When A Client Says No - Grant Cardone
Summary
TLDRThe transcript captures a motivational speaker addressing various individuals in a room, discussing goals, business strategies, and personal experiences. He emphasizes the importance of surrounding oneself with positive, productive people and shares insights on growing a business through proven techniques. The speaker also talks about the value of persistence in sales, the need for a team to follow up with potential clients, and the idea that everyone in a company contributes to its success, regardless of their role.
Takeaways
- 🎯 The speaker has a goal of meeting many positive, creative, and hustle-oriented people to help grow their businesses and support their families and churches.
- 💡 The speaker emphasizes the importance of surrounding oneself with people who add value rather than being critical or hateful.
- 🤝 The speaker acknowledges the presence of various individuals in the room, highlighting their diverse backgrounds and roles.
- 🏆 The speaker discusses the earnings potential of salespeople, using Mike, a basketball player on the sales team, as an example.
- 🚀 The speaker encourages business growth through expanding the team, stating that every employee contributes to the company's revenue.
- 📈 The speaker suggests that even those who don't directly make sales are still valuable team members, using the analogy of a cook on a ship.
- 🚪 The speaker shares strategies for door-knocking and cold calling, emphasizing the need for follow-ups and persistence in sales.
- 📞 The speaker advises calling potential clients before visiting them, to schedule appointments and gauge interest.
- 📅 The speaker prefers to call on Thursday and Friday for meetings on Saturday, Sunday, or Monday, avoiding Friday commitments.
- 🔍 The speaker highlights the importance of following up with clients, even if they are not interested initially, as their interest may change over time.
- 💖 The speaker knew Elena would marry him due to her strong initial response, indicating that a forceful rejection could mean loyalty or a desire to maintain control.
Q & A
What is the speaker's goal in meeting people?
-The speaker's goal is to meet as many positive people as possible who have more time to create and hustle than to be critical or hateful, and who want to add proven strategies and techniques to grow their businesses.
How does the speaker describe the ideal mindset for success?
-The ideal mindset for success, according to the speaker, involves focusing on creation and hustle over criticism and hate, and being open to implementing proven strategies and techniques for business growth.
What is the significance of the speaker's comment about having 'babies' with Elena?
-The comment about having 'babies' with Elena signifies the speaker's confidence in their relationship and his certainty that Elena would marry him, highlighting the importance of mutual support and shared goals in their partnership.
How does the speaker address the concept of team expansion?
-The speaker emphasizes the importance of expanding one's team to handle the increased workload that comes with business growth. He suggests that every person in the company should contribute to the company's revenue and that team expansion is necessary to avoid missing opportunities.
What is the speaker's advice on following up with potential clients?
-The speaker advises that one should have someone follow up with potential clients, even if they are not interested initially. He mentions that it's important to keep in touch because their interest may change over time, and maintaining contact can lead to future business opportunities.
How does the speaker handle cold calling and door knocking in his business?
-The speaker uses a strategy of cold calling and door knocking to reach potential clients. He emphasizes the importance of persistence and follow-up, even when faced with initial rejection, as it can lead to long-term business relationships.
What is the speaker's approach to scheduling calls with potential clients?
-The speaker prefers to schedule calls within a short time frame, such as two to three days, and avoids scheduling on Fridays for calls that are to happen the following Tuesday, as he believes people are less likely to commit to calls on Fridays.
How does the speaker react to a potential client's rejection?
-The speaker takes rejection as a sign of loyalty or protectiveness from the potential client towards their current business partners. He uses this as an opportunity to further engage with the client, believing that their initial resistance might indicate a strong potential for future business.
What is the speaker's perspective on the role of different team members?
-The speaker believes that every team member, regardless of their role, contributes to the company's success. He uses the analogy of a cook to explain that even those who may not be directly involved in sales or revenue generation play a crucial role in the overall functioning of the company.
How does the speaker view the concept of revenue sharing among team members?
-The speaker believes that all team members should contribute to the company's revenue. He argues against the idea of having only a few people in the company making money, emphasizing that everyone should have a stake in the company's financial success.
What is the speaker's strategy for managing a growing team?
-The speaker advocates for doubling the team size if the current team is already making money. He suggests that expanding the team will lead to increased revenue and that all new team members should be expected to contribute to the company's financial flow.
Outlines
🤝 Networking and Business Growth Strategies
This paragraph discusses the speaker's goal of connecting with positive, productive people who focus more on creating and less on criticism. It highlights the importance of adding proven strategies and techniques to grow one's business. The speaker engages with the audience, asking questions and sharing personal experiences, including a humorous anecdote about a ball player named Mike. The main theme revolves around the idea that everyone in a company should contribute to its growth, and the speaker emphasizes the value of having a diverse team to handle different aspects of the business, including follow-ups after door-to-door marketing efforts.
💍 Personal Insights and Cold Calling Techniques
The speaker shares a personal story about his relationship with Elena, emphasizing the importance of the first impression and response in forming connections. He then transitions into discussing the art of cold calling and door knocking, particularly in a marketing context. The speaker provides advice on how to prepare the market before door knocking and the necessity of having a team to follow up with potential clients. The summary underscores the idea that initial rejection does not equate to permanent disinterest and that persistence and strategic follow-ups can lead to future business opportunities.
Mindmap
Keywords
💡Networking
💡Business Growth
💡Door Knocking
💡Follow-up
💡Sales Team
💡Revenue
💡Social Media Marketing
💡Cold Calling
💡Strategic Planning
💡Personal Development
💡Team Expansion
Highlights
The speaker's goal to meet positive people who prioritize creation over criticism.
