SHS MIL Q1 Ep5: Types of Media
Summary
TLDRThis video script explores the evolution of media from prehistoric times to the digital age, highlighting how communication has transformed with technological advancements. It discusses the impact of media on society, emphasizing the importance of understanding its influence on culture and decision-making. The script also delves into the different types of media—print, broadcast, and online—and the concept of media convergence, where traditional media forms merge with digital platforms. The presenter encourages viewers to think critically about media's role and to engage with information responsibly.
Takeaways
- 🌐 Media has evolved significantly from the prehistoric age to the digital age, with each era introducing new methods of communication and information dissemination.
- 🔧 The industrial age marked a shift from manual labor to mechanized production, which also influenced the way information was shared and communicated.
- 📡 The electronic age introduced the transistor, which revolutionized communication by making it more efficient and paving the way for modern electronics.
- 💻 The digital or information age is characterized by the dominance of computers and the internet, which have transformed how we record, send, and consume information.
- 📰 Print media, including books, newspapers, and magazines, has been a mainstay for information sharing but has seen a shift towards digital platforms.
- 📻 Broadcast media such as radio and television have been key in disseminating information to a broad audience, with television offering a more engaging experience through visuals.
- 🌐 Online or new media has emerged as a fast-growing platform for communication, characterized by its interactivity and the ability to provide immediate feedback and engagement.
- 🔄 Media convergence is the blending of different media forms, allowing for a more integrated and synergistic approach to information sharing.
- 📈 The way news is presented varies across media types, with print offering in-depth articles, broadcast providing immediate coverage, and online media offering interactive and comprehensive coverage.
- 📲 The future of media is likely to continue evolving with technology, offering more personalized and interactive ways for people to engage with information.
Q & A
What are the three main types of media discussed in the script?
-The three main types of media discussed are print media, broadcast media, and online or new media.
How did the invention of the transistor impact communication?
-The invention of the transistor ushered in the electronic age, making communication more efficient than ever before.
What is media convergence and how does it relate to the evolution of media?
-Media convergence is the process where different media channels come together to operate and function in synergy, blurring the lines between traditional media types due to interconnections and merging of technologies.
What are the characteristics of print media as mentioned in the script?
-Print media includes books, newspapers, and magazines. It is characterized by the use of physical copies and the presentation of news, information, and advertisements.
How does broadcast media differ from print media in terms of content delivery?
-Broadcast media, such as radio and television, delivers content through signal transmission without the need for physical copies, and often includes moving images and audio.
What are the four categories of online media mentioned in the script?
-The four categories of online media are interpersonal communication media, interactive play media, information search media, and collective participatory media.
How has the shift from traditional industry to an economy based on computerization of information impacted media?
-The shift has led to the digitalization of voice, image, sounds, and data, transforming the way information is recorded and sent, and increasing the speed and efficiency of communication.
What is the influence of media on society according to the script?
-Media influences and impacts culture, beliefs, and decision-making, and its effects should not be taken lightly as it can shape public opinion and behavior.
Why is it important for students to understand the influence of media on society?
-Understanding the influence of media is important for students as future leaders to take control of media effects rather than being controlled by them.
How has the advent of the internet changed the consumption of news and information?
-The internet has allowed for the digitalization of news and information, making it more accessible and interactive, and has led to the decline in traditional print media consumption.
What is the significance of the hashtag 'mil compare and contrast' mentioned in the script?
-The hashtag 'mil compare and contrast' is used to encourage students to analyze and compare how different types of media present news, promoting critical thinking and media literacy.
Outlines
📞 Evolution of Communication and Media
The script begins by pondering the impact of using 1950s communication methods in today's fast-paced world. It emphasizes the accessibility and omnipresence of communication through various media forms, which are continually evolving to be faster and more efficient. The narrator, Serbrax, introduces a study journey to explore different media types and their significance in our lives. The script reviews the history of media from prehistoric times to the digital age, highlighting key developments such as the invention of writing, the industrial revolution, the electronic age with the transistor, and the digital age marked by the internet and personal computers. It stresses the importance of understanding media's role in shaping culture, beliefs, and decision-making, and encourages students to be mindful of media's influence.
