7 TINY Digital Products Guaranteed To Sell in 2025

Wes McDowell
17 Sept 202415:36

Summary

TLDRThis video explores the concept of tiny digital products, which are simple, low-cost items that can be sold repeatedly to generate passive income. It features examples like wedding planner Jamie Wolfer's membership and productivity coach Thomas Frank's templates, which have brought in substantial earnings. The video discusses seven types of tiny digital products, including light memberships, workshops, ebooks, paid newsletters, email courses, mini courses, and templates, each with varying levels of passive income potential. It concludes with a strategy to increase sales using YouTube, emphasizing the power of targeting a niche audience.

Takeaways

  • 💡 Creating a tiny digital product can generate passive income, adding a consistent revenue stream to your business.
  • 🧑‍💼 Examples of successful tiny digital products include wedding planning memberships and productivity templates that have made millions.
  • 🛠️ Tiny digital products are quick to create, solve specific problems, and can be priced under $100, allowing for repeat sales without much effort.
  • 📈 These products help in building a broad audience by offering value at a lower entry point and can lead to sales of higher-priced services.
  • 💌 Light memberships, like a $29/month plan, can replace significant income sources and build a loyal community while being moderately passive.
  • 🎥 Hosting a 90-minute workshop allows you to provide valuable content to a small group and record it for future sales, scoring moderately on the passive income scale.
  • 📚 Ebooks or audiobooks serve as marketing funnels that not only generate revenue but also attract clients for more expensive services.
  • 🗞️ Paid email newsletters create a recurring revenue stream, though they require consistent content creation and engagement with subscribers.
  • 📧 Email courses offer a way to break down expertise into bite-sized lessons, establishing regular touchpoints with the audience and serving as a gateway to higher-ticket offers.
  • 📄 Templates are highly passive digital products that provide a structured starting point for users, with high-income potential and minimal upkeep once created.

Q & A

  • What is a tiny digital product?

    -A tiny digital product is a small, easy-to-create item that you sell online. It's designed to help users accomplish a specific task, leveraging your existing knowledge or resources to solve a particular problem for your clients. These products are typically priced under $100 and can be sold repeatedly with minimal additional effort, creating passive income.

  • How can tiny digital products benefit a business?

    -Tiny digital products can add a new revenue stream to a business, attract new clients, and provide value at a lower entry point. They can also establish a steady flow of income that supports the business during slower periods, and potentially lead to sales of higher-priced services.

  • What is an example of a light membership as a tiny digital product?

    -Wedding planner Jamie Wolfer created a $29 per month membership that provided wedding planning advice, resources, and support. This membership replaced her traditional wedding planning income and served as a main source of revenue.

  • How does a 90-minute workshop function as a tiny digital product?

    -A 90-minute workshop is a live session where you teach a specific topic and interact with a small group of people. After conducting the live workshop, you can record it and turn it into an evergreen digital product that can be sold without further effort, creating passive income.

  • What is an ebook and how can it serve as a tiny digital product?

    -An ebook is a digital book that can be sold on your website or platforms like Amazon. It packages your expertise into a format that can be consumed by readers, potentially leading to new client work and acting as a 24/7 salesperson for your business.

  • How does a paid email newsletter differ from a traditional newsletter?

    -A paid email newsletter is a premium product where subscribers receive consistent, high-quality content. It creates a bond with the audience through a two-way commitment, delivering valuable insights and ideas directly to the subscriber's inbox for a fee.

  • What is an email course and how does it benefit the creator?

    -An email course is a series of emails that teach a specific skill or topic, delivered daily or weekly to the subscriber's inbox. It creates regular touchpoints with the audience, builds a routine, and can lead to higher ticket clients from the student pool.

  • Why are mini courses considered a high passive income product?

    -Mini courses provide a quick and focused solution to a specific problem. They are easy to create and can be sold repeatedly with minimal upkeep, scoring high on the passive income scale due to their upfront delivery of content.

  • What is the potential income from selling templates as tiny digital products?

    -Templates can have high income potential because they are very passive to create and can be sold repeatedly. Thomas Frank, for example, made over $2.5 million selling templates, demonstrating the significant earning potential of this product type.

