HOW TO GET CLIENTS FAST | HOW I BUILT MY CLIENTELE | LICENSED ESTHETICIAN **GIVEAWAY**
Summary
TLDRKristen, a licensed esthetician, educator, and YouTuber, shares her secrets to rapidly building a client base in the beauty industry. She emphasizes the importance of identifying and targeting an ideal client, creating a sense of FOMO, and strategically limiting initial availability to appear in high demand. Kristen also stresses the value of social media presence, particularly Instagram, for marketing and client engagement. She offers practical advice on using hashtags, posting frequency, and creating an accessible booking system. Additionally, she suggests leveraging business pages for insights and networking opportunities to expand one's clientele.
Takeaways
- 😀 Kristen is a licensed esthetician, educator, mentor, YouTuber, and mom who shares tips on growing her business.
- 🌟 She emphasizes the importance of partnering with brands like CariBrew, a black-owned, female-founded company specializing in Haitian coffee and body products.
- 🎁 Kristen offers a discount code ('kmarie10') for her audience to enjoy a 10% discount on CariBrew products.
- 📈 She discusses strategies to grow her clientele quickly, including setting intentions and targeting a specific client base.
- 📝 Kristen advises writing down your ideal client profile and setting goals for the number of clients you wish to attract.
- 📱 She highlights the significance of social media, especially Instagram, for promoting services and engaging with potential clients.
- 📅 Kristen recommends limiting initial availability to create a sense of demand and urgency (FOMO) among potential clients.
- 🔗 She suggests making the booking process as easy as possible for clients, including offering assistance with bookings and having a user-friendly social media presence.
- 📈 Kristen emphasizes the importance of networking and being approachable in person to attract clients outside of social media.
- 🎁 She concludes with a giveaway to engage her audience, offering a chance to win a mask from Image skincare and other goodies.
Q & A
What is the primary focus of Kristen's channel?
-Kristen's channel is focused on providing content related to esthetics, with an emphasis on education, mentorship, and business growth for estheticians.
What type of products does Caribrew specialize in?
-Caribrew specializes in Haitian coffee beans and has expanded into creating body products such as moisturizing coffee body butter and a moisturizing two-in-one body butter and coffee scrub.
What is the discount code provided by Kristen for Caribrew products?
-The discount code provided by Kristen for Caribrew products is 'kmarie10', which offers a 10% discount at checkout.
How does Kristen suggest new estheticians manage their client bookings?
-Kristen suggests not fully opening your booking schedule and starting with part-time hours to create a sense of limited availability, which can make the service seem more desirable.
What is the term Kristen uses to describe the strategy of making clients feel like they don't want to miss out on your services?
-Kristen uses the term 'FOMO' (Fear Of Missing Out) to describe the strategy of making clients feel like they should book your services to avoid missing out.
How does Kristen recommend estheticians handle their social media presence for business growth?
-Kristen recommends posting frequently, especially at the beginning, using a link tree or direct link to the booking system in the bio, and updating availability regularly to create a sense of urgency.
What is the significance of highlighting specific time slots on social media according to Kristen?
-Highlighting specific time slots on social media can help fill those slots and make the esthetician appear more in-demand, thus attracting more clients.
Why does Kristen suggest estheticians should be ready to network in person?
-Kristen suggests that estheticians should be ready to network in person because it's an old-school method that can lead to gaining clients through approachable behavior and professional appearance.
What is the importance of having a professional appearance and demeanor according to Kristen?
-According to Kristen, having a professional appearance and demeanor is important because it helps in representing the brand well, makes the esthetician look knowledgeable and credible, and can lead to more clients through approachability and networking.
What giveaway is Kristen offering at the end of the video?
-Kristen is offering a giveaway of a full retail size of the Image Skincare Purifying Probiotic Mask, along with some additional goodies.
How can viewers enter the giveaway mentioned by Kristen?
-Viewers can enter the giveaway by subscribing to Kristen's channel, following her on Instagram, posting a story tagging her, and commenting on the video with their favorite tip from the video.
Outlines
🌟 Introduction to Kristen's Channel and Sponsor Mention
Kristen, a licensed esthetician, educator, mentor, YouTuber, and mom, warmly welcomes viewers to her channel. She emphasizes the importance of client acquisition in the beauty industry and introduces the sponsor of the video, Beverly, CEO of Caribrew, a black-owned, female-founded company specializing in Haitian coffee beans and body products. Kristen shares her experience with Caribrew's moisturizing coffee body butter and coffee scrub, highlighting their organic ingredients. She offers a discount code 'kmarie10' for viewers to try the products and encourages engagement with Caribrew on Instagram.
