NEW Facebook Ads Strategy to Maximize Sales (Easy)

Summary

The video offers seven simple techniques to enhance the performance of winning Facebook ad campaigns, emphasizing the importance of maximizing their value before creating new ads. It advises changing visual elements like backgrounds, the appearance of the person in the ad, or even the person themselves, reordering content, applying filters, altering editing styles, and adjusting delivery styles. The video also recommends HubSpot's free resource of high-performing Facebook ads for inspiration.

Takeaways

• 💰 Invest in winning ads: Prioritize getting the most out of successful Facebook ad campaigns before creating new ones.
• 📈 Maximize ad value: Squeeze as much value as possible from high-performing ads to justify the effort and resources spent on creating them.
• 🔍 Anticipate ad fatigue: Be proactive in refreshing ads before their performance naturally declines due to audience fatigue.
• 🔄 Change ad elements: Modify visual elements like backgrounds, colors, or locations to give ads a fresh look and avoid the 'seen-before' filter.
• 👕 Alter the presenter's appearance: Update the look of the person in the ad by changing their outfit, hairstyle, or accessories to provide a new perspective.
• 👥 Switch up the talent: Replace the person in the ad with someone else who better represents the target market to keep the ad engaging.
• 🎞️ Reorder content: Rearrange the sequence of points or content in the ad to make it feel new without losing the initial hook.
• 🖼️ Apply filters/effects: Experiment with filters or visual effects to change the look of the ad creatively while staying on brand.
• ✂️ Edit differently: Adjust the editing style, such as adding or removing animations, changing music, or altering captions, to refresh the ad's feel.
• 🗣️ Modify delivery style: Experiment with different delivery styles, such as speaking faster or slower, to appeal to different segments of the target audience.

Q & A

How much has the speaker spent on Facebook and Instagram ad campaigns?

The speaker has spent more than $50 million on Facebook and Instagram ad campaigns.

What is the primary focus of the video?

The primary focus of the video is to share the easiest way to get better results from Facebook ad campaigns.

What does the speaker suggest doing when you find a winning ad campaign?

The speaker suggests getting as much value out of a winning ad campaign as possible before creating something completely different.

What is the 'I've seen this before' filter mentioned in the script?

The 'I've seen this before' filter refers to the tendency of users to skip over ads they have seen multiple times, seeking fresh and interesting content.

Why is it important to get more value out of winning ads before creating new ones?

It is important because finding winning ads is hard and often requires a lot of time, testing, and effort. Maximizing the value of a winning ad can extend its effectiveness and justify the resources spent.

What are the seven techniques the speaker mentions to get more value out of winning ad creatives?

The seven techniques are: 1) changing the background, 2) changing the way the person in the ad looks, 3) changing the person in the ad, 4) reordering the ad, 5) applying filters, 6) changing the editing style, and 7) changing the delivery and style.

What is the purpose of changing the background in an ad?

Changing the background helps to get past the 'I've seen this before' filter and makes the ad visually different, increasing the likelihood of engagement and conversion.

Why is it recommended to change the person in the ad creative?

Changing the person in the ad creative can refresh the ad's appearance and appeal to different segments of the target audience.

What is the significance of reordering the ad's content?

Reordering the ad's content can make it feel different and potentially boost performance without losing the effectiveness of the initial hook.

How can applying filters enhance an ad's performance?

Applying filters can visually alter the ad, making it distinct and more engaging, which can lead to improved results.

What is the role of HubSpot in this video?

HubSpot is the sponsor of the video and has provided a free resource containing 50 high-performing Facebook ads examples.