The importance of having a strategy and techniques to grow one's business.
The speaker's belief in the potential of having children with Elena.
The value of meeting a diverse range of people to expand one's network.
The speaker's approach to pre-planning and scheduling calls for business.
The effectiveness of door-to-door marketing in the social media industry.
The necessity of having a team to follow up with potential clients.
The speaker's philosophy that every employee should contribute to the company's revenue.
The idea that persistence in marketing can lead to success even after initial rejection.
The strategy of calling ahead before visiting a city for business purposes.
The importance of not spreading oneself too thin and focusing on the most promising leads.
The concept of adding more team members as the business grows to handle increased workload.
The speaker's experience with long-term clients who eventually become customers.
The idea that every person, regardless of their role, contributes to the overall success of the company.
The speaker's approach to handling rejection by using it as a motivator to succeed.
The speaker's belief in the power of persistence and the potential for long-term success in business.
Transcripts
it's what i knew elena would go i knew
elena would marry me because of the
first response
right there her first response not
interested for sure we're having babies
my goal is to meet as many people on
this planet as possible
people that are positive people that
have more time to
create than to be critical more time to
hustle than they have to hate and they
want to actually add
strategy and techniques that are proven
to grow their business
so that they can take care of their
family and their church
[Music]
who wants to ask a question yes sir
and it could be for anybody i got sherry
here i've got brandon here i got jared
here elena's in the room
natalie's fiance to brandon she's got to
put up with his stuff all the time
so the questions don't have to be for me
i got mike mike's here he's a ball x
ball player
he's on our sales team what are you
gonna make this year mike
about 350 grand okay there's ball
players that don't make 350 grand folks
don't don't kid yourself
most these guys they retire they'll
never see 350 again in their lifetime
uh mike barnett's in the room the famous
mike bynette
okay okay you know who you look like
mike
sure do and he got his ass pummeled the
other night okay
so i got todd straw here todd runs how
many sales people how many people we
have in that back room now
okay and then on the on the advertising
side
okay so that'd be 36 the answer is 36.
ryan seko's in the house
ryan knows a lot about a lot
okay he's kind of a pilot
yeah okay all right first question just
want to first let you know that you
completely changed my life i've been to
the boot camp as my second boot camp
this year i've gone to the 10x360 the
deep dive
the growth con i've taken every single
dollar and put it into you because i
trust you and you've changed my life
completely and
my question for you is right now jared's
been helping me and i'm going out and
door knocking every day how did you
prep the market and how did you follow
up with everybody that you door knocked
you you need you need to add some people
to your team now
you can't you can't do everything you
can't be knocking on doors all day long
you know the thing about the door
knocker the cold callers like the
they are you doing solar
no i'm doing marketing social media yeah
so bang bang bang you're not
is it businesses you're calling on yes
yeah so you need somebody to follow up
those businesses
just just because just because the guy's
not interested today doesn't mean he's
not going to be interested tomorrow next
week next month
we got we got people we've been calling
on for 17 18 years
still still haven't earned their
business one day
so one day someday and no reason to put
that much work in and then drop
so let me let me just say this because i
heard i heard somebody say this to
brandon this morning that
he has i don't know eight or nine or 12
people or something working for him and
only three or four
make money everybody in your company
makes you money
if you grow your payroll you will grow
your revenue
all people contribute to the flow of the
company i don't need a guy i don't need
a guy doing this
to say he's moving the boat i have to
have a cook okay
the cook might not be doing this
whatever this is the oar
in the water he might not be doing this
he might not be raising the sale he
might not be
you know looking through the goggles to
making sure we don't hit the rocks but
the truth is i need a cook
so so if you got 12 employees go get you
24.
and if you got 24 ryan says this to me
all the time we need a thousand
people here and i'm like wow
that's the kind of thing you want not
who's paying
who's paying the bills and who's not
who's making money they're all making
money
so you need some people following up man
you know you do because they're falling
through the cracks
i agree sounds good and then did you
just prep before
like would you call before i roll played
every morning before i hit a door
no i'm saying before you would door
knock before you door knock and you go
out to a city would you call and
and and let you know that you're coming
so i would definitely call first
so i would call i would take i would
take uh like if you hit any of our
schedules
cardone university uh cardone capital
if you call we have a scheduler on there
to schedule a call
those schedules are only open for two to
three days at a time
if they're open past that it's because
one of the managers didn't pay an
attention because it shouldn't be open
on the fourth day
because i want to cont i want to
condense everything to right now
okay today's friday so saturday sunday
monday call
because i i don't think anybody making a
making a commitment on a friday
to a call next tuesday is going to show
up for that call so i just
suck him down and say hey you got to be
one of these three days or two days
so i would go to salt lake city and i'd
call salt lake city first so
thursday and friday i'd call i'm going
to be there monday can you see me no i'm
not interested
click thank you i put him on my list
go see him for sure because he's in
he there's some reason he's telling me
not to come see him there's some reason
that guy's like
absolutely not why all the energy why
why
why are you so concerned it's when i
knew elena would go i knew elena would
marry me because of the first response
right there her first response not
interested for sure we're having babies
because the force at which she pushed
back on me okay
meant she was one doing it to everybody
every person that was calling the guy's
like i'm not interested i'm not
interested
so he's either very loyal to whoever
he's doing business with
everybody with me or hey i don't want
anybody getting in front of me because
when you get in front of me i buy
[Music]
you
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