  • How did Thomas Frank use YouTube to promote his digital products?

    -Thomas Frank created a niche YouTube channel focused on teaching people how to use the productivity tool Notion. He used this platform to showcase his templates, build trust with his audience by solving problems, and naturally introduce his products as solutions to his viewers' challenges.

Outlines

00:00

💡 Introduction to Tiny Digital Products

The paragraph introduces the concept of tiny digital products, which are simple, small digital items that can be sold repeatedly online. These products leverage existing knowledge or resources to solve specific problems for customers. They are quick to create, typically priced under $100, and can generate passive income with minimal ongoing effort. The paragraph uses examples like wedding planner Jamie Wolfer's membership and productivity coach Thomas Frank's templates to illustrate the potential of these products to replace traditional income streams and attract new clients. The speaker promises to discuss various types of tiny digital products, their creation, pricing, and a strategy to increase sales.

05:02

🎥 The Power of Live Workshops and Evergreen Products

This paragraph discusses the live workshop as a tiny digital product. It explains how a live workshop can be recorded and turned into an evergreen digital product that sells without further effort. The speaker rates live workshops a 6 out of 10 on the passive scale due to the initial work required in creating and recording the workshop. However, once completed, they can sell on autopilot. The income potential is rated at 7 out of 10, as these workshops can lead to higher-tier service sales. The paragraph also introduces the concept of an ebook as a tiny digital product, highlighting how it can be sold on platforms like Amazon to reach a broader audience and act as a client-generating machine.

10:04

📚 Ebooks and the Transformative Impact on Business

The paragraph emphasizes ebooks as a form of tiny digital product, with business consultant Michael Port's success story as an example. Ebooks can be sold on one's website or platforms like Amazon, and they serve as a 24/7 salesperson, generating income and new clients. The speaker rates ebooks a 6 out of 10 on the passive scale and an 8 out of 10 for income potential, considering the new client work they can bring. The paragraph transitions to the concept of a paid email newsletter, which provides a VIP access to the creator's ideas and insights, fostering a unique bond with the audience and offering a steady stream of recurring revenue.

15:04

💌 The Allure of Paid Email Newsletters and Email Courses

This paragraph delves into paid email newsletters as a tiny digital product, with Nicholas Cole's 'Daily Writing Habits' as an example. These newsletters offer consistent, high-quality content and require a commitment from both the creator and the subscriber. The speaker rates the passive scale at 5 out of 10 due to the need for consistent content creation. The income potential is rated at 6 out of 10, with the added benefit of leading to higher ticket clients. The paragraph then introduces email courses, which are like personal coaches in the subscriber's inbox, providing daily or weekly lessons. Gina Hori's '30 Days or Less to Virtual Assistant Success' program is cited as an example, highlighting the flexibility and potential for high income from email courses.

📈 Mini Courses for Quick Solutions and Templates for Efficiency

The paragraph discusses mini courses as a form of tiny digital product that provide a quick and straightforward solution to specific problems. Mini courses are different from email courses as they provide all the content upfront. Brenan Dunn's 'Charge What You're Worth' mini course is used as an example, showing how it focuses on pricing strategies for freelancers. The speaker rates mini courses a 7 out of 10 on the passive scale and an 8 out of 10 for income potential. The paragraph concludes with templates as the most passive tiny digital product, with Thomas Frank's success selling Notion templates as a case study. Templates are given a 9 out of 10 on the passive scale and an 8 out of 10 for income potential.

🌟 Unlocking the Secret to Selling More Digital Products

The final paragraph reveals the secret to selling more digital products: using YouTube to promote them. Thomas Frank's niche channel focused on teaching Notion became a platform to showcase his templates and solve problems for his viewers, leading to sales. The speaker emphasizes the power of targeting a specific audience with a product they need. The paragraph ends with a call to action for the viewer to watch another video that will show how to turn a YouTube channel into a six-figure business with just a handful of the right viewers.

Mindmap

Keywords

💡Tiny Digital Product

A 'Tiny Digital Product' refers to a small, easily created digital item that is sold online. These products are typically priced under $100 and can be sold repeatedly with minimal additional effort. In the context of the video, they are highlighted as a means to generate passive income and attract new clients. An example from the script is the membership created by wedding planner Jamie Wolfer, which replaced her traditional planning income.

