TECH 101 Introduction to Engineering Entrepreneurship Milestone 4 Presentation - VATOM Corp
Summary
TLDRVitam Corporation, a team of civil engineering students from the Technological Institute of the Philippines, presents CE artify, a free learning platform for civil engineering topics. The website aims to address the low pass rate in civil engineering exams and the lack of resources by offering a collaborative space for students. Revenue is generated through advertisements, with an estimated revenue of 128,000 pesos. The platform stands out for its free access and user-friendly interface, integrating all necessary resources into one platform. The business plan includes a detailed financial projection, marketing strategy, and a focus on customer satisfaction, aiming to become a reliable provider of academic materials.
Takeaways
- 😀 Baytown Corporation is a venture by five civil engineering students from the Technological Institute of the Philippines.
- 🎓 They have created a free learning platform called CE artify, focused on civil engineering topics for students.
- 💼 The platform's revenue model is based on advertising, aiming to address social issues like low exam pass rates and limited learning resources.
- 📊 The estimated revenue is 128,000 pesos, calculated from the number of civil engineering students and ad click-through rates.
- 🏆 CE artify differentiates itself by offering free access and integrating all civil engineering resources into one platform.
- 🤝 The website promotes collaboration among students and provides a user-friendly interface with an innovative web database for learning materials.
- 📈 Vitam Corporation, after testing CE artify, found it to be profitable with a large and distinct demographic, expecting a high CPM from ads.
- 💼 The startup costs are 78,000 pesos, with a total capital of 115,000 pesos, indicating a lean and cost-effective approach.
- 📈 The business projection shows a net profit of 795,800 pesos with a net profit margin of 28%, indicating a healthy and desirable financial outlook.
- 🌐 The brand framework includes a mission to provide broad knowledge and opportunities for collaborative interaction in civil engineering.
- 💼 The funding plan involves no external funding, relying on member contributions and expected revenue to cover costs and support business growth.
Q & A
What is the name of the practice venture presented by the Vitam Corporation?
-The practice venture presented by the Vitam Corporation is called CE artify.
Who are the founders of Baytown Corporation?
-Baytown Corporation is composed of five civil engineering students from the Technological Institute of the Philippines.
What type of platform is CE artify?
-CE artify is a web-based learning platform focused on civil engineering topics.
Who is the target audience for the CE artify website?
-The target audience for the CE artify website is civil engineering students.
How does the CE artify website plan to generate revenue?
-The CE artify website plans to generate revenue through advertisements.
What social problem does the CE artify website aim to address?
-The CE artify website aims to address the social problem of low pass rates in civil engineering board exams, limited time for discussion, and the lack of learning resources for learners.
How much revenue does the Vitam Corporation estimate for the CE artify website?
-The Vitam Corporation estimates a revenue of 128,000 pesos for the CE artify website.
What makes CE artify different from other existing websites?
-CE artify is different from other existing websites as it offers free access to potential users without requiring an account, has a user-friendly interface, and integrates references into a single platform.
What is the main competitor of CE artify mentioned in the script?
-The main competitor of CE artify mentioned in the script is described.
What is the total startup cost for the Vitam Corporation's business?
-The total startup cost for the Vitam Corporation's business is 78,000 pesos.
How does the Vitam Corporation plan to expand the CE artify website?
-The Vitam Corporation plans to expand the CE artify website by focusing on 500 students and consumers and one advertising company, leveraging social media channels, and using flyers and emails for business transactions.
Outlines
🏗️ Introduction to CE artify
Vitam Corporation introduces Baytown Corporation, a venture by five civil engineering students from the Technological Institute of the Philippines. They have developed a free learning platform called CE artify, which is accessible without an account and focuses on civil engineering topics for civil engineering students. The platform aims to address the low pass rate in civil engineering exams, limited time for discussion, and lack of resources. Revenue is generated through advertisements, and the website is designed to be user-friendly, economical, and innovative, offering a single platform for all CE resources.
