How to Get Web Design Clients on Instagram (full guide)

Summary

This video outlines three effective methods to find and secure high-ticket web design clients through Instagram. The creator shares personal success stories, including landing a $6,000 client early in his career, and emphasizes that you don't need an extensive portfolio to achieve similar results. Key strategies involve using Google search with Instagram, a data scraper, and ChatGPT to gather leads efficiently. The video also covers outreach techniques like the 'bait and switch' and permission-based video offers, alongside building an inbound content funnel to attract clients without outreach.

Takeaways

• 🚀 The speaker introduces three methods to land high-ticket web design clients on Instagram.
• 💰 The speaker has successfully sold websites at high prices, including a $6,000 website as their third-ever client.
• 📊 You don’t need a large portfolio to sell high-ticket websites, even as a beginner.
• 🔍 Method 1 involves using Google search, ChatGPT, and a data scraper to gather leads and create a contact list with relevant details like emails and phone numbers.
• 📄 The speaker offers a free downloadable document with step-by-step instructions for the methods shared in the video.
• 🔧 Method 2 uses an advanced data scraper to automatically collect hundreds of leads from Instagram profiles, streamlining the outreach process.
• 💡 Method 3 suggests using Instagram’s search and suggested accounts to find leads by following medium-sized accounts in your niche.
• 🎯 The speaker emphasizes the importance of having a niche and a compelling offer when using these strategies.
• 📞 Several outreach techniques are recommended, such as sending personalized video messages to potential clients.
• 📈 The speaker discusses the importance of content marketing and system-proof content to attract inbound clients, reducing the need for cold outreach.

Q & A

What are the three methods mentioned for finding high-ticket web design clients on Instagram?

The video discusses three methods: using Google search along with ChatGPT and a secret data scraper, utilizing micro-influencers to find niche clients, and using Instagram search combined with suggested accounts.

How did the speaker manage to land a $6,000 website project on Instagram?

The speaker used the same methods discussed in the video to find and sell a $6,000 website to their third client. They emphasize that you don't need a large portfolio to land high-ticket clients; it’s possible to sell high-value projects even from the start.

What tools are used in the first strategy for finding clients?

The first strategy involves using Google search along with ChatGPT and a secret data scraper. This combination helps gather potential leads from Instagram profiles, including their contact information.

Why is having a niche and a good offer important when using these methods?

Having a niche and a good offer helps streamline the process of finding relevant leads and increases the likelihood of successfully reaching out to potential clients. It ensures that the outreach is targeted and more effective.

How does the data scraper assist in collecting leads from Instagram?

The data scraper helps automatically gather data from Instagram profiles, including email addresses, phone numbers, and links, by crawling through search results or followers of specific accounts. It makes the process much faster and efficient.

What is the advantage of using micro-influencers for finding potential clients?

Using micro-influencers helps you find medium-sized accounts that are followed by your target audience, which often results in higher quality leads. These accounts are likely to be less saturated with outreach from others, making them more receptive to your services.

What is the 'bait and switch' strategy mentioned for Instagram outreach?

The 'bait and switch' strategy involves getting the lead interested in talking to you by asking them a question or getting them to engage, and then slowly introducing your offer. It helps to establish a connection before moving into a sales pitch.

Why is it important to avoid being too salesy or sleazy in your outreach messages?

Being too salesy or sleazy can turn off potential clients and make your outreach appear unprofessional. It’s crucial to establish genuine interest and value in your initial messages to increase the chances of a positive response.

What is the 'content funnel' strategy, and how can it help in landing clients on Instagram?

The 'content funnel' strategy involves creating value-based, social proof, or system-proof content that attracts your ideal clients and builds your authority in the niche. This approach can lead to inbound leads, reducing the need for direct outreach over time.

What additional resources are offered by the speaker's school community for landing web design clients?

The school community offers a complete cold email masterclass, Loom video examples, a free 'Go High Level' platform for automated client acquisition, weekly group calls, and one-on-one mentorship to help members with outreach messages, finding a niche, and creating offers.

Outlines

00:00

🚀 Introduction to High-Ticket Web Design Clients on Instagram

In this video, the presenter introduces three methods to find and land high-ticket web design clients using Instagram. They emphasize their personal success, citing how they secured a $6,000 client and scaled from smaller deals without needing a large portfolio. The importance of having a niche and a compelling offer is highlighted, along with using tools like Google search and a special data scraper to automate lead generation.

