AI Avatar Creation: Video Automation Tutorial
Summary
TLDRThe video discusses the use of AI technology to create video content, highlighting the potential of AI in generating videos for marketing and lead generation. The creator shares his experience using a platform called Heen to generate an AI version of himself for video content, emphasizing the current limitations and the need for professional quality footage for best results. He also discusses the future impact of AI-generated videos and their role in content marketing, especially for law firms, and shares his plans to integrate this technology into his agency's services.
Takeaways
- 👶 The creator is using AI to generate video content due to personal commitments like a newborn and multiple businesses.
- 🎥 AI-generated videos are currently limited to short durations (30 seconds to a minute) and not yet suitable for complex content.
- 🚀 The creator anticipates significant advancements in AI video generation technology within the next 6 to 24 months.
- 🌟 The AI video generation process involves feeding high-quality footage into the AI platform, with professional lighting and audio being crucial.
- 🎬 Post-editing, such as adding music and text overlays, can enhance the AI-generated videos to mask imperfections.
- 👀 The creator tested the AI-generated videos with friends, and many could not distinguish it from a real video.
- 🤖 The platform used for creating the AI avatar is called 'Heen', which allows for the creation of personalized video content.
- 📈 The creator is using AI-generated videos for lead generation and advertising, testing different hooks and creative pieces.
- 📊 The email to law firms emphasizes the importance of video content in the current digital landscape, where traditional content is being demoted.
- 🎓 The creator's agency specializes in helping lawyers create video content, which is a valuable and less competitive space due to higher barriers to entry.
- 📍 The creator suggests that natural, unpolished videos filmed from a cell phone may stand out more in the future as people become desensitized to AI-generated content.
Q & A
What is the main purpose of creating an AI version of the speaker in the video?
-The main purpose is to generate video content efficiently without the need for the speaker to personally create videos, due to his busy schedule with family and businesses.
What are the limitations of using AI-generated videos?
-AI-generated videos are not perfect and are currently best suited for short durations of up to 30 seconds to a minute. They are not yet capable of replacing longer, more complex videos like the one in the script.
How does the speaker plan to use AI-generated videos?
-The speaker plans to use AI-generated videos for lead generation, running advertisements, and creating content for clients, particularly in the legal industry.
What is the platform used to create the AI video avatar?
-The platform used is called Hen, found at hen.com.
What type of video content is recommended for the AI avatar to create?
-The speaker suggests that the AI avatar is best for creating short, informational videos, especially those intended for lead generation and marketing purposes.
How does the speaker address the monotone issue of the AI-generated voice?
-The speaker addresses this by post-editing the AI-generated video, adding music and other audio elements to improve the voice quality and make it sound more natural.
What challenges does the speaker foresee with the widespread use of AI-generated videos?
-The speaker foresees that people might become desensitized to AI-generated videos, leading to them ignoring such content because they won't be able to differentiate between AI and non-AI generated videos.
Why is the speaker testing different types of videos and hooks?
-The speaker is testing different types of videos and hooks to see how effective AI-generated videos are in capturing attention and generating leads or conversions.
What is the speaker's strategy for creating content for law firms?
-The speaker's strategy involves filming law firms' representatives in various locations and settings to create a diverse range of content that can be used to generate videos through the AI platform.
How does the speaker plan to keep the audience engaged with AI-generated content?
-The speaker plans to keep the audience engaged by combining AI-generated content with post-editing, b-roll, and creating content that is informative and visually appealing.
What is the speaker's prediction for the future of video content creation?
-The speaker predicts that in the next 6 to 12 months or even 24 months, AI-generated video content will become ubiquitous, and native, natural-looking videos filmed from cell phones will stand out as more authentic.
Outlines
🎥 Introducing AI Video Creation
The speaker discusses their new approach to video content creation by using an AI version of themselves. They mention their busy life with a newborn and multiple businesses, which makes traditional video creation too time-consuming. The AI-generated video is showcased, with an emphasis on its current limitations, such as being suitable only for short videos up to a minute long. The speaker expresses excitement about the rapid advancement of AI in video creation and encourages viewers to adapt to this technology. They also mention the importance of post-editing to improve the AI-generated video's quality, such as adding music and text overlays to distract from minor imperfections.
