Media History: Newspapers and the Mass Press

Mike Soha
23 Aug 202123:19

Summary

TLDRThe video explores the evolution of mass media, beginning with the Industrial Revolution and the rise of affordable newspapers like the penny press. It details how technological innovations reduced production costs, making news accessible to the general public. The rise of yellow journalism, investigative reporting, and the impact of key figures like Benjamin Day and William Randolph Hearst are discussed. It also covers major journalism milestones like the Watergate scandal, the challenges faced by local newspapers in the digital age, and the rise of platforms like Craigslist that transformed the industry.

Takeaways

  • ⚙️ The mass press started with the Industrial Revolution, transforming newspapers with steam-powered presses and machine-made paper, drastically lowering production costs.
  • 📉 Before this revolution, newspapers were expensive, costing 6 cents per copy and sold via yearly subscriptions for $10-$12, unaffordable for most workers.
  • 📰 In 1833, Benjamin Day founded the New York Sun, setting the price at one penny per copy, marking the beginning of the Penny Press era.
  • 👦 The Penny Press expanded circulation dramatically but relied on cheap child labor, which created ethical issues.
  • 🎭 Yellow journalism, known for sensational stories on crime, celebrities, and scandals, emerged in the mid-to-late 1800s, named after the popular comic character 'Yellow Kid'.
  • 👨‍💼 Newspaper moguls like William Randolph Hearst and Joseph Pulitzer used sensationalism to gain readership and wield political influence, exemplified by Hearst’s role in pushing the U.S. toward the Spanish-American War.
  • 🔍 Amid the rise of yellow journalism, investigative journalism also emerged, exposing corruption and abuse of power, with notable muckrakers like Upton Sinclair and Ida Tarbell.
  • 🏛️ Objective journalism gained prominence with the New York Times under Adolf Ochs, offering fact-based reporting for an upscale, well-educated audience and becoming known as the 'paper of record'.
  • 💻 In the 2000s, newspapers faced declining revenues due to online classifieds like Craigslist and competition from digital advertising platforms like Facebook and Google.
  • 📉 Local newspapers are in crisis, leading to news deserts in the U.S., which threatens local journalism, civic engagement, and increases risks of unreported corruption.

Q & A

  • What impact did the Industrial Revolution have on the newspaper industry?

    -The Industrial Revolution introduced steam-powered presses and machine-made paper, significantly lowering production costs and enabling mass production of newspapers. This transformed the newspaper industry, making papers more affordable and accessible to the general public.

  • What was the 'penny press' and why was it significant?

    -The penny press was a wave of cheaply produced newspapers, costing just one cent per copy, initiated by Benjamin Day's New York Sun in 1833. It made newspapers accessible to the working class, marking the birth of the mass press.

  • How did yellow journalism affect the newspaper industry in the late 1800s?

    -Yellow journalism, characterized by sensationalized and dramatic stories, gained popularity in the late 1800s. It increased newspaper sales but also drew criticism for prioritizing profit over journalistic integrity. This style was epitomized by the rivalry between William Randolph Hearst's New York Journal and Joseph Pulitzer's New York World.

  • Who were the muckrakers and what role did they play in journalism?

    -Muckrakers were investigative journalists from the late 1800s to the early 1900s who exposed corruption and illegal activities by powerful institutions. Notable muckrakers like Upton Sinclair and Ida Tarbell published groundbreaking reports that led to significant social and political reforms.

  • What was the significance of Upton Sinclair’s work in the early 1900s?

    -Upton Sinclair's investigative journalism, particularly his book *The Jungle*, exposed unsafe working conditions in the meatpacking industry. His work led to public outcry and forced the U.S. government to pass laws improving workplace safety and working conditions.

  • How did the New York Times distinguish itself from yellow journalism under Adolf Ochs?

    -Under Adolf Ochs, the New York Times focused on accurate, fact-based reporting, avoiding sensational headlines. It became known for its objective journalism and served a more upscale, educated audience, earning a reputation as the 'paper of record.'

  • What was the role of local newspapers in their communities during the mid-20th century?

    -Local newspapers served as informational hubs for their communities, offering not only news but also classifieds, birth and death announcements, and local events. They were a crucial source of information and engagement for residents.

