21 September 2024

Khalid Assiddiq

20 Sept 202408:03

Summary

TLDRThis transcript details the journey of a flower and snack business that began two years ago and has since grown more serious and refined. The owner shares the most challenging experiences, such as fulfilling difficult customer requests and the importance of quality service. They discuss sourcing materials, keeping up with trends, and targeting young people, especially students. The business is managed with a small initial investment, focusing on reinvesting profits to expand. Pricing strategies are tailored to customer requests and the size of the bouquets. The owner emphasizes the importance of customer satisfaction, quality materials, and innovative designs to maintain relevance and attract customers. They also share tips for aspiring entrepreneurs, stressing the importance of skills and marketing to grow the business.

Takeaways

🌼 The flower and snack business started two years ago as a casual endeavor but has become more serious and refined this year due to growing interest.
🎉 The most challenging experience was handling last-minute cancellations and sometimes difficult customer requests.
💐 The business was initially supported by friends and neighbors, which provided the confidence to continue and expand.
🛒 Initial materials were purchased from online shops, and now the business has grown to stock a variety of materials to meet potential requests.
📈 The business keeps up with trends by observing viral trends on social media platforms like TikTok and Instagram, adapting designs to current preferences.
📸 Promotion is done through social media, with a focus on high-quality posts to attract attention, and also involves word-of-mouth marketing among friends.
👭 The primary target market is friends and peers, typically students and young people, as well as those in need of special occasions like graduations.
💰 Capital management involves reinvesting profits into the business, such as purchasing tools and materials, and the business has grown from a small initial investment.
📉 Pricing strategy is flexible, depending on the size and complexity of the flower arrangements, aiming to be affordable while maintaining profitability.
🌟 The business can achieve varying levels of monthly revenue, with higher earnings during peak seasons like graduations.
🌿 One of the biggest challenges is sourcing fresh flowers, leading to a shift towards using artificial flowers or other materials to ensure quality.
💡 For businesses that are not selling well, the strategy is to repurpose or redesign them to be more current and appealing.
👍 Prioritizing customer service, quality materials, and innovative designs are key to customer satisfaction and business success.
🚀 The business is motivated by the desire to create and promote unique and appealing products, and to inspire others to start their own ventures.
📝 The most important advice for starting a flower and snack business is to have skills in design and craftsmanship, as these are crucial for business growth.
🔝 Tips for entrepreneurship include focusing on excellent service, quality materials, and keeping up with market trends to stay relevant and attract customers.
🌟 The business plans to evolve by improving skills, learning about modern designs, and potentially expanding into new, innovative areas to maintain customer interest.