📈 Strategies for Rapid Client Acquisition
Kristen discusses strategies for estheticians to quickly build their clientele. She shares her personal experience of becoming busy within the first few months of opening her studio by fully committing to her business. She advises on setting intentions for the type of clients one wants to attract, such as loyalty and financial capacity, and emphasizes the importance of client experience. Kristen also suggests not fully opening booking calendars to create a sense of exclusivity, which can lead to the Fear of Missing Out (FOMO) among potential clients. She recommends partial opening of time slots and strategic posting on social media to fill specific openings, as well as providing excellent service to encourage client referrals.
📱 Leveraging Social Media and Networking for Business Growth
Kristen provides tips on using social media effectively to attract clients. She suggests posting frequently, especially when starting out, and using call-to-action strategies in posts to guide clients to book appointments. Kristen also highlights the importance of using hashtags specific to one's location and services to increase visibility. She advises on creating an easy-to-navigate social media page with direct booking links and updating availability regularly to maintain a sense of urgency. Additionally, she stresses the value of networking in person by being approachable and professional, which can lead to organic client acquisition.
🎁 Conclusion and Giveaway Announcement
In the concluding part of the video, Kristen summarizes her advice and encourages viewers to apply the strategies discussed for growing their esthetician business. She announces a giveaway for a purifying probiotic mask from Image Skincare, along with other goodies. To enter, viewers need to subscribe to her channel, follow her on Instagram, tag her in their story, and comment on the video with their favorite tip. Kristen expresses her gratitude for viewers' time and looks forward to future interactions, emphasizing the importance of professionalism and continuous learning in the industry.
Mindmap
Keywords
💡Esthetician
💡Client Attraction
💡Social Media
💡Fear of Missing Out (FOMO)
💡Booking System
💡Branding
💡Giveaway
💡Business Page
💡Networking
💡Professionalism
Highlights
Kristen introduces herself as a licensed esthetician, educator, mentor, YouTuber, and mom.
Sponsorship mention for Caribru, a black-owned female-founded company specializing in Haitian coffee beans and body products.
Product showcase of Caribru's moisturizing coffee body butter and moisturizing two-in-one body butter and coffee scrub.
Promotion of a 10% discount code 'kmarie10' for Caribru products.
Kristen discusses strategies for estheticians to build clientele and increase business.
Advice on not fully opening appointment books to create a sense of exclusivity and demand.
Recommendation to limit initial availability to part-time hours to manage workload effectively.
Tip to post specific available time slots on social media to fill gaps and create urgency.
Emphasis on the importance of client experience and treating every client as a potential referral source.
Encouragement to create a sense of FOMO (Fear of Missing Out) among clients to boost business.
Discussion on the effectiveness of posting frequently on social media, especially in the early stages of business.
Advice on making the booking process easy for clients by having a user-friendly scheduling system.
Mention of the benefits of using Instagram highlights to showcase work and services.
Importance of updating social media regularly and providing a call to action in posts to drive bookings.
Tips on using hashtags effectively to attract local clientele on Instagram.
Insight on the value of networking in person and being approachable to attract potential clients.
Giveaway announcement for an Image Skincare purifying probiotic mask and other goodies.
Instructions on how to enter the giveaway by subscribing, following on Instagram, and engaging with the content.
Transcripts
hey you guys it's your girl kristen here
i'm a licensed esthetician an educator
mentor a youtuber and a mom welcome to
my channel and thank you so much for
clicking on this video before we get
into this content because i know you
guys are here to find out about how to
get more clients but we got to give some
love to our sponsors in this video you
guys know me i keep it real and raw with
you guys here in this channel i don't
promote a lot of companies i'm very
picky about a few weeks ago i was
reached out to by beverly who's the ceo
of a black owned female founded company
called caribrew now caribrew they
specialize mainly in haitian coffee
beans which is the backbone of their
agricultural economy but they also
started doing amazing little body
products so beverly was generous enough
to send me a couple of their products
and i will include close-ups right here
so you guys can see the beautiful
texture to these products so she sent me
moisturizing coffee body butter which is
made with coconut oil organic haitian
coffee and shea butter and also the
moisturizing two in one body butter and
coffee scrub it's made with organic
haitian coffee shea butter sugar and
essential oils but before you go and you
purchase things make sure you use my
code you'll get a 10 off discount if you
use kmarie10 at checkout so make sure
you do that give caribru some love on
instagram as well and tell them that i
sent you so without further ado let's
get into this video
[Music]
all right thank you guys for tuning into
this video i promise you we won't regret
it i want to hit that subscribe button
if you're also an esthetician or maybe
you're an aspiring esthetician that's
all welcome here we are steady growing
and flowing here on this channel it
makes me so excited to continue making
these for you make sure you turn on the
notification button so you know when i'm
posting i've been posting every monday
for you guys if you clicked on this
video you're probably like all right
girl let's get to the money let's talk
business how do i build clientele and so
i'm going to talk to you guys about how
to get clients fast another video that i
had made that was called how to make 10k