05:01

🛠️ Utilizing Google Search and Scrapers for Lead Generation

The first method involves using Google search in combination with a special data scraper. This method not only helps find Instagram accounts but also collects valuable contact information such as email addresses and phone numbers. The presenter demonstrates how to input prompts, navigate Google, and collect data efficiently, all while reiterating the importance of niche targeting (e.g., roofing companies).

10:02

💼 Automating Lead Collection with a Data Scraper

This section dives deeper into using the data scraper for automating lead collection. The scraper allows users to automatically gather hundreds of leads by crawling web pages, extracting contact details, and exporting them to Google Sheets. The presenter explains how to clean up the data, label it appropriately, and prepare it for outreach, demonstrating the process with a sample of 200 leads.

15:03

📊 Creating a CSV and Formatting Data for Efficient Outreach

The presenter walks through the process of exporting data from the scraper into a CSV file. They explain how to organize the information by removing unnecessary columns and titling the relevant fields. The CSV can then be uploaded to ChatGPT to further refine the data for outreach. This method offers a fast way to build a large lead list, complete with emails, phone numbers, and Instagram links.

👥 Leveraging Micro-Influencers to Access Unique Leads

The second strategy focuses on using micro-influencers in niche markets (e.g., construction) to find high-quality leads. Micro-influencers have engaged followers that could be potential clients. By analyzing followers of these accounts, users can find leads that aren't as commonly targeted by competitors. The data scraper is used again here to gather follower information, expanding the pool of potential clients.

🔍 Finding Leads via Instagram Search and Suggested Accounts

The third strategy involves using Instagram’s search function and suggested accounts to discover leads. By following niche-specific accounts, Instagram suggests similar profiles, potentially offering a large pool of leads. The presenter demonstrates how to efficiently use the platform’s features in combination with the data scraper to automate the collection of these suggested accounts, boosting outreach potential.

📧 Outreach Strategies: Bait and Switch Method

In this section, the presenter discusses the 'bait and switch' method for Instagram outreach. This method focuses on initiating conversations by asking business-related questions to generate interest. Though somewhat sleazy, the strategy aims to move from a casual conversation to pitching the service, emphasizing that Instagram outreach must be carefully done to avoid appearing too salesy or intrusive.

🎥 Permission and Offer Video Strategy

The presenter introduces another outreach strategy that involves sending permission-based offer videos. The first short video (10-15 seconds) asks permission to send an offer or value proposition. If granted, a second, more detailed video is sent to pitch the service. This strategy, inspired by a multi-million-dollar agency, is highly effective at engaging leads and increasing response rates.

📈 Content Funnel for Inbound Client Acquisition

The final strategy is about creating content funnels to attract inbound clients, eliminating the need for outreach. By posting value-based or proof-of-concept content, users can position themselves as experts in their niche and naturally attract high-ticket clients. The presenter underscores the importance of system-proof content to build credibility and mentions that this method has helped them land many clients through Instagram.

🔑 Conclusion: Maximizing Your Outreach and Results

In the closing remarks, the presenter recaps the three strategies and emphasizes the importance of consistency in outreach and content creation. They encourage viewers to make use of the tools and techniques shared in the video and invite them to join a free school community for additional resources, such as cold email templates and video scripts. They also highlight the importance of adapting outreach messages to avoid landing in spam folders.

Keywords

💡High-ticket web design clients

This refers to clients willing to pay premium prices for web design services, typically in the range of several thousand dollars. In the video, the speaker emphasizes that landing such clients is possible through Instagram using certain strategies, like Google search and scraping tools, as demonstrated by the speaker’s personal experience selling a $6,000 website.

💡Instagram

Instagram is a social media platform used by the speaker to find and attract high-ticket web design clients. In the video, the speaker outlines various methods for utilizing Instagram to reach target clients, from basic Google search techniques to using advanced tools like data scrapers to gather contact information from potential leads.

💡Data scraper

A data scraper is a tool that automatically extracts data from websites or online platforms. In the context of the video, it helps gather information such as emails, phone numbers, and website links from Instagram profiles, making the outreach process more efficient. The speaker uses this tool to generate hundreds of leads quickly.

