To get to $10k, do DIRTY business

Summary

The speaker emphasizes the importance of 'dirty business' for rapidly reaching a $10,000 monthly income, a strategy often overlooked by successful entrepreneurs. They advocate for quick, experimental approaches to discover what resonates with the audience, using the metaphor of a picky eater, Sally, to illustrate the need for market research and adaptability. The speaker shares personal experiences, highlighting the value of minimal viable products and the iterative process of testing ideas until finding success, ultimately aiming to inspire and guide others in their entrepreneurial journey.

Takeaways

• 💡 The concept of 'dirty business' is essential for quickly reaching $10,000 a month in revenue, especially for those who are just starting out.
• 👧 The 'Sally' analogy suggests that understanding your audience's preferences is crucial for business success, akin to figuring out what a picky eater will consume.
• 🔍 Market research is vital to determine what your audience wants, rather than spending excessive time creating something they may not be interested in.
• ⏱️ Quick experimentation with different business ideas is encouraged to find what works, rather than perfecting a single idea before testing it.
• 🚀 The speaker emphasizes the importance of rapid iteration and flexibility, suggesting that the first business idea rarely succeeds as initially envisioned.
• 💸 The 'sell before you build' approach is recommended, where you offer a product before it's fully developed to gauge interest and then refine it based on feedback.
• 📈 The script advises against becoming too attached to one business strategy, as it's important to be open to changing tactics based on what resonates with the audience.
• 💪 Overcoming fear of trying new strategies is key to business growth, especially when starting from scratch.
• 💼 The necessity of being okay with starting with a minimum viable product and then scaling up once you've validated your idea with sales.
• 💰 The speaker shares personal experience to motivate the audience, illustrating that reaching $10,000 a month is an achievable milestone with the right approach.
• 🔗 The importance of focusing on one problem at a time is highlighted, suggesting that entrepreneurs should tackle immediate challenges before considering long-term growth.

Q & A

What is the concept of 'dirty business' as described in the script?

'Dirty business' refers to trying out different approaches quickly without over-perfecting them. The goal is to test ideas fast to see what works and to avoid wasting time creating something nobody wants.

Why does the speaker believe business gurus don’t cover this 'dirty business' approach in detail?

The speaker suggests that successful business gurus often don't discuss this phase because they haven’t been in the early stages of growing a business in a long time. They may have forgotten what it's like to get to the first $10,000 a month.

Who is Sally in the metaphor, and what role does she play in the business analogy?

Sally represents the target customer. The metaphor is used to show that entrepreneurs must figure out what their customers (Sally) want by testing different offers quickly, rather than perfecting something the customer may not like.

Why does the speaker emphasize not spending too much time on initial product development?

The speaker advises against spending too much time on a product upfront because it’s possible that customers won’t want it, regardless of the quality. By quickly testing various ideas, entrepreneurs can find what works without wasting resources.

What is the significance of the phrase 'sell before you build' in the script?

'Sell before you build' means offering a product or service before fully developing it. This allows the entrepreneur to gauge demand first, ensuring they don’t waste time building something no one will buy.

How does the speaker suggest handling failure in entrepreneurship?

The speaker advises being flexible and ready to pivot when something doesn’t work. Failure is part of the process, and entrepreneurs must adapt by trying new ideas and learning from mistakes without becoming too attached to one approach.

What common fear does the speaker discuss, and how does it affect early entrepreneurs?

The speaker talks about the fear of trying new things, like offering a service or creating a call to action. Overcoming this fear quickly is crucial to making progress, especially in the early stages of growing a business.

How does the speaker recommend entrepreneurs provide value to early clients?

At the start, entrepreneurs should give clients a lot of personal attention, even if it feels inefficient. This direct interaction helps ensure the product or service is valuable and fits the client’s needs.

What is the difference between getting to $10,000 a month and scaling to $100,000 according to the speaker?

Getting to $10,000 a month is about experimenting, testing, and finding what works quickly. Scaling to $100,000 involves systemizing the successful elements, optimizing processes, and possibly hiring staff to handle increased demand.

What advice does the speaker give for maintaining momentum once a business reaches $10,000 a month?

The speaker recommends iterating on what works. Once a successful offer is found, the focus should be on refining it, systemizing the business processes, and continuing to adapt based on customer feedback to sustain growth.

