How to Create Discount Codes in Klaviyo | Full Klaviyo Tutorial

Summary

This video script delves into the nuances of dynamic versus static coupon codes for e-commerce stores, emphasizing their impact on email marketing and sales. Dynamic codes, generated by Klaviyo, offer unique, one-time-use strings ideal for personalized customer engagement, reducing the risk of coupon site abuse. In contrast, static codes, set up within Shopify, are best for time-bound campaigns. The tutorial guides viewers on creating dynamic codes in Klaviyo and integrating them into email templates for effective marketing without falling prey to spam bots and ensuring a healthy email list. The script also touches on the broader challenges and benefits of email marketing, offering a free course for further learning.

Takeaways

• 🔑 Dynamic and static coupon codes serve different purposes in e-commerce, with dynamic codes being unique per customer and static codes being consistent for campaigns.
• 📈 Dynamic codes are generated within tools like Klaviyo and are designed for one-time use, reducing the risk of coupon sharing and abuse.
• 📆 Static codes are best used for time-bound campaigns and should have a clear expiration date to manage customer expectations and campaign effectiveness.
• 🚫 Avoid using static codes on coupon sharing sites to prevent spam bots and non-investment customers from exploiting your marketing efforts.
• 🛡️ Dynamic codes are crucial for store success as they are less likely to be shared and cannot be used by unauthorized users, protecting your marketing investments.
• 🛠️ Setting up dynamic coupon codes in Klaviyo involves creating a unique name, prefix, discount type, and conditions like minimum purchase and activation time.
• 💡 Use descriptive names for your coupon codes to easily identify their purpose and associated marketing flows or campaigns.
• 💸 Consider adding a minimum purchase requirement to your coupon codes to encourage higher average order values.
• ⏰ Be mindful of the activation and expiration timing of your coupon codes to align with your marketing strategy and customer engagement.
• 📝 When integrating coupon codes into email templates, ensure the correct format is used to avoid errors and ensure the codes display correctly in customer emails.

Q & A

What is the main difference between dynamic and static coupon codes?

Dynamic coupon codes are unique strings of letters and numbers generated for each customer and can only be used once, while static codes are consistent and do not change, such as 'welcome10' or 'browse10'.

Why are dynamic codes recommended for email marketing in e-commerce?

Dynamic codes are created uniquely for each recipient and can only be used once, reducing the risk of overuse and ensuring that promotions are targeted and effective.

What are the potential issues with using static codes for promotions?

Static codes can be easily shared and misused, leading to a burnt email list, potential refunds, and wasted ad spend if not managed correctly.

How can static codes be effectively used in e-commerce marketing?

Static codes should be used for specific campaigns with a set expiration date, ensuring they are time-limited and part of a strategic marketing effort.

What is the role of coupon sharing sites in the context of e-commerce promotions?

Coupon sharing sites can lead to spam bots and non-investment customers, which may negatively impact ad spend and email marketing effectiveness.

How can e-commerce stores avoid the negative impacts of coupon sharing sites?

By using dynamic codes, which are less likely to be shared on these sites and cannot be used by others even if they are, thus protecting the store's marketing efforts.

What steps are involved in setting up a dynamic coupon code in Klaviyo?

Setting up a dynamic coupon code in Klaviyo involves creating a coupon, defining a name, prefix, discount type, conditions, activation and expiration settings, and adding a minimum of 1,000 codes.

How should the coupon code be inserted into an email template in Klaviyo?

The coupon code should be inserted into an email template using a text block, with the coupon tag copied and pasted without any additional formatting or links, ensuring the quotation marks are included.

Why is it important to test the coupon code setup in an email template?

Testing the coupon code setup ensures that the code is correctly formatted and functional, preventing errors and ensuring a smooth customer experience.

What are the benefits of learning and implementing email and SMS marketing for e-commerce stores?

Learning email and SMS marketing allows e-commerce stores to enter an advertising space that many avoid, potentially leading to increased clicks and rewards as the store grows.