🚀 Barriers to Entry and Use Cases
The speaker delves into the barriers to entry for AI video creation, noting that it requires professional lighting and audio quality, which prevents widespread misuse. They discuss the potential use cases for this technology, including its application in advertising and lead generation for law firms. The speaker shares an email they sent to their client list, highlighting the value of video content in the current digital landscape, where traditional content like blog posts is being demoted by search engines. They also mention their strategy of creating diverse video content for clients by filming in multiple locations and using AI to generate a year's worth of content from a short filming session.
🤖 Testing AI Videos and Future Plans
The speaker shares their experience of testing AI-generated videos, including the reactions they received from friends and clients. They emphasize the potential of using this technology to create native, natural-looking videos that stand out in a saturated market. The speaker outlines their plans to continue experimenting with AI video creation, particularly for clients who may not have the marketing expertise to create their own content. They also express a desire to keep their audience updated on the progress and results of their AI video experiments and encourage feedback from viewers on whether they would like to see more of this type of content.
Mindmap
Keywords
💡AI version
💡Newborn
💡Lead generation
💡Marketing strategy
💡Post editing
💡Avatar
💡Professional filming
💡Barriers to entry
💡Ads
💡SEO
Highlights
The video discusses the use of AI to create a version of the speaker for video content generation.
The AI version is being used due to the speaker's busy schedule with a newborn, family, and multiple businesses.
The AI-generated video is not perfect and is recommended for use in short videos up to a minute long.
The speaker predicts that AI-generated videos will become ubiquitous in the next 6 to 24 months.
There are still barriers to entry for using this technology, such as the need for professional lighting and audio.
The AI platform used for creating the video avatar is called Hen, found at hen.com.
The speaker emphasizes the importance of high-quality footage for the AI to generate a convincing avatar.
The AI-generated video can be improved with post-editing, such as adding music and text overlays.
The speaker has tested the AI-generated videos with friends, and many did not realize it was AI.
The technology may become less effective as people become more accustomed to AI-generated content.
The speaker's agency specializes in working with law firms and is exploring the use of AI-generated videos for their clients.
Only 8% of lawyers currently create video content due to the challenges and resources involved.
The speaker is testing the effectiveness of AI-generated videos in ads and plans to share the results.
The speaker suggests that natural-looking videos filmed from a cell phone may stand out more in the future.
The speaker is creating a year's worth of content for top-tier clients by filming them in multiple locations.
The AI technology is seen as a way to help lawyers who are not marketers to create engaging video content.
The speaker's wife did not find the AI-generated video appealing, but the speaker is still excited about the technology.
The speaker plans to keep the audience updated on the progress and effectiveness of AI-generated videos.