Outlines

00:00

💼 The Necessity of 'Dirty Business' for Early Success

The speaker emphasizes the importance of engaging in 'dirty business' practices to quickly reach a monthly income of $10,000. They argue that successful business gurus often overlook this topic, as they've been out of the early stages for a long time. The speaker, having experience in growing two businesses to $10,000 a month, positions themselves as an ideal guide for this stage. They introduce the metaphor of a picky eater, Sally, to illustrate the need to quickly identify and provide what the market wants. The speaker stresses the importance of not over-optimizing products before understanding the audience's preferences, advocating for rapid experimentation to find what resonates with potential customers.

05:01

🔄 Iterative Testing and Learning from Failures

The speaker shares their personal journey of testing different business ideas and strategies to find what works. They recount their initial attempts at mentorship and creating a course on turning hobbies into businesses, neither of which were initially successful. The speaker highlights the importance of not investing too much time in perfecting an idea before validating it with the market. They advocate for a 'throw it at the wall and see what sticks' approach, suggesting that entrepreneurs should be prepared to pivot quickly based on feedback and results. The speaker also discusses the concept of 'selling before building,' where one makes an offer and then develops the product based on customer interest, emphasizing the need for flexibility and adaptability in the early stages of business growth.

10:02

🚀 Overcoming Fear and Embracing the 'Quick and Dirty' Approach

The speaker discusses the psychological barriers that entrepreneurs face, particularly the fear of trying new strategies or making offers without a perfected product. They recount their own hesitations and how they overcame them to start making sales. The speaker stresses that reaching $10,000 a month is more about overcoming fear and iterating quickly than having a perfect system. They also touch on the idea of providing personalized service initially, even if it seems inefficient, to understand customer needs and preferences better. The speaker encourages entrepreneurs to scrap ideas that don't work and to be open to change, using their own experiences of creating a viral game as an example of the market's unpredictability.

15:02

📈 Scaling Up: From $10,000 to $100,000 a Month

In the final paragraph, the speaker outlines the process of scaling a business from $10,000 to $100,000 a month. They suggest that once an entrepreneur has found a product or service that resonates with the market, the next step is to systematize and optimize all aspects of the business. This includes refining marketing, offer structures, sales processes, and fulfillment. The speaker also mentions their current offer, which guarantees to help clients make money or provides a full refund, highlighting the confidence they have in their system. They conclude by encouraging viewers to take action, either by seeking their help or by applying the 'quick and dirty' approach to their own business endeavors.

Keywords

💡Dirty Business

The term 'Dirty Business' in this context refers to the process of trying out business ideas quickly and without perfectionism. It emphasizes testing and experimenting to see what works, even if the approach seems unrefined. The creator stresses that this is crucial for reaching $10,000 a month in revenue, as it avoids the risk of spending excessive time on something that may not succeed.

💡Sally

Sally is used as a metaphor for the target customer or audience. The video creator explains that understanding what 'Sally' (the customer) wants is critical to success in business. The metaphor highlights how entrepreneurs must experiment with different offerings to find what their audience truly desires.

💡$10,000 a Month

The goal of reaching $10,000 a month in revenue is a recurring theme in the video. It is presented as a milestone for small business owners and creators, where they must focus on quick iterations and experimentation to achieve this income level. The speaker has experience in reaching this threshold but emphasizes the importance of persistence and adaptability.

💡Minimum Viable Product (MVP)

The Minimum Viable Product (MVP) is a concept where a business offers the simplest version of a product or service to test the market’s response. The creator advocates for this approach, arguing that instead of building a perfect product, entrepreneurs should first test if their idea is marketable. Only after receiving validation should they invest time into refinement.

💡Market Research

Market research is the process of gathering feedback from potential customers to determine what products or services they want. The speaker encourages entrepreneurs to ask their audience what they need before developing a product. This prevents wasting time on offerings that the market has no interest in, such as creating a ‘100-hour fish dish’ that no one wants to buy.

💡Throwing Poop at the Wall

This phrase is an analogy for trying many different business ideas quickly and seeing what works. The video emphasizes that the more ideas (or 'poop') you try, the more likely you are to find something that sticks (succeeds). The idea highlights the importance of persistence and flexibility in entrepreneurship.

💡Selling Before You Build

Selling before you build is a strategy where a business offers a product or service for sale before fully developing it. The goal is to test demand before investing significant time and resources. The creator suggests this approach to avoid the risk of creating something that ultimately doesn’t sell, thus minimizing wasted effort.

