I Explain The Ad Tactic That Made Me $150,000,000 At 30

Summary

In this video, the speaker emphasizes a pivotal mindset shift for businesses to achieve significant growth through advertising. He shares his personal journey from a $0 to a $30 million per year business, highlighting the importance of aligning business models with market demands and advertising ease. The speaker explains the challenges of advertising in saturated markets and the benefits of targeting low-competition, high-ticket segments. He also discusses the success of his ad tracking business, Hyros, due to its high-ticket pricing, low competition, and ideal customer base. The video concludes with a promise of further insights on funnels, ad scripts, and monetization strategies in linked resources.

Takeaways

• 🚀 The speaker guarantees a breakthrough in ad and business strategies that transformed his business from $0 to over $30 million per year.
• 💡 A pivotal mindset shift is necessary to view ads as a fundamental part of business growth rather than an afterthought.
• 🔑 The business should be structured around advertising opportunities and market demands to ensure ease of promotion.
• 🚫 Avoid the common mistake of creating a business first and then trying to advertise it; instead, tailor the business to be marketable.
• 📈 The speaker's business success is attributed to understanding the dynamics of high-value, low-competition markets.
• 💰 High-ticket products are more profitable when it comes to advertising because they have a higher return on ad spend.
• 🛒 The market for high-ticket products should be rich in potential customers who are actively spending in that niche.
• 📊 The importance of choosing a product or service that is easy to advertise and has a low barrier to entry in terms of market competition.
• 🌐 The speaker emphasizes the value of retargeting and YouTube video ads as effective advertising strategies.
• 🔗 The video script includes links to further resources that detail the speaker's funnels, ad scripts, and monetization strategies.
• 💼 The speaker clarifies that the information provided is not a sales pitch but a genuine sharing of strategies that have yielded significant business growth.

Q & A

What is the main shift in mindset that the speaker promises will revolutionize one's business?

The main shift in mindset is to build a business around where it can be easily advertised and what the market demands, rather than building a business first and then trying to advertise it.

How did the speaker's business grow from $0 to over $30 million per year?

The speaker's business grew from $0 to over $30 million per year primarily through effective advertising, after realizing the importance of aligning the business with the advertising market and consumer demand.

What is the significance of the speaker's offer to leave a 'burning bag of gorilla poop' at their doorstep if the advice doesn't work?

The offer is a humorous and exaggerated way of guaranteeing the effectiveness of the advice provided. It's meant to emphasize the speaker's confidence in the value of the information being shared.

What is the speaker's strategy for creating a successful ad funnel?

The speaker's strategy involves creating a funnel that leads to a sales page and then a call for a demo, which is a common approach in online marketing. The key to success, according to the speaker, is the underlying shift in the way one views and structures their business for advertising.

Why does the speaker emphasize the importance of building a business around advertising and market demand?

The speaker emphasizes this because it allows for easier and more effective advertising, higher potential for revenue, and a better alignment with what consumers are actively seeking, which in turn can lead to a more successful business.

What are the three main issues the speaker identifies with trying to advertise info products?

The three main issues are: 1) High competition in the info marketing space, 2) Difficulty in selling via ads due to the nature of the product ('selling thin air'), and 3) Limited and competitive ad placement options.

How does the speaker describe the dynamics of the product and market when starting a business?

The speaker describes the dynamics as needing to consider low competition in the advertising space, the ability to sell high-ticket items, and targeting a customer base that has the financial capacity to purchase the product or service.

What is the difference between the speaker's email autoresponder business and their ad tracking business in terms of advertising difficulty?

The email autoresponder business faced high competition, low ticket prices, and a challenging market to advertise to, whereas the ad tracking business had low competition, the ability to sell high-ticket items, and targeted a wealthy customer base, making advertising much more effective and less challenging.

Why did the speaker choose to build a high-ticket product for their ad tracking business?

The speaker chose to build a high-ticket product because it's easier to make money back on ads with higher ticket items, allowing for a better return on investment in advertising and a more sustainable business model.

What is the speaker's advice for finding low competition markets for advertising?

The speaker advises looking for markets that are not currently being targeted by many advertisers, where there is a clear demand and less competition, and then designing the product or service to fit well within that market's advertising landscape.