The Reason You Will Never Become A Copywriter In 2024

Summary

In this video, the speaker addresses a common mistake among aspiring copywriters: focusing too much on oversaturated niches like fitness and make money online. He argues that real copywriting involves working for legitimate businesses like engineers, lawyers, and marketers. The video emphasizes the importance of problem-solving skills, audience funneling, and learning critical marketing techniques like SEO, email sequences, and automation. The speaker critiques outdated methods and promises to provide actionable advice for succeeding in copywriting in 2024, including offering a free course with modern, practical strategies.

Takeaways

• ?Í🎉 Copywriting is not saturated; the field sees many entrants but also many quitters due to the difficulty of success.
• 💵 Many aspiring copywriters lack a problem-solving attitude and struggle to stand out among competitors.
• 💲 The common practice of learning and applying direct response copywriting, especially in saturated niches like fitness and make money online, is not effective for real-life copywriting needs.
• 💵 Real-life copywriting involves writing for various businesses such as lawyers, engineers, and digital marketing agencies, not just fitness or make money online niches.
• 💵 Aspiring copywriters should expand their skills to include landing pages, sales pages, virtual sales letters, homepages, product descriptions, lead magnets, social media, and SEO copywriting.
• 💵 Understanding audience funneling, different stages of engagement, and awareness is crucial for successful copywriting.
• 💵 Basic marketing principles and managing email software are essential skills that copywriters need to master.
• 💵 A problem-solving attitude involves asking the right questions to understand a client's business needs before suggesting marketing strategies.
• 💵 The video emphasizes the importance of targeting niches that are not saturated and are in actual need of copywriting services.
• 💵 The speaker plans to create a comprehensive and free copywriting course on YouTube to teach effective copywriting techniques for 2024 and beyond.

Q & A

What is the main issue the speaker identifies among aspiring copywriters?

The main issue is the lack of a problem-solving attitude and the tendency to focus on direct response copywriting for saturated niches like fitness, rather than targeting a broader range of businesses that actually need copywriters.

Why does the speaker believe copywriting is not saturated?

The speaker believes copywriting is not saturated because while many people start copywriting, a significant number quit due to the low success rate, which is often due to a lack of proper training and understanding of real-life copywriting needs.

What is the speaker's definition of 'real-life copywriting'?

Real-life copywriting, according to the speaker, involves writing for actual businesses such as lawyers, engineers, digital marketing agencies, and not just for fitness or make money online niches.

What types of businesses does the speaker suggest copywriters should target?

The speaker suggests targeting businesses such as engineers, construction companies, lawyers, solicitors, mortgage brokers, and even niches like psychic readings, as these are the types of businesses that need copywriters and are often overlooked.

What is the importance of having a problem-solving attitude according to the speaker?

Having a problem-solving attitude is crucial because it enables copywriters to stand out among competitors, understand the needs of various businesses, and provide effective marketing solutions beyond just writing direct response copy.

Why does the speaker argue that the methods taught by other copywriting 'gurus' are ineffective?

The speaker argues that these methods are ineffective because they focus on saturated niches and outdated techniques, which do not translate to real-life copywriting scenarios and fail to prepare copywriters for the diverse needs of actual businesses.

What additional skills does the speaker suggest copywriters should learn?

The speaker suggests copywriters should learn about search engine optimization, managing email software, building effective email sequences, audience funneling, and understanding different stages of engagement and awareness.

What is the speaker's view on the current state of copywriting courses available online?

The speaker views many current copywriting courses as outdated and ineffective, focusing on direct response copy that is not applicable to real-life business needs and not teaching the necessary skills for success in 2024.

What promise does the speaker make regarding future content?

The speaker promises to create a comprehensive and free copywriting course on YouTube that will teach the necessary skills for success in the changing landscape of copywriting in 2024.

How does the speaker propose to help copywriters get clients?

The speaker proposes to teach copywriters effective outreach methods, understanding of marketing techniques, and targeting niches that are not saturated, which will help them secure clients and succeed in the industry.

Outlines

00:00

🤔 The Copywriting Industry and Misconceptions

The speaker begins by addressing a common issue among aspiring copywriters: a lack of problem-solving attitude and initiative. Many believe that the copywriting industry is saturated, but the speaker refutes this, arguing that although thousands enter the industry each month, most fail due to a lack of proper education. Copywriting isn't just about following popular advice; it's about standing out by writing for real businesses like lawyers, engineers, and companies rather than fitness influencers or online entrepreneurs.