💡Mentorship

Mentorship refers to the business service the creator offered, where they would guide clients in exchange for a fee. While the mentorship program initially brought some success, the speaker admits it wasn’t optimized and highlights the importance of refining the offer based on market feedback, aligning with the broader theme of flexibility and testing.

💡Fear of Failure

Fear of failure is identified as a major barrier that prevents many aspiring entrepreneurs from trying new things. The speaker explains that overcoming this fear is crucial for reaching $10,000 a month. Every new initiative will come with risks, and embracing the possibility of failure allows for faster learning and growth.

💡Over-Optimizing

Over-optimizing refers to spending too much time perfecting a product or process before launching it. The creator warns against this approach, explaining that it's better to launch quickly and gather feedback, as focusing too much on creating the 'perfect' offering can lead to wasted time and effort if the market rejects it.

Highlights

Doing 'dirty business' until reaching $10,000 a month is essential and often overlooked by major business gurus.

The speaker shares personal experience of scaling two businesses to $10,000/month and explains why they're well-suited to guide others.

The Sally metaphor: 'Sally' represents a target customer. Success comes from finding what Sally wants, rather than spending time over-optimizing products she won't buy.

Quick experimentation is key to figuring out what the market wants, rather than perfecting a product only to find it fails.

Many businesses with less than 1,000 subscribers have reached $10,000 a month.

Market research and quick trials help identify what works. Long preparation on the wrong product wastes time.

The analogy of 'throwing poop at the wall' emphasizes trying many things until one strategy sticks.

The speaker advocates for 'selling before building' to test demand before investing time into creating full products.

Fear is a major hurdle. Overcoming it quickly allows for faster progress toward $10,000/month.

Iterating and adjusting products and services based on market response is crucial for growth.

Once a business hits $10,000/month, scaling to $100,000 involves systemizing and streamlining processes.

Entrepreneurs must be willing to let go of ideas that don't work, even if they are personally invested in them.

Optimizing and iterating on marketing, offers, sales, and fulfillment processes are the foundation of sustainable business growth.

The fear of trying something new, like offering mentorship or a new product, holds many back from progressing.

The speaker emphasizes the importance of addressing problems one at a time, rather than being overwhelmed by multiple challenges.

