Best & Worst Organic Amazon Matcha Powders | Affordable

Summary

The video provides a detailed review of organic matcha powders available on Amazon, ranking them from worst to best. The creator discusses the differences between organic and non-organic matcha, highlighting that organic certifications can be complicated and sometimes more about marketing. She reviews six different matcha brands, describing their fragrance, color, flavor, and texture. The review covers both positive and negative aspects, with Kagoshima matcha being rated the best for its rich, sweet flavor and vibrant color. Viewers are encouraged to follow her for more content and personalized recommendations.

Takeaways

• 📦 The video focuses on reviewing organic matcha powders available on Amazon, with a ranking from worst to best.
• 🌱 Organic matcha certification (J certified) is a long process, and many Japanese farmers avoid it due to complexity, though they may still use minimal pesticides.
• 🤔 The creator feels that organic matcha is often a marketing tactic, and non-organic matcha can offer better flavor, especially in terms of umami.
• 👎 In last place, Rishi Everyday Matcha is criticized for its watery taste, yellowish color, and bitter aftertaste.
• 😕 Fifth place goes to Mari's Matcha by Bloom, which is decently fragrant but lacks vibrant green color and strong umami flavor.
• 😐 The Mia Organic Matcha by Matcha Konomi ranks slightly higher with decent fragrance and color but still has a slight astringent aftertaste.
• 🤝 Midori Spring Organic Ceremonial Matcha and Matcha Ki Organic Barista Ceremonial are tied for second place, with the latter having a sweeter and more fragrant profile.
• 💚 The Midori Spring matcha is vegetal in smell and has a strong flavor, though slightly astringent.
• 👍 Matcha Ki has a sweeter, vanilla-like aroma and minimal astringency, making it a pleasant choice overall.
• 🏆 The Kagoshima Matcha ranks first with a sweet, nutty, and creamy fragrance, vibrant green color, smooth froth, and minimal bitterness.

Q & A

What is the main focus of this video?

The main focus of this video is reviewing the best and worst organic matcha powders available on Amazon.

What is the difference between organic and non-organic matcha according to the presenter?

According to the presenter, the difference lies in the certification process. Organic matcha involves a lengthy certification process that ensures no pesticides are used, but the presenter feels it's more of a marketing tactic. They believe non-organic matcha can have better flavor due to richer fertilization.

Why do some matcha farmers in Japan choose not to get organic certification?

Farmers in Japan often avoid organic certification because the process is lengthy and complex. Their surrounding farms also need to be organic, and they have to meet strict soil and pesticide-free requirements.

What does the presenter say about the taste of organic matcha?

The presenter mentions that organic matcha often lacks the strong umami flavor found in non-organic matcha, which they attribute to heavier fertilization in non-organic farming methods.

Why does the presenter rank Rishi Everyday Matcha in last place?

Rishi Everyday Matcha ranks last because it had a mildly fragrant, mellow profile, skewed yellow in color, and had a watery taste with astringent aftertaste, which the presenter did not find enjoyable.

What does the presenter say about the label 'ceremonial grade' in relation to Mari's Matcha?

The presenter believes the label 'ceremonial grade' is inaccurate for Mari's Matcha because the color is skewed more towards yellow, which doesn't meet their expectations for ceremonial grade matcha.

How does the presenter evaluate the Mia Organic Matcha from Matcha Konomi?

The presenter rates Mia Organic Matcha as decent, giving it a score of 7.2 out of 10. While it had a vibrant green color and decent taste, there was a slight astringent aftertaste.

What two matcha powders tie for second place, and how do they compare?

Midori Spring Organic Ceremonial Super Premium Matcha Tea and Matcha Ki Organic Barista Ceremonial tie for second place. The Midori Spring had a stronger taste, while the Matcha Ki was more fragrant and sweet with lower astringency.

What features of Kagoshima Matcha made it the presenter's top choice?

Kagoshima Matcha was the presenter's top choice due to its sweet, nutty fragrance, rich creamy smell, vibrant green color, great froth, and lack of astringency. It scored a 9.6 out of 10.

What advice does the presenter give for choosing a good matcha powder?