05:01

📧 Diversifying Copywriting Skills Beyond Fitness Niche

In this section, the speaker criticizes aspiring copywriters for focusing too much on direct response emails for saturated niches like fitness. He emphasizes that real copywriting involves various formats such as landing pages, sales pages, SEO, and email sequences for businesses outside of fitness. The speaker stresses the need to learn about broader marketing strategies, especially for industries that aren't over-targeted, and urges copywriters to expand their portfolios beyond limited niches.

10:04

🛠 Problem-Solving and Client Understanding

The speaker shifts focus to the importance of having a problem-solving attitude during sales calls with potential clients. He shares his experience from calls with aspiring copywriters, where they failed to ask critical questions to understand the client’s business needs. He explains that asking the right questions, like inquiring about email lists or sales channels, is essential to developing effective marketing strategies. By failing to do so, copywriters lose potential clients, highlighting the need for a consultative approach.

15:04

🚀 Effective Marketing Solutions for Clients

Building on the previous section, the speaker provides a detailed example of how to impress clients by offering actionable marketing solutions. He explains how to identify potential sales avenues, such as using an existing email list, creating email sequences, and building landing pages for lead generation. The speaker emphasizes that understanding the full range of marketing techniques, including social media and SEO, is critical for successful copywriting and can set copywriters apart from the competition.

Keywords

💡Copywriting

Copywriting is the art of writing persuasive content, typically for advertising or marketing purposes. In the video, the speaker emphasizes that aspiring copywriters often misunderstand the field, focusing too much on direct response copy for niche markets like fitness, rather than the broader spectrum of businesses that require copywriting services.

💡Problem-solving attitude

A problem-solving attitude refers to the approach of identifying issues and creatively finding solutions. The video suggests that many aspiring copywriters lack this attitude, which is crucial for standing out in a competitive field. It's highlighted as a missing skill that could help them succeed in understanding and addressing the real needs of clients.

💡Direct response

Direct response in copywriting refers to content that prompts immediate action from the audience, such as making a purchase or signing up for a newsletter. The video script criticizes the overemphasis on this type of copywriting, especially within saturated niches like fitness, suggesting that real-life copywriting demands a broader skill set.

💡Saturated market

A saturated market is one where the demand is met by an abundance of supply, making it difficult for new entrants to compete. The speaker refutes the notion that copywriting is saturated, arguing that many aspirants quit due to the lack of practical skills, leaving room for those who can offer a broader range of services.

💡Real-life copywriting

Real-life copywriting, as discussed in the video, involves writing for a variety of businesses beyond niche markets. It includes creating content for professionals like lawyers, engineers, and agencies, which requires understanding their specific needs and the ability to adapt to different industries.

💡SEO copywriting

SEO copywriting is the practice of creating content that ranks well in search engine results, using keywords and other SEO techniques. The video emphasizes the importance of this skill, as it is in high demand and can significantly expand a copywriter's potential clientele by making websites more discoverable.

💡Email sequences

Email sequences are a series of automated emails sent to recipients based on specific triggers or schedules. The video mentions the importance of understanding how to create effective email sequences, such as welcome series or post-purchase sequences, as part of a copywriter's skill set.

💡Landing pages

Landing pages are standalone web pages designed for marketing or advertising purposes, often used to capture leads or make sales. The speaker in the video discusses creating landing pages as a service that copywriters can offer to businesses, illustrating the broader scope of copywriting beyond just writing.

💡Marketing principles

Marketing principles are the fundamental concepts and strategies used to promote products or services. The video stresses that understanding basic marketing principles is essential for copywriters to effectively serve clients and create content that drives engagement and sales.

💡Outreach

Outreach in the context of the video refers to the methods copywriters use to connect with potential clients. The speaker mentions having a successful outreach method and plans to share it in a future course, indicating that effective client acquisition is a critical skill for copywriters.

💡Emailing software

Emailing software, also known as email marketing software, is used to manage and automate email campaigns. The video script suggests that copywriters should be familiar with such software to help clients segment their audience, create custom fields, and set up automations, showcasing the technical side of copywriting.

Highlights

The problem holding aspiring copywriters back is a lack of problem-solving attitude and initiative.

Copywriting is not saturated, despite the influx of new competitors, because most of them quit quickly.

Real-life copywriting involves writing for actual businesses like engineers, lawyers, and agencies, not just direct response to fitness or 'make money online' niches.

