Learning Conversation English | Business | Episode 12

Summary

In this English learning video, hosts Marco and Erica present an intermediate business lesson focused on sales strategies. They introduce key vocabulary such as 'drive sales' and 'promotion' with examples, and guide learners through a dialogue from a sales meeting. The dialogue, initially challenging due to speed, is broken down for clarity. Language takeaways include phrases like 'match the competitors' and 'it'll never fly,' illustrating their meanings with context. Fluency Builders enhance natural speech with phrases like 'be here any minute.' The lesson concludes with a re-listen of the dialogue at normal speed, aiming to improve learners' understanding and fluency in real-world business English scenarios.

Takeaways

• 😀 The lesson focuses on intermediate English, specifically business English used in sales strategies.
• 🔍 Vocabulary words 'drive sales' and 'promotion' are introduced, with 'drive sales' meaning to increase sales and 'promotion' referring to marketing strategies.
• 📈 The dialogue in the lesson is a sales meeting where employees discuss strategies to improve sales, including price reduction and promotions.
• 💡 Suggested sales strategies include lowering prices to match competitors and offering promotions like 'two for one' deals.
• 🙅‍♂️ Negative feedback to ideas is portrayed, showing how not to respond to suggestions in a business setting.
• 👍 Positive reinforcement is shown when the CEO agrees with the 'two for one' promotion idea, highlighting the importance of creative and approved strategies.
• 🗣️ Language takeaways include phrases like 'match the competitors', 'in the market', and 'it'll never fly', which are explained with examples.
• 🏗️ Fluency Builder section aims to improve natural English speech by providing more native-like expressions for common phrases.
• 🤝 The importance of a supportive and encouraging manager in a business environment is discussed, contrasting with the negative example given.
• 🌐 The lesson concludes with a call to action for listeners to share their experiences with good or bad managers and to apply the English phrases learned.

Q & A

What is the main topic of the lesson discussed in the script?

The main topic of the lesson is learning English for sales strategies, focusing on vocabulary and phrases used in a sales meeting.

What are the two vocabulary words introduced in the vocabulary preview section?

The two vocabulary words introduced are 'Drive Sales' and 'Promotion'.

What does the term 'Drive Sales' mean in the context of the lesson?

In the context of the lesson, 'Drive Sales' means to increase sales or to sell more products or services.

Can you provide an example of a 'Promotion' as described in the script?

An example of a 'Promotion' given in the script is a 'two for one' offer, where customers get two items for the price of one.

What is the language takeaway section of the lesson designed to do?

The language takeaway section is designed to teach the most important words from the dialogue, helping learners understand and use them effectively.

What does the phrase 'match the competitors' mean as used in the dialogue?

The phrase 'match the competitors' means to be as good as or better than other companies in the same industry, often in terms of price or quality.

What is the meaning of the phrase 'it'll never fly' in the context of the dialogue?

In the context of the dialogue, 'it'll never fly' means that an idea or plan is not feasible, will not work, or will not be approved.

What is the purpose of the fluency builder section in the lesson?

The purpose of the fluency builder section is to help learners increase their fluency by teaching them how to use words and phrases more naturally, like a native English speaker.

How does the script suggest a manager should interact with their employees?

The script suggests that a manager should be encouraging and motivating, supporting employees to grow and perform better in their jobs.

What is the final activity suggested for learners at the end of the script?

The final activity suggested is for learners to log on to the website and share their experiences with good or bad managers, or how they handle things if they are managers themselves.