💡Passive Income

Passive income is income earned with little to no effort by the recipient after an initial work investment. It's a key concept in the video, illustrating how creating a digital product once can lead to ongoing earnings without continuous work. The video mentions how this income can supplement a business's revenue stream and provide financial stability.

💡Light Membership

A 'Light Membership' is a type of tiny digital product that involves building a community with minimal interaction required from the creator. It's characterized by providing pre-made content and occasional engagement. Jamie Wolfer's $29 per month membership is cited as an example, where she delivers wedding planning advice and resources with less hands-on involvement.

💡90-Minute Workshop

A '90-Minute Workshop' is a live, interactive session focused on helping a small group achieve a specific result. It's a high-value, time-limited product that can later be turned into an evergreen digital product. The video suggests that such workshops can serve as a gateway to higher-tier services and are a significant source of passive income once recorded and automated.

💡Ebook

An 'Ebook' or audiobook is a digital version of a book that can be sold online. It's highlighted in the video as a way to package expertise and reach a broader audience, often leading to new client work. Michael Port's 'Book Yourself Solid' is used as an example, where the book became a client-generating machine, illustrating the dual role of ebooks as both a product and a marketing tool.

💡Paid Email Newsletter

A 'Paid Email Newsletter' is a subscription-based service where subscribers receive regular emails containing valuable content. It's described as a VIP pass to the creator's insights. Nicholas Cole's 'Daily Writing Habits' is an example, where subscribers receive writing and influence-growing lessons, emphasizing the bond between creator and audience.

💡Email Course

An 'Email Course' is a series of automated emails that teach a specific skill or topic over a set period. It's designed to create regular touchpoints with the audience and can lead to higher ticket clients. Gina Hori's '30 Days or Less to Virtual Assistant Success' is mentioned, showcasing how email courses can be a flexible and automated way to deliver value.

💡Mini Course

A 'Mini Course' is a concise, focused online course that provides immediate value by addressing a specific problem or skill. Unlike email courses that spread content over time, mini courses offer all the material upfront. Brenan Dunn's 'Charge What You're Worth' mini course is an example, aimed at helping freelancers with pricing strategies, highlighting the direct and actionable nature of mini courses.

💡Templates

Templates are pre-designed frameworks that help users start tasks with a structured approach. Thomas Frank's 'Creators Companion' and 'Ultimate Brain' templates for productivity are used as examples. They are highly passive income generators because once created, they can be sold repeatedly without further effort, showcasing the potential of templates to solve specific user problems.

💡YouTube Promotion

YouTube Promotion refers to the strategy of using YouTube to market and sell digital products. The video discusses how Thomas Frank used a niche YouTube channel to promote his templates, demonstrating their value through educational content. This strategy built trust with the audience and naturally introduced the templates as solutions, highlighting the effectiveness of targeted promotion on a specific platform.

Highlights

Tiny digital products create passive income streams by leveraging existing knowledge and solving specific problems.

Wedding planner Jamie Wolfer replaced her full-time income with a $29/month membership model.

Productivity coach Thomas Frank made over $2.5 million by selling templates on the Notion platform.

Tiny digital products are typically priced under $100 and can be sold repeatedly without additional effort.

Light memberships allow businesses to build communities and generate recurring revenue with minimal ongoing interaction.

A 90-minute workshop can serve as a gateway to higher-ticket offers while providing personalized feedback to participants.

Ebooks and audiobooks can serve as both a direct revenue stream and a client-generating machine.

Paid email newsletters build a two-way bond between creators and subscribers while generating recurring income.

Email courses offer a structured, automated way to deliver knowledge and generate higher-ticket clients.

Mini-courses provide quick, specific solutions to problems and can be priced between $47 and $197.

Templates offer high passive income potential, as they require minimal effort to create and can be sold repeatedly.

Thomas Frank used YouTube to build trust with his audience by creating niche content focused on teaching Notion, driving template sales.

YouTube channels can serve as powerful platforms for promoting digital products and building a business, even with a small audience.

Templates for tools like Notion can help streamline tasks, ranging from content creation to personal productivity.