📈 Business Model and Financial Projections
The script details the business model and financial projections for CE artify. The website is expected to have 25,500 unique visitors per month, with an estimated revenue of 168,000 pesos based on Google AdSense rates. The startup costs are outlined, including IT services and business registration fees, with a total of 78,000 pesos. The company aims for a virtual working environment to reduce expenses. The projected annual income and expenses show a net profit of 795,800 pesos with a net profit margin of 28%, indicating a healthy business. The company's assets and liabilities are detailed, showing a positive financial position.
🌐 Marketing Strategy and Brand Framework
The marketing strategy for CE artify involves targeting early adopters through social media channels like Facebook, Twitter, and Instagram. The brand framework includes the mission and vision of the venture, promising to provide broad knowledge and collaborative interaction in civil engineering. The brand personality is characterized by consistency, competence, and sincerity. The company plans to attract visitors through Google searches or social media links, with the goal of converting them into leads and prospects. The funding plan involves using 100,000 pesos for web development and design, with additional contributions from members to cover initial costs.
👥 Team and Venture Conclusion
The final paragraph highlights the skills and knowledge of the members of Beton Corporation, which contribute to the success of the CE artify website. The presentation concludes with a summary of the practice venture's milestones and a thank you note to the audience.
Mindmap
Keywords
💡CE Artify
💡Vitam Corporation
💡Civil Engineering
💡Free Access
💡Revenue through Advertisements
💡Lean Canvas
💡Competitors
💡Break-even Point
💡Collaborative Learning
💡Customer Acquisition Cost (CAC)
Highlights
Vitam Corporation presents Milestones of their practice venture, Baytown Corporation.
Baytown Corporation is composed of five civil engineering students from the Technological Institute of the Philippines.
They have created a business idea through a website called CE artify, a learning platform focused on civil engineering.
CE artify is accessible without creating an account, targeting civil engineering students.
The website's revenue source is through advertisement, with an estimated revenue of 128,000 pesos.
The venture addresses social problems like low board exam pass rates and limited learning resources for civil engineering students.
CE artify offers free access and integrates all CE resources into one platform.
The website is designed to be convenient, student-friendly, and allows collaboration among students.
The website's unique selling proposition is its free access and integrated references in a single platform.
Described PDF is identified as the main competitor, requiring users to pay for premium accounts.
CE artify differentiates by offering free access and relying on advertisements for revenue.
The website's design includes a homepage, browse tab, upload tab, and terms and conditions.
Beta testing of CE artify resulted in 562 participants and 10 file uploads.
Vitam Corporation plans to pursue the venture as it can be profitable with a large demographic.
The library collection will grow depending on user contributions and content appropriateness.
The startup costs total 78,000 pesos, with a startup capital of 115,000 pesos.
The company's projected annual income and expenses show a net profit of 795.8 thousand pesos.
The company's cash flow is positive, indicating financial strength to meet liabilities.
Total assets are 910,878.25 pesos, with liabilities of 100,000 pesos, indicating a healthy net asset value.
The company's break-even point is calculated to be 2,104,551 pesos.
Projected five-year profit increases from 796,000 pesos to around 8.5 million pesos.
The sales plan involves attracting 500,000 students and 100 advertising agencies.
The brand framework includes the mission, vision, and values of the venture.
Certify promotes collaborative learning and offers a wide range of categorized learning materials for free.
The market segment focuses on early adopters, utilizing social media channels like Facebook, Twitter, and Instagram.
Funding plan involves using 100,000 pesos for web developer and designer salaries, and member contributions.
The team's skills and knowledge are key to the success of CE artify.
