Kisah Sukses "Dulunya Pengajar, Kini Wirausahawan Muda"- Gomuda

Tokopedia

2 Apr 201504:25

Summary

TLDRAbdur Rahim, inspired by Alexis Ohanian's YouTube video, shares his entrepreneurial journey from a teacher to the founder of Gudang Menkit, a sweater brand. He discovered his passion for entrepreneurship and started by selling sweaters offline to friends and acquaintances. Seeking to expand his market, he turned to online sales and chose Tokopedia as his platform. He highlights the ease of use, transparency, and accessibility of Tokopedia's Android app for both buyers and sellers. Rahim emphasizes the brand's focus on simple yet stylish designs, quality materials suitable for Indonesia's tropical climate, and meticulous packaging to ensure customer satisfaction. His motivation is to be beneficial to himself, his family, his community, and others.

Takeaways

😀 Alexis Ohanian, co-founder of Reddit, inspired Abdur Rahim to start his own business without seeking permission from anyone.
👔 Abdur Rahim, founder of Gudang Menkit, was previously a teacher and tutor before finding his passion for entrepreneurship.
🎓 He was inspired to start his business when he saw a friend wearing a unique and stylish crochet product.
🏭 After meeting the owner of a crochet factory, he learned about the best materials, such as cotton, for his products.
👕 He decided to focus on men's sweaters as they were more popular than women's or children's sweaters.
📈 Gudang Menkit started selling offline by distributing to friends and acquaintances and later expanded to online sales.
🌐 Abdur Rahim chose to sell online in the modern era where the internet is a second home for many, offering opportunities in technology, business, and education.
🛒 He found a unique video about online malls and decided to register his business on Tokopedia for free, starting in June 2013.
💡 The advantages of Tokopedia include ease of use, transparency for buyers to review products and discuss directly with sellers, and the convenience of the Android app for managing orders and feedback.
📱 The widespread use of smartphones and internet connectivity provides a vast opportunity for online business, as the number of mobile phones is expected to exceed the world's population.
🌟 The strengths of Gudang Menkit's products are their simple yet stylish design, the use of comfortable cotton material suitable for Indonesia's tropical climate, and their neat packaging to ensure products arrive in good condition.
💪 Abdur Rahim's life motivation is to be beneficial to himself, his family, those around him, and others.

Q & A

Who is Alexis Ohanian and what does he inspire the speaker?
-Alexis Ohanian is an American entrepreneur who co-founded Reddit. He inspires the speaker with his philosophy that in online business, one doesn't need permission from anyone to just do it.
What was Abdur Rahim's profession before becoming an entrepreneur?
-Before becoming an entrepreneur, Abdur Rahim was a professional teacher at a state school and a tutor in Bandung.
What led Abdur Rahim to the fashion industry?
-Abdur Rahim's interest in fashion was rekindled when he saw a friend wearing a unique, stylish, and attractive crochet product.
How did Abdur Rahim meet the owner of the sweater factory?
-Abdur Rahim met the owner of the sweater factory after he started noticing the popularity of the crochet product his friend was wearing.
What material was recommended by the factory owner for the best quality sweaters?
-The factory owner recommended using cotton yarn as the best material for the sweaters.
Why did Abdur Rahim decide to focus on men's sweaters as the main product?
-Abdur Rahim decided to focus on men's sweaters because they were more popular than women's or children's sweaters after a year of operation.
How did Abdur Rahim initially sell his sweaters offline?
-Abdur Rahim initially sold his sweaters offline by distributing them to friends and acquaintances in his local area, around his house, and office.
What online platform did Abdur Rahim choose to expand his market, and why?
-Abdur Rahim chose Tokopedia as the online platform to expand his market because it was user-friendly, practical, efficient, transparent, and had a good mobile application.
What are the advantages of Tokopedia according to Abdur Rahim?
-According to Abdur Rahim, the advantages of Tokopedia are its user-friendliness, transparency, and the convenience of its Android app for managing orders and customer interactions.
What are the three key aspects of Gudang Menkit Sweater's product quality mentioned in the script?
-The three key aspects of Gudang Menkit Sweater's product quality are its simple yet stylish design, the use of 12-gauge cotton yarn for the right thickness, and the careful packaging to ensure the product arrives in good condition.
What is Abdur Rahim's life motivation as stated in the script?
-Abdur Rahim's life motivation is to be beneficial, not only to himself and his family but also to those around him and others in general.

Outlines

00:00

🚀 Entrepreneurial Journey and Online Business Insights

Abdur Rahim, founder of Gudang Menkit, shares his entrepreneurial journey inspired by Alexis Ohanian's YouTube video, emphasizing the importance of taking initiative without seeking permission. Initially a teacher, Rahim rediscovered his passion for entrepreneurship. He was intrigued by a unique and stylish crochet product worn by a friend, leading him to meet the factory owner and learn about the best materials, such as cotton. After a year, Rahim noticed that men's products were more popular, prompting him to focus on men's sweaters as the main product. He started selling offline by distributing to friends and eventually expanded to online sales, recognizing the modern era's reliance on the internet for various activities. Rahim discovered the benefits of selling on Tokopedia, an online mall, for its user-friendliness, transparency, and the convenience of the Android app, which allows for constant connection with customers. Rahim highlights the advantages of Gudang Menkit's sweaters, including their simple yet stylish design, suitable for various occasions, the use of high-quality cotton material suitable for Indonesia's tropical climate, and the careful packaging to ensure products arrive in perfect condition. His life motivation is to be beneficial to himself, his family, and those around him.

