5 Copywriting Courses For Beginners To IGNITE Your Business & Conversions

Summary

In this video, Alex introduces five top copywriting courses to enhance skills and boost business. Courses include Autoresponder Madness for email marketing, Copy Posse Launch Files for freelance copywriting, Mass Conversion for direct response, Malcolm Gladwell's Writing Masterclass for storytelling, and Power SEO Copywriting for SEO skills. Alex emphasizes the importance of continuous learning and practice in copywriting.

Takeaways

• 📈 The video introduces five recommended copywriting courses to enhance business and copywriting skills.
• 📝 Copywriting is a skill that requires continuous learning to stay relevant with changing trends.
• 💌 'Autoresponder Madness' is highlighted for mastering email storytelling and marketing.
• 🚀 The 'Copy Posse Launch Files' course is designed to help new copywriters overcome the 'catch-22' of building a portfolio.
• 🎯 'Mass Conversion' by Frank Kern is recommended for those interested in direct response copywriting and lead generation.
• 📚 Malcolm Gladwell's 'Writing Masterclass' is praised for strengthening storytelling skills through non-fiction writing.
• 🔍 'Power SEO Copywriting' is the only industry-endorsed training for SEO copywriting, useful for those looking to improve online visibility.
• 👨‍🏫 The courses are taught by industry experts with significant experience and recognition in their fields.
• 💼 These courses cater to different aspects of copywriting, from email marketing to SEO, providing a comprehensive learning experience.
• 💪 The video emphasizes the importance of practice alongside course learning to truly excel in copywriting.

Q & A

What is the main topic of the video script?

The main topic of the video script is about five recommended copywriting courses that can help viewers improve their copywriting skills and boost their business.

Who is the speaker in the video script?

The speaker in the video script is Alex, who is a copywriting expert and the creator of one of the courses mentioned.

What is the significance of the phrase 'You asked for it' in the script?

The phrase 'You asked for it' indicates that Alex has created the video in response to numerous requests from his audience for recommendations on copywriting courses.

What is the importance of continuous learning in copywriting according to the script?

The script emphasizes that continuous learning is crucial in copywriting as trends change and new strategies emerge, requiring professionals to stay updated and relevant.

What is the name of the course that focuses on email storytelling?

The course that focuses on email storytelling is called 'Autoresponder Madness'.

Who created the Autoresponder Madness course?

The Autoresponder Madness course was created by Andre Chaperon, an email marketing expert.

What is the unique approach of the Autoresponder Madness course?

The Autoresponder Madness course uses story-driven email marketing, integrating cliffhangers to keep readers engaged.

What is the Copy Posse Launch Files and who created it?

The Copy Posse Launch Files is a course created by Alex to help new copywriters overcome the 'copywriter catch-22' and build a strong portfolio.

What does the Mass Conversion course by Frank Kern cover?

The Mass Conversion course covers mass lead generation, conversion strategies, and teaches how to create automated messaging to sell to leads.

Why is Malcolm Gladwell's Writing Masterclass recommended in the script?

Malcolm Gladwell's Writing Masterclass is recommended for those who want to strengthen their storytelling skills through non-fiction writing.

What is the focus of the Power SEO Copywriting course?

The Power SEO Copywriting course focuses on teaching copywriters how to create SEO-rich content that is optimized for search engines while maintaining a human tone.

What advice does Alex give about practice in relation to learning copywriting?

Alex advises that practice is essential for becoming good at copywriting, and it should be an ongoing activity even while learning from courses.

Outlines

00:00

📚 Top 5 Copywriting Courses for Business Growth

In this video, Alex addresses the numerous requests for copywriting course recommendations to enhance skills and boost one's copywriting business. Emphasizing the importance of continuous learning in the ever-evolving field of copywriting, Alex introduces five courses tailored to different aspects of the craft. The first course, Autoresponder Madness by Andre Chaperon, focuses on email marketing and storytelling, promising significant financial returns. Alex's own course, the Copy Posse Launch Files, aims to help new copywriters overcome the 'catch-22' of building a portfolio. The third course, Mass Conversion by Frank Kern, is designed for those interested in direct response copywriting, offering strategies for lead generation and conversion. The video also mentions the value of lateral learning and the importance of practice in becoming proficient in copywriting.