  • How did Craigslist and other online platforms impact the newspaper industry?

    -Craigslist and other free online platforms significantly reduced newspapers' classified ad revenue by offering a cheaper or free alternative for listings like jobs, rentals, and personal ads. This led to major financial losses for newspapers, contributing to their decline.

  • What is the 'news desert' phenomenon, and why is it concerning?

    -News deserts refer to U.S. counties with one or no local newspapers, a growing problem as local papers shut down. This lack of local journalism is concerning because it could lead to increased corruption and reduced civic engagement, with fewer reporters covering local events and governance.

  • What legacy did the Watergate scandal leave for journalism?

    -The Watergate scandal, uncovered by Washington Post reporters Bob Woodward and Carl Bernstein, highlighted the power of investigative journalism in holding powerful figures accountable. Their work led to President Nixon's resignation and set a high standard for investigative reporting.

Outlines

00:00

⚙️ The Rise of the Penny Press and Mass Production in Journalism

The Industrial Revolution drastically transformed journalism in the mid-1800s, with new technologies like steam-powered presses and machine-made paper reducing production costs. This paved the way for affordable newspapers like Benjamin Day’s *New York Sun*, priced at one penny per copy, marking the rise of the ‘penny press’. Previously, newspapers were accessible only to the wealthy, but Day's innovation democratized access to news, leading to a wave of cheap, mass-produced papers and intense competition in the industry. However, the use of child labor to sell these papers on the streets was a dark consequence of this drive for profit.

05:02

📰 Yellow Journalism: Sensationalism Takes Over

The term ‘yellow journalism’ originates from a popular comic strip character, the Yellow Kid, and represents a style of news focused on sensationalism—dramatic stories about crime, scandals, and celebrities. This type of journalism thrived in the late 1800s, and major publishers like William Randolph Hearst and Joseph Pulitzer heavily relied on it to compete for readership. Despite its focus on scandal, yellow journalism also gave rise to investigative journalism, exposing corruption in powerful institutions. Cartoon critiques from the era, like *Puck* magazine, often highlighted the role of profit in driving sensational reporting.

10:02

💼 The Birth of Investigative Journalism

Amidst the sensationalism of yellow journalism, investigative journalism began to take root. Journalists, often referred to as 'muckrakers,' sought to expose corruption and abuse of power within powerful institutions. Notable figures like Upton Sinclair and Ida Tarbell led investigations that resulted in significant societal reforms. Sinclair’s work on the meatpacking industry spurred the government to implement better safety laws, while Tarbell's investigation of John D. Rockefeller’s Standard Oil Company led to the U.S. government breaking up the monopoly in 1911.

15:03

🕵️ The Rise of Objective Journalism and The New York Times

As a reaction to yellow journalism, a new style of objective journalism emerged in the late 1800s, aimed at providing factual and high-quality reporting. Adolf Ochs, owner of *The New York Times*, pioneered this approach by focusing on fact-based stories and objective analysis, targeting well-educated readers. His leadership solidified *The Times* as a trusted source, avoiding sensational headlines and building a reputation for accuracy and credibility. This style laid the foundation for modern journalism, distinguishing between news reporting and opinion sections.

20:04

📉 The Decline of Newspapers in the Digital Era

The rise of the internet in the early 2000s, particularly websites like Craigslist, began to undermine the revenue model of local newspapers, which traditionally depended on classified ads. Social media platforms like Facebook further eroded newspapers' advertising revenue. As newspapers struggled to transition to a digital-first model, many introduced paywalls to compensate for the loss in revenue. However, the inability to convince enough people to pay for subscriptions led to the closure of many local papers, contributing to the rise of 'news deserts'—areas without reliable local news coverage.

Mindmap

Keywords

💡Industrial Revolution

The Industrial Revolution was a period of major industrialization that transformed economies from agriculture-based to mass production industries. In the video, it is significant because it enabled technological innovations like steam-powered presses, which lowered newspaper production costs and led to the rise of the mass press in the 19th century.

💡Penny Press

The Penny Press refers to the early 19th-century newspapers that were sold for one cent, making them affordable for the general public. This innovation by Benjamin Day in 1833 revolutionized journalism by making newspapers accessible to the working class and is viewed as the birth of mass media, driving significant increases in newspaper circulation.