💡Niche

A niche refers to a specific segment of the market that a web designer focuses on, such as roofing or construction companies. In the video, the speaker stresses the importance of selecting a niche and tailoring web design services and marketing strategies to that specific group, as it helps streamline the search for clients.

💡Google search prompts

Google search prompts are specific phrases or queries entered into Google to find relevant Instagram profiles or contact details. The speaker demonstrates how to use specific Google search strings combined with the scraper tool to identify leads in particular niches, like roofing or construction.

💡Outreach

Outreach refers to the process of contacting potential clients to offer web design services. In the video, the speaker describes several outreach strategies on Instagram, including direct messages and video-based approaches, and emphasizes the importance of personalization and value-driven communication to engage leads effectively.

💡Cold email

Cold email is an unsolicited email sent to potential clients to introduce services and initiate communication. The video discusses cold email as part of an outreach strategy, suggesting that using data collected through scrapers can streamline the process of building lead lists and contacting clients via email.

💡Micro-influencers

Micro-influencers are individuals with a modest but engaged social media following. The speaker encourages targeting followers of niche micro-influencers, as they can represent quality leads that are more likely to respond to outreach. This method is part of a strategy to find unique leads that may not appear through standard searches.

💡Content funnel

A content funnel refers to the strategic use of content, such as posts or videos, to attract potential clients and guide them toward becoming paying customers. The speaker suggests using content on Instagram to position oneself as an expert in the niche, thereby attracting inbound leads without having to rely solely on direct outreach.

💡Inbound client acquisition

Inbound client acquisition is the process of attracting clients to come to you through marketing efforts like content creation and value-driven posts. In the video, the speaker mentions that this is the ideal state where clients reach out based on the expert status built through Instagram content, as opposed to doing cold outreach.

Highlights

Introduction of three methods to find and land high-ticket web design clients on Instagram.

Proof of concept: The speaker sold a $6,000 website as their first Instagram client.

Encouragement to beginners: You don't need a large portfolio to sell high-ticket websites.

Using Google search combined with a secret scraper tool to find leads, including Instagram profiles, phone numbers, and emails.

The importance of having a niche and a good offer to streamline the outreach process.

Explanation of scraping data from Google results and importing it into ChatGPT to format into a useful table.

Option to automate scraping results with the secret data scraper tool for faster lead collection.

Tips on filtering and organizing scraped data into Google Sheets for further outreach.

Strategy 2: Using micro-influencers in the target niche to find better-quality leads.

Micro-influencers are helpful because their followers are often potential clients, and their accounts are more accessible for follower data extraction.

Strategy 3: Instagram search and suggested accounts feature to find relevant leads.

Discussion on using outbound strategies such as the 'bait and switch' method to generate responses from leads.

Introduction to the 'permission and offer video' strategy, which involves sending a short video to initiate contact before sending a value-based follow-up.

The final strategy is using a content funnel to attract inbound clients, eliminating the need for outreach over time.

Recommendation to build authority through content that showcases systems and social proof, even without prior clients.