Transcripts

today I wanted to talk about the concept

of doing dirty business at least until

you reach $10,000 a month this is a

concept I don't really hear all these

big business gurus like Alex hosi

Charlie Morgan all of those really

really rich guys talk about and I

honestly think it's because they've not

been at this stage for a very long time

now they kind of forgot what it was like

to get to $110,000 a month so they

sometimes gloss over this topic but they

never ever cover it in detail and

actually I think this is one of the most

crucial things you need to get to

$10,000 a month fast and me being

someone that's now taken two businesses

to 10 $10,000 a month I'm pretty good at

getting businesses to that point I might

not be excellent at getting them past

that point yet I've been past that point

for a few months at a time but it's

always slip back down to about $110,000

a month and I hit my first $10,000 month

less than a year ago so actually I think

I'm the perfect person to explain this

to you I think the best way to explain

this is through the analogy of a little

girl called Sally Sally is a very very

picky eater but if you give Sally what

she wants she will eat it obviously and

if you manage to find what Sally wants

she will buy your stuff that's the

metaphor for someone buying your stuff

now if you're really really good at

figuring figuring out what Sally wants

you can get to $110,000 a month with as

little as a th000 subscribers and you

can quit your job with as little as a

few hundred subscribers people have done

it it's not really spoken about enough

but it's possible let that give you hope

there's people out there making

thousands upon thousands of dollars a

month with less than a th000 subscribers

so all you need to do is figure out what

Sally wants to eat now the best way to

figure this out is through what I'm

calling dirty business now it's funny

because the title it sounds like you

know you need to scam people and all of

that stuff but that's not what dirty

business is let me explain it to you the

first thing you need to do is if you can

just ask Sally do some market research

if you already have some subscribers and

figure out what they want to eat you

don't want to spend a 100 hours cooking

up this fish dish for Sally making this

amazing course for your audience or you

know someone your your future audience

that you haven't yet built and then find

out once you give this 100h hour dish to

Sally like you know the 100 hour dishes

from BuzzFeed 1 hour fish 10 hour fish

100 hour fish if you make that dish give

it to Sally and then figure out that

Sally is repulsed by fish it doesn't

matter how good the fish is she just

doesn't want to eat it she won't pay for

it then you've just wasted all of that

time making an amazing course that you

think people will need that might take

you two or 3 months all of a sudden you

have over optimized and you've just

wasted all of that time Sally's repulsed

by fish she won't eat even the best fish

in the world but what she might eat is

some boiled chicken but boiling that

chicken just took you 10 minutes but

because Sally quite likes chicken she

way prefers chicken to fish she will eat

that chicken chicken even if you didn't

spend that long making it now what do I

mean by this you need to try things out

fast you need to be quick and you need

to be dirty figure out what Sally likes

first by just handing her a bunch of

different plates of food that's exactly

what I did on both of my YouTube

channels that YouTube channel over there

is from a game development channel on

that channel before I even figured out

it was a game development Channel I went

through about four niches none of which

I particularly enjoyed so I didn't even

like to cook the food but none of which

really resonated with people that I

found on YouTube but when I found game

development I found a dish that I like

to cook and that the world loved so game

development I found fun and it got me a

lot of views so I ended up sticking with

that Sally is a very picky eater this

goes for the Online Marketplace your

your first idea is almost never going to

work as well as you think and you need

to be prepared for that so don't spend

all that time perfecting something on

this channel I started growing it as a

game development educational Channel now

I found out that I didn't particularly

like doing that so I switched to just

teaching business principles and making

money online principles and there's a

few different ways that I decided to try

monetizing this channel one of them was

just blanket mentorship I just decided

to see what was going to happen if I

just decided if I just offered it and

then did a call to action in the middle

of the video like hey guys check out my

link in the description I've got this

mentorship by the way I've got something

similar right now my offer is if you

don't make $1,500 in 60 days you get

your money back I literally you have

nothing to lose because I give you all

your money back if you don't make money

with me but the first thing I did the

first kind of iteration of that was

mentorship now mentorship it wasn't

particularly successful I did have a few

people in the first week I actually

landed a few clients but I didn't

optimize things enough and I could have

been doing much better especially back

then I had about 10 times the amount of

views on this channel that I get now and

I was getting like a fraction of the

amount of clients from just offering

this mentorship the next thing I tried

cuz I found out that you know the dish I

cooked it was okay but it wasn't the

perfect dish for Sally the next thing I

tried was making a course and that

course was I decided to kind of go into

the niche of turning your hobby into a

business because that's what I did with

game development and that's what I

thought people would enjoy so I spent

about two or 3 weeks making a sales page

for this course and making this vssl

this video sales letter for this course

and then I released it and I figured out

that it didn't work now imagine that if

I spent all of this time actually making

that course how much time would I have

wasted cuz I already wasted 3 weeks

making that whole sales Page look nice

making sure you know that it Scrolls

properly that the video shows up on it

and all of that imagine if I made that

100h hour fish dish and figured out that

Sally just didn't like it how much more

time would I be wasting getting to

$10,000 a month is just this process of

trying as many things as you can I've

heard a YouTuber say you just have to

throw at a wall and see what sticks

and then once you have a bit of poo a

bit of that sticks to the wall then

you can start working with what you have

and another analogy that people tend to

use for this is to sell before you build

you make the offer to your audience then

you see if someone buys it and if enough

people buy it then you work on it and

you give them an excellent service but

if not enough people buy it or if nobody

buys it then you just refund the people

that did buy and you try something

different but I'd like to take it one

step further you need to take this

analogy of sell before you bu build but

apply it to every part of your business

and every business has

marketing offer sales and fulfillment

right there's four things there for your

marketing you need to try loads of

different things don't get attached to

