The 5 Best META Ad Creatives in 2024
Summary
TLDRIn this video, digital marketer Chase Chapel shares top strategies for boosting Facebook ad performance by testing various ad creatives. He introduces five effective formats: product comparison, before and after, new collection, review-based, and benefit-based ads. Each format is designed to resonate with different audiences, ensuring higher engagement and conversion rates. Viewers are also offered five customizable ad templates to implement these strategies and improve their ad campaigns' ROI.
Takeaways
- 📈 Facebook ads are crucial for business growth, but performance often declines with limited ad creatives.
- 🔍 Top ad creatives can generate a consistent 3 to 5x return on ad spend (ROAS).
- 👤 Chase Chapel, a digital marketer, shares his expertise on optimizing Facebook ad campaigns.
- 💡 Five key ad creative examples are suggested: product comparison, before and after, new collection, review-based, and benefit-based ads.
- 🆚 Product comparison ads highlight your product's benefits against competitors.
- 🌟 Before and after ads showcase product usage and results, effective in clothing and cosmetics.
- 🆕 New collection ads feature new product arrivals, emphasizing the 'new' aspect and product variety.
- 📝 Review-based ads pair customer reviews with product images for social proof.
- 🎯 Benefit-based ads list the advantages of the product, using clear and simple language.
- 📑 Five ad templates are provided for easy implementation.
- 🚀 Testing multiple ad creatives increases the chances of finding what resonates with different audiences.
- 📊 Using a broad audience targeting allows Facebook's algorithm to optimize ad delivery for better results.
- 🔗 Tracking parameters are essential for accurately measuring ad performance and return on investment.
Q & A
What is the main issue with most brands' Facebook ad campaigns according to Chase Chapel?
-Most brands are only running one to two ad creatives, which leads to a decrease in performance over time.
What is the goal of the top five ad creative examples shared by Chase Chapel?
-The goal is to generate a consistent 3 to 5x return on ad spend (RoAS).
Who does Chase Chapel work with according to the script?
-Chase Chapel works with some of the largest creators and brands that are well-known and loved.
What is the first ad creative example that Chase Chapel suggests?
-The first ad creative example is a product comparison, where you compare your product against a competitor's.
What are the three callouts suggested for the product comparison ad creative?
-The three callouts suggested are: cruelty-free, vegan, and clean.
How does the before and after ad creative work?
-The before and after ad creative shows the product in use, split into four squares, to give potential customers an idea of what they're buying.
What is the benefit of using a new collection ad creative?
-A new collection ad creative highlights new drops, arrivals, or releases, which is beneficial for showcasing variety and focusing on the product.
How does a review-based ad differ from other ad creatives?
-A review-based ad pairs an image with a customer review, providing validation and showing the product along with the review to clarify what is being reviewed.
What is the purpose of the benefit-based ad creative?
-The benefit-based ad creative lists the benefits of the product, with a headline like 'Why We Love It', followed by bullet points explaining why people should buy the product.
What does Chase Chapel suggest doing with the five ad creative templates provided?
-Chase Chapel suggests using the five ad creative templates by dropping in images and pasting information to launch into Facebook ads.
Why is it important to test multiple ad creatives according to Chase Chapel?
-Testing multiple ad creatives allows the algorithm to identify which ones perform best, lowers risk, and increases the chances of getting more results by resonating with unique audiences.
What is the recommended budget to start with when setting up a Facebook ad campaign as per the script?
-The recommended budget to start with is between $5 to $10.
How does using Surge help in tracking the performance of Facebook ads?
-Using Surge helps track purchases and orders more accurately, ensuring that the reporting of ad performance is precise.
Outlines
📈 Boosting Ad Performance with Multiple Creatives
Chase Chapel introduces the video by emphasizing the importance of using multiple ad creatives for Facebook ads to achieve a consistent 3 to 5x return on ad spend (ROAS). He shares his expertise in working with well-known brands and creators and encourages viewers to watch the video to learn about five effective ad creative examples. These examples include product comparison ads, before-and-after ads, new collection ads, review-based ads, and benefit-based ads. Each example is designed to resonate with different audiences and improve campaign performance. Chase also mentions a link to access templates for these ad creatives.
🛠️ Setting Up Facebook Ad Campaigns for Maximum Results
The second paragraph focuses on the practical steps to set up a Facebook ad campaign using the five ad creative examples. Chase Chapel explains the process of choosing the sales objective, selecting a broad audience to leverage the algorithm's optimization, and setting up a manual sales campaign. He details the steps of uploading images, writing unique ad copy for each creative, and adjusting the campaign settings such as budget, age range, and placements. Chase also highlights the importance of using tracking parameters to accurately measure ad performance and mentions a service called Surge for better tracking. The paragraph concludes with a preview of the ad variants and an invitation for viewers to test these creatives and share their results.
Mindmap
Keywords
💡Facebook Ads
💡Ad Creatives
💡ROAS (Return on Ad Spend)
💡Product Comparison
💡Before and After
💡New Collection
💡Review-Based Ad
💡Benefit-Based Ad
💡Ad Campaign
💡Algorithm Optimization
💡Ad Variants
Highlights
Facebook ads are a powerful tool for businesses.