Targeting specific niches with helpful content can significantly boost digital product sales, as shown by Thomas Frank’s strategy.

Transcripts

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if you could spend just a few hours

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creating a simple small digital product

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that you could sell over and over again

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and if those sales added an extra

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$110,000 of completely passive income

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every single month what could that do

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for your business wedding planner Jamie

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wolfer was able to replace her planning

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income with a simple $29 a month

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membership and productivity coach Thomas

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Frank has made over $2.5 million

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selling templates he made for free and

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I'm 100% sure that you've got a tiny

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digital product like these in you to so

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in this video we're going to talk about

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what exactly a tiny digital product is

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seven different types that are super

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easy and fast to make how much you can

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realistically charge for each and later

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on I'll even share the one strategy

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that's going to help you increase your

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sales 10 times over but before we get to

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the types of tiny products that you can

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make in your business what even is a

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tiny digital product and why would you

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want to make one well a tiny digital

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product is just something really small

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and easy to create that you sell online

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and it aims to help whoever downloads it

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accomplish something right it's about

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leveraging your existing knowledge or

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resources to create that product that

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solves a really specific problem for

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your prospective clients now these

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products are quick to make and they're

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typically priced under 100 bucks and can

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be sold repeated reply without much or

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any additional effort on your part and

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the real beauty of tiny digital products

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is that they create passive income

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meaning you create it once and it keeps

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earning money for you now this not only

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adds another Revenue stream to your

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business but also helps attract new

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clients who may then later want to hire

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you for your higher price Services

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essentially tiny products allow you to

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reach a broader audience provide value

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at a lower entry point and then

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establish that steady flow of income

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that supports your business even during

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slower periods but now let's take a look

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at seven of my favorite types of tiny

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products so that you can see which one

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might be right to add into your business

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the first one something that's going to

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allow you to help more people than you

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ever thought you could while building a

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loyal Community around your expertise

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and it doesn't even take a lot of work

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let me introduce you to the light

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membership wedding planner Jamie wolfer

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is the perfect example of how powerful

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this can be so she created a simple $29

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per month membership that completely

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replaced her whole wedding planning

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income we Forex when we went

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subscription actually did well enough to

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get us a down payment for our first

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house that's right a lowcost repeatable

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product became her main source of

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Revenue now that may not be your goal

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you know you might just want to add some

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extra passive income to your client work

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but the point is this type of offer can

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be that profitable and here's the best

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part it's not as time consuming as you

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might think a light membership is all

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about building that Community with

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minimal interaction from you so in

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Jaime's case she provides wedding

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planning advice resources and support

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you know a lot of pre-made videos up

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front and they for couples and Brides to

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be she doesn't need to be Hands-On every

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single day but she's still delivering

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massive value to her members so I'd give

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light memberships a 6 out of 10 on the

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passive scale you do need to check in

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regularly and provide fresh content but

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it's not nearly as demanding as

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one-on-one client work it could even be

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as simple as just going in and answering

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people's questions for 20 minutes a

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couple times a week as for income

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potential we're looking at a solid 8 out

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of 10 with this one so with the right

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Niche and marketing you could easily hit

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five figures a month like jimie did and

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remember this is recurring Revenue it

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compounds over time as you add more and

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more members but maybe you're not ready

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to start creating monthly content yet

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well there is a tiny product out there

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that's going to allow you to show off

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your expertise get great feedback from

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your audience and build strong

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relationships with potential clients all

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in just 90 minutes this product not only

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brings Big Value to your audience but

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also serves as the perfect gateway to

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your H higher Ticket full service offers

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I'm talking about the 90minut workshop

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here's how it works you create a live

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Workshop focused on helping just a small

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group of people achieve a specific

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result for example if you're a social

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media expert you might host a workshop

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about you know how to create a month's

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worth of Instagram content in one day

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and during that live session usually on

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Zoom or something like that you get to

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teach your topic usually with the help

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of a slide deck then you answer

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questions you provide personalized

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feedback and really connect with your

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audience but the magic doesn't stop

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there so while you're running the live

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experience you can record it and then

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you turn that into an evergreen digital

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product that sells day after day without

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any additional effort from you on the

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passive scale I'd give this about a six

