A02 - Rituais

Be Your Boss

8 Jun 202306:42

Summary

TLDRThis video teaches the importance of creating rituals on social media to engage followers. The speaker explains how repetition and predictability can strengthen the connection with an audience, as people like to know what to expect. Using examples from influencers like Virgínia and Thiago Finch, the video highlights how consistent habits, like posting a morning routine or specific content, can make followers feel closer and more engaged. The key message is to be intentional, create simple and replicable rituals, and let them become a part of your brand's identity.

Takeaways

😀 Building rituals in social media content fosters audience engagement.
💡 Predictability in content gives followers a sense of security and comfort.
👍 Consistency in posting (like a daily story or scheduled live sessions) builds strong expectations.
🔄 Followers appreciate regularity and may feel confused or disappointed if it breaks.
📅 Rituals, like posting specific content at a specific time, help form a brand identity.
👥 Rituals create a strong sense of community by making followers feel involved.
🎶 Familiar content style, like an influencer consistently using the same music or format, sticks in followers' minds.
💭 Repetition in rituals helps the audience associate the action with the creator (e.g., dancing every morning).
📸 Followers replicate rituals, such as taking photos inspired by influencers' habits.
🎯 Intentionally creating rituals from everyday tasks can help maintain audience engagement.

Q & A

What is the main strategy discussed in the video script?
-The main strategy discussed is developing a ritual to improve communication with followers and build a consistent presence on social media, particularly Instagram.
Why is predictability important for followers according to the speaker?
-Predictability provides followers with a sense of security and control. They know what to expect from the content creator, which fosters trust and keeps them engaged.
How does the speaker suggest creators overcome the fear of being repetitive?
-The speaker suggests that repetition is not a problem but an advantage, as followers expect certain content from creators. This predictability becomes part of the creator’s identity and strengthens the connection with their audience.
Can rituals still evolve, or must they remain the same forever?
-While rituals should be consistent to create predictability, they don’t need to remain the same forever. The speaker notes that rituals can evolve, but it’s important to maintain some routine elements that followers recognize.
What example does the speaker give about a content creator using a daily ritual?
-The speaker gives the example of Virginia, a famous influencer who starts her day by dancing to her husband Zé Felipe’s song. Her followers expect this every morning, making it part of her ritual.
How does repetition help build a creator's personal brand?
-Repetition helps ingrain certain behaviors or content into followers’ minds, so whenever they see similar content, they associate it with the creator, thus reinforcing the creator's personal brand.
Why does the speaker use the example of the band Imagine Dragons?
-The speaker uses the Imagine Dragons example to highlight how people have expectations for consistency. If the band suddenly changed their music style during a concert, it would disappoint fans because it’s not what they expected.
How does the speaker suggest creators choose a ritual?
-The speaker suggests choosing a simple, everyday activity that can be turned into a consistent ritual, like drinking coffee, exercising, or studying, something followers can easily relate to and replicate.
What are the benefits of followers replicating a creator's ritual?
-When followers replicate a creator's ritual and tag the creator, it builds a sense of community, increases engagement, and strengthens the connection between the creator and their audience.
How can rituals help increase visibility and community engagement for creators?
-Rituals increase visibility and engagement by encouraging followers to participate, replicate, and share the rituals, leading to more interactions, mentions, and reposts, which grows the creator’s community.

Outlines

00:00

🧠 Importance of Rituals in Social Media Engagement

This paragraph introduces the concept of using rituals to engage followers on Instagram, highlighting that major social media players adopt this strategy. It draws a parallel between making purchases due to a strong personal connection with the seller and how effective communication with followers can establish similar bonds. Followers seek predictability, which builds trust and consistency in their expectations. By sharing consistent routines, such as daily posts or regular updates, creators can create stronger relationships with their audience.

05:02

📅 Predictability Brings Security and Trust

The creator emphasizes the importance of predictability in content creation. Just as viewers expect a specific TV program at a certain time, followers want to know what kind of content they will see from an influencer. Deviating from established norms can lead to disappointment, just like a concert with unexpected songs outside of the band’s signature style. Consistency helps maintain audience trust, and the paragraph provides examples from social media and entertainment where predictability leads to follower satisfaction.

🔄 Repetition Builds Identity with Your Followers

The third paragraph explains how repetition strengthens a content creator's identity in the minds of their followers. Using an example of a TikTok user who posts daily lunch prep videos, it highlights how rituals—such as posting similar content daily—become what followers expect and appreciate. The fear of being repetitive is countered by the idea that followers look for specific, familiar content. When an influencer doesn’t follow their established pattern, followers miss it and question the absence, reinforcing the power of consistency.

🎶 Virginia and the Power of Rituals

This paragraph discusses a successful influencer, Virginia, who consistently follows rituals in her posts. She always starts her stories with a morning dance to her husband’s music, creating a unique and recognizable routine that her millions of followers have come to expect. This ritual becomes so synonymous with her that even when others mimic it, followers think of her. The paragraph illustrates how rituals, through repetition, create a lasting association between the influencer and a specific action or routine.