05:05

📈 Boosting Copywriting Skills with Diverse Learning

The second paragraph delves into further copywriting courses, starting with Malcolm Gladwell's Writing Masterclass, which is praised for its unique approach to non-fiction writing and storytelling. This course is recommended for copywriters looking to strengthen their narrative skills. The final course mentioned is Power SEO Copywriting, an industry-endorsed program by Heather Lloyd-Martin, aimed at teaching SEO copywriting to enhance online visibility. Alex concludes by encouraging viewers to explore the courses for skill enhancement and to maintain active writing practice, quoting Malcolm Gladwell on the essence of practice in achieving excellence.

Keywords

💡Copywriting

Copywriting refers to the art and technique of writing persuasive content, typically for advertising or marketing purposes. In the video, copywriting is the central theme, with the speaker discussing various courses designed to improve one's copywriting skills. The video aims to help viewers ignite their copywriting business by recommending courses that cover different aspects of the craft.

💡Autoresponder Madness

Autoresponder Madness is an email marketing course mentioned in the video, created by Andre Chaperon. It is designed to teach students how to use story-driven email marketing to engage readers and convert prospects into customers. The course is highlighted as one of the first copywriting courses the speaker studied, emphasizing its significance in learning email storytelling.

💡Copy Posse Launch Files

The Copy Posse Launch Files is a course created by the speaker, Alex, to help new copywriters overcome the 'copywriter catch-22' of not being able to get hired without a portfolio and not being able to build a portfolio without getting hired. This course is positioned as a solution for aspiring copywriters to build their portfolio and gain confidence in approaching clients.

💡Mass Conversion

Mass Conversion is a course by marketing expert Frank Kern, aimed at teaching mass lead generation and conversion strategies. The video mentions that this course, despite its higher cost, is valuable for those looking to maximize income through targeted marketing funnels. It includes detailed walkthroughs of writing effective Facebook ads and video sales letters.

💡SEO Copywriting

SEO Copywriting is the practice of writing content that is optimized for search engines while still being engaging and readable for humans. The video introduces 'Power SEO Copywriting' as a course that certifies copywriters in creating SEO-rich content. This is important for businesses wanting to improve their online visibility and search engine rankings.

💡Storytelling

Storytelling is a powerful tool in copywriting that helps to engage and connect with the audience on an emotional level. The video mentions Andre Chaperon's use of cliffhangers in email marketing as a form of storytelling, as well as Malcolm Gladwell's Writing Masterclass, which focuses on strengthening storytelling skills through non-fiction writing.

💡Portfolio

A portfolio in the context of the video refers to a collection of a copywriter's work that showcases their skills and expertise. The speaker emphasizes the importance of building a portfolio to approach new clients with confidence, particularly through the Copy Posse Launch Files course.

💡Email Marketing

Email marketing is a method of directly marketing to people through email. The video discusses the importance of email marketing in copywriting, especially through courses like Autoresponder Madness, which focuses on creating engaging email campaigns to build relationships with customers.

💡Direct Response Copywriting

Direct response copywriting is a form of copywriting that aims to elicit an immediate response from the reader, often in the form of a purchase or sign-up. The video mentions Mass Conversion by Frank Kern as a course that specializes in direct response copywriting, teaching how to create automated messaging to sell products or services.

💡Non-fiction Writing

Non-fiction writing refers to writing about real events, people, and information, as opposed to fictional content. The video highlights Malcolm Gladwell's Writing Masterclass as a resource for copywriters to learn from non-fiction writing techniques, which can be applied to enhance the storytelling aspect of copywriting.

💡Lead Magnet

A lead magnet is an incentive offered to encourage potential customers to provide their contact information, often in exchange for valuable content or a service. The video mentions that Mass Conversion teaches how to determine the best type of lead magnet to attract the ideal customer.