The presenter suggests looking for a vibrant green color, pleasant fragrance, and good taste when choosing a matcha powder. They emphasize that taste is subjective, so individual preferences for strong, sweet, or vegetal flavors should guide the decision.

Outlines

00:00

🎥 Introduction to Organic Matcha Review

In this opening, the host introduces the video, which focuses on reviewing organic matcha products on Amazon. The host explains the difference between organic and non-organic matcha, pointing out that getting a 'J-certified' organic label is a lengthy process that many matcha farms avoid. The speaker expresses a personal view that organic matcha may not necessarily be better in taste or quality compared to non-organic options. The video will feature reviews of matcha powders, ranked from worst to best, starting with the least impressive option.

05:01

🍵 Sixth Place: Rishi Everyday Matcha Review

The Rishi Everyday Matcha, labeled as 'organic and single origin,' is reviewed in sixth place. The host critiques the misleading label, explaining the difference between 'single origin' and 'single cultivar.' They describe the matcha as having a yellowish hue, a mild fragrance, and a watery taste when made into a latte. The texture is lacking, and the aftertaste is bitter and astringent, which leads to the Rishi matcha being rated the lowest on the list.

10:02

🥈 Fifth Place: Mari's Matcha by Bloom Nutrition

In fifth place is Mari's Matcha by Bloom Nutrition. The host shares skepticism about the brand's health claims and finds the matcha mislabeled as 'ceremonial grade' due to its yellowish color. The taste is watery and light-bodied, with a slight astringent aftertaste. The host gives it a moderate rating, noting that it's slightly better than Rishi's but still not a top-tier product, scoring around 6.5/10.

🌿 Fourth Place: Mia Organic Matcha by Matcha Konomi

Mia Organic Matcha by Matcha Konomi comes in fourth place. The matcha has a decent fragrance, color, and froth quality, and the host mentions that sifting is essential for a smooth texture. The flavor is decent, with a slight astringent aftertaste, but the matcha doesn't stand out as exceptional. Overall, it is rated at 7.2/10.

🔗 Tied for Third Place: Midori Spring Organic Matcha and Matcha Ki Organic Barista

Two matcha powders are tied for third place: Midori Spring Organic Matcha and Matcha Ki Organic Barista. The Midori Spring matcha has a vegetal smell and strong flavor, with some astringency at the end. Despite being labeled as 'super premium,' the host points out that these labels are often marketing tactics. Matcha Ki, on the other hand, is sweeter, with vanilla notes and a more fragrant aroma. Both matchas perform well in terms of froth and color, and the host appreciates their low astringency and balanced flavors.

🥇 First Place: Kagoshima Matcha

The Kagoshima Matcha takes first place for its vibrant green color, sweet fragrance, and creamy, nutty aroma. The packaging is highly praised for its airtight seal, preserving freshness. The flavor is described as rich and similar to non-organic matcha, with minimal astringency. This matcha is rated as the best, earning a solid 9.6/10.

📲 Conclusion and Social Media Promotion

In the closing remarks, the host summarizes the key factors to consider when choosing matcha: color, taste, and fragrance, emphasizing that taste is subjective. They invite viewers to leave comments suggesting new matcha brands to review. The host also promotes their YouTube shorts, TikTok, and Instagram accounts for more matcha content, and mentions an Amazon storefront with matcha essentials linked in the video description.

Keywords

💡Organic Matcha

Organic matcha refers to green tea powder produced without synthetic pesticides or fertilizers. In the video, the creator discusses whether organic matcha is better than non-organic, highlighting that while the certification process is lengthy and stringent, the taste and quality may not always surpass non-organic matcha.

💡J-Certified

J-Certified refers to Japanese certification standards for organic farming. The video explains that obtaining J-certification is a complex and time-consuming process, as it requires not only the farm itself but also surrounding farms to meet organic standards. This complexity often leads matcha producers in Japan to avoid certification, even though they may use minimal pesticides.

💡Single Origin

Single origin matcha means that the tea leaves are sourced from one specific geographic region. The video critiques how some matcha brands use 'single origin' as a marketing term, despite the fact that most matcha comes from a single country (like Japan) by default. It contrasts this with 'single cultivar,' which refers to matcha made from one specific tea plant variety.

