How I Make $21k/mo Using YouTube With Only 2,187 Views

Summary

The speaker shares a strategy for generating significant income on YouTube with a small subscriber base and low views, emphasizing the importance of trust in entrepreneurship. They introduce the 'Value First Framework,' which involves creating attention, providing value, owning the audience's attention, and nurturing leads through education and consistent engagement. The framework aims to convert viewers into customers by building trust and showcasing expertise, ultimately leading to inbound inquiries and sales without aggressive marketing tactics.

Takeaways

• 😀 The speaker made $21,000 on YouTube with only 2,700 subscribers and around 13,000 views, mostly from YouTube shorts.
• 🔢 They emphasize that long-form content views are more significant than shorts for monetization.
• 💡 The speaker shares a framework for making money on YouTube with minimal subscribers, focusing on providing value first.
• 🌟 Trust is highlighted as the most critical factor for entrepreneurs, especially heading into 2025.
• ⏱ The '7-hour rule' is mentioned, suggesting it takes about 7 hours of consumed content to turn prospects into customers.
• 🎯 The traditional client acquisition model is critiqued for its inefficiency, with only 3% of the market ready to buy at any given time.
• 🌱 A 'value first' framework is introduced, advocating for providing value to 100% of the market, even those not currently in the market.
• 📈 The speaker suggests that by giving value first, one can scale their business significantly, potentially by 20x or more.
• 🤝 The 'value first' approach is compared to farming versus hunting, where farmers (those who provide value first) are more successful in the long run.
• 📊 The importance of owning the attention of your audience is stressed, suggesting various methods to do so, like lead magnets and free communities.

Q & A

How much money was claimed to be made using YouTube with around 2,700 subscribers and 13,000 views?

The speaker claimed to have made $21,000 using YouTube with those subscriber and view numbers.

What is considered as 'cheating' in terms of YouTube metrics according to the speaker?

The speaker considers views from YouTube shorts as 'cheating' or 'vanity metrics' because they don't really matter in the context of long-form content.

What is the significance of the '7-hour rule' mentioned in the script?

The '7-hour rule' signifies that on average, it takes 7 hours of consumed content for prospects to turn into closed customers, emphasizing the importance of providing value through content.

What is the main problem an entrepreneur faces according to the speaker?

The main problem an entrepreneur faces is trust, which is about getting people to believe what they say and establishing credibility.

What is the difference between 'in-market' and 'out-of-market' in the context of the script?

In the context of the script, 'in-market' refers to the 3% of people who are ready to buy immediately, while 'out-of-market' refers to the 97% who are not yet ready to make a purchase.

Why is focusing only on direct marketing a limitation according to the speaker?

Focusing only on direct marketing is a limitation because it misses out on 97% of the market that isn't yet ready to buy, thus limiting potential customer reach.

What is the analogy used to describe the difference between 'hunting' and 'farming' in business?

The analogy compares a 'hunter' who is always worried about the next meal and must expend energy to get clients (like an entrepreneur doing direct marketing) with a 'farmer' who plants seeds and with patience, reaps the harvest when it comes (representing an entrepreneur who provides value first and nurtures relationships).

What is the 'value first framework' and how does it differ from traditional marketing?

The 'value first framework' involves giving value to 100% of the market first, capturing their attention, and then nurturing them until they are ready to buy. It differs from traditional marketing by not focusing solely on immediate sales but on building long-term relationships and trust.

How does the speaker suggest owning attention in the 'value first framework'?

The speaker suggests owning attention by collecting contact information to build a list, such as through lead magnets, email lists, social media follows, or by inviting leads to join a free community that the entrepreneur owns.

What are some ways the speaker recommends to give value to prospects?

The speaker recommends giving value through free courses, trainings, strategy sessions, audits, social media follows, genuine compliments, and by providing consistent and valuable content.