Highlights

Introduction to five recommended copywriting courses for business growth.

Emphasis on the importance of continuous learning in copywriting.

Personal experience and recommendations from a seasoned copywriter.

Autoresponder Madness course by Andre Chaperon for email marketing.

The effectiveness of story-driven email marketing in earning revenue.

Integration of cliffhangers in email copy to engage readers.

Copy Posse Launch Files for overcoming the 'copywriter catch-22'.

Guidance on building a portfolio to approach new clients with confidence.

Mass Conversion by Frank Kern for direct response copywriting.

Detailed training on lead generation and conversion strategies.

Malcolm Gladwell's Writing Masterclass for enhancing storytelling skills.

Insights from award-winning author on non-fiction writing techniques.

Power SEO Copywriting for mastering SEO copywriting.

Industry-endorsed training by Heather Lloyd-Martin, a pioneer in SEO copywriting.

Continuously updated materials to reflect the latest search engine changes.

Encouragement to practice active writing alongside course learning.

Closing remarks with a quote from Malcolm Gladwell on the value of practice.

Transcripts

You asked for it and I got you.

Keep watching to learn about five killer copywriting courses you can study to help ignite your

business this year.

Hey guys, it's Alex.

And lately, a lot of you have messaged me or left comments below my videos, asking for

recommendations on copywriting courses that you can take to elevate your skills and ignite

your copywriting business.

And by a lot of you, I mean, a lot of you.

Well, I heard you loud and clear.

Here's a quick video on five killer copywriting courses that you should consider, depending

on the specific area of copywriting that you want to grow in the most.

Now, as you likely already know, copywriting, in fact any valuable skill or pursuit for

that matter, is not something that you can learn once and become a forever expert on.

I've been doing this for 10 years and I'm still learning new stuff all the time.

Especially as trends change and fads fade, it's importantly to actively study and to

put into practice new copywriting and branding strategies.

And that is what I'm here for guys!

I keep it real so you can stay relevant.

So if you're an aspiring or developing copywriter, what are you waiting for?

Join the Posse and hit subscribe below.

I release a new video every single week on the hottest techniques, trends and tactics

that are working today.

And while I always say that the best way to grow as a copywriter is to actually start

writing and learn from your own failures and mistakes, taking the time to educate yourself

with a copywriting course or two is a great way to hone your skills and keep your creative

juices flowing.

So you asked for it and here they are, five copywriting courses to help guide you on your

copywriting journey.

Alright...

If you want to master email storytelling, Autoresponder Madness.

Autoresponder Madness is an email marketing course created by my friend and email marketing

expert, this guy, Andre Chaperon, who has been called the best email marketer in the

industry.

This is one of the very first copywriting courses that I studied when it first released

11 years ago in 2009.

Andre has since revamped it and he continually releases new editions to keep it fresh and

relevant.

Using story-driven email marketing, this course has helped his students earn tens to hundreds

of thousands of dollars with their autoresponder campaigns and sequences.

In fact, Andre's course is so effective that even marketing legends like Frank Kern and

Jeff Walker are among the ten thousand students who have enrolled in this program since it

first launched.

Andre's specialty lies in integrating cliffhangers into his email copy and campaigns, keeping

readers intrigued and engaged through the power of storytelling.

The Autoresponder Madness course itself is delivered in a series of copy-based emails

with videos integrated in between.

Andre's course is for you if you seek to deepen your relationship and connect with your email

list, turn prospects into lifelong fans or master the art of story-driven email copywriting.

Alright, #2...

If you want to ignite your freelance copywriting business, the Copy Posse Launch Files.

Yes, I had to add my own course to the list, of course.

Because, hey, no one else has created a program dedicated to the biggest predicament that

every single new copywriter faces.

What I call the dreaded copywriter catch-22.

You can't get hired without a portfolio.

And you can't build your portfolio without getting hired.