Many aspiring copywriters fail because they all focus on the same saturated niches, like fitness or drop shipping.

Businesses outside of common niches, like construction, law, and engineering, also need copywriters, expanding opportunities.

Realistic copywriting tasks include writing landing pages, sales pages, email sequences, product descriptions, and SEO-focused content.

Many aspiring copywriters don't know how to build effective email sequences beyond basic 'welcome' emails.

Understanding marketing fundamentals like audience funneling, stages of awareness, and engagement is critical for copywriting success.

Copywriters should know how to manage email software, create custom fields, segments, automations, and run campaigns.

SEO copywriting is in high demand, more so than direct response or social media copywriting.

Aspiring copywriters should expand their knowledge to include email marketing, SEO, social media management, and landing page creation.

Asking clarifying questions during client calls is key to succeeding in sales conversations and client acquisition.

Search engine optimization (SEO) knowledge is essential for copywriters, as every website needs SEO to be discovered online.

Knowing how to optimize blog posts, use keywords, and manage metadata is important for successful SEO copywriting.

The copywriting market in 2024 requires broader skills beyond direct response, emphasizing the importance of adaptability and marketing knowledge.

Transcripts

what's happening boys welcome back to

the channel in this video I just want to

discuss something very particular which

I've noticed is a common occurrence

among aspiring copywriters and it's

something that is severely holding you

back on your journey to becoming a

successful copywriter and what that is

it's it's very simple it's a

problemsolving attitude a lot of you

don't have a problem solving attitude

you don't know how to use your

initiative in order to Stand Out Among

the thousands of competitors that are

getting into copyrighting every single

week now I hear something being

reiterated quite a lot lately and it's

that copywriting is

saturated I just want to address this

right now and say copyrighting is not

saturated right it's not saturated

because yes there might be a thousand

people starting copyrighting every

single week which yeah that sounds like

it's saturated if there's 4,000

additional competition every single

month then yeah it's saturated it must

be but you're not taking into account

the

3,995 copywriters that are quitting

every month because the actual rate of

succession in this field is so small and

the reason it is so small is because

people aren't actually teaching you how

to be a copywriter in real life let me

ask you this right and I'm going to

prove this right now if you don't

believe me if you watch people like

Tyson 4D and all the other idiots that

are telling you how to become a

copywriter let me ask you something

right now I'm going to prove that their

methods are

how many of you have been studying

copyrighting right this is for you if

you've studied copyrighting if you've

practiced copyrighting if you have your

own little portfolio on google doc of

all the copyrighting that you have done

pull up how many emails you have written

that are direct response emails to a

fitness

Niche pull up how many emails you've

written are direct response emails to

the make money online

Niche if you have ever written an email

about any of those niches or as I am now

predicting if you have written the

majority of your emails on those niches

using the direct response formula that

is why you're not succeeding and that is

why your thousands and thousands of

competitors are and not making it

in copyrighting because direct response

to a fitness Niche is not realistic that

is not real life copyrighting real life

copywriting is writing for businesses

like lawyers and solicitors and you know

all engineers and digital marketing

agencies and you know actual businesses

not some guy on Instagram with a

six-pack not some guy on Instagram

teaching people a dead make money online

technique like Drop Shipping that is not

realistic copyrighting real realistic

copyrighting he's writing for engineers

and construction and big companies you

don't think about this stuff you think

about construction you think or brick

layer a brick layer don't need a

copywriter but what about the guy that

he works for what about the guy that

that guy works for what about the guy

that that guy works for what about the

CEO of the entire construction agency

you think they don't need copywriters

they do so do engineers so do lawyers

and solicitors and all that sort of

stuff mortgage Brokers that is real life

copyrighting those are the actual

business types that you are going to

write copy for you're not going to write

copy for some guy on Instagram with a

sixpack that's selling some shitty

nutrition course for $2.99 that is not

realistic copyrighting this is realistic

copywriting writing for actual

businesses that actually need

copywriters I just wrote a landing page

for a business that does psychic

readings and I also wrote the an email

sequence as well psychic

readings do any of you think of that

that that is real copyrighting real

copyrighting for actual businesses now

the businesses that you are being taught

to Target are the wrong businesses and

that's why you you don't have any

competition the fitness Niche is

saturated not copyrighting the make

money online Niche is saturated not

copyrighting copyrighting will never be

saturated because there are hundreds of

millions of business businesses out

there that need copywriters and there

are millions of businesses that are not

being targeted because each and every

one of you are all targeting the same

type of business so no copyrighting is