a month as a solo aesthetician but this
is going to be a refreshed version of
that maybe giving you new tips also
we're going to be doing a little
giveaway at the end of this video grab
your notebook and pen i have my notes
right here to talk to you guys and make
sure you continue watching
and we'll get right into this so
how to get clients fast probably within
the first three to four months of me
being in my studio i was
was pretty busy and it was because i
went into
my business um full force i knew that i
was going to be dedicated to
building it and potentially supporting
it myself for about six months just to
give you a quick summary of where i'm at
currently if you're new here is that
i've been in business for a year now i'm
currently maxed out with clients i'm
pretty much at the point where i cannot
take new clients i get increased every
single day i have to turn away people
and it's really a huge blessing
especially in a crazy time like this
during a pandemic these tips that i'm
going to give you are really what helped
me to get to this place some material i
go more into depth with in my training
so if you guys are interested in any of
my virtual trainings or coaching
sessions with me then make sure you
check out my information here without
further ado let's get right into my
notes right here it's funny i mentioned
writing things down because i want you
to take some time to grab a notebook and
pen if you haven't already and just
write down your ideal client down to
like the most specific thing you can
make it age income
what kind of services you hope that they
get i know we all kind of have our niche
when it comes to clients and so certain
individuals like working with maybe more
mature skin or younger skin or skin with
pigmentation
if there's a certain target market you
want to go after make sure you include
that in writing down who your ideal
client is obviously i'm not trying to
exempt anybody
saying this because obviously anybody
coming into chris and marine co will
always be welcome there's never any
anyone that i wouldn't take but there is
a certain clientele that you would hope
to have in your studio one being loyal
clients and two people being able to
afford your services and to continue to
come back and also eventually become a
friend of mine and be somebody that i
really create a relationship with so set
that intention and if you want to get a
certain amount of clients make sure you
write down how many clients you're
hoping to work with the reason why i
tell you guys to make sure you watch
those other videos because i do dive
into
about branding yourself about social
media and all that and i did mention
that video that client experience
is going to be super super important
treat every single person coming in as
potentially someone who could bring you
five or ten more people you guys
implement the points that i make in that
video you will be getting clients watch
those videos and start to see everything
flowing giving your client a sense of
fomo
and i know some of you guys have heard
this phrase right fomo what is that
stanford that stands for fear of missing
out
and so we're all like this okay you know
when we're being left out of something
we're like oh man like i want to be
there and maybe even if you initially
didn't even want to go but you see that
all your besties are there and they're
having a good time you're like
i want to go
so in a sense giving your clients fomo
is totally totally a strategy that works
and honestly stumbled upon this i didn't
do this intentionally i didn't do it on
purpose to
trick people but it really is a thing
and so when you first start out you're
obviously going to have full capacity to
take however many clients you want my
suggestion is to not fully fully open
your books right away i would suggest
opening up your books pretty part time
doing about
five and four or five hour um increment
of time and so that you're not looking
so available they're like oh i guess
she's you know she's just available
whenever i can just go and book her
whenever you'll start to see as you
limit your availability um and i know
naturally this will happen once you
start actually getting those clients but
in the beginning
you can actually really limit how many
people you're taking in and that in that
way it almost makes you look like you're
more limited it would be best for
especially if you're a newer esthetician
to
juggle like if you are going to plan to
open up your own space you could do your
own space maybe two or three times a
week and then you can go and work for
somebody for
one or two other days out of the week
that would actually be a really good um
like safer way of going about it make
sure you're not posting on instagram oh
like my hours are from
you know nine to five monday through
friday like have at it you know no like
make it very narrow and specific and
also what i started to do when i did
start booking up with clients was i
noticed that i had certain time slots
that i wanted to fill
and i would go and i would take about
two or three of those time slots and i
would post on my instagram story so i
would post specifically like okay i have
an opening on tuesday at 1pm
um for a 50 minute facial um and i would
only put two or three options on there
and then i'd have people replying back
and i would go out of my way to help
them book through you know book through
me instead of them go through the system
and you will find that you might gain
more clientele if you do kind of go out
of your way to help them book because
let's face it sometimes people are lazy
i know i can be lazy too about taking
the extra step it would be a lot easier
to just be able to say hey can i come in
at this time on this day and my girl
just books me so you will have those
clients that are gonna go to your
booking system and book on on your
website and i'll talk to you next about
how my social media page is laid out so
that it is a lot easier for people i
know for me like when i have a menu
that's like two there's too many options
i get lost so when you're giving people
more specific choices they're gonna be
more likely to just like pinpoint one
like either yes you're free at tuesday
at one or thursday at five of course if