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out of 10 there is quite a bit of

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initial work in creating and recording

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the workshop not to mention getting the

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people to come live but once that part's

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done it can sell on autopilot so you

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might want to update it sometimes but

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that's really minimal compared to the

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ongoing profits that it can make you now

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for income potential we're looking at 7

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out of 10 here while it's not recurring

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Revenue like you'd get from a membership

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these workshops typically sell for 27 to

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97 bucks depending on the content's

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depth and Value Plus again they often

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lead to sales of your higher tier uh

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services but there's more than one way

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to package up your knowledge and help

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people people through your expertise

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this is business consultant Michael Port

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he was tired of the constant grind of

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finding new clients so he decided to

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package up his expertise into book

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yourself solid and man did it change the

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game for him so our next tiny digital

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product is an ebook or Audi book now

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what's so cool about ebooks is you can

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sell them on your own website sure but

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you can also put it up on Amazon that's

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what Michael did so suddenly he had this

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massive platform helping him get found

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by people that he would have never

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reached otherwise but it gets even

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better the book itself started bringing

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in a pretty nice chunk of change but the

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real magic this book became Michael's

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client generating machine people would

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read it love his ideas and think man I

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need more of this guy's help next thing

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you know they're signing up for his

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workshops joining his coaching programs

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or buying his online courses so we're

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not just talking about a product here

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we're talking about a whole new

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marketing funnel that can transform your

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entire business around it it's kind of

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like having a salesperson who works 24/7

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never complains and makes you money even

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when you're not Landing big clients on

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the passive scale um I'd give this a 6

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out of 10 it's a lot of work but once

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it's done it's done and for income

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potential I'd give ebooks an eight out

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of 10 when you factor in all the new

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client work that it can bring in for you

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so if you've got enough knowledge to

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fill a book don't sleep on this one it

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could be the game changer your business

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needs imagine turning your expertise

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into a premium product that just lands

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directly in your client's inboxes a

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product so valuable people are willing

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to pay for it month after month no we're

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not talking about your average

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run-of-the-mill newsletter we're talking

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about something far more powerful and

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profitable this is the paid email

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newsletter

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basically a VIP pass to all your best

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ideas and insights Nicholas Cole is a

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former top writer on Kora and he tapped

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into this gold mine with daily writing

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habits for just 50 bucks a year

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subscribers get five emails a week each

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one packed with lessons on improving

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their online writing and growing their

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influence so what sets this apart is the

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two-way commitment you know you're

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delivering consistent highquality

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content and your subscribers are

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investing in your expertise this creates

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a really unique Bond where your audience

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is more engaged and likely to do

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something with your advice it's also a

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great way to stay sharpen your field you

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know the regular writing schedule is

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going to keep you on your toes and the

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feedback you'll get back from your

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subscribers helps you refine your ideas

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in real time income potential I'd say

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six out of 10 but those small

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subscriptions can add up fast building

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up a steady stream of recurring ing

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Revenue now the biggest drawback of a

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paid newsletter is that it does require

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you to create new content consistently

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on the passive scale it's really only

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about a five out of 10 but what if you

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could create a series of emails just

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once and let them work for you

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automatically that's where our next

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product comes in the email course an

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email course is like a personal coach in

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your subscribers inboxes you know you

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take your expertise and you break it

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down into daily or weekly lessons

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delivering straight to their email Gina

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hori nailed this with her 30 days or

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less to virtual assistant success

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program but this approach isn't just for

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teaching VA skills it could be anything

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from you know 14 days to mastering

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watercolor techniques or 30 days to a

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clutter-free home what sets email

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courses apart is their ability to create

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those regular touch points with your

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audience it's not just about delivering

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content it's about building a routine

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and showing up over and over again for

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your students that's why this also works

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especially well to get higher ticket

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clients from your student Pool Plus

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email courses are just really flexible

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you know you can adjust the pace to suit

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your content and what your audience

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needs and it being over email it also

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makes it really easy to update it so you

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can keep your course fresh and relevant

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even as things change or whenever you

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learn new tricks you want to teach on

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the passive scale an email course is a

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solid eight out of 10 the email lessons

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can be really easy and straightforward