not saturated you're just doing it all

wrong

now another thing I want to go back to

is the problem solving attitude now I

had a few calls with some aspiring

copywriters to try and give them a bit

onetoone mentorship and on these calls I

asked them to show me their portfolios

and this is where I got the idea for

this video and when they showed me their

portfolios every single email and I mean

all four of them I got in call with four

people over the course of a week and all

four of them their entire portfolio was

just direct response towards the fitness

Niche whether they were selling

nutrition plans or online fitness

courses or Fitness pills or their entire

portfolio was just Fitness all of

them do you guys ever consider the fact

that you have to write landing pages

sales Pages virtual sales letters about

Pages homepages product descriptions

lead magnets social for social media and

sign up Pages product pages and SEO

copyrighting how many of you have ever

heard of search engine

optimization not a lot I imagine this is

real life copyrighting that's what real

copyrighting is how many of you know how

to build an effective email sequence and

I don't mean all welcome series thank

you for this here's a discount I mean an

actual effective email sequence how many

of you how many email sequences do you

know of do you only know of the welcome

series how many of you know how to build

uh an abandoned checkout email sequence

or a drip campaign or a postp purchase

email

sequence these are all things that you

need to know if you want to actually

make it in copyright it how many of you

understand audience funneling how many

of you understand the different stages

of Engagement or the different stages of

awareness or the different stages of

isation that is real copywriting now

these are techniques I understand that

it's not the literal Act of writing copy

on a piece of paper but if you know this

kind of stuff your chances of actually

making it in copyrighting improve

exponentially in comparison to if you're

writing direct response on a Google dot

for a fitness Niche you need to

understand this sort of stuff you need

to understand basic marketing principles

you need to understand how to manage

emailing softwares if I told you now to

book an emailing sof software get on an

email software and run my email

campaigns directly I want you to create

segments custom Fields I want you to

create uh automations all that good

stuff I want you to do all that how many

of you know how to do that how many of

you are effectively able to do that not

a lot right some of you might be if you

haven't got a client yet then change

your approach to outreach but these are

the things that you need to know you

need to understand this sort of stuff if

you actually want to make it as a

copyright because that is realistic

copyrighting now I've waffled on enough

about that now again I want to go back

into the problem solving attitudes now I

got on a call with these four guys and

after they showed me their

portfolios I said right I'm going to put

you in a scenario now and I want to just

monitor your response to this scenario

so I said I am an engineer right I am

the business owner of an engineering

firm that manufactures big metal content

ERS how can you the expert Market my

business and produce more sales for

me I'm I'm asking you this now as well

think about it if your response was

anything other than a question back

towards me you're doing it

wrong now when I asked this question to

the four guys that I was on call with

each and every one of them went

I don't

know W great you've just flopped your

sales call that's it you had a client

right there in the palm of your hand and

you've lost

it I asked that question purposefully I

didn't want them to answer correctly I

didn't want them to say well run your

email Camp I didn't want any of that I

wanted them to look me in the eye and

say right well since I don't understand

much about the business there's a few

things that we need to clarify before I

can start talking to you you about

marketing techniques the first thing is

do you have an email list do you have

social media and do you think it would

be beneficial to your company to run

social media posts to drive traffic from

social media to your

business how are you making your sales

where are all your sales coming from do

you have a website you have to ask these

questions so that you can then go on to

answer their question because if you

don't have access to that information

it's very simple you are not going to be

able to correctly respond to the

question that they are asking you so if

you say to them have you got an email

list and they say no you say right yes

you do have you ever sold one of your

products online ever if they say yes

then congratulations you have identified

an email list you will then go on to say

right since you've sold products online

you may not have an email list as per se

you may not use an email software for

email campaigns but you have an email

list and I know where to find that data

so that I can export it and import it

into an email software for you to use

for your email

campaigns you say that to a business

owner and they are going to be impressed

they are going to be heavily heavily

impressed by the fact that you even know

that type of information

now you can then say to them right so

now that we've established that I can

import an email list to an email

software I think it would be a good idea

to build you some email

sequences two email sequences we can

build are welcome series and a post

purchase uh email sequence and then you

can go on to explain the welcome series

and the post purchase email sequence and

then you can say what we can also do is

build you a landing page now this

landing page will contain a a sign up