📘 Types of Media and Their Functions
This section delves into the different types of media people encounter daily: print, broadcast, and online media. Each type is distinct but shares the common goal of delivering messages to audiences. The script explains how media has progressed from its early forms to become a platform for selling products, services, and ideologies. It discusses the evolution of print media, the role of broadcast media like radio and television, and the rise of online media with its interactive capabilities. The section also introduces the concept of media convergence, where different media types merge and operate synergistically, giving examples such as newspapers with online portals and broadcast media streaming online.
🎮 Categories of Online Media and Their Impact
The script further breaks down online media into four categories: interpersonal communication media, interactive play media, information search media, and collective participatory media. It describes how each category serves different purposes, from maintaining personal relationships to providing information and entertainment. The section also discusses the blurring lines between traditional media types due to media convergence, where media channels integrate and work together. Examples of this convergence include newspapers with online content and social media integration, and broadcast media streaming on the internet.
📊 Analyzing Media Presentation and Convergence
In this part, the script challenges the audience to analyze how news is presented across different media types, using a soccer competition as an example. It contrasts the depth and emotional impact of print media with the immediacy and drama of broadcast media, and the interactive and in-depth nature of online media. The section highlights the importance of understanding how media convergence affects the way news is consumed and shared. It concludes by emphasizing the role of media in our lives and the need to engage with it responsibly, looking forward to exploring different media sources in future discussions.
Mindmap
Keywords
💡Communication
💡Media
💡Prehistoric Age
💡Industrial Age
💡Electronic Age
💡Information Age
💡Media Convergence
💡Print Media
💡Broadcast Media
💡Online Media
💡Interpersonal Communication Media
Highlights
The evolution of media from generation to generation is discussed, highlighting the transition from prehistoric to the digital age.
The prehistoric age is defined by the period before writing systems, marked by the use of stone tools.
The industrial age is characterized by the shift from hand tools to power-driven machines like the power loom and steam engine.
The electronic age introduced the transistor, which significantly improved communication efficiency.
The digital age is marked by the computerization of information and the internet, leading to advanced microelectronics and wearable technology.
Media's role in society extends beyond communication, influencing culture, beliefs, and decision-making.
Media convergence is the blending of different media types, such as newspapers having online portals.
Print media has evolved from books and newspapers to include digital formats and advertisements.
Broadcast media, including radio and television, has expanded to streaming online and integrating social media.
Online media is characterized by interactivity, with categories like interpersonal communication and collective participatory media.
The importance of understanding media's impact on society is emphasized for students and future leaders.
A comparison of how news is presented across print, broadcast, and online media is provided, highlighting the differences in depth and interactivity.
The transcript calls for an analysis of news presentation in different media types, encouraging critical thinking about media's role.
The future of media is speculated upon, considering the continuous advancements in technology.
The lesson concludes with a reminder to think wisely, create smartly, and share information responsibly in the context of media consumption.
Transcripts
[Music]
have you ever wondered what would happen
to our world today
if we still use the same method of
communication that was used in the 1950s
we now live in a fast-paced generation
where communication and information are
available anytime and anywhere
through different types of media any
form of media has the goal of sending
messages across a wide audience
and all of these media forms are getting
faster
and more efficient however which do you
think suits your needs
best let's figure it out in this study
journey
my name is serbrax let's think create
and share
in the last episode we trace the
evolution of media from generation to
generation we discussed how media were
used
during the prehistoric age industrial
age
electronic age and information age
let's have a short review prehistory is
the period of human activity
between the use of the first tone tools
3.3 million years ago
in the invention of writing systems the
earliest of which appeared 5
300 years ago about 2.5 million years
before writing was developed technology
begun with the earliest hominids who use
tone tools
which they may have used to start fires
hunt
cut food and bury their dead the
industrial age was a period of history
that encompassed the changes in economic
and social organization
that began around 1760 in great britain
and later in other countries
characterized chiefly with the
replacement of hand tools
with power driven machines such as the
power loom and the steam engine
and by the concentration of industry in
large establishments
the electronic age saw the invention of
the transistor
which ushered in the electronic age
people harnessed the power of the
transistor
that led the transistor communication
and communication became more efficient
than ever before the digital age or
information age
was a period in human history
characterized by the shift from
traditional industry
that the industrial revolution brought
through industrialization
to an economy based on the
computerization of information
the internet paved the way for the
advanced use of microelectronics
with the invention of personal computers