one different type of video if that type

of video just doesn't work and it

doesn't get views you need to be open to

trying new things and frig figuring out

this happy middle between what you like

doing and what actually works a lot of

people they just say it for the offer

and the product but it goes for the

content the sales process the offer the

Fulfillment everything you might find

that some way of fulfilling something

just your clients just don't like it or

your clients don't get good enough

results with it so you need to be okay

with switching things around you can't

get attached to this singular idea that

you might have a lot of people before

they even start their marketing before

they even make their first video or make

their first dollar they get attached to

this one idea and they want to do it a

specific way they want to make these

videos they want to sell this thing and

they don't even know if it's going to

work yet if you go into business with

this kind of approach you're going to

struggle because the exact ideas that

you have in your head they might even

work a little bit but if you're not okay

with changing things around you could be

missing out on a lot of extra

income and worst case if it doesn't work

at all you need to be okay with

completely scrapping something and

starting over a lot of Entrepreneurship

is like this I remember on my other

channel I had a video blow up and it was

it got 2 million views and it was this

silly game I made called balloons tower

defense but you're the balloon it was a

spin-off of another popular game and the

next video I made I was convinced that

it was going to do well and I was so

attached to the idea doing well I spent

about a month and a half making myself

into a boss in this game and then I made

five people from my you know I recently

got subscribers cuz the video went viral

so I got five of my subscribers to fight

me a giant boss in this massive Arena I

made I'd never programmed multiplayer

before that so I spent all this effort

all this determination in making this

game all this pain and then I released

it and keep in mind my last video got 2

million views this video only got 5,000

views I got so attached to that idea and

I was absolutely crushed the market just

didn't like it and you need to be okay

with just being able to scrap your ideas

because the market doesn't lie the

market is ruthless going about business

in this quick and dirty way at first

will get you that Eureka moment so much

faster because the more poop you throw

at the wall the faster something is

going to stick and one piece of poop

that you throw is going to stick really

really well and it won't take many poops

before one does stick the problem is

some people they just get one all they

find is one and they throw it sometimes

it sticks on a little bit sometimes it

completely falls off and then they give

up you need to be okay with this process

I used to let fear stop me from trying

things a lot even just offering the

mentorship at first I made videos on

this channel for about 3 months before I

decided to offer something for sale and

the first time I decided to do a call to

action you know check the link out in

the description to see what I have to

sell whatever I got nervous I put off

doing that for about a month and every

time you try something new there's going

to be some aspect of that that you're

scared of you might have never made a

website before you might have never made

a video salesletter before there's going

to be something in that new thing you

try that's going to be scary and

especially at the start of business

before you get to $10,000 a month there

is a lot of those moments and getting to

10K a month is essentially just

overcoming that fear the better you can

overcome fear fast the faster you're

going to have that Eureka moment and get

to $10,000 a month and that's literally

all it takes by the way people think you

need this like super optimized system to

be able to make 10K a month but you

don't you you literally just need a

minimum viable product it might sound a

bit kind of rude to get people to buy

stuff when you haven't even made it yet

but that is literally the only good way

to go about business and I repeat this

is the only way to go about business

because if you make this perfect program

first even if you do get

sales the content that you make for that

you you haven't asked Sally what she

wants to eat you haven't figured out

enough about Sally yet so you'll find

that about 80% of the material that you

make even if you make this perfect

course isn't going to be useful to the

person that buys it so it's better

instead of all this extra random content

the best thing you can give your first

client is 100% of your personal

attention give them so much of your own

time that it's basically a waste of your

money and your time you need to be okay

with working extra hours at first

providing the extra excellent service

directly from you at first to then over

time make this good product systemize

things a bit more but you need to find

out what actually gets sales first

before you even do all of that you need

to think of the current problem that's

in front of you and if that problem is

you're making $0 a month you need to do

everything in your power to get that

first dollar in and then once you get a

few clients once you get some money

rolling and you do end up getting to

that point that you were worried about

that is now your problem you have too

many clients and you don't have time to

do what you want okay so how about you

lower the amount of calls that you give

to your clients and instead you maybe

introduce a group call so now the

clients get half as many individual

calls with you but instead they get a

group call maybe twice per week so

you've now saved x amount of hours of

your time that's the way of thinking

about it then you might have a different

problem and you think about that

individual problem if you think about

every problem at once you're never going

to start your business you want to quit

your job N9 to fives are horrible I was

reading the Glass Door reviews of my old

9to 5 job the other day and it went from

3.4 Stars when I left to it's only 2.5

stars now so it's even worse than it was

before I really didn't like the 9 to-5

job it was the bane of my existence so

if you want to quit that life that

horrible life you need to do

quick and dirty business at first to get

to 10K a month that's all you need to do

and once you find something that sticks

like I have now I have an offer that is

relatively successful so I can now

iterate on it and getting from $10,000

to $100,000 a month is just that once

your sticks to the wall you carve a

nice sculpture out of it in the wall and

that's how you get to 10 to $100,000 a

month you basically systemize things you

systemize every part of your business

you make sure it all runs smoothly you

may be higher people and that's how you

get to 100,000 but to get to 10,000 all

you need to do is just try things give

Sally different dishes spend no long no

more than 10 minutes cooking those

individual dishes and just figure out

what she likes to get my personal help I

guarantee that you make money with me

otherwise I give you all of your money

back and $100 so I guarantee your

freedom if you work with me click the

link below otherwise I'll see you in the

next video

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