letter um so that people can sign up to

your email list and we will create a

social media account to push leads from

social media to your landing page where

they will then sign up for a 15%

discount on their first

purchase these are just Basic Marketing

principles which you need to understand

copyrighting is not just tip tapping

away on a keyboard writing direct

response to a fitness Niche it is more

in depth there's also search engine

optimization which is it is probably in

the most demand for copyrighting out of

anything not emails not social media not

landing pages or one-time projects

search engine optimization how many of

you know how to use search engine

optimization or how do you how many of

you know how to optimize a website to

the search engine using SEO copyrighting

not a lot these are other things that

you also need to learn if you want to be

a successful copywriter because all that

does is it takes your potential

clientele from this to this it opens the

door it expands your possibilities

within the copyrighting world because

you know more stuff you are more

intelligent than your competitors your

competitors are all writing Fitness

direct response it doesn't work it's not

real life copyrighting you're not going

to get a client like that this is how

you get a client by understanding

marketing techniques and by targeting

niches that nobody else is targeting

because th those are realistic

businesses that actually need

copywriters that are actively looking

for copywriters search engine

optimization every single website in the

world needs to be optimized search

engine or no one will ever find their

website unless they type in the URL

directly you need to learn how to use

keywords and H1 H2 H3 H4 and

optimize blog posts to the search engine

using keywords and using metadata and

you need to learn this sort of stuff

because that again repeating it one more

time is real life

copyrighting writing direct response to

a fitness Niche is not real life

copyrighting that is it so if you want

to start actually making it and

copyrighting you need to expand your

services you need to expand your

knowledge of the marketing industry and

I guarantee you'll start seeing more

success

now you can check out my other videos as

well I've just posted a video explaining

how I get access to a limited clients I

also posted a video uh a month or so

maybe a couple of months ago talking

about my Outreach method which is the

best Outreach method on the

Internet by far by the way is it I think

I landed about 50 15 clients using that

Outreach method before I managed to put

myself in a position to get incoming

clients so check those videos out I'm

going to be posting more videos as well

I will do um at some point a proper

copyrighting course which actually

teaches you how to be a copyright and

it'll be completely free it'll go on

YouTube because copyrighting is changing

in 2024 it's changing you can't just get

away with writing direct response on a

Google doc anymore you need to

understand all this other stuff you need

to understand about website pages and

search engine optimization social media

and email sequences and managing

emailing softwares and these are all

things that you need to know how to do

and if you don't know how to do them

you're not going to succeed in

2024 it's that simple so that's it for

this lesson I hope it's been relatively

informative to you um again dependent on

the engagement of this video I will

create a full course that actually

teaches you how to be a copyright in

2024 there are so many courses out there

and it drives me insane 8 hour free

copyrighting master class this is the

only thing you will ever need and then

he just sits there for eight hours

reviewing direct response copy that is

not a copyrighting course or

teaching you an Outreach method that is

outdated to go on Instagram and send

Loom videos and sit there for 45

minutes writing a landing page with loom

video to some guy that doesn't give a

about your services it's outdated

it doesn't work my methods do work they

are in date I've used them I've used

those old techniques they didn't work

I've used my techniques they do work so

check those videos out I going to make a

full course at some point teaching you

all how to be a copyright in 20124

because the market has changed the

content on social media is outdated and

I am about to update you all because

copyrighting in 2024 is not the same as

copyrighting in 2023 so if you want to

find out more sure to subscribe to the

Channel I want you all to comment down

below if you've reached this point of

the video as well and tell me if you

want me to build this copyrighting

course a proper copyrighting course that

actually teaches you there's going to be

no waffling there's going to be no

I'm not going to sit there

review direct response copy I'm not

going to waste any time I will teach you

about email sequences emailing softwares

website copy search engine optimization

I will teach you everything you actually

need to know and I will teach you the

best out method on the internet and I

will teach you a technique that you can

use to get incoming clients coming

directly to you so thanks for watching

if you stayed this long again drop a

comment let me know if you actually want

to see that course and I will sit down

I'll create a presentation I will record

it just for you check the description as

well if you want to sign up to my

newsletter and see how I structure my

copy and how I do my copyrighting

there's a lot of free value in there as

well which teaches you stuff that you

need to know about scaling and brand

copy and all that sort of stuff so

yeah subscribe to the channel leave a

comment uh sign up to the newsletter and

I will see you all in the next video

peace out