Many brands only run one to two ad creatives, which can lead to performance issues.
Top five ad creative examples can generate a consistent 3 to 5x ROAS.
Chase Chapel introduces himself as a digital marketer working with major brands and creators.
The video promises to show five ad examples that can be implemented for better campaign performance.
The first ad format is a product comparison against a competitor's product.
The product comparison ad highlights benefits such as cruelty-free, vegan, and clean.
The second ad format is a before and after ad creative, showing the product in use.
The before and after format is effective in clothing, cosmetics, and ingredient spaces.
The third ad format is a new collection ad, focusing on new product arrivals.
The fourth ad format is review-based, pairing an image with a customer review.
The fifth ad format is benefit-based, listing the benefits of the product.
Chase provides five templates for these ad formats that can be accessed via a link in the video.
Testing multiple ad creatives allows the algorithm to identify the best performing ad.
Having multiple creatives reduces the risk of a drop in results if one ad's performance declines.
The process of setting up a campaign is outlined, starting with choosing sales as the optimization goal.
A broad audience is selected to allow the algorithm to optimize ad placement.
Advantage Plus placements are chosen to maximize the opportunity for results.
Chase demonstrates how to upload images and create ad copy for each creative.
The importance of using tracking parameters for accurate measurement of ad performance is emphasized.
Surge is recommended for tracking purchases and orders accurately.
The video provides a step-by-step guide on how to set up each ad variant.
The benefits of having multiple ad variants are discussed to increase the chances of success.
Chase offers one-on-one mentorship for mastering Facebook and TikTok ads, as well as organic viral marketing.
Transcripts
Facebook ads are an incredible tool for
businesses but most brands are only
running one to two ad creatives and then
their performance tanks I want to be
able to show you the top five ad
creative examples that generate a
consistent 3 to 5x Ras so that way you
can start seeing better performance with
your campaigns and if you don't know who
I am my name is Chase chapel and we work
with some of the largest creators and
brands that you definitely know and love
so definitely make sure to watch this
video to the end so that way you can see
each example that you can Implement with
your campaigns today so there's really
five ad examples that you really need to
know to test with Facebook ads and and
I'm going to be using an example from
Kylie Cosmetics where we're going to use
this product to design five unique ad
creatives that convert at a 3 to 5x row
as so let's go ahead and go through what
those formats look like so the first
example we're going to be looking at is
a product comparison it's where you
compare your product against a
competitor's so I went ahead and
designed one of these for Kylie skin
where we have product on the Le hand
side and we're highlighting three
different call outs and those could be
anything around your product you're
going to list your benefits here the
first one is crueltyfree and then we put
vegan and then we have clean and then we
have their pricing and then we can have
their competitor here and call out three
different things that they offer that
aren't necessarily benefits or comparing
that maybe they don't offer cruelty-free
so we could just say no crueltyfree or
no vegan Etc the next ad format we're
going to have is a before and after
after ad creative and that is where you
actually show the product in use but the
best thing about this is you're
splitting up the image into four squares
and you're showing the product being
used and you can actually see the
product that you're purchasing this is
really good because people know exactly
what they're buying they get an idea of
all the variety that you have this works
really well in the clothing space the
Cosmetic space the ingredient space if
your product is consumable there's so
many different ways you can present this
and you just show the before and after
results of this and here's another
example of that where the products on
the leth hand side and then we have the
before and afters on the right hand side
and then we have our new collection
which is where you have your new drops
or your new arrivals or your new
releases with your different products
this is great because it's very product
Focus you can simply call out new you
then use the headline as the actual
collection for the product and then you
can have a couple of benefits at the
bottom where we use these icons these
are very simple they're straightforward
people can easily understand these and
they definitely convert and then we have
our reviewbased ad this is where you
pair an image with the review and as you
can see I also have the product included
here so that way people know what the
review is about and they might think oh
this is just for clothing but if you
have your product over to the le- hand
side or right hand side people know
immediately what you're selling and then
we have the review labeled below and
then we have our products benefit based
ad this is where you list out the
benefits and this is a simple ad
headline is why we love it and then we
have the different bullet points for why
people should buy by the product and why
we're selling it and I've gone ahead and
put together five templates for you that
you can use all you got to do is just
click the link below this video you're
going to be able to access these
different templates and you can just
drop your images in here paste
everything and you're good to go on
launching these into your Facebook ads
so I'm going to go ahead and set up a
campaign now and walk you through how to
actually build all this out so go ahead
and grab this file drag and drop in all
your images and then let's build out
these five creative examples to together
so that way you can start generating a
consistent 3 to 5x row as so I hope
you've gone ahead and put the images
together because now we are in our ads
manager and we're going to build out our
first campaign and the reason we really
want to test multiple ad creatives is
because it allows the algorithm to
identify which one's going to perform
best it lowers our risk in terms of us
not being able to generate results
because we have multiple different
formats that will resonate with unique
audiences and each audience might have a
different creative that work works
better than the other which increases
our chances of getting more results than
not and because of this if we only have