💡Ceremonial Grade

Ceremonial grade matcha is the highest quality of matcha, traditionally used in Japanese tea ceremonies. The video evaluates whether certain matcha brands labeled as ceremonial grade truly meet this standard, focusing on aspects like color, fragrance, and taste. One critique is that some products labeled ceremonial grade don't have the rich, vibrant green color typically associated with this quality.

💡Umami

Umami is a savory taste often associated with high-quality matcha, characterized by a rich and complex flavor profile. The video creator notes that organic matchas often lack the deep umami flavor found in non-organic varieties, which are frequently more heavily fertilized, enhancing their sweetness and richness.

💡Astringency

Astringency refers to the dry, slightly bitter taste sensation that some teas can leave in the mouth. Throughout the video, the creator discusses how certain matcha powders, especially lower-quality or organic varieties, have astringent aftertastes, which can detract from the overall experience of drinking matcha.

💡Color

The color of matcha is a key indicator of its quality. High-quality matcha is typically a vibrant, bright green, while lower-quality matcha may skew yellowish. The video frequently references the color of different matcha brands, noting that some labeled as ceremonial grade do not exhibit the expected bright green hue.

💡Fragrance

Fragrance plays a significant role in evaluating matcha quality. The video highlights that matcha should have a pleasant, rich smell, with some varieties being more fruity, nutty, or vegetal. The creator uses fragrance as a key factor in ranking different matcha powders, noting that stronger, sweeter aromas often indicate higher quality.

💡Froth

Froth refers to the foam that forms on top of whisked matcha. In the video, the creator mentions the importance of froth in creating a smooth, full-bodied matcha drink, noting that some matcha powders froth better than others. The ability to create a good froth is linked to quality, with the best matchas producing a thick, creamy layer of foam.

💡Matcha Latte

A matcha latte is a popular drink made by mixing matcha powder with milk, often served hot or iced. The creator evaluates the different matcha brands by making lattes with them, noting how the texture, taste, and froth of the drink vary depending on the quality of the matcha used.

Highlights

Reviewing Amazon matcha products, with a focus on organic matcha.

Explaining the process and challenges of obtaining J certification for organic matcha in Japan.

Discussing the difference between organic and non-organic matcha, emphasizing that non-organic may sometimes offer richer flavors.

The impact of fertilization on matcha's flavor and umami profile.

Introduction of the Rishi Everyday Matcha as the worst-performing organic matcha.

Rishi matcha has a weak, watery taste with astringent aftertaste and yellowish color.

Bloom's Mari’s Matcha was ranked in fifth place for having mild fragrance and light taste, but still better than Rishi’s matcha.

Matcha Konomi's Mia Organic Matcha received a 7.2/10 rating with decent taste and vibrant color.

Midori Spring Organic Ceremonial Super Premium Matcha received praise for its flavor but criticized for a weak fragrance.

Machakari Organic Barista Ceremonial Matcha was also rated highly for its sweet vanilla notes and strong fragrance.

The Kagoshima Matcha was crowned the best organic matcha with a rich, creamy, and nutty fragrance, along with vibrant green color.

Kagoshima Matcha had the lowest astringency and was compared to non-organic matcha in terms of flavor richness.

Tips for evaluating matcha: color, taste, and fragrance.

The subjectivity of taste in matcha preferences (vegetal vs sweet vs strong flavor).

Encouragement to leave comments on preferred brands and matcha powders for future reviews.

Promotion of additional content on TikTok and Instagram, including matcha recipes and reviews.