Transcripts
this is going to be fun in this video
I'm showing you how we are replacing
myself with an AI version of myself to
create video content because honestly I
got a newborn I got a family I got three
businesses creating video is a lot of
work and there is technology out right
now that is allowing me to not have to
create video ever again in this video
I'm going to show you exactly how I'm
doing it let's get so I want to start by
showing you a completed video that the
AI generated now keep in mind this is
not perfect by any means uh I wouldn't
use this for videos longer than 30
seconds to a minute I wouldn't use it to
replace videos like this because there's
certain things that the AI is not quite
there yet and I say yet because I got to
be honest this is the first time that AI
has really blown me away and been
like it's coming and it's coming very
soon in the next 6 to 12 months 24
months this type of video is going to be
everywhere and I think it's important
that you at least try and get ahead of
it a little bit
and what I really like about this too
which we'll talk about is that there's
still barriers to entry it's not as
simple as just you know creating an
avatar off of an image or a simple video
so let's play this video you can take a
quick look you are looking at the lead
generation dashboard from Madison law an
injury firm in Georgia you can see he
got 96 phone calls last month which is
up 4 33% since last year we got these
results in just 90 days from making one
simple change to his marketing strategy
I put together a quick video walking you
through exactly what we did and how you
can do it too hit the link below and I
will see you on the next page so that is
AI Ryan now you'll notice some things
it's a little bit monotone the voice is
a little bit off but what we did is we
fed it to the AI which I'm going to show
you in a second exactly how we did it
step by step but we also then post
edited it we put some music behind it to
kind of fix it the voice a little bit
and we added some Boll and this is just
kind of a cheap edit that I did I
actually haven't even passed this to my
professional editing team yet who's
going to add text on top just things to
kind of distract the The Watcher from
this a little bit and kind of call away
from the fact that my voice might be a
little bit off might be a little bit
monotone my lips might be a little bit
off and I'm trying to talk into it as
well but overall it's pretty damn good
it looks just like me I've actually
tested by sending this to friends um by
making them kind of like personalized
videos and they're like did you really
just feel professional video saying hi
to me a lot of people haven't noticed
and that's kind of the key thing here
we're going to use this as ads we're
going to test running different hooks
different pieces of creative using this
kind of setting and just testing to see
how it does because you might know
because I'm telling you that this is AI
but if you're scrolling down your feed
on your mobile phone small you might not
notice especially if your volume's off
so in terms of how we're doing this
we're using a platform called haen it's
hen.com uh I saw somebody posting about
it and I decided to check it out so
what's cool about this is it allows you
to create your own video Avatar now like
I said what I really like about this is
that anyone can do this but the
requirements to get the right type of
video into the AI is going to stop this
from being anybody able to using this
right now now of course um we all have
4K video on our phones but it's just not
that simple you need professional
lighting uh you need good quality audio
with a professional microphone otherwise
it just won't really work out well when
you feed it to it so I'm going to show
you the actual video that I fed it
because this is from a professional
filming that I sat down and did so this
is the you operate in one of the most
competive original video that I sent it
you can see it looks exactly the same so
what we did here is put some studio
lighting up you can actually see them in
the background couple of 4K cameras
professional microphone and record it
now when I recorded this at the time I
didn't know that I was going to be
feeding the AI with it but I ended up
feeding it to it and this is what ended
up coming out welcome to the new era of
video Creation with Heen simply type
your script to get started it's pretty
crazy right that's pretty damn crazy and
then you just create with studio and you
can come in here and you can type in
whatever you
want hi
YouTubers play back see how it
sounds and it doesn't always sound great
um like I said in there's certain words
that you'll probably want to stay away
from as well that might not be natural
or organic to somebody talking about
this but you can literally see from a a
pure Studio shot point of view it is
it's the exact same it looks exactly how
we filmed it now I also fed it uh some
green screen because when they give you
instructions here on how to set up um
your own avatar this is the I I filmed
on a green screen as well with a friend
of mine same guy who filmed the other
one and uh you just basically just film
a two-minute video of you talking right
uh and then you literally take that
video and you can create an avatar and
you just upload it directly in here
right so you just upload the footage
that you have so the two footages that I
uploaded this is the green screen one
hey Ryan your instant Avatar is ready
feel free to create videos with it also
click the feedback button to share what
you think hope you enjoy my eyes getting
a little bit wonky I don't know what I'm
looking at I'm like my my newborn son
just eyes going all over the place um
but you can see it's it's not quite as
good but this one came out really good
and that's because like we really took
the time to film it properly so what I
do like about this like I said is that
