Mulai Dari Sini! Tips Bangun Bisnis Fashion Mulai Dari 0 | Bisnis+62 EP.1

Summary

The speaker discusses the fashion business, emphasizing the importance of understanding market trends and customer preferences. They advise starting with reselling to gain experience and building a strong brand identity based on a clear vision and purpose. The talk also covers the distinction between business and personal finances, the significance of sales skills, and the competitive nature of the Indonesian fashion industry. The speaker encourages taking risks and testing the market, highlighting the need for courage to achieve success.

Takeaways

• 👔 The importance of understanding fashion business dynamics and leveraging family experience in the industry.
• 🌊 The necessity to follow market trends and momentum to stay relevant in the fashion business.
• 📈 Emphasizing the need for analyzing customer preferences and behaviors to improve product appeal.
• 💡 The suggestion to start with reselling to gain market understanding before venturing into product creation.
• 🔄 Highlighting the significance of repeat orders and how to increase them through value addition.
• 📈 Discussing various marketing strategies such as penetration, skimming, and dumping to maximize profits.
• 🏆 Encouraging a competitive mindset, not just to win but to improve and learn from the competition.
• 🌟 The necessity of building a strong brand with a clear vision and mission that reflects the company's values.
• 💼 The distinction between personal and business finances, and the importance of managing them separately.
• 📊 The importance of focusing on customer needs rather than just desires, especially during economic downturns.
• 🚀 The value of testing the market before fully committing to a business idea, such as using dropshipping as a trial.

Q & A

What is the speaker's background in the fashion business?

The speaker is an entrepreneur in the fashion industry with experience in areas such as sales and marketing.

What is the importance of understanding market trends in the fashion industry?

Understanding market trends is crucial for staying relevant and competitive in the fashion industry, as it helps in creating products that align with current consumer preferences.

How does the speaker suggest one should approach starting a fashion business?

The speaker suggests starting by analyzing the market, understanding what products are selling well, and focusing on creating a unique brand identity.

What role does competition play in the fashion industry according to the speaker?

Competition is seen as a driving force for improvement and innovation. The speaker encourages embracing competition as a means to grow and strengthen one's business.

How does the speaker view the importance of repeat orders in a fashion business?

Repeat orders are important for business growth, as they indicate customer satisfaction and loyalty. The speaker suggests improving the value per customer to increase repeat orders.

What marketing strategies does the speaker mention for promoting fashion products?

The speaker mentions various marketing strategies such as promotions, collaborations with influencers, and ensuring that the brand's character aligns with the products being sold.

What is the significance of having a clear vision for a fashion brand?

Having a clear vision is essential for a fashion brand as it guides the company's direction and helps in creating a strong brand identity that resonates with the target audience.

How does the speaker differentiate between needs and wants in the context of a fashion business?

The speaker emphasizes focusing on needs over wants, especially during economic downturns, as needs are more stable and essential for the business's survival.

What is the speaker's advice on managing finances for a fashion business?

The speaker advises allocating funds effectively among different aspects of the business such as product creation, marketing, and operations, and emphasizes the importance of having sufficient capital.

What is the speaker's opinion on the role of influencers in fashion marketing?

The speaker believes that influencers can be a powerful tool for marketing, but cautions against盲目 following trends and emphasizes the importance of choosing influencers whose character aligns with the brand.

What does the speaker suggest as a starting point for someone new in the fashion industry?

The speaker suggests starting as a reseller to gain experience in sales and understand the market before venturing into creating a brand or manufacturing products.