Mindmap

Keywords

💡Entrepreneur

An entrepreneur is an individual who creates and operates a business, often taking on financial risks in the hope of achieving financial success. In the video, Alexis Ohanian, an American entrepreneur, is mentioned as the co-founder of Reddit, which illustrates the entrepreneurial spirit of creating something from nothing. The founder of 'Guda Menkit' also embodies this concept, as he transitions from a teacher to starting his own business.

💡Online Business

Online business refers to commercial activities conducted over the internet. The video emphasizes the importance of online business by highlighting how the founder of 'Guda Menkit' expanded his market reach through online selling platforms like Tokopedia. It showcases the modern approach to entrepreneurship, leveraging the internet's global accessibility.

💡Permission

In the context of the video, 'permission' refers to the need for authorization to start a business venture. Alexis Ohanian's quote suggests that one should not wait for someone else's approval to start an online business, which aligns with the video's theme of self-empowerment and taking initiative.

💡Fashion

Fashion in the video represents the founder's passion and the industry he chose to enter. It's mentioned that he found his fashion sense again, which led him to create a business in the clothing sector. This keyword is central to understanding the product line of 'Guda Menkit', which focuses on stylish and comfortable sweaters.

💡Sweater

A sweater is a type of clothing item that 'Guda Menkit' specializes in. The video mentions that initially, the founder considered developing both men's and women's sweaters, but eventually, the men's line gained more popularity, leading to a focus on men's sweaters as the company's flagship product.

💡Cotton

Cotton is a natural fiber used in the production of textiles. In the video, it's highlighted as the material of choice for 'Guda Menkit' sweaters due to its suitability for Indonesia's tropical climate. The keyword 'cotton' is crucial for understanding the quality and comfort of the products offered by the company.

💡Market Development

Market development in the video refers to the process of expanding the customer base and increasing sales. The founder of 'Guda Menkit' sought to grow his business beyond local sales by venturing into online marketplaces, which is a strategic move in market development.

💡Transparency

Transparency in the video is associated with the online selling platform's ability to provide a direct line of communication between the seller and the buyer. It allows for reviews and discussions, which are essential for building trust and credibility in online businesses, as mentioned in the context of the advantages of selling on Tokopedia.

💡Android App

The Android app mentioned in the video refers to the mobile application for the Tokopedia platform. It symbolizes the convenience and accessibility of modern technology, allowing the founder to manage his business on the go, which is a significant aspect of operating an online business in the digital age.

💡Packaging

Packaging in the video is discussed in terms of maintaining the quality and presentation of the products when they reach the customer. 'Guda Menkit' emphasizes the importance of good packaging to ensure that the sweaters arrive in pristine condition, reflecting the company's commitment to customer satisfaction.

💡Motivation

Motivation in the video is the driving force behind the founder's decision to become an entrepreneur and to contribute positively to society. It's expressed as a desire to be beneficial not only to oneself and family but also to the community, which underscores the personal and social aspects of entrepreneurship.

Highlights

Inspired by Alexis Ohanian's video on YouTube, Abdur Rahim was encouraged to start his own business without needing anyone's permission.

Abdur Rahim, founder of Gudang Menkit, was previously a teacher and tutor in Bandung.

He found his passion for entrepreneurship and decided to leave his teaching profession.

Abdur Rahim was initially unsure about what product to develop for his business.

He was inspired by a friend wearing a unique and stylish crochet product.

He discovered the factory that made the crochet products and discussed the best materials for production with the factory owner.

Cotton was identified as the best material for the products.

After one year, the men's sweaters were more popular than the women's and children's sweaters.

Gudang Menkit decided to focus on men's sweaters as their main product.

The business initially sold offline by distributing to friends and acquaintances.

Abdur Rahim wanted to expand the market and saw online selling as the right approach in the modern era.

He found information about online malls and decided to register on Tokopedia for free.

Tokopedia's first purchase was in June 2013.

Tokopedia's advantages include ease of use, practicality, efficiency, and transparency.

The Android app for Tokopedia allows for easy access to orders, reviews, and discussions from anywhere.

The number of smartphones is expected to exceed the world's population, indicating a vast opportunity for online business.

Gudang Menkit's sweaters are designed to be simple yet stylish, suitable for various occasions.

The products use 12-gauge cotton yarn, suitable for Indonesia's tropical climate.

Packaging is maximized to ensure products arrive in good condition.

Abdur Rahim's life motivation is to be beneficial to himself, his family, his surroundings, and others.