more environmentally friendly.
As a modern superbrand, their main goal is to stop putting its bricks
in single-use plastic packaging and switch to sustainable packaging by 2025. In 2021,
they will test paper bags in boxes with the help of the Forest Stewardship Council. Also, they are
spending money on more products that are good for the environment and don't make trash or carbon.
CEO of the LEGO Group Niels B. Christiansen said, "We can't lose sight of the basic
problems that the next generation will face." We must act quickly to protect the environment and
the next generation. We are inspired by the many children who have asked for more immediate action
on climate change because we are a company that looks to children as our role models.
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