Transcripts
good day everyone we are the vitam
corporation and we're going to present
the Milestones of our practice venture
Baytown Corporation is composed of five
civil engineering students from the
technological Institute of the
Philippines
they have created a business idea
through a website called CE artify
it is a learning platform that can
access by anyone without creating an
account
the website focuses on civil engineering
engineering topics to reach Target
customers which are the civil
engineering students
if that students share knows and acquire
about civil engineering topics
since it is of free access website the
company decided that the source of
Revenue of the website is through
advertisement
Corporation comes up with this practice
venture to the following social problem
that most civil engineering students
have encountered
first is the low percentage of civil
engineering board exam passers
next is Learners and Educators having a
limited amount of time during the
discussion and lastly is the learner's
lack of learning resources with the use
of thumb Samsung approach
the estimated revenue of the website is
128 000 pesos based on multiplying the
number of civil engineering students in
NCR and the cause of Click per view of
an advertisement
Corporation assures the customers and
user of this website CE artify will
integrate all CE resources and
references into one platform without
needing a payment or an account
this website will be convenient and
student friendly that allows them to
collaborate with their colleagues as for
the solution we offer a web-based
application that is economical cost
effective and user friendly and
Innovative web database documents helps
users to accumulate Better Learning
Materials
it is different from other existing
websites as it offers free access to
potential users without requiring an
account
also its friendly user interface and of
course references being integrated into
a single platform
upon investigating we determine the top
six competitors of our website namely
described PDF copy course hero Academia
and one class among these competitors we
perceive described as the mean opponent
of our website like our website
described offers a user contributant
content platform an accessibility to a
wide variety of learning materials
however it requires its users to create
and pay for Premium Accounts to access
documents whereas CE r25 is a free
access website that relies on
advertisements to produce Revenue
this part is the lean canvas on our
Milestone to we further discuss the
contents of this including the problem
solution existing alternative key
metrics high level concept and fair
Advantage Channel customer segments cost
structure as well as the revenue streams
in this part of the presentation it
summarized the problem solution strategy
which makes the goal of the Venture easy
to understand
our website is called CE artify
crt5 website offers a wide range of
educational resources including lectures
notes sample problems and solutions to
help students succeed academically and
in their careers as civil engineers you
can visit our website by going
to delay presented in the screen
our website's design is made up of a
variety of components this includes the
landing or homepage which includes a
with information about our website
the browse or web content tab is where
all of the websites turning materials
are organized into categories
the upload tab is where the materials
and content of the site are being
uploaded
and lastly
terms and condition tab
is where the rights and obligation of
both parties are presented
including the general and special
conditions
as well as our contact details
if the group invited BSC students in the
ipqc to explore and use the site's
features such as its convenience
friendly UI easy navigation and document
uploads the one with testing of crt5 had
an overwhelming number of visitors
traveling a total of 562 participants
with 10 file uploads from then vitam
decided to pursue the venture it can be
profitable as the website Impressions
will come from a large and distinct
demographic thus the CPM of the site
will be massive and will consistently
increase however the library collection
will gradually grow as it depends on the
user's contributions and appropriateness
of the content vitam considered availing
different I.T services for its starting
costs it totaled up to 78 000 pesos
along with business registration fee
the fixed cost consists of wages
Insurance ID systems and advertising and
marketing fees amounting to 143 000
pesos
social media marketing was the only
variable cost as it will be an ad
campaign purchase
the cost will depend on which site
frequency of advertisement and its
display duration considering a month
with an average of 850 users per day
crt5 will have 25 500 unique visitors
supposedly a user clicks five times the
sales revenue will then equate to 168
000 pesos this is based on Google
AdSense having an approximate 1.32 pesos
per click thus the victim Corp will earn
a 7 000 peso profit as we focus our
business on creating a website platform
to cater to students especially civil
engineering students our first
considerations were the business
registration team computer systems
website developer and website designer
office rental fees were not included as
we aim to have a virtual working
environment this will help to lessen the
expenses and will allow our employees to
work comfortably from their own homes
the total startup costs for our business
is 78 000 which is lesser than our total
startup capital of 115 000. this will
give us additional funds for unforeseen
events
the table presented on the screen is our
company's projected annual income and
expenses as you can notice our gross
profit Rises every month this is because
we produced Revenue through ads so as
the number of users increases our
Revenue also increase this results in
our business having a net profit of
795.8
000 and a net profit margin of 28 this
will enable us to pay for expenditures
and provide a return on investment as a
net profit margin of more than 20
percent is regarded as healthy and
desirable
the table presents the net balance of
cash moving into and out of our business
starting from the month of October 2022
September 2023.
