ステップメールの基礎は信頼関係だよ

Summary

This video script discusses the concept of 'Step Mail' as a fundamental tool for building trust in sales. Trust is emphasized as a key factor in sales success, with the speaker suggesting that nurturing a relationship can significantly increase sales potential. The script highlights the importance of consistent communication, comparing daily emails to occasional newsletters to illustrate the benefits of frequent, engaging content. The speaker also touches on the use of various media platforms like Twitter and blogs to further establish trust and credibility. The video concludes by encouraging viewers to use 'Step Mail' as an effective tool for trust-building in their sales strategies.

Takeaways

• 📧 The script discusses the concept of 'Step Mail' as a tool for building trust relationships in sales.
• 🔗 It suggests that if a trust relationship is established, sales are much more likely to be successful, although it's not an absolute guarantee.
• 💌 The speaker emphasizes the importance of trust in sales, stating that customers are more likely to buy from someone they trust.
• 🚀 'Step Mail' is presented as a strong tool for smoothly constructing trust relationships through regular communication.
• 📅 The script mentions that 'Step Mail' can be sent daily, allowing for a continuous and consistent interaction with the customer.
• 🤔 It points out that building trust is not an easy task and requires a thoughtful and strategic approach.
• 📈 The concept of 'Zepp Mail' is introduced as a superior method compared to traditional sales pitches or one-time email campaigns.
• 📝 The speaker talks about the effectiveness of daily engagement through 'Step Mail' compared to less frequent communication methods.
• 💡 The idea of providing value and interesting content in 'Step Mail' is highlighted to capture the recipient's interest and build trust.
• 📊 The script touches on the use of other media like Twitter and blogs alongside 'Step Mail' to further establish trust and credibility.
• 🎓 It suggests that being seen as knowledgeable and educational can increase trust, hinting at the value of sharing expertise and insights.

Q & A

What is the main concept discussed in the video script?

The main concept discussed in the video script is the foundation of 'Step Mail' as a tool for building trust relationships in sales.

What is the significance of building trust relationships in sales?

Building trust relationships is significant in sales because it can greatly increase the chances of making a sale. When customers trust you, they are more likely to purchase from you.

How does 'Step Mail' help in the sales process?

'Step Mail' is a tool designed to smoothly establish trust relationships by sending daily emails, which can help in nurturing potential customers over time.

What is the difference between selling based on actual results and selling based on trust?

Selling based on actual results focuses on the product's performance and achievements, while selling based on trust relies on the customer's belief in the seller's words and promises.

Why is it important to send daily emails with 'Step Mail'?

Sending daily emails with 'Step Mail' is important because it keeps the seller in touch with the customer daily, which can help in building and maintaining trust over time.

What is the 'Zepp Mail' mentioned in the script, and what is its purpose?

'Zepp Mail' seems to be a term used in the script to refer to 'Step Mail'. Its purpose is to be a powerful tool for establishing trust relationships through consistent communication.

What is the 'Daihatsu Poker' effect mentioned in the script?

The 'Daihatsu Poker' effect is a term used to illustrate the concept of the 'Zaion Effect', which suggests that by consistently interacting with someone (even if it's just a small interaction), it becomes easier to establish a connection and trust.

How can the content of the emails sent through 'Step Mail' contribute to building trust?

The content of the emails should be interesting and valuable to the recipient. By providing useful information or insights, the sender can demonstrate their expertise and build trust with the recipient.

What are some other tools mentioned in the script that can be used to build trust besides 'Step Mail'?

Other tools mentioned in the script include Twitter, blogs, and various media platforms. These can be used to share content and interact with potential customers to build trust.

What is the importance of being consistent and interesting in the content shared through 'Step Mail'?

Consistency and interesting content are important because they keep the recipient engaged and looking forward to the next communication. This anticipation and engagement can strengthen the trust relationship.

How does the script suggest using 'Step Mail' in conjunction with other media tools?

The script suggests using 'Step Mail' along with other media tools like Twitter and blogs to create a multi-channel approach to building trust. This can help reach a wider audience and reinforce the trust-building messages.