Q & A

When did the flower bouquet and snack business start?
-The flower bouquet and snack business started seriously about two years ago, but it has been more refined and taken more seriously this year due to the growing number of enthusiasts.
What was the most challenging experience encountered in the flower and snack business?
-One of the most challenging experiences is when customers cancel orders after they have been placed and confirmed, which can be quite difficult to manage.
How did the business owner gain confidence in starting this venture?
-The business owner gained confidence from the support of people around them, who initially bought the products, which encouraged them to continue with the business.
What was the first step taken to source materials and start the production?
-Initially, the materials were purchased from online shops, buying them gradually, and now with increased demand, the sourcing has become more frequent and organized.
How does the business owner decide on the types of flower bouquets and snacks that are popular?
-The business owner looks at current trends, such as the recent viral satin flower bouquets, and tries to follow these trends to meet customer demands.
Where does the business owner get ideas for new designs?
-Ideas for new designs often come from social media platforms like TikTok and Instagram, as well as from customer requests.
How is the flower and snack business promoted to attract attention?
-The business is promoted by posting on social media, editing the posts to be as attractive as possible, and not just sharing on social media but also offering to friends and targeting specific demographics.
Who is the main target market for the flower bouquet and snack business?
-The main target market is friends and peers, typically students of similar age, as well as those who have needs such as graduations and other events.
How is the capital for the flower bouquet business managed?
-The capital is managed by reinvesting the money earned from previous sales, pooling resources together to invest in tools and materials needed for the business.
How does the business owner determine the pricing for the flower bouquets and snacks to ensure they are affordable yet profitable?
-Pricing depends on the request and the size of the bouquet. Smaller bouquets might be cheaper, but larger ones can be more expensive. The aim is to keep the prices affordable while still making a profit.
What is the average monthly revenue achieved by the business?
-The average monthly revenue varies depending on the season. On regular days, it can reach around 500, but during peak seasons like graduation, it can be more than that.
What is the biggest challenge faced when selling flower bouquets and snacks, and how is it addressed?
-One of the biggest challenges is finding fresh real flowers for customer requests. To address this, the business owner tends to focus more on artificial flowers or wire and fur flowers.
How does the business owner ensure customer satisfaction with the flower bouquets?
-Customer satisfaction is ensured by providing good service, using high-quality materials, and creating attractive designs that meet customer expectations.
What advice does the business owner have for someone starting a flower and snack business?
-The most important advice is to focus on design and skill development, as these are crucial for the business to progress and succeed.
What are the future plans for expanding the flower bouquet and snack business?
-The future plans include seeking more modern and innovative designs to keep attracting attention and possibly expanding the business to cater to a wider audience.

Outlines

00:00

🌼 Flower Bouquet and Snack Business Insights

The speaker has been running a flower bouquet and snack business for two years, with a more serious approach in the current year due to increasing popularity. They faced challenging experiences, especially in fulfilling difficult customer requests. The business started with support from local community members and friends. Initially, the speaker purchased supplies online and gradually expanded their stock to meet potential high demand. They stay updated with trends by observing viral content on social media platforms like TikTok and Instagram to create appealing designs. The target market includes students and young people, with a focus on occasions like graduations. The speaker manages the business with a small initial investment, reinvesting profits into better equipment and supplies. The pricing strategy is flexible, depending on the size and complexity of the orders, aiming to be affordable while maintaining profitability. The speaker handles a varying number of orders weekly, with a higher volume during peak seasons like graduations. The biggest challenge is sourcing fresh flowers, leading to a shift towards using artificial flowers or wires to meet customer demands. If unsold bouquets are damaged, they are repurposed into more contemporary designs to satisfy customers.

05:00

💐 Enhancing Customer Satisfaction and Business Growth

The speaker emphasizes the importance of quality service, materials, and design in maintaining customer satisfaction. They prioritize good customer service as it ensures repeat business and positive word-of-mouth. High-quality materials and innovative designs lead to better end products, which in turn pleases customers. The speaker is motivated by the joy of creating and promoting their products, especially through humorous media. They advise new entrepreneurs to focus on design skills as they are crucial for business growth. Tips for success include excellent service, quality materials, and keeping up with current trends to attract customers. The speaker plans to expand the business by offering more modern and appealing products, staying relevant by following trends and learning from innovative designs. They also stress the importance of adapting to changing market demands and continuously improving skills to stay ahead in the competitive market.

Mindmap

Keywords

💡Flower Arrangement Business

The flower arrangement business refers to the commercial activity of creating and selling floral arrangements and snacks. In the video, the speaker discusses their experience in this business, which has been operational for two years and has become more serious and refined over time. The business involves creating aesthetically pleasing arrangements of flowers and snacks to cater to customer preferences and trends.

💡Challenges

Challenges refer to the difficulties or obstacles faced in running the flower arrangement business. The speaker mentions that one of the most challenging aspects is fulfilling customer requests, especially when they are difficult or require fresh flowers that are hard to find. This keyword is central to understanding the operational hurdles in the business.

💡Trends

Trends in the context of the video refer to popular styles or patterns in floral design that are currently favored by customers. The speaker discusses following trends, such as satin flower arrangements, to stay relevant and attract customers. Understanding trends is crucial for the business's success as it helps in creating products that are in demand.