it is evident that the sour cache
influence increases the cash output also
increase still we did not produce a
negative cash flow
our cash position every month also shows
a positive Financial strength in meeting
the liabilities of our company each
month
Corporation has a total asset of nine
hundred ten thousand eight hundred
seventy eight point twenty five pesos
which came from cash in hand and startup
capital and a total liabilities of 100
000 pesos which came from loans in the
bank
the difference between the total asset
and liabilities make the net asset of
the company
and has been seen
the total Equity has the same value as
the total asset meaning this that the
company is doing well
since the fixed cost of the company is
one million seven hundred eighty nine
thousand eight hundred pesos and a gross
margin of 89
its Break Even point is 2 million one
thousand four point fifty one pesos and
the amount must be the revenue of the
company to cover its fixed and variable
costs
in the span of five years Rhythm
Corporation went from having 796
000 peso profit up to around 8.5 million
pesos hypothetically the sales its value
average price and cost per unit
increased by 20 annually
meanwhile the registration fee remained
constant and the cost of ID Services
Rose by 3.2 percent per year the
estimates were based off of the expected
inflation in the country by next year
thus it resulted in the following
revenues and Profit the company has a
CAC of 0.05 pesos based on the projected
DNL it has a clv of
188.88 pesos as a result vitam earns an
average of
113.36 pesos per unit for our sales plan
we first assume that 500 000 students
would visit our website via a Google
search or social media link and that 100
advertising agencies would be willing to
assist our venture
these visitors may have looked at some
of the website's material
they will eventually come across a
chance to join our email list
and we predicted that at least 10
percent of all initial visitors would
submit a form converting them to leads
thus we can now promote the customers in
ways other than our website such as by
phone email or printed materials like
fires
are these leads might visit our website
again if you get in touch with them and
send them information about your
learning resources special offers or
other promotional messages
those who made the decision to return
will their actor become our prospects
we projected that they would make up 10
of the lead or a total of 5 000 students
to see you want to get smaller ads
customers go through it
this is due in part to the fact that
there is a larger market at the top of
the funnel than there are consumers at
the bottom
but it is also a result of the need for
highly tailored Communications
so in order to help our website expand
either for decided that we would
concentrate
on 500 students and consumers and one
advertising company
let's now discuss the brand framework
this includes the mission and vision of
the Venture as well as the other aspects
of it such as primes for the customers
brand values brand personality
attributes and lastly emotion so for the
vision of our organization best part to
become a reliable provider for
individuals who like academic materials
and to help them gain knowledge through
other people in the same field for our
mission we value the most our clients
since the website we are proposing is
intended for them the promise of our
venture to our clients is that we will
provide all the individuals in the field
with broad knowledge and opportunities
for collaborative interaction in the
field of civil engineering our brand
personality includes consistency
competence and sincerity for consistency
we will provide quality content to the
website until the very end we believe
that we acquire those tricks that make
our Venture unique from the others for
the attributes open to the quality
accessibility and other positive traits
of the organization we believe that we
stand out from others
and lastly for the emotion as part of
our Venture we prioritize the
satisfaction of our customers in all
aspects that's why we read the website
as as accessible and easy to navigate as
possible to avoid any confusion
this is The Branding positioning and
channels here we present the log of our
Venture certify is developed for
individuals in the field of engineering
that offers a wide range of categorized
learning materials for free
certified promotes Collaborative
Learning which will lead individuals
experience a deeper connection through
other people with the same situation
academically
let's now discuss the market segment for
early adopters the popular social media
are the channels this includes FB or
Facebook Twitter and Instagram so why
this channel this is because nowadays
these channels are the most widely used
social media by people around the world
with this advertising and marketing is
now easy this would help our website be
recognized since a lot of users are
students and professionals so for the
clients the channels are flyers and
emails since this is business channels
like emails and flyers are known to be
the platforms being used for business
transactions these are the sites that
condos formal interactions between
clients and businesses
for our funding plan a hundred thousand
passes will be used to pay the web
developer and designers salary in order
for our business to move on to the next
phase
you will allow the excess project to
some other advertising agencies in order
to reach more customers
each member will give a contribution of
25
000 pesos which will total 125 000
passes and will be employed to bootstrap
the business
the modifications and other costs
associated with the creation of the
website will benefit from this
with this sum we will not require
external funding because our existing
budget is adequate to cover for the
estimated cost of the upgrades
the following are the members of beton
Corporation their skills and knowledge
are the reason of success of the website
CE art pie this end the Milestone of our
practice Venture thank you for listening
and have a good day
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