and wearable device technology
moreover voice image
sounds and data could now be digitalized
we need to consider and give emphasis
from the prehistoric age
into the digital age because of
innovations from the simplest
going to the complex invention today the
means of recording and sending knowledge
has totally changed
from the primitive and simple way of
writing it down by hand
to the digital way it is now it has
transformed so much
because of the need to cope with the
realities of our 21st century lifestyle
in this exciting learning journey we are
going to discuss the different types of
media
that are widely used today and
understand their predominance
in every aspect of our life media is not
just used to send information
and communicate we need to realize that
it is something that
influences and impacts our culture
beliefs and even decision making
the influence of media should not be
taken lightly as students and the next
leaders of this country
we really need to pay close attention to
what media is
and its influence on society as this
will help us take control of media
and its effects rather than have media
controlling us
so get ready to think wisely
create smartly and share information
responsibly
before we dig deeper into the lesson let
us have an activity
i wanted to take a second and reflect on
the giving scenarios
you are given five seconds to think of
the best way to deliver a message to the
following
we have a follow-up requirement from our
teacher giselle in our mal subject
how could i immediately contact kurt to
find out if he's already done with it
so what do you think is the best way for
the student to contact
kurt
ah i think i will chat with him using
messenger
so he can receive my message and
immediately reply
awesome the student will use the online
platform to communicate with her
classmate kurt
how about the next scenario
teachers deserve to be given recognition
because of their hardships
in distributing the modules even to the
most remote areas
how can i disseminate this information
to everyone especially to those who are
in the most
remote areas so what do you think is the
best way for the reporter to disseminate
the news about heroic teachers
yes i will deliver this news
over the radio or television to reach
the far
flung areas very good the reporter will
use broadcast media to deliver the
information
how about the third scenario
how will i deliver this news to a wide
audience
very good the man will deliver his news
by printing it
and distributing the hard copy to a wide
audience
how about these individuals how many
different types of media are they
exposed to
on a daily basis let us find out as we
discuss today's lesson
the fact that we commonly refer to the
homeless media tells us that society
sees media as being of many types
you are exposed daily to a broad range
of types of media
can you name the types of media you have
already
encountered there are three types of
media
print media broadcast media and new or
online media each type is distinct from
each other in many ways
however all of them have one thing in
common
each type is a means to deliver a
message to people
as media evolved from regular print to
broadcasting to online media
its content has also progressed now
it has become a platform for introducing
products and services
and even opinions
media today is more than just plain
information it is also used to sell and
convince you of something
products services and ideologies
through advertisements media can entice
us to use
and buy a product and to try a service
ideologies are being sold too using your
favorite actress on tv
or an online influencer
content is the idea that is delivered to
the audience in the form of steel
and moving images audio documents and
files
news and information were the highlights
of print media in its early years
over the years though it has expanded
its content by adding advertisements and
written entertainment
speaking of great media it is arguably
the oldest time
it has evolved considerably and is
driven by humanity's insatiable hunger
for information
since the invention of the gothenburg
printing press print media evolved
to include books newspapers and
magazines
these are prevalent in most parts of the
world today
despite the increasing popularity of
internet-based
media broadcast media such as radio
and television broadcasting both have
the same content
as modern print media however radio is
regarded more as a channel for music
and radio dramas which stir the
listeners imagination
television on the other hand has the
additional attribute and advantage of
moving images
plus the audio which is more
entertaining
it can also foster emotion and empathy
reaching a wider target of audience
thus the presentation of content becomes
more effective
these two evolved in leaps and bounds in
the 20th century
these types do not rely on the
production and distribution of physical
copies
as much as print media do because they
distribute their messages
over the air through signal transmission
additionally because their programming
can be viewed by a multitude of people
at once
broadcast media like radio and
television have been traditionally
accepted
as the most efficient way to transmit
messages
online media as the name suggests is
another young and fast growing type of
media
which has come into being with the
advent of modern technology
it is usually digital and internet based
it is also interactive
where two-way communication is possible
which means that
you can directly give feedback in the
form of
comments likes shares
tweets among others new media is
changing the way people across the world
the way they are entertained and the way
they consume
information online media or new media
has four categories these are
interpersonal communication media
interactive play media information
search media
and collective participatory media
interpersonal communication media refers
to online media that are used to create
and maintain
personal relationships with our friends
families
classmates and teachers among others
messaging apps are examples of
interpersonal communication media
interactive play media refers to digital
games
digital games are noteworthy for how