Transcripts

in this video I'm going to show you

three methods that you can use to find

and land High toet web design clients on

Instagram and we're going to get

straight into it so why should you watch

this video well I've used these exact

methods to find Multi th000 clients and

I actually sold a $6,000 website as my

first ever Instagram client so before

you say that you can't find or sell High

ticket websites to clients on Instagram

you can and I'll show you exactly how in

this video and that $66,000 website was

actually my third ever client my first

project was $1,000 my second client was

$4,500 and the third one was 6,000 so

you don't need to worry about having

multiple pieces of portfolio you know

hundreds of websites on before you can

sell websites for a lot of money you can

do this straight from the beginning now

for some of these strategies we're going

to be using chbt and a secret data

scraper if you want the link to the

scraper that I'm going to be using in

this video and also the exact prompts

and step-by-step instructions as you'll

see you can get this exact document for

free in our newly launched free School

links are in the description of course

now for the first strategy we're going

to be using Google search jat and the

scraper so let's get straight into

Google Now for all of these methods

having a niche and a good offer is

really going to help with this process

so as an example if you are creating

websites for roofing or for construction

companies we are going to go ahead and

use this prompt right here for Google

we'll go ahead and copy that straight

from the document again link is down

below paste that here there we go and

then for the site this time we're going

to be using

Instagram can I spell today

instagram.com the niche is going to be

Roofing should we do Roofing or

construction let's do Roofing and then

the gmail.com is an accessory the great

thing about this this will actually give

you the gmail.com and also phone number

so with this method you're not just

going to be getting their Instagram

accounts and their links you're going to

be getting a short profile their website

links sometimes their Gmail and also a

phone number so you can immediately

start with your Outreach and then if you

want you can add a location like New

York Texas maybe England but overall you

can actually get rid of this uh

depending on where you're trying to do

your Outreach to and then we just hit

enter now for some of you you're going

to be able to scroll infinitely for some

reason my Google has this weird issue

where you have to go to next

unfortunately but there are two ways

that we can do this so number one is

we're going to just command a and then C

for copy go into chat tobt and enter the

information now we're going to go to the

next page or you're going to scroll

further and you can do this for around

50 results but we're just going to do it

for another page so command a and then

copy and then we're just going to go

ahead and paste it in here now we go

back to the document go ahead and find

this this prompt right here copy that go

to chat gbt and then go to the very top

or to the very bottom and paste that in

here now as you can see this will format

the below data the data below into a

table and create a column for the link

the company name company website if

there is one phone number and email and

then the Magic Begins and I hit enter

and as you can see we already have a lot

of information jbt is doing the heavy

lifting now some of these accounts don't

have a phone number on their profile or

an email but for most of these as you

can see there actually are so we're just

going to go ahead and let chbt do its

thing right there now if you have more

information like if you have the

infinity scroll then again you can do

this for around 50 to maybe even 100

results and you'll have just a larger

lead list and right here we have email

phone number the company name and also

the link and then all you want to do is

go ahead and copy this paste it into a

new Google Sheets page and then either

start your Outreach yourself or hire a

VA to do the Outreach for you and again

at the end of the video I'm going to

show you three examples of Outreach and

inbound strategies you can use to land

these clients now option b is with the

scraper and this is going to be a little

bit more advanced in my opinion so same

procedure as earlier we go ahead and

copy this actually we can go back to

Google and uh there we go there's Google

and we'll just go back to page one and

now the mag begins we open the secret

scraper right there and as you can see

it has already highlighted Google but we

want to try another table there we go

and what this allows you to do is go

through all of these Pages automatically

which means you can get literally

hundreds of leads without doing any work

so what you want to do is you want to

locate the next button and then click on

this next there we go and hit start

crawling and there we go as you can see

I mean this is honestly honestly awesome

it is reloading the page or going to the

next page and we've already got 70 80 90

potential leads and we are capturing all

this information here but you need to

stick around for the next two pieces of

this instruction because we have a

couple of things that are very important

in order to get the Gmail and phone

number accounts or um or the correct

data for this so let's go ahead and stop

this there we go 200 leads in I don't

know that was uh 30 yeah 30 seconds

that's all right 30 seconds of work now

the important thing is we go ahead and

copy all then we open a sheet file or

sheets page control or command V now we

have to filter this out so this right

here we do not need this information so

we go ahead and delete this column there

we go now the only other column that we

need is the description SL bio column

because this is where we find all the

contact information and so now we have

the link the name and the description

what we want to do now is give these

columns a title and that's how you do it

here you go up to the very top grab this

scroll it down and then here we're just

going to put a link this is going to be

name and then this is going to be the