one creative we launch and it works for
a few weeks well once it goes down in
performance if we don't have any other
AD creatives then we're going to see a
drop in results whereas having multiple
unique creatives allows us to combat
that so let's go ahead and build out our
campaign the first step is choosing
sales because we're going to be
optimizing for purchases we'll hit
continue and we're going to start with a
manual sales campaign and this is going
to be our broad audience and a broad
audience is just simply allowing the
algorithm to optimize for us and because
we have five unique creatives the
algorithm's going to pick up on where to
actually show this to people and we're
going to hit next we're going to do
website and then we'll choose purchase
because we want to get purchases so
that's the event we'll optimize for and
once again we'll just simply name this
Broad and as we scroll down here we'll
start with a simple budget of $5 to $10
you'll choose your location we're going
to keep our age range open and allow the
algorithm to choose that for us we're
going to use Advantage Plus placements
because we want to maximize the
opportunity to get results and then
we're going to build out our ad so I've
gone ahead and uploaded the images here
the first one we're going to use is an
us verse them ad we're going to make
sure we choose original on all these
aspect ratios we'll hit next we're going
to leave some of these on we're going to
leave music we'll leave relevant
comments these can all help increase
results because it's Dynamic and then
we're going to hit done now we have our
ad uploaded and with each of these
creatives we're going to write in a
unique add copy so I've gone ahead and
added in our first primary text and
we've added some emojis we've called out
some additional benefits and we want to
make sure we obviously have our
competitor's information buillt in here
but this is just for an example and then
for a headline we're going to use
holiday high gloss Trio because that's
the name of the actual product we wanted
to let people know what they're actually
buying so that way they can purchase
right away then we're going to fill in
our description most people miss out on
their description we want to make sure
we leverage the full set of information
here that's available and then we'll
choose shop now we're going to turn off
optimize text per person because this is
how the formatting of the text we want
to show we'll leave our info labels and
then we'll add in the actual website we
want to send them directly to this exact
variant so that way whenever they click
on it they can see the actual product
right away and then we want to add in
our tracking parameters because
Facebook's notorious for either Under
reporting over reporting or just showing
where we got purchases on the wrong ads
or audiences so to know for certain
where we're actually getting purchases I
want to make sure to use surge so that
way I can track more accurately where
our celles are coming from so definitely
make sure to sign up for Surge and get a
free 21 day trial you can use the link
below this video I'm simply going to
connect the tracking script
here so I'll go ahead and copy the UTM
from Surge and then I'll place this
tracking script here so that way we can
track inside of surge where our
purchases and orders are truly coming
from so now that we have this ad fully
set up we can then go ahead and name it
the first primary text and we have our
us first themad and then we're going to
duplicate this and we're going to go
ahead and create our next version and so
we'll remove that ad creative We'll add
in our next
image and then we'll adjust our primary
text because we want to test different
unique copy to see which one's going to
convert best we'll simply just add in
new arrival and then that is our next
text and then we'll simply name it once
again we don't even have to make any
other adjustments this is pretty simple
once you already have the images
together and now we're going to move on
to our third image and then we're going
to switch up this ad copy here and now
we have our third variant and then we'll
go ahead and make our fourth variant so
there we have our fourth ad variant we
have our best lip gloss and as you can
see each one has its own unique ad copy
and this allows us to hit different
audiences and find out which creative is
going to convert best because if you
only have one add copy and it doesn't
work well if you have multiple images
then you're already at a disadvantage
because that copies limiting your
ability to get additional purchases
whereas having multiple variants
increases the opportunity for success
and there we have it as easy as putting
five ads together and we can go ahead
and preview these and see exactly what
they look like we have our us verse them
ads so that way people can compare our
product against another person's product
and see why our product is better than
other options available a and then we
have our before and after so that way
they can get a visual idea of what this
looks like if that audience is
interested in seeing how it's applied on
different skin types and different lips
and they can see all the color variants
so that way they know exactly what
they're getting we've even listed out
the different benefits that they can
receive and then we have why we love it
specifically so that way people can
understand what are the impacts that
will have by them ordering this and then
we have our new arrival which we call
out exactly and then we have our new
arrival which if people have already
ordered with us before or if they are
looking for new products to try out
there now they'll know because we're
actually highlighting this for them and
then our fifth and final ad which is our
review-based ad which gives validation
from a customer's perspective and then
they can see exactly what product
they're ordering and these are the five
ad variants that you need to test to be
able to see if you can generate a
consistent return and AD spin so
definitely make sure to launch these
creatives and let me know how your
performance is and if you want more
insights like this to see if you're good
fit for our one-on-one ads Mastery
mentorship where we help you with your
Facebook ads your Tik Tok ads your
organic viral marketing to be able to
sell out your store without even
spending a dollar on paid ads then
definitely make sure to reach out
because we'll walk through one-on-one
with you not only how to set everything
up optimize and scale so that way you
can actually go from 10K to 50K to 100K
even 300K plus months with your online
store and once again it's your favorite
digital marketer here Chase Chapel
cheers and by all
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