they build interaction and community
allowing massive numbers of people from
all over the world
to participate simultaneously the
information search media
refers to online media that are used to
store and retrieve information
blogs and information search engines are
some of its examples
information is easily accessed and
searched for and
everything is typically organized
collective participatory media
refers to online media that centers on
creating
sharing and exchanging information ideas
and content in online networks and
communities
it is highly interactive and it is a
form of new media
that relies heavily on the participation
of users to provide
value social media platforms are all
collective participatory media
to recap these are the three types of
media
print media
broadcast media and
online or new media on the other hand
the different types of media have
traditionally carved out separate niches
usually based on their different
features and strengths
however over time we have seen the lines
between media types blurring
due to the interconnections and merging
of different media types
this is called media convergence
media convergence is the process where
several media channels come together to
exist
operate and function in synergy
for example newspapers today no longer
simply provide just print content
but they now have online portals
providing links to other relevant
resources
online access to their archives and
opportunities for users to comment
on the story or provide links to
relevant material
radio and television broadcast now
stream online through social media
and comic books and novels are being
adapted in movies and tv series
what a great discussion indeed on the
different types of media
and media convergence this time let's
compare and contrast how the given issue
or news
will be presented through print media
broadcast media
and online media articles in the
newspaper give more in-depth information
than the online version
people can take their time in absorbing
information
than when they watch television in 1998
newspapers and television were what
people used to read and watch
to update themselves about the real
world
in 2012 however people started using
television at newspapers
less and less because of online media
readers started abandoning newspapers
when they were able to get their news
online it is also easier for people to
be carrying around their laptops
rather than newspapers because they can
read anything concerning the news
on their laptops there are also online
newspapers that provide
video and sound clips that a normal
newspaper can't provide
if one wants to listen to the radio that
person can
also listen to online live radios
this time let's analyze even more how
the three types of media deliver the
news
no two news media report and event the
same way
every new story is shaped and limited by
the technology used the traditions of
the medium itself
and the people think about ways a tv
news story might differ
from an internet news story or an
article in a news magazine
let's take a look at this comparison
television news has dramatic video and
audio
it is usually short it has little
coverage of related information
internet contain images audio clips
and video clips information coverage is
more in-depth
and provides links to related
information
newspaper magazine contains steel images
only
information coverage is more in-depth
and provide sources for further
information
since you already have an idea on how to
compare and contrast
a particular piece of news using the
three types of media
i want you to give your analysis of how
the presentation of a news item
in the different types of media differ
from each other
using the given format but before doing
that
here's an example of a chart analyzing a
story
of a soccer competition magazine has
more quotations from players and coaches
the interviews seem more thorough
it has more photos has greater emotional
impact and it gives a history of the
event's past winners
past locations etc
while internet includes quotations but
they are shorter
fewer in number and less in-depth it has
fewer photos
not as much emotional impact and it
doesn't provide history
but there is a link to an article on the
history of the event
while television provides several
interviews from the players
it has more dramatic video and audio and
there is little coverage of related
information
i know you can do it better than the
example i am expecting to see your
analysis of your chosen news
using the three types of media on our
official facebook page
adapttvmil and use the hashtag
mil compare and contrast before we end
this discussion
i want you to bear in mind that there
are three types of media
prevalent today
[Music]
all of them serve the purpose of
transmitting messages
the evolution of each type of media has
drastically taken over the world
from print to broadcast radio and
television
and now online media great media
consists of paper publications
it can be in the form of books
newspapers
journals magazines and newsletters
broadcast media describe the traditional
forms of media
that include television and radio
broadcast media commonly come in two
forms radio
and television broadcasting online media
use the internet to send information
media convergence refers to the
phenomenon involving the interconnection
and merging of information and
communication technologies
computer networks and media content
we use different types of media to find
out news
learn new things and entertain ourselves
with advances in technology
we can choose the type of media we want
to use no matter
the time or place so we can listen to
the radio while driving to work
we can watch our favorite show on our
phone and we can find
out any information and get the news on
our laptop
or mobile device thanks to the internet
who knows where technology can lead us
in the future that concludes our lesson
for today
next episode let's navigate through the
different sources
of media and information always remember
think wisely create smartly and share
information responsibly
my name is serb rex until next time here
on depad tv
[Music]
[Music]
you
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