How Much Money Shylily Really Makes?

Summary

The video script explores the various income streams of a top Twitch streamer (referred to as 'Lily'). These include donations, ads, subscriptions, sponsorships, and merchandise. Subscriptions, especially Twitch Prime, generate the most revenue, while sponsorships and merchandise also contribute significantly. The video estimates Lily's total monthly earnings to be around $70,000, though this can vary depending on activity levels. Additionally, the script highlights the fluctuating nature of income in self-employment, especially for content creators like Twitch streamers.

Takeaways

• 💸 Streamers make money from five main sources: donations, ads, subscriptions, sponsorships, and merchandise.
• 💰 From donations and bits, streamers like Lily typically receive 80%, while the platform takes a 20% cut. Lily likely earns around $7,000 per month from this source.
• 📺 Ads on Twitch and YouTube bring in around $7,500 per month for Lily, though she doesn't abuse ad settings.
• 💳 Subscriptions are the most lucrative income source for Lily, bringing in over $25,000 per month. She keeps 70% of subscription revenue as a top-tier partner.
• 👑 Twitch Prime subscriptions add an additional $3,500 per month, offering streamers the same payout as regular subs.
• 📈 Sponsorship deals vary widely depending on the game or product being promoted, with streamers earning between $500 to $5,000 per hour. Lily likely earns around $20,000 per month from sponsorships.
• 🎮 Sponsored YouTube videos can bring in about $3,000 per video, and appearances at events or social media posts are often part of sponsorship deals.
• 🛍️ Merchandise is another significant income stream, with Lily's merch sales generating approximately $15,000 per month.
• 📊 The total monthly earnings for Lily, a successful streamer with over 1 million followers, is around $70,000, though this varies depending on activity and specific events.
• 📅 Earnings fluctuate greatly depending on the time of year, with February 2024 being especially lucrative due to new content releases and merchandise drops.

Q & A

What are the main ways a Twitch streamer can make money according to the script?

The main ways are donations, ads, subscriptions, sponsorships, and merchandise sales.

What percentage of donations does a streamer typically receive?

Streamers typically receive 80% of donations, while 20% goes to the platform (Twitch).

How much does the script estimate Lily makes from donations and bits?

Lily is estimated to make around $7,000 per month from donations and bits.

How are ads monetized on platforms like Twitch and YouTube for streamers?

Streamers make money from ads shown when viewers open their streams or videos. The script estimates Lily makes around $7,500 per month from ads.

How do subscriptions work for streamers on Twitch?

Viewers can subscribe for $5, $10, or $25 per month, receiving benefits like sub badges and access to sub-only chat. Twitch takes 50% of the revenue, though top-tier partners like Lily keep 70%.

How much does Lily make from subscriptions, according to the script?

Lily earns over $22,500 per month from subscriptions, with around 5,000 tier 1 subs, 200 tier 2 subs, and 300 tier 3 subs.

What are the factors that affect how much streamers get paid for sponsorships?

Factors include the popularity of the game, the company's budget, and the average number of viewers during the sponsored stream. Hourly rates range from $0.10 to $1 per viewer.

How much does Lily make from sponsorships on average?

Lily makes around $20,000 per month from sponsorships, including sponsored streams, YouTube videos, event appearances, tweets, and Instagram posts.

What is the estimated revenue from merchandise sales for Lily?

The script estimates that Lily makes around $15,000 per month from merchandise sales.

What is the total estimated monthly income for Lily from all revenue streams?

Lily’s total estimated monthly income is around $70,000, though this can vary based on activity and special events like merchandise drops or new model releases.