👔 Creating a Strong Community through Rituals

This section highlights how influencer Thiago Finch uses his rituals to create a strong sense of community among his followers. By frequently repeating specific actions, like dressing well even when working from home and using a catchy phrase, Finch fosters a sense of connection. His followers start mimicking his behavior and even marking him in their posts, wanting to be noticed by him. This demonstrates how powerful rituals can be in establishing a deeper bond between a creator and their audience, making them feel part of a community.

🔁 Implementing Simple Daily Rituals to Strengthen Your Brand

The final paragraph gives practical advice on creating and maintaining rituals. It stresses the importance of choosing simple, everyday activities that others can easily replicate. Whether it's having a daily cup of tea, working out, or reading a book, creators should intentionally showcase these moments to build a recognizable routine. Over time, followers will start associating the creator with those rituals, increasing their connection and engagement. The paragraph encourages creators to adopt rituals and make them a natural part of their online presence.

Mindmap

Keywords

💡Ritual

A 'ritual' in the context of this video refers to a repeated action or routine that helps influencers create familiarity and consistency with their audience. The speaker emphasizes that establishing rituals, like posting certain types of content at predictable times, helps followers know what to expect and feel connected. For example, the influencer Virginia starts her day by posting a dance video, which has become a recognizable ritual for her followers.

💡Previsibility

Previsibility refers to the audience's desire for predictability in the content they consume. The speaker mentions that followers enjoy knowing what kind of content will be posted and when it will appear, as it provides a sense of security. An example from the video is how viewers tune in to a TV show like 'Big Brother' at a specific time, expecting to see that program, not something else.

💡Follower Expectations

This concept refers to the idea that followers develop certain expectations from the influencers they follow, based on the content that is regularly shared. The video emphasizes that consistency in delivering familiar content ensures that followers remain engaged. For instance, when the speaker posts their daily coffee story, followers expect it and even ask about it when it's missing.

💡Repetition

Repetition is highlighted as a key strategy for creating memorable associations between influencers and their followers. By repeating specific actions or content, such as a daily ritual or consistent branding message, influencers can ensure they 'stick' in the minds of their audience. The speaker uses the example of posting the same coffee ritual every day, which helps maintain engagement.

💡Community Building

This concept refers to the creation of a shared sense of identity among followers, driven by common values or repeated interactions. The video discusses how influencers, through rituals and consistent content, foster a sense of belonging among their audience. For example, followers of Thiago Finch start to adopt his habits and phrases, which strengthens their connection with him.

💡Authenticity

Authenticity is about being genuine and true to one's personality, which helps to form a deeper bond with the audience. The speaker emphasizes that rituals should reflect something authentic in the influencer's life. For instance, Virginia's morning dance with her family is authentic to her, which resonates with her followers.

💡Engagement

Engagement in this context refers to the interaction between influencers and their followers, which is boosted by predictable and relatable content. The video explains how rituals, like posting daily habits or phrases, encourage followers to replicate and share similar content, thus increasing overall engagement. The speaker mentions how followers actively engage by asking about missing content.

💡Consistency

Consistency is the practice of regularly delivering similar content that followers have come to expect, which builds trust and a reliable presence on social media. The speaker mentions that influencers like Virginia and Thiago Finch have specific routines or rituals that they follow without fail, helping to maintain their audience's loyalty and interest.

💡Influence

Influence refers to the ability of the content creator to shape the behaviors, actions, or thoughts of their followers through repeated exposure to specific content or rituals. The video highlights how an influencer like Thiago Finch influences his followers by promoting specific behaviors, such as dressing well while working from home, which his audience then adopts.

💡Emotional Connection

This concept refers to the bond formed between influencers and their followers through shared values, repeated rituals, or relatable content. The video explains how this connection is strengthened when influencers share familiar routines that resonate with their audience, like the speaker's example of followers asking about their daily coffee story when it’s missing, showing they care about the continuity of the content.

Highlights

How to create an authentic ritual for social media engagement.

All successful social media influencers use rituals to improve follower interaction.

Followers tend to buy from people they identify with or when they feel connected to the salesperson.

The importance of consistency in posting certain types of content for follower retention.

Predictability creates a sense of security for followers; they want to know what to expect.

Followers become disappointed when content doesn't align with their expectations.

Rituals, such as regular posts, build trust and reliability with the audience.

Followers expect and appreciate repetition in content they enjoy.

Example of a famous influencer, Virginia, who always starts her day with a dance video.

Rituals help create strong community bonds and make the influencer memorable.

Regular routines like posting morning coffee can create engagement and anticipation among followers.

Thiago Finch's phrase: 'Not because I work from home, I work like a slob,' became a community ritual.

Followers start imitating and tagging influencers when they adopt their rituals.

Creating simple, repeatable rituals from daily activities can increase engagement.

The power of rituals lies in their simplicity and ability to be easily replicated by followers.