Transcripts

hey everyone welcome back to my channel

I am so excited to bring you guys

another really requested video which is

to review more matcha products on Amazon

and as another big amazon consumer

myself I thought I would bring you guys

another video of best and worst matcha

powders on Amazon but this time organic

matcha Edition so the first thing I want

to talk about is actually What organic

matcha even is and whether organic

matcha is actually better for you than

non-organic so you might wonder why a

lot of places don't do organic Matas and

that's because to get J certified it's

actually a very lengthy process and if

you want to get J certified in Japan um

it's actually quite complicated because

your neighboring surrounding Farms tea

Farms also have to be organic certified

they check for like the soil and a whole

plethora of things and because it's

quite complicated a lot of farmers

choose not to get their matcha J

certified so most of the matcha that is

in Japan technically fall into this

category where they are little to no

pesticides when they grow the tea but

because as I mentioned it's a very long

and lengthy process to actually get J

certified they choose not to do so so

that's why in my personal opinion going

non-organic versus organic it's a little

bit of a marketing thing I do not

personally believe that organic is

better than non-organic and generally

from my personal experience I have also

found in terms of taste that organic

machas don't have have that same Umami

flavor that nonorganic machas get

because a lot of the times you actually

get that rich Umami and sweetness from

heavy fertilization and that is

typically translated into the matcha

flavor itself but I do understand that

everyone has different personal

preferences that is why today I am

bringing you the best and the worst

organic machas here on Amazon so I'm

going to be going in order of worst

matcha to best matcha starting off in

sixth place is going to be this Rishi

everyday matcha this is organic and

single origin so it's interesting that

this product actually says that it's

single origin so single origin is

actually different from single cultivar

I think that the way that they label

this is quite misleading because matcha

should all originate from one area like

one country like it would be weird to

mix matcha from Japan and China for

example typically really high-end machas

are single cultivar which means it's

from one particular cultivar and not

multiple combined into one so it

actually says for cultivar there are

four different cultivars so the more

cultivars the cheaper it's going to be

this matcha itself had really weird

smell very mildly fragrant and it had a

very mellow profile as well I also found

that in terms of color it is skewing on

the yellower side so it's definitely not

as vibrant green and also in terms of

taste I found that it had a slightly

watery taste when I made the Macha latte

using this particular powder I saw that

the texture of um the drink was

definitely skewing on the watery side

wasn't as full bodied or Umami at all

and it also had a very astringent

aftertaste I found that right after I

finished drinking this matcha my tongue

tasted kind of bitter and dry and that's

definitely not a pleasant feeling and

not something that I associate with high

quality matcha so for that reason this

Rishi everyday matcha for me comes in

the last place and number six and I

would not recommend this product coming

in in fifth place here we have mari's

matcha so this is a matcha powder

actually by the brand Bloom and Bloom is

really popular I see that they are um on

Tik Tok everywhere Bloom nutrition

everyone's getting in their green juice

personally I have never bought to those

I think that taking green juice to De

bloat is kind of like a myth like just

eat your vegetables you know like I

personally did not find this to be

ceremonial grade at

all it's decently fragrant I would say

it smells pretty good it's pretty fruity

in terms of color it skews a little bit

more on the yellow side which is why I

say that the label of ceremonial grade

is a little bit inaccurate because it's

not as vibrant green as I would expect a

ceremonial grade to be in terms of taste

it is slightly watery um very light

bodied um it's a little bit better than

rishi's matcha in terms of flavor and

taste but it's still pretty light in

flavor and I wasn't able to get a strong

punch of umami and there was a slight

astringent aftertaste as well which is

why this falls into fifth place for me

so overall it's okay I would give this

maybe like a 6 and 1/2 out of 10 nothing

to claw your money over it's all right

the next mattra I'm going to talk about

is going to be this Mia organic mattra

ceremonial grape by matcha Konomi this

packaging very standard ooh this one's

pretty fragrant I would say this one

does not have as much of a fruity scent

say it smells a little bit more um on

The Buttery side froth level it also

froths very well um as with all of these

matches I do sift them just so that I

can produce the most accurate result and

the best froth so I would recommend

sifting just to avoid clumps in terms of

taste there is a slight astringent

aftertaste nothing crazy overall not bad

in terms of color it's also a nice

vibrant green um there were no really

drawbacks to this besides the fragrance

was decent um The Taste was also decent

I would probably give this around like a

7.2 out of 10 all right so coming in

third place there were two different

matcha powders that I really couldn't

decide between they were pretty neck- on

neck so I have them tied as both second

