How to Write Content that Ranks #1 on Google

Summary

In this video, Matt Diggity walks viewers through a step-by-step guide on creating SEO-optimized content that ranks at the top of Google. He emphasizes the importance of selecting the right keywords, understanding search intent, and using tools like Ahrefs and Surfer for research and optimization. Matt also highlights content structuring, readability, and the use of schema to improve search engine rankings. The goal is to drive quality organic traffic that converts, while maintaining user-friendly, engaging content. He shares practical tips for crafting titles, organizing articles, and ensuring a smooth content publishing process.

Takeaways

• 🚀 Writing content optimized for search engines is essential for ranking high on Google.
• 🌐 Quality traffic from organic search is superior because it consists of users actively searching for your content.
• 🔍 Choosing the right topic and keyword is the first crucial step in creating high-ranking content.
• 📊 Tools like Ahrefs can help identify keywords and topics that are easier to rank for.
• 📝 Creating a content plan and understanding the search intent behind keywords is vital for writing effective content.
• 🔑 Including the right subtopics and answering related questions can make your content more comprehensive and valuable.
• 💡 Structuring your article with clear, concise, and direct information helps improve readability and user engagement.
• 🤖 Using tools like Surfer for content optimization can help ensure your article meets the criteria for high search engine rankings.
• 🔗 Incorporating authority links and schema markup in your content can enhance its credibility and search engine visibility.
• 📝 Proofreading and getting feedback on your content before publishing ensures high quality and reduces errors.

Q & A

What is the primary goal of the video presented by Matt Diggity?

The primary goal of the video is to provide a step-by-step process on how to create content that is optimized for search engines, specifically aiming to rank highly on Google and drive significant organic traffic.

Why is search engine traffic considered superior to paid traffic according to the speaker?

Search engine traffic is considered superior because visitors actively search for the content, making them more likely to convert. This organic traffic is also free and tends to be of higher quality compared to paid traffic.

What tool does Matt Diggity recommend for finding content ideas that are easy to rank for?

Matt Diggity recommends using Ahrefs, specifically its Content Explorer feature, to find content ideas that are easy to rank for by filtering by relevant metrics like domain rating and page traffic.

What are the four types of search queries discussed in the video?

The four types of search queries are informational (e.g., how-to guides), navigational (e.g., login pages), transactional (e.g., buy products), and comparative (e.g., product reviews).

How does determining the correct search intent influence content ranking?

Correctly identifying and addressing the search intent is crucial for ranking. If the content doesn’t match what users are looking for, it won’t rank well, even if the topic is relevant.

What is the process of creating a content outline according to the video?

The process involves analyzing top-ranking articles for the target keyword, noting their subtopics, and creating a comprehensive outline that covers the best points from all of them. Additional subtopics can be found in the related searches and People also ask sections of Google.

Why does Matt Diggity emphasize avoiding 'fluff' in the introduction of an article?

He emphasizes avoiding fluff because users expect a quick, relevant answer to their query. If the introduction is filled with irrelevant information, users may leave the page, which harms engagement and rankings.

What role does word count play in ranking content, and how should you determine the ideal length for an article?

Word count is no longer about writing more content but about matching the content length that Google expects for a particular query. The ideal word count can be determined by averaging the word count of the top-ranking articles for the target keyword.

What is Surfer, and how does it help with content optimization?

Surfer is a content optimization tool that analyzes top-ranking articles for a given keyword, helping writers match the word frequencies and entities that Google expects, thereby improving the article’s relevance and ranking potential.

What is schema, and how can it help improve a website’s SEO performance?

Schema is structured data in code form that helps search engines better understand the content of a webpage. By adding schema to an article, it makes it easier for Google to index and rank the content accurately, improving SEO performance.