So I went ahead and created one myself with the help of my awesome team.

The Launch Files gives you private insider access to this step-by-step online learning

experience where you'll be guided through videos of me as I teach you the copywriting

essentials that today's businesses are looking for.

And help you build a killer portfolio so you can approach new clients with unstoppable

confidence.

You'll learn about everything from modern copywriting techniques and psychological triggers,

to proven copywriting templates and formulas from the 8+ years that I've spent building

my copywriting business.

The Copy Posse Launch Files program is the ultimate shortcut to igniting your copywriting

business in just eight weeks.

Alright, moving on to #3 on the list.

If you want to specialize in direct response copywriting, Mass Conversion by Frank Kern.

This course may come with a higher ticket price but it is for good reason.

Marketing legend Frank Kern designed this rapid 4-week online training to help you with

mass lead generation and yes, mass conversion.

It'll help you determine the best type of lead magnet to attract your ideal customer.

And then how to create automated messaging to sell them.

Frank's first ever program, Mass Control, was actually the very first marketing course

I ever studied.

And many of the ideas I learned in that course, I still use today.

Here's a picture of me, Frank, Jeff Walker and Trey Smith back at Frank's event in 2009.

Now, while Mass Control is no longer being sold on Frank's website, his upgraded Mass

Conversion course is sure to impress.

This program is perfect for business owners and copywriters who are excited to maximize

their income through targeted funnels, smart segmenting and high ticket promotions.

Frank gives detailed step by step walkthroughs of how he writes Facebook ads, as well as

his most effective video sales letter scripts that you can tailor to suit your own niche.

Alright, now #4...

If want to revive your inner storyteller, Malcolm Gladwell's Writing Masterclass.

Now I am a huge fan of lateral learning and looking for wisdom in less traditional places.

This masterclass from Malcolm Gladwell is fantastic if you want to strengthen your storytelling

muscles through non-fiction writing, which is the genre that most of us copywriters live

in.

Many have said that this masterclass by the award-winning bestselling author of "Blink"

and "Outliers" is the best non-fiction writing course on the freaking planet.

In this 5-hour video training course spread over 24 lessons, Malcolm teaches you different

aspects of writing in ways in ways you've never considered before.

From long form video modules to crafting tone and voice to holding readers' attention.

He even shares how he approaches his research, markets his books and top tips from his years

of penning non-fiction material in a compelling and captivating way.

Alright, now last on the list if you want to boost your SEO skills, Power SEO Copywriting.

Okay, now this is a topic that I know absolutely nothing about.

I am not an SEO copywriter.

But there are plenty of businesses out there looking to boost their Google juice and dominate

the search engines with SEO-rich copy that still sounds like it was written by a human.

This SEO copy certification is the only industry-endorsed online training that certifies copywriters

in SEO copywriting, taught by the founder of "Success Works", Heather Lloyd-Martin.

Heather has worked with major search engines, television networks, Fortune 500 companies

and big-time publishers in her 20 plus years of experience.

Forbes has even described her as "the pioneer of SEO copywriting".

A self-directed training focused on web content and social media writing, this program spans

eight modules that teach you how to optimize pages, develop money-making SEO content suggestions

and create persuasive keyword-rich copy...

And so much more.

Although the course has been around since 2010, her teaching and learning materials

are continuously updated to reflect the latest search engine changes.

Alright guys, you can find out more about all five of the courses that I mentioned in

the description box below.

I hope this list will provide some inspiration to help you hone your copywriting skills and

ignite your business this year.

But remember to always keep practicing by doing active and actual writing, even while

you're learning.

In the words of Malcolm Gladwell himself, "Practice isn't the thing you do once you're

good, it's the thing you do that makes you good."

Give me a thumbs up below if you found this video helpful.

And next up, check out my video on 5 copywriting exercises you can start doing right away to

turn your copy from good to great.

You can watch that right here.

And as always guys, thank you so much for watching and subscribing.

I will see you next week.

Until then, I'm Alex. Ciao for now.