description okay great now what we go

ahead and do is we give this a name

let's just say uh Instagram leads

brilliant go ahead and go to file and

download this as a CSV because that is

how chbt is going to be able to read all

of this data then we go back to the

document this is super important I had

to do a couple of tests and iterations

with this exact prompt in order to get

all the information and data out of this

so you go ahead and go to the prompt

here and copy this command C go to jbt

and paste that in here now we go ahead

and grab the file that we just

downloaded the CSV and pull that into

chbt let that load up and all we have to

do now is Click enter and as you can see

we have everything here now you're only

seeing four but if we scroll down look

at this so I didn't actually think it

would do this but it did it for the

entire lead list which I think is pretty

awesome so within I don't know what 2 or

3 minutes we have 200 potential leads or

potential customers that we can reach J

to we have the link let's go ahead and

expand this their name the company

website for some not everybody has their

company website in the description or in

their Instagram bio their phone number

and email and this isn't one of those

videos where I just give you the

instructions because on the back end it

actually doesn't really work as you can

see it has done this for almost every

account again not every account has

their contact details in the bio but for

a lot of them I mean for almost all of

them you have the email that's enough

and of course you have have the

Instagram link which is the most

important part for Instagram Outreach

but for some you also get their phone

numbers and for some as well their

website and just to make sure that these

links actually work and these are actual

accounts let's go ahead and copy this

and then open this in a new tab and

there we go we have the post and then

their account right here so this is a

real account and what you can do then as

well is as we go back to the instruction

manual we can attach a CSV file and then

we can copy and paste the results into a

new Google Sheets page so let's do that

we go back to jat and so then we

download this as a new CSV file and then

we can upload that again into Instagram

and start your Outreach or get somebody

else to do the Outreach for you we do

have a school Community with a bunch of

content as you can see this is all the

content in the school get link is down

below where we actually also have a

complete cold email masterclass in here

also some examples for Loom videos as I

know a lot of if you want to be sending

Loom videos that's also a micro strategy

within Instagram and then here we go we

have Instagram uh well my scripts for

example and then also a video script uh

tutorial in there as well you also get

completely free go high level yeah

completely 100% free go high level where

you can do Outreach as well get inbound

clients because we have a completely

automated

jbt um inbound client acquisition system

which you can use for Instagram SMS

Facebook Etc this is all pre-built onto

your go high level account the second

you join the school we also have uh two

extra group calls every single week and

this is a one-on-one mentorship program

because you get direct access to me I

will answer every single question you

have I will help you with your Outreach

messages with finding your exact uh

Niche creating your offer anything that

you need help with to land multi th000

web design clients and so this is for

beginners who want to land their first

web design client web designers who want

to scale to $10,000 per month and people

want to get consistent High clients to

come to them without doing any Outreach

link to this is in the description I

look forward to seeing you in there but

let's go ahead and go to the second

strategy which is micro influencers now

I want you to stick around for this

because this can be extremely powerful

for a number of reasons the most

important one is that these are going to

be much better quality leads because you

are going to find different accounts to

everybody else even if you are finding

or searching for the same Niche and area

and the way to do this is you find

medium-sized accounts in your Niche that

your ideal client your target audience

your customers are following now I want

you to do some market research this is

very important to either find the

largest competitors on Instagram why

because your ideal clients are probably

following their largest competitors

right or companies SL account accounts

that bring value to them that bring

value to your target audience now this

could be another Instagram influencer

that as an example helps roofing

companies get new leads through ads or

that helps roofing companies set up

their business or that helps roofing

companies with I don't know um Roofing

tips right so influences in the roofing

industry so let's do that right now and

this time we're going to be using

construction as a niche and I did a bit

of research again you have to do a bit

of research yourself you can do this via

chat gbt I actually use chat gbt to find

this very account or you can do searches

on blogs right go ahead and find some

blog articles where you find influencers

or accounts that other uh roofing

companies or construction companies or

dentists follow and so with this one for

example as you can see it helps

commercial construction firm simplify

the um the preconstruction process I

can't read with a powerful software

suite blah blah blah so it is helping

construction companies construction

firms this is almost the ideal account

and it has 6,800 followers which is a

pretty good number now the next thing to

do is you go ahead and click on

followers this won't be possible with

every account especially very large

accounts which is why I say in the

instructions manual uh to find smaller

size or mediumsized accounts as you are

going to be able to see their followers

so here you can either go ahead and just

um you know get the data out of all

these accounts or you can search so

let's just say we're going to search for

construction companies so construction

there we go so now we have a lot of