💡Yellow Journalism

Yellow journalism is a style of sensationalized and exaggerated reporting, focusing on drama, scandals, and intrigue to attract readers. In the late 1800s, newspaper tycoons like William Randolph Hearst and Joseph Pulitzer used this method to boost sales. The video discusses its role in shaping public opinion and even influencing American politics, particularly the Spanish-American War.

💡Investigative Journalism

Investigative journalism involves in-depth reporting to uncover corruption, abuse of power, and other significant societal issues. The video highlights how yellow journalism, despite its sensationalism, gave rise to investigative journalism in the late 19th and early 20th centuries, with reporters known as muckrakers exposing corporate and political wrongdoing.

💡Muckrakers

Muckrakers were reform-minded journalists in the late 19th and early 20th centuries who exposed corrupt practices in industries and government. Figures like Upton Sinclair and Ida Tarbell played key roles in unveiling corporate misconduct and unsafe labor conditions, influencing public policy and corporate regulation, as highlighted in the video.

💡New York Times

The New York Times, under Adolf Ochs' leadership, became a model of objective journalism that avoided sensationalism. The video describes how the paper focused on fact-based reporting for a more educated readership, distancing itself from the yellow press. It remains a respected global news organization, known as the 'paper of record.'

💡Craigslist Effect

The Craigslist Effect refers to how the rise of free online platforms like Craigslist disrupted the traditional newspaper revenue model, especially by taking away classified ad revenue. The video explains how this effect contributed to the financial decline of many local newspapers starting in the early 2000s.

💡News Deserts

News deserts are areas where local newspapers have shut down, leaving communities with little to no original local news reporting. The video highlights the importance of local journalism and warns of the potential for corruption and civic disengagement in areas without dedicated local news coverage.

💡Watergate

Watergate refers to the political scandal in the 1970s that led to the resignation of U.S. President Richard Nixon. The video highlights the role of investigative journalism in uncovering the scandal, particularly the work of Washington Post reporters Bob Woodward and Carl Bernstein, showing how journalism can act as a check on political power.

💡Objective Journalism

Objective journalism emphasizes factual reporting, free of bias and sensationalism. The New York Times pioneered this approach, focusing on providing accurate, well-researched news. The video contrasts this model with yellow journalism and shows how it became the standard for most newspapers by the mid-20th century.

Highlights

The mass press begins with the Industrial Revolution, transforming newspapers through steam-powered presses and machine-made paper.

Benjamin Day's New York Sun, launched in 1833, set the price at one penny per copy, initiating the 'Penny Press' model.

The Penny Press revolutionized news distribution, making newspapers accessible to the working class and growing circulations to hundreds of thousands.

The use of child labor, often from immigrant families, was a common and controversial practice in selling newspapers.

The 1899 newsboy strike was a pivotal moment, as thousands of newsboys fought for higher pay, emphasizing the importance of labor unions.

Before movies, radio, or television, newspapers were the primary source of news and entertainment for the working class in the late 1800s.

Yellow journalism, characterized by sensationalized stories about crime, celebrities, and scandals, emerged in the late 1800s.

The rivalry between William Randolph Hearst and Joseph Pulitzer epitomized the sensationalism of yellow journalism, influencing American politics.

The roots of investigative journalism, aimed at exposing corruption and abuse of power, were born out of the yellow press era.

Upton Sinclair's investigation of the meatpacking industry, published as 'The Jungle,' led to government reform and workplace safety laws.

Ida Tarbell's exposé on John D. Rockefeller's Standard Oil Company led to the U.S. government breaking up the oil monopoly in 1911.

Adolph Ochs transformed the New York Times in 1896, focusing on objective journalism and factual reporting over sensationalism.

The objective journalism model, pioneered by the New York Times, became standard practice by the mid-1900s, focusing on accuracy and analysis.

Bob Woodward and Carl Bernstein's investigation of the Watergate scandal in the 1970s exposed corruption at the highest levels of U.S. government.

The rise of digital platforms like Craigslist in the 2000s led to the 'Craigslist effect,' causing local newspapers to lose classified ad revenue.

The loss of local newspapers and the rise of 'news deserts' could lead to higher levels of local government corruption due to a lack of investigative journalism.