💡Social Media

Social media is mentioned as a platform for promoting the flower arrangement business and staying updated with current trends. The speaker uses platforms like TikTok and Instagram to get design ideas and to showcase their products. Social media plays a vital role in marketing and customer engagement for the business.

💡Customer Requests

Customer requests are a key aspect of the business, where clients ask for specific types of floral arrangements or snacks. The speaker mentions that sometimes these requests can be challenging to fulfill, especially when they involve hard-to-find fresh flowers. Meeting customer requests is essential for customer satisfaction and business growth.

💡Pricing Strategy

Pricing strategy refers to the method of determining the cost of floral arrangements and snacks. The speaker discusses the importance of pricing items affordably while still making a profit, taking into account the size and complexity of the arrangements. A well-thought-out pricing strategy is necessary for the financial success of the business.

💡Marketing

Marketing in the video refers to the strategies used to promote the flower arrangement business and attract customers. The speaker talks about posting on social media and offering products to friends as part of their marketing efforts. Effective marketing is crucial for increasing brand visibility and sales.

💡Target Market

The target market consists of the specific group of customers that the business aims to serve. The speaker identifies their main target market as friends and students of similar age, as well as those who have needs like graduation ceremonies. Understanding the target market helps in tailoring products and marketing strategies to meet their preferences.

💡Quality

Quality is a critical aspect of the flower arrangement business, encompassing the freshness of flowers, the quality of materials used, and the overall design of the arrangements. The speaker emphasizes the importance of good service, high-quality materials, and attractive designs to ensure customer satisfaction and repeat business.

💡Relevance

Relevance in the context of the video means staying current with changing tastes and preferences in floral design. The speaker talks about updating their designs to keep up with trends and maintain customer interest. Staying relevant is essential for the business to remain competitive and attract new customers.

💡Entrepreneurship

Entrepreneurship is the process of starting and running a business, which is the main theme of the video. The speaker shares their experiences and advice on starting and growing a flower arrangement business. The concept of entrepreneurship is central to understanding the speaker's journey and the lessons they share.

Highlights

The flower and snack business has been running for two years, with a more serious approach this year due to increased popularity.

The most challenging experience is dealing with last-minute cancellations and difficult customer requests.

Initial confidence in the business came from the support of people around, who were the first customers.

The first step was to purchase materials from online shops and gradually build up inventory to meet potential future requests.

Ideas for new bouquet designs come from observing current trends, especially viral ones like satin flower bouquets.

Design inspiration often comes from social media platforms like TikTok, Instagram, and Pinterest, as well as customer requests.

Promotion involves posting high-quality, edited images on social media and offering to friends to expand the customer base.

The primary target market is friends and peers, typically students of the same age group, and those with needs like graduation.

Capital management involves reinvesting profits into purchasing tools and materials, and sometimes sharing costs with partners.

The number of orders handled in a week varies depending on customer demand, with more during peak seasons like graduation.

Pricing strategy depends on the request and the size of the bouquet; smaller ones are cheaper, and larger ones can be more expensive.

Average monthly revenue can range from a few hundred on regular days to more than that during peak seasons like graduation.

The biggest challenge is sourcing fresh flowers for original flower requests, leading to a shift towards using artificial flowers or wires.

Unsold bouquets are reworked by dismantling and redesigning them to be more trendy and appealing to customers.

Quality of service, materials, and design are key to customer satisfaction and repeat business.

To keep the business growing, it's important to continuously improve skills, learn new trendy designs, and observe market models.

Tips for aspiring entrepreneurs include focusing on quality service, marketing, and using high-quality materials.

Plans for the future involve expanding the business by following trends, improving skills, and possibly seeking more modern definitions to attract attention.

Maintaining relevance and attractiveness to customers involves keeping up with current trends to avoid becoming outdated.

The interviewee shares their experience and tips, hoping they will be beneficial for new entrepreneurs in the flower and snack business.