these construction companies right let's

just go to this one Brit construction

here we go it's a construction company

following a micro influencer I would

call them in their Niche now the way to

do this most efficiently is to use that

secret data scraper once more so let's

go ahead and load that up there we go

and we are going to try another table

here we go right so this is the correct

table and then we are going to click

infinite scroll and start

crawling and within a couple of seconds

it is going to gather a lot of the leads

let's have a look at how many there we

go so I found a 100 construction

companies in here you can also change

the search query so we can have a look

at maybe roofers are following this page

or maybe it's not Construction but a a

different keyword so also make sure

you're using the correct keywords when

searching for these terms within a

follower base then we do the same

procedure go ahead and copy all and go

to uh this and paste it in and there we

go this is all you really need to do

right you now have the name and you have

the link and you can again start doing

your Outreach now let's finish this off

with the third and final strategy to

find the clients and that is honestly

very simple Instagram search and

suggested now this suggested is very

important so what we're going to do is

we're going to search for your niche in

the Instagram search field with relevant

keywords and then once we follow

somebody that's the important part so

let's actually go to one of the

construction companies that we found

within our Micro influencer Niche uh

right here right BR construction the one

that we saw earlier and let's follow

this account follow and here we go now

we have suggested for you again a ton of

other accounts that are like this one

which means these are also going to be

good or possible good leads for you to

reach out to and then what we can also

do again is we can go to see all and

then highlight all of these with the

instant data scraper do the same

procedure right copy and paste it into a

Google Sheets or we can just go

individually to these accounts and well

make sure that these are actually good

leads or not so now that you have all of

these leads and accounts to reach out to

or get to come to you let's briefly talk

about some Outreach and inbound

strategies to actually land those

clients and I've done all of these to

land clients through Instagram and the

first client that I ever landed uh with

Instagram was with the bait in switch

strategy which was the $6,000 project

now Outreach on Instagram is something

that you need to be a bit cautious with

because most of the times it can come of

either very salesy which is too direct

or too uh sleazy so too salesy or too

sleazy salesy if that makes sense now

the bait and switch is a very common

Outreach message or method I have used

it it does work it's not the most

effective I'll go into the most

effective one in a second but the basis

of this is that you get the lead

interested in talking to you right the

most important part is getting past the

requested section is to actually you

know get them to respond to either a

question that you have that that you've

asked them about their business or about

you know about their client acquisition

or some or something you want them to

respond to you and then you slowly get

into the sale it's a bit sleazy but it

works and before you even do any

Outreach there are some very important

rules and guidelines to doing Outreach

on Instagram because I see a lot of you

sending me messages on on on my

Instagram like hey Patrick I sent 300

messages on Instagram over the last 3

days and I haven't gotten a single

response there are three main reasons

why you probably haven't gotten a single

response and I've made a complete uh

free checklist again in the free school

that is down below so make sure to read

through that and also get this document

again for completely free so that you

don't land in the spam folder or people

don't respond to you cuz that can be a

bit annoying now a lot of you probably

know charie Morgan he runs a multi

million per month agency and one of his

most effective and most used Outreach

strategies is the permission and offer

video the basis of this is you send them

a 10 to 30 second video asking if you

can send them some value or an offer

video so this can either be some sort of

lead magnet I'm not going to talk

exactly about what that is because that

is reserved for the school members or

you can do an offer video where you

briefly talk about yourself and you know

what you have to offer to them so the

first video is around 10 to 15 seconds

just asking them permission and then you

send them the actual actual value based

video and that is where the sale then

happens this is super effective I can't

tell you how effective this is uh if you

need any personal help with that that is

where the paid School uh is for I will

help you and review your video and make

minor tweaks which can have a huge

impact just changing a couple words

changing the phrasing and also changing

the offer that you have for them can

increase their response rate by 3 to

700% on the low end so it is really

really important and crucial that you

get this right now the final one is the

content funnel this attracts your ideal

clients and leaves you with no more

Outreach this is where we all want to

get to I've been fortunate enough to

land a lot of clients or most of my

clients through inbound through you know

LinkedIn Facebook and a lot of the times

Instagram as well and so you do this by

creating content of course this can be

value based content where you give them

tips this can be content around design

or what's most effective is social and

system proof content this is going to

build yourself up as the expert in your

Niche again it depends what your offer

is what your target audience is but

posting system proof content means you

don't even have to have prior clients to

come across as the expert and that is

really really powerful if you start

creating content I really do hope this

video helped a like would be awesome if

you subscribe that would be amazing and

I want you to remember to maximize your

luck bye

[Music]