Transcripts

play00:01

[Music]

play00:09

the mass press really begins with the

play00:12

Industrial Revolution which began in

play00:14

Europe and then spread rapidly in the

play00:16

United States in the mid 1800s

play00:19

transforming the country from one based

play00:21

primarily around agriculture to large

play00:24

scale industrial

play00:26

production industrialism based on new

play00:29

methods of large scale mass production

play00:31

transformed the newspaper steam powered

play00:34

presses replaced the mechanical press

play00:36

and machine-made paper replaced

play00:39

expensive handmade paper these

play00:41

Innovations not only dropped the cost of

play00:43

production but also enabled a huge

play00:46

ramping up of volume in the production

play00:48

of papers before the Industrial

play00:51

Revolution the average newspaper cost 6

play00:54

cents per copy and was sold through

play00:56

yearly subscriptions at $10 to12 which

play00:59

was way more than a week salary for even

play01:02

highly skilled workers so newspapers at

play01:05

the time really were mostly for the

play01:07

affluent but in

play01:09

1833 printer Benjamin Day founded a

play01:12

newspaper called the New York sun and

play01:15

set the price at just one penny per copy

play01:18

with no

play01:19

subscriptions da paper grew rapidly in

play01:22

popularity and inspired a wave of cheap

play01:25

mass production papers that we now call

play01:27

the penny press since they cost just one

play01:30

cent per copy other papers followed

play01:34

day's Penny press model like James

play01:36

Gordon Bennett the New York heral and

play01:38

horse gy of the New York Tribune many

play01:42

historians view the penny press as the

play01:44

birth of the mass press their

play01:46

circulations Grew From just thousands to

play01:49

tens of thousands and eventually

play01:51

hundreds of thousands of papers per day

play01:54

the mass press created intense

play01:56

competition and young children often

play01:58

from poor immigrant families were

play02:00

employed to sell papers on the street

play02:03

their dependency on child labor was one

play02:05

of the uglier realities of the drive to

play02:07

make profits and beat out the

play02:10

competition Hey listen pit and Heist

play02:14

have to respect the rights of the Wen

play02:17

boys of New

play02:19

York that's

play02:22

right that work pretty good so what

play02:26

else tell them that they can't treat us

play02:28

like we don't exist

play02:33

[Music]

play02:35

pull a turn they think we're nothing are

play02:38

we nothing we stick together like the

play02:40

trolley workers and they can't break us

play02:42

up pull turn H they think they got us do

play02:46

they got us we're a union now the news

play02:49

boys Union we have to start acting like

play02:51

a

play02:52

union even though we ain't got hats or

play02:55

badges we're a union just by saying so

play03:00

and the world will

play03:03

know maybe you've seen the 1992 Disney

play03:06

movie The Newsies starring a young

play03:08

Christian Bale Newsies tells a

play03:12

dramatized story of the 1899 news boy

play03:15

strike in which thousands of News Boys

play03:18

organized a successful strike for higher

play03:21

pay these News Boys worked extremely

play03:24

hard and often worked late into the

play03:26

night or were up Before Sunrise and

play03:29

their stried help Force newspaper owners

play03:31

to increase their

play03:34

wages here you can see some real life

play03:37

newes of the time not so much singing

play03:41

and

play03:42

dancing so why was there such a demand

play03:45

for newspapers well remember in the mid

play03:48

to late 1800s there were no movies no

play03:51

television and no radio there were books

play03:54

and a variety theater called Vaudeville

play03:56

was a popular form of entertainment but

play03:59

news newspapers were the main form of

play04:01

daily news and entertainment for

play04:03

millions of people especially workers in

play04:06

this new industrialized

play04:11

Society get

play04:13

[Applause]

play04:16

your get your

play04:21

Pap I'm here to shout it read all about

play04:26

it get your paper

play04:29

[Music]

play04:31

read about the guy who murdered his

play04:34

rival get the electric

play04:38

chair read about a country's fight for

play04:43

survival read about the

play04:45

[Music]