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to to right and once that's done and the

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automations are set up it pretty much

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runs itself for income potential I'd

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give it a 7 out of 10 you know while the

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course itself brings in some money the

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real value is going to be in how it can

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lead people back to your other higher

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ticket services and we still have the

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most profitable two product types coming

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right up email courses are great for

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staying in touch with your audience and

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then guiding them through a topic over

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time but sometimes people just want a

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fast easy Solution that's where mini

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courses come in a mini course is all

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about getting straight to the point so

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these are perfect for when you're

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audience needs to solve a really

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specific problem or learn a particular

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skill quickly unlike email courses that

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drip out content over days or weeks a

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mini course just gives them everything

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they need upfront so they can dive in

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and start using what they've learned

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right away for instance Brenan Dunn

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created a mini course called charge what

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you're worth which is specifically

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designed just to help Freelancers

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confidently set and negotiate their

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rates instead of overwhelming his

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audience with the bigger topics of how

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to start freelancing or how to get

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clients as a freelancer Brennan focuses

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in on Guiding them through pricing

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strategies in just a few short lessons

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then by the end of the course his

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students walk away with clear actionable

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steps for their next client project so

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to make a mini course just break down

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your knowledge into one to five short

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short video lessons each lesson should

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then tackle one specific problem or

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question that your audience has so on

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the passive scale mini courses score a

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solid seven out of 10 here they do take

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some effort to create but can keep

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earning money with a little upkeep once

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they're out there you can usually charge

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between 47 to 197 bucks depending on how

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much value you're packing in so I'd put

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the income potential at 8 out of 10 now

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I'm about to reveal the number one

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secret to selling 10 times as many of

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your tiny digital products in a minute

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but first let's see the type of product

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that has the most passive in potential

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out of the whole list you know sometimes

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you're working on something and you

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think man I wish I had a starting point

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for this that's exactly what templates

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are all about they're like giving out a

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head start for all kinds of tasks from

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designing stuff to organizing your work

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this is Thomas Frank and his story is

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pretty wild he started out teaching

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productivity tips but then he had this

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idea to sell templates he made using the

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free online productivity tool notion he

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focused on creating templates that solve

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real problems for people and get this

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Thomas made over $2.5 million selling

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them one of his templates called

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creators companion helps people manage

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their social media and their content

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creation his other one ultimate brain is

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for personal productivity so these

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templates give people a structure to

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work with in instead of making them

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start from scratch and that's really

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valuable for people so what's cool about

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templates is that they're super passive

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they don't take much time at all to

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create then once you make them you can

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sell them over and over again that's why

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I'm giving templates a nine out of 10 in

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the passive score as for income

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potential I'd say it's an8 out of 10

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Thomas's business grew to making over

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$100,000 not a year a month now not

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everyone's going to hit those numbers

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but it shows what's possible and the

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best part is you can create templates

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for almost anything whether it's for

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keeping track of your fitness goals

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design or even wedding planning if you

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got expertise in an area you can

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probably turn it into some kind of a

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template and I did promise you the

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secret to selling your digital product

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like crazy well here's how Thomas did it

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he used the power of YouTube to promote

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his templates you know he created a

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niche Channel focused entirely and

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teaching people how to use notion that

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channel became the perfect platform to

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Showcase his templates and demonstrate

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their value by creating helpful

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educational content about notion Thomas

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built trust with his audience he wasn't

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just selling a product he was solving

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problems and this approach allowed him

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to naturally introduce his templates as

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solutions to the challenges that his

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viewers were already facing and what's

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really interesting is that Thomas's

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Niche notion Channel despite being a lot

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smaller than his main Channel ended up

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making a lot more money so it just goes

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to show you the power of targeting a

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really specific audience with a product

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that they need and making extra money

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from a tiny digital product is just one

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way that you can turn a YouTube channel

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into over 10 grand every single month

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and you don't even need a lot of

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subscribers to do it so next I want you

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to watch this video so you can get the

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whole story and sell way more of all

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your offers whether they be your core

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services or your tiny digital products

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you can even make money selling other

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people's stuff so click right here and

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I'm I'm going to show you how to turn

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just a handful of the right viewers into

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a six fig business see you over there

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