for right now anyways there's some
barriers to enter around this because
the problem with this type of technology
is that once anybody can use it it's
just going to get overrun nobody's going
to pay attention to it and I actually
think what's going to happen in the not
so distant future is that when people
see professional shots like this or when
they see shots like this they're just
going to ignore it because they're not
going to be able to decipher whether
it's AI or not so what I think is going
to be the most impactful video
Ironically in the next year and probably
going forward is the most native dirty
natural looking video filmed right from
a cell phone because that is what people
are going to know is you know natural
and not AI generated now what's cool
about this is that there's a couple of
use cases for us like I said we're
currently testing this with ads I'm
going to create another video and
actually show you how it's coming out
off the back end of it um but there's
abilities in here to create different
types of videos AI Studio I'm not
exactly sure where it is I haven't dug
in here too much but in terms of other
use cases for this um let me actually
send you this show you this email that I
sent
out
today to my email list of law firms so
video is tough to create um and and you
know those who follow my channel know
that I'm an SEO at the core and what's
happening with Google right now is they
are demoting traditional content
listings blog content you should see all
the freaking travel bloggers crying on
Twitter it's so sad um Affiliates
they're just getting pushed down because
Google knows that it's crap content
written word has been commoditized next
than just down to nothing and it's not
valuable for people anymore people
Searchers don't want to see it now
what's still very valuable is video and
that's because again there's higher
bearers to entry to it YouTube is the
number two search search engine on the
planet there's a ton of value in being
able to create video content but the
reason why it's still valuable is
because not as many people can just come
in and write not as many tools can come
in and write you have to actually get on
a camera and create and you have to know
what you're doing as well on top of that
so that creates barriers to entry which
creates less competition which creates
more visibility and more opportunity now
with law firms which is what our agency
specializes in working only 8% of
lawyers create video content because
they're so busy they don't have the
resources it's a huge pain for them to
do it but for this for you to be able to
sit down put a 4k camera in their face
and just tell them to talk for two
minutes and then create all the scripts
and just have an AI do it is very very
interesting very interesting because
they're also not marketers so this type
of Technology probably won't take off
like it's going to take off in our
industry uh unless agencies push it so I
sent out this email today um that just
kind of digs into that talking about how
you know video is really important you
should be sending out more of it blah
blah blah so um what we're doing is for
some of our top tier clients the ones
that are paying us you know 15K or more
we're flying down to Miami I'm setting
them up with our video guy uh in a in a
studio just like I shot here and we're
going to film them and we're going to
film them in multiple locations too so
this shot here right my fear here too is
that people are just going to get
blindness to seeing me sitting in the
same shot too so we're going to shoot
them in different locations five
different locations talk here for 2
minutes talk here for 2 minutes uh talk
sitting on top of a desk you know uh
standing in an office space so that way
there's kind of different Vibes that we
can create and we can basically probably
create like a Year's worth of content
from 10 minutes worth of filming think
about that so we're testing this with a
couple of our clients again I'm going to
create more content around this so you
can see how it goes um but it's
completely hands off because then we can
literally feed chat GPT scripts we can
just do our kind of normal content
process we can write scripts and then
feed it directly to this platform have
it create the videos on the back end now
again I wouldn't do this for my channel
because you all are marketers out there
and you're not going to sit there and
watch an AI but for personal injury
clients who got hurt on the job and
don't know what to do they got hit in
the back of the head by scaffolding
walking through New York City and
they're searching YouTube or Google for
this or they're on Tik Tok they're
watching a short video and again when
you combine this with post editing and
b-roll right if it's a couple long
minute video and it's purely
informational base it's just a different
way to consume and if it looks real and
the information is good it's an
opportunity to make some money here
people so I sent this out and I
basically you know was asking people if
they wanted to see um what it looks like
and I'll just show you I actually just
sent them the the video that I just sent
to you that I showed you the the of the
ad so that's what we're doing right now
um pretty exciting stuff I mean for me
anyways I showed this to my wife and she
could not give less of a she
thought it was stupid um but I just
wanted to share this with you guys
because not like I'm going to be
creating this on my channel non-stop but
I do think that this is very interesting
and I'm going to keep you guys in check
with how things are going with how it's
going with our ads with how it's going
with clients um so just drop me a
comment below if you want to see more of
these videos and if so then I'll create
more uh if not as always like subscribe
and I'll see you in the next video
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