CÓMO crear un PLAN de CONTENIDO para INSTAGRAM [Paso a Paso]📅

Summary

In this video, Sara Online teaches how to create a strategic Instagram content plan to achieve your goals. She advises defining your target audience, creating both 'star' content (monetizable) and 'auxiliary' content (high value, non-monetized), and establishing a content creation routine. Sara also emphasizes planning your content calendar monthly or weekly, considering holidays and trends, and setting objectives for each post. She offers a membership for a step-by-step content planning guide to streamline the process.

Takeaways

• 🎯 **Define Your Target Audience**: Identify who you're speaking to as it will determine the type of content you create.
• 🌟 **Create Star and Auxiliary Content**: Develop monetizable 'star' content and high-value 'auxiliary' content that aligns with your brand but isn't directly monetized.
• 📅 **Establish a Content Creation Routine**: Regularly review trends and take notes for content ideas or questions to address.
• 📈 **Set a Posting Frequency**: Aim for at least four posts per week to maintain visibility, but find a frequency that suits you.
• 📆 **Plan Your Content Calendar**: Consider holidays and special days that can be incorporated into your content strategy.
• 🎯 **Set Goals for Each Post**: Each piece of content should have a clear objective, whether it's for visibility, engagement, or promoting a new product.
• 📝 **Categorize Content by Objective**: Classify your content types based on what you want to achieve with each post.
• 🤔 **Overcome Content Creation Block**: If you're stuck, consider joining a membership that provides monthly content planning and inspiration.
• 🚀 **Stay Consistent and Original**: Aim to be consistent in your posting and strive for originality to stand out.
• 📉 **Organize Your Content Creation**: Dedicate specific days to creating visuals, writing copy, and scheduling posts for efficiency.

Q & A

What is the main topic discussed in the video?

The main topic discussed in the video is how to create a strategic content plan for Instagram to achieve your objectives.

Who is the host of the video?

The host of the video is Sara, who is also referred to as 'Sara online'.

What is the first step in creating a content plan as mentioned in the video?

The first step in creating a content plan is to define the target audience, as it determines the type of content to create.

What are the two types of content discussed in the video?

The two types of content discussed are 'content estrella' (main monetizable content) and 'content auxiliar' (high-value content not focused on monetization).

What is an example of 'content estrella' given in the video?

An example of 'content estrella' given in the video is tips on social media, entrepreneurship, and growth, which can be monetized through courses, services, classes, and audits.

What is an example of 'content auxiliar' provided by the host?

An example of 'content auxiliar' provided is mental health, well-being, and meditation, which align with the host's brand values but do not have specific products or services for sale.

What is the recommended frequency of posting on Instagram according to the video?

The recommended frequency of posting on Instagram is at least four times a week to maintain presence, although there is no ideal frequency and it varies by individual comfort.

Why is it important to consider holidays and special days when planning content?

It is important to consider holidays and special days when planning content because they can be incorporated into the content strategy to make posts more relevant and engaging.

What is the purpose of assigning objectives to each post in the content plan?

Assigning objectives to each post helps in classifying the types of content according to their goals, such as increasing visibility, engagement, or promoting a new product.

What is the solution offered in the video for overcoming content creation block?

The solution offered for overcoming content creation block is to join a membership program that provides a step-by-step monthly content calendar, including trends, templates, and challenges.

How does the host suggest organizing content creation?

The host suggests dedicating one day to creating visuals such as cover images for reels and carousels, and another day to writing copy, which can then be scheduled for posting.