play04:48

count this desire for daily

play04:50

entertainment fueled by growing

play04:52

competition between Publishers would in

play04:55

the mid to late 1800s create a new style

play04:58

of Sensational journalism M yellow

play05:01

journalism the term yellow journalism

play05:03

stems from a popular cartoon that was

play05:06

carried in newspapers at the time with a

play05:08

character called the yellow

play05:11

kid yellow journalism focused on overly

play05:14

dramatic Sensational stories about crime

play05:17

celebrities disasters scandals and

play05:20

Intrigue the term yellow journalism is

play05:23

actually still used today for example if

play05:26

a new source is known for Orly dramatic

play05:28

crude and Sensational headlines it might

play05:31

get criticized as practicing yellow

play05:35

journalism let's stop for a moment and

play05:38

take a closer look at this cartoon from

play05:40

Puck a popular Humor Magazine of the

play05:44

era titled the Finn dle or end of the

play05:48

century newspaper proprietor this image

play05:51

was published in 1894 at the height of

play05:54

the yellow press

play05:56

era in the image we see dozens of her

play05:59

buried newspaper reporters carrying

play06:01

scandalous sounding

play06:04

stories high spice sensation private

play06:07

Scandal trashy gossip cheap

play06:11

sensation damaging rumors thrilling

play06:16

Expose and a term we hear quite often

play06:18

these days with the internet and social

play06:20

media fake

play06:22

news yes people were worried about fake

play06:25

news and misleading stories back then

play06:27

too the reporters are tossing their

play06:30

stories into the printing press as fast

play06:32

as they can meanwhile the newspaper

play06:34

owner is sitting pleased as his pile of

play06:37

profit spills through the door of his

play06:39

office

play06:40

closet this cartoon is sterzing the

play06:43

influence of money and profit in driving

play06:45

the creation of Sensational and

play06:47

scandalous news stories part of a

play06:50

broader critique of the excesses and

play06:52

greed of capitalism that was common at

play06:54

the time this was after all the Gilded

play06:58

Age where there was a growing gap

play07:00

between the rich and the

play07:02

poor the mass Penny press really did

play07:05

make a handful of newspaper owners very

play07:07

rich many of these earliest media Moguls

play07:11

as they came to be called got rich from

play07:13

selling Scandal filled newspapers to the

play07:15

public in the 1890s newspaper owners

play07:19

William Randolph Hurst and Joseph pzer

play07:22

engaged in a bitter intense rivalry

play07:25

their respective papers hurst's New York

play07:28

Journal and polter's New York World

play07:31

competed for readers by emphasizing

play07:33

sensationalism in their reporting really

play07:35

epitomizing the style of yellow

play07:39

journalism their immense readership and

play07:41

financial wealth gave them significant

play07:44

power and influence over American

play07:45

politics Hurst in particular is believed

play07:49

to have helped push the United States

play07:51

into war with Spain through exaggerated

play07:54

and sensationalized coverage of Spanish

play07:56

atrocities in Cuba all covered extensive

play07:59

in his

play08:01

newspaper yet the other Legacy of the

play08:03

yellow press that is often forgotten is

play08:06

that amid the drive to sell copies with

play08:08

dramatic stories they also created the

play08:10

roots of investigative journalism that

play08:13

is news that investigates powerful

play08:15

institutions like companies or

play08:18

government officials to expose

play08:20

corruption illegal actions and abuse of

play08:23

power from the 1890s to the 1920s

play08:27

reform-minded journalists carried out

play08:29

major investigations of wealthy and

play08:31

Powerful companies and

play08:33

industrialists as they were out digging

play08:35

for the truth they earned the nickname

play08:40

muckrakers many of these mck raker

play08:42

journalists were published in news

play08:44

magazines like Harper or mlar popular

play08:48

Progressive news magazines that sought

play08:49

to expose corruption their serialized

play08:53

Publications were also turned into

play08:55

bestselling

play08:57

books in 1906 Muk rcking journalist

play09:00

Upton Sinclair exposed unsafe and horrid

play09:04

working conditions in America's meat

play09:06

packing

play09:07

industry his reports were first

play09:09

published in the popular socialist

play09:11

newspaper appeal to reason and later

play09:15

compiled into his book The Jungle which

play09:17

became a best seller among the public

play09:20

Sinclair's investigative journalism

play09:22

raised public outcry putting pressure on

play09:24

the US government which then passed laws

play09:27

for greater workplace safety and better

play09:29

working conditions in

play09:32

factories in 1902 journalist Ida Tarbell

play09:36

writing in mcc's magazine exposed the

play09:38

ruthless and illegal business tactics of

play09:41

John D Rockefeller the richest man in

play09:44

America who owned the Standard Oil

play09:46

Company her work was all the more

play09:48

impressive given the time when few women

play09:51

worked as journalists or in other

play09:54

professions her investigations of the

play09:56

Standard Oil company which was nicknamed

play09:59

the octopus for its heavy control of the

play10:01

oil industry and financial influence

play10:04

over Congress led to such widespread

play10:07

public outcry that the US government

play10:09

declared the standard oril company an

play10:11

illegal Monopoly and in 1911 broke it up

play10:14

into 34 different

play10:18

companies amid the yellow journalism of

play10:20

the penny press there existed a growing

play10:23

demand for a more professional newspaper

play10:26

that reported information that was

play10:27

useful to merchants professionals and

play10:31

businessmen so in 1896 Adolf Oaks

play10:35

purchased the New York Times a newspaper

play10:37

founded in the 1850s and he rebuilt the

play10:40

paper around providing highquality

play10:43

substantial and accurate reporting to

play10:46

distance his papers reporting from the

play10:48

yellow press Oaks is New York Times

play10:50

intentionally avoided Sensational

play10:52

headlines and favored documented

play10:55

fact-based reporting the times wrote

play10:57

about Foreign Affairs business business

play10:59

deals Court reports political

play11:01

developments as well as things like

play11:03

theater and book reviews targeting an

play11:05

upscale well-educated

play11:07

readership the New York Times under

play11:10

Oak's leadership pioneered this new

play11:12

style of objective journalism in which

play11:15

reporters focus on facts and Analysis

play11:18

relegating opinion to a special oped or

play11:21

opinion

play11:22

section this objective model follows the

play11:25

inverted pyramid style of Journalism

play11:28

putting facts and information first and

play11:30

answering the who what when where how or

play11:34

why in the beginning of the article

play11:36

followed by less important details or

play11:39

analysis building a reputation for

play11:42

accuracy and Prestige the New York Times

play11:44

became known as the paper of record

play11:47

meaning historians archist lawyers and

play11:50

others use the paper as a daily

play11:52

reference for important stories of a

play11:54

given day in history today the times is

play11:57

the most prestigious newspaper in the US

play11:59

us and one of the most influential news

play12:01

organizations in the world covering us

play12:03

and Global News it remains known as the

play12:07

paper of record I myself start most days

play12:10

out by reading the New York Times

play12:13

although online in digital

play12:27

form no matter what you're interested in

play12:30

you're likely to find something about it

play12:32

in the newspaper

play12:34

[Music]

play13:19

by the mid 1900s most newspapers had

play13:22

taken on the objective style of

play13:24

reporting trying to appeal to the

play13:26

growing middle class other mass media

play13:29

media like radio and TV would provide

play13:31

the drama and Intrigue that yellow

play13:33

journalism once offered leaving

play13:35

newspapers to focus more on news

play13:37

reporting journalism as a profession

play13:40

also experienced a kind of Golden Era

play13:43

while journalists of the past often saw

play13:45

themselves as merely reporting the words

play13:47

and information from officials

play13:49

journalists in the 1960s and 1970s

play13:52

increasingly took on major

play13:54

investigations and started to see their

play13:57

role as a check on the power

play13:59

powerful perhaps the most famous story

play14:02

among investigative journalism is

play14:05

Watergate the Scandal that took down a

play14:07

US

play14:08

president when two young City reporters

play14:11

for the Washington Post Bob Woodward and

play14:13

Carl Bernstein heard about a break-in at

play14:16

the Democratic party national

play14:17

headquarters at the Watergate Hotel they

play14:20

began what would turn into a three-year

play14:23

investigation which found that President

play14:25

Richard Nixon a republican had paid a

play14:28

group of men to to break into the

play14:30

Democratic party national headquarters

play14:33

at night in order to try to steal their

play14:35

election strategy and dig up dirt on the

play14:38

Democrats so that Nixon could try to win

play14:42

reelection in a televised farewell last

play14:44

night President Nixon acknowledged that

play14:46

because of the Watergate Affair he no

play14:48

longer has a strong enough base in

play14:50

Congress to continue with any

play14:52

Effectiveness he and his family are

play14:54

expected to leave by air for their home

play14:56

in California later this morning and we

play14:58

expect to see their departure from the

play15:00

White House I'm Barbara Walters with Jim

play15:03

Harts good morning good morning Jim and

play15:06

we will have uh full of details on this

play15:08

momentous story in just a moment a story

play15:11

that many of us are still having trouble

play15:13

believing actually

play15:14

occurred here is part of what the

play15:16

president said in his resignation speech

play15:19

last

play15:22

night I have never been a

play15:26

quitter to leave office before my ter is

play15:29

completed is abhorent to every Instinct

play15:31

in my

play15:33

body but as president I must put the

play15:37

interests of America

play15:42

First

play15:44

therefore I shall resign the presidency

play15:46

effective at noon

play15:48

tomorrow President Nixon was forced to

play15:51

resign in disgrace over the Scandal and

play15:53

to this day is the only US president

play15:56

forced from Office the Fearless

play15:59

journalism of Woodward and Bernstein was

play16:02

portrayed in the 1976 Academy

play16:04

award-winning film All the President's

play16:07

Men

play16:09

Woodward Burstein you're both on the

play16:11

story I don't

play16:13

up Redford I'm Bob Woodward of the

play16:15

Washington Post Mr Markham are you here

play16:17

in connection with the Watergate

play16:18

burglary I'm not

play16:21

here Hoffman hi this is Carl barnstein

play16:24

of the Washington Post and I was just

play16:25

wondering if you can remember

play16:30

All the President's Men the story of the

play16:32

two young reporters who cracked the

play16:35

Watergate

play16:36

conspiracy part of watergate's legacy is

play16:38

that today the word gate is often used

play16:41

to Signal a scandal from the serious to

play16:44

the silly like deflate Gate Bridge gate

play16:47

gamergate and many

play16:50

others while Americans would turn to

play16:52

television for much of their national

play16:54

news in the second half of the 20th

play16:56

century newspapers remained the better

play16:59

Rock of American journalism especially

play17:01

at the local

play17:03

level yet starting in the early 2000s

play17:06

newspaper started losing major sources

play17:08

of their revenue in a process called the

play17:11

Craigslist effect to understand what

play17:13

happened let's first explain the revenue

play17:16

model for

play17:17

newspapers you can think of a newspaper

play17:20

as a kind of bundle a little bit of

play17:23

everything a newspaper would have local

play17:26

National and international news sure but

play17:29

it would also have a whole bunch of

play17:30

other stuff a sport section travel

play17:33

guides home decor tips relationship

play17:36

advice a pending columns and so much

play17:38

more local newspapers functioned as a

play17:41

kind of informational hub for their

play17:44

communities birth wedding and death

play17:47

announcements classified where people

play17:49

could pay a fee and list an apartment

play17:51

for rent or job listing put uh putting

play17:55

up real estate for sale you name it

play17:58

newspapers even offered a way to find a

play18:00

date with classified sections like men

play18:03

seeking women or women seeking men you

play18:06

could pay by the line to put in a little

play18:09

self- advertisement hoping to win a date

play18:12

something like adventurous 30-year-old

play18:15

self-employed single male looking for

play18:17

funloving woman enjoys walks by the

play18:20

beach hopeless romantic must love

play18:26

cats so in 1999 Craig new Mark created

play18:29

Craigslist a website where people could

play18:31

for free post classifi apartments for

play18:34

rent jobs Furniture electronics and yes

play18:38

dating and romantic encounters too my

play18:40

next guest may have the biggest idea of

play18:42

all it was a website that changed the

play18:44

lives of tens of millions of people some

play18:46

folks even say he could be bringing down

play18:48

the entire newspaper industry I love

play18:50

guys like this the founder of Craigslist

play18:52

Craig Newark welcome to big idea sir how

play18:54

are you man hey I'm great glad to be

play18:57

here but I want to S the point you do

play18:59

your initial what would you call it

play19:01

initially what were you doing what you

play19:02

were launching what would you call it

play19:03

initially it was just a little bit of an

play19:06

a mailing list for events involving

play19:10

technology and arts okay how does it

play19:13

what I don't understand is how you okay

play19:15

you're this guy and you're this kind of

play19:16

interesting you know computer guy you do

play19:19

this thing a little bit of a mailing

play19:20

list for when did it start to become the

play19:25

Everyman classified section for

play19:27

apartments for jobs for girlfriends I

play19:29

mean that's a that's a big gap in our

play19:32

case there's been no single t uh Tipping

play19:35

Point at the end of 97 when it was just

play19:38

me I noticed that I was getting about a

play19:40

million page views per month uh the

play19:43

folks at Microsoft sidewalk now defunct

play19:46

asked me about running banner ads I said

play19:48

no by the way and decided not to uh but

play19:51

it's been slow continuous growth you've

play19:53

got the newspaper industry that their

play19:55

their classified revenues are down 36%

play19:58

some could look at you and say you're

play20:00

going to take down newspapers that

play20:02

basically newspapers are going to I want

play20:04

to put something on your shoulds

play20:05

newspapers going to go away because of

play20:07

this crazy uh you know iconic class this

play20:12

this guy who doesn't care about making

play20:13

money and he's going to bring it to the

play20:14

people and we're going to bring

play20:15

newspapers crashing down because their

play20:17

entire Revenue stream is built on

play20:18

classified Craigslist was just one of

play20:20

many new totally free websites and web

play20:23

platforms that would take away the

play20:25

revenue sources for

play20:26

newspapers so the Craig effect refers to

play20:29

how the internet with its extremely low

play20:32

or free cost of production would kind of

play20:35

unbundle the newspaper and really take

play20:37

away many of its key sources of AD

play20:41

Revenue the second wave of Revenue loss

play20:44

came with the emergence of social media

play20:46

platforms like Facebook many local

play20:49

businesses depended on newspapers for

play20:51

their advertisements but today

play20:54

businesses of any size can easily and

play20:56

more cheaply put ads on social media

play20:59

platforms like Facebook or on websites

play21:02

through Google's

play21:03

AdSense to survive in the digital age

play21:06

many newspapers have created pay walls

play21:09

for their online news content which

play21:11

enable people to read either five or 10

play21:13

free articles per month but then require

play21:16

a paid

play21:17

subscription while this has helped some

play21:20

papers create a new digital Revenue

play21:22

model many papers just can't convince

play21:25

enough people to actually pay for a

play21:27

subscription

play21:28

All In All by the 2010s local newspapers

play21:31

were losing money and many were going

play21:33

out of business this continues to be a

play21:36

really worrisome Trend as local

play21:38

newspapers create upwards of 50% of all

play21:42

original news reporting in the United

play21:45

States we're also seeing a new worrisome

play21:47

Trend news

play21:49

deserts these are us counties with just

play21:52

one or no local

play21:56

newspaper there are many in ative and

play21:59

exciting new forms of Journalism and

play22:00

news reporting online like utilizing

play22:03

amateur shot video for Rapid on theg

play22:05

ground coverage or interactive forms of

play22:08

data journalism through things like

play22:10

infographics these all help tell

play22:13

complicated stories for the public and

play22:16

many national and international news

play22:18

sources are actually thriving also given

play22:21

the large amount of false and often

play22:23

misleading information that thrives on

play22:26

social media many prestigious news

play22:28

organizations like the New York Times

play22:30

And The Washington Post are actually

play22:31

doing quite well with millions of

play22:33

digital subscribers willing to pay for

play22:36

fact-based highquality

play22:39

journalism yet as any local reporter

play22:41

will tell you local journalism isn't a

play22:44

kind of Crisis and there's no clear

play22:46

solution in sight will people be willing

play22:48

to pay for local digital news

play22:51

stories ultimately without local

play22:54

newspapers and reporters to cover local

play22:56

business and government we could be

play22:58

facing a new era of high levels of

play23:01

corruption and abuses of power gone

play23:04

unreported and we could also see a

play23:06

continued decline in local Civic

play23:08

engagement

play23:10

[Music]

Rate This

5.0 / 5 (0 votes)

Etiquetas Relacionadas
Mass MediaYellow JournalismPenny PressIndustrial RevolutionInvestigative ReportingNewspapersMuckrakersNewsboys StrikeLocal JournalismMedia History
¿Necesitas un resumen en inglés?