place or both third place however you

want to put it we'll say both second

place um the first one is going to be

Midori spring organic ceremonial super

premium Macha tea first of all guys like

please do not fall for this warning when

it says super premium or like organic C

like these are all really marketing

buzzwords just to get at you super

premium is just an indication for them

to show that it's like higher and on

their line but it doesn't necessarily

mean that the matcha is like the most

amazing or anything in terms of smell I

would say that this has a slightly weird

fragrance I can't quite describe what it

is but it

definitely it's not super fragrant of

all of the top matches that I have even

though in terms of flavor profile it's

very good but in terms of fragrance it's

not very strong actually interestingly

enough the color is pretty good it's

pretty decently green it smells kind of

vegetal actually I think the smell is

okay it's it's not the most fragrant it

doesn't smell very sweet it just smells

very vegetal it froed very well and in

terms of taste I felt like this one was

actually very strong between this one

and the next one I'm going to mention

this one had a stronger taste there was

some slight astringency at the end when

I was tasting the matcha but overall

this is pretty good and I would

recommend this so as I mentioned Midori

spring is tied with one other matcha for

me and that would be the matcha Ki

organic Barista ceremonial so this

matcha is actually pretty good I was

really pleasantly surprised with this

the

smell oh this one's much more fragrant

than the madori spring one and in terms

of color it's also a very bright and

vibrant green I would say this scent of

machari compared to madori Spring the

machari has much more vanilla notes

definitely sweeter one interesting note

about this container is that it was

actually double sealed it had an

aluminum bag on the inside and it also

had a pull tab on the top I mean I think

that's a bit unnecessary to have both

but I guess more protection could never

hurt one interesting note about this

container is that it was actually double

sealed it had an aluminum bag on the

inside and it also had a pull tab on the

top I mean I think that's a bit

unnecessary to have both but I guess

more protection could never hurt in

terms of taste it had a very sweet and

mellow taste and it had really low

astringency after I drank this matcha I

couldn't really taste much bitterness at

the end and there was not that same dry

feeling of areny so this matcha was also

pretty good I would say in terms of

taste the machakari is pretty comparable

to the madori spring madori spring is a

little bit stronger in taste but the

machakari does smell a bit more fragrant

coming in at number one is going to be

the kagoshima matcha this matcha I loved

the packaging I thought it was really

beautiful had a pretty unique top you

can see the top here it's like a pull

tap so you have this lid on top and then

on top of that you have what keeps it

airtight here so in comparison we have

the Rishi matcha this one is just a pull

on the top and then you can see the

powder underneath it so it's not as

airtight the kagoshima has the lid on

top and then on top of that has one more

um protective sealant here which once

you lift this up that's where the matcha

comes like

that it smells amazing so out of all of

them this one definitely has the

sweetest fragrance it's sweet vanilla

it's actually like a little bit nutty

almost like kind of like walnu is it

just smells creamy I know that's like a

really weird description but it smells

very rich and creamy I was actually very

surprised by this kagoshima matcha

because I felt in terms of flavor

profile it was very similar to the

non-organic matches that I love in terms

of color it's a very nice bright green

it also froed very beautifully and there

was little to no astringency this one

definitely comes in in first place and I

would give this like a solid 9.6 out of

10 this one was very good I really like

this one and that is all that I have for

you guys today I hope that you guys

enjoyed this video review breakdown and

also seeing the prices of what all these

machas cost per gram I just want to make

it clear that when you are looking for

matcha you want to look for a couple

things you want to look for color you

want to look for taste you want to look

for fragrance and at the end of the day

taste is the one that is going to be the

most subjective to you Everyone likes

different preferences when it comes to

flavor profile some people like their

matcha more strong some people like it

more vegetal some people like theirs on

the sweet side make sure you leave a

comment down below for any brands that

you would like me to try or any specific

moncher powders you would like me to

review I do make YouTube shorts now

where I do many reviews of Brands here

and there and I also make Tik Tok videos

on matcha recipes so be sure to follow

me on Tik Tok at Mar harsu and I also

have an Instagram at Munchies withm

where I also post more food content and

more matcha content so please be sure to

follow me on both of those platforms if

you want more content and of course I

also have my personal Instagram which is

artsu

I will also be sure to link all of the

matcha powders listed in this video in

the link down below I also have an

Amazon storefront where I link all of my

daily matcha Essentials my workout

Essentials so thank you guys so much for

watching this video I hope you guys

enjoyed it and found it informative and

I will see you guys in the next video

bye

[Applause]

oh