you guys want to know more about the
social media aspect make sure you check
out the part two of that 10k how to make
a 10k a month video because i really
dive deeper into social media but of
course number one is you're going to
want to be posting as frequently as
possible especially in the beginning i
was posting every single day i was going
hard at it and of course you know having
people share your posts um and posting
regularly and tagging people that's
always going to be helpful i don't think
i touched on this
in previous videos you want your page to
be as easy to navigate as possible for
me right now i have a link tree and my
bio on my instagram and that's been
working for me fine just because i
already have the following i have all
that but if you're starting out it's
probably good to make your bio link
just your scheduling system or whatever
system it is that you're using to have
people book you that just gives them
direct access to that that is the first
thing they'll click and the first thing
they'll see make sure you're you're
updating your availability
um i personally only have availability
up to four weeks out from the current
date so again giving clients
fomo not putting your books out like
three five months in advance first of
all you want to have a life and you want
to make sure that you are
not booking yourself out too far in
advance and i also have highlights that
i've saved on my instagram you can
actually go and create a highlight you
pick a thumbnail for that highlight and
you can brand it with whatever name you
want i've highlighted different things
of my work that i've posted on my story
because not everyone's going to see your
story and so to have them saved on your
page is really good it's almost like a
portfolio for more of a portfolio
besides your actual posts for people to
go and look through and see what kind of
services that you offer giving people
call to action so when you do post
anything on your page or on your story
to give them something to do with it you
just post oh hey here's this really cool
enzyme i did on my client today
all right cool
so people are gonna be like
why does that matter to me and so when
you tell them hey you know i'm doing
this really cool enzyme in my facials
now and my
my anti-aging facial i have a few spots
left make sure you go and book and then
if you're able to say hey you know click
the link in my bio or if you get you
know to 10 000 plus followers you can
actually link things in your story
giving your people call to action to go
and actually
book something and give them an
instruction
when you're posting that i feel like has
been very helpful for me also hashtags
are really really helpful as well for
attracting clientele so whatever area
that you are that you're in or city that
you're in make sure you put the city and
then put facials next to it or
your city and spa or your city and skin
care or your city and esthetician people
really try to look at those hashtags and
like narrow down things because you
don't want to hashtag things that have
millions or several 100 000 different
posts related to them you want to post
hashtags that are going to be very
specific and have a more narrow audience
just so that people can really like find
you make sure you hit that like button
if you haven't already hit that
subscribe button have a few more points
to make and then we will end this video
with our giveaway i know i had mentioned
in one of my videos that i didn't
recommend doing a business page and a
personal page that that point for me is
still like it's a hit or miss you can
either
take that advice or not i don't think
it's bad to have a business page but if
you're going to have a business page
make sure that it is a business page and
the benefit about having a business page
so you can actually go to your settings
and change your personal page or the
page that you just made into a business
account that does is actually helps to
give you insight to
your audience go to your insights and
you're going to go to your audience and
you will see and you can actually click
through the different days of the week
and you will see what times are most
active for your followers so if you are
going to post make sure you're posting
at those ideal times for your specific
audience because what works for me could
be different for you algorithm you know
that the algorithm is basically what
controls who sees what posts and how
often they see your posts instagram you
know they reward you for being more
active first of all and then they're
gonna reward you for creating content
that is um
memorable and so now when people save it
or share it it is more likely to be seen
that means creating content that's
actually going to
entice people to save it or share it and
what what makes people want to save
things or share things one if they want
to refer back to it meaning you're
giving them some sort of information
with it just a really appealing piece of
content i've said before that videos are
always always always going to get more
attention than a photo most of my stuff
now are reels or videos one last point i
wanted to make before we get into the
giveaway is
to always be ready to network maybe
you're somebody who's not necessarily a
social media guru here's something that
you can do that is very old school
and
has gotten me clients in the past when
you're out and about
be an approachable person meaning you
have a smile on your face
you look
put together i will admit some days i go
out looking like a bum but it would be
nice for you to do your hair maybe do
your makeup a little bit
wear your uniform
people are drawn to uniforms for some
reason and if you can go and get your
your smock like embroidered with your
name and your title people will see that
and they'll be like oh that's you know
an aesthetician okay cool like she's got
nice skin her she looks put together i
don't know how many times i've had
people stop me when i'm just on my lunch
break just walking around saying like oh
i like your i like your uniform i like
you know what do you do and it's a
conversation starter and i've also had
people
overhear me and friends talking about
like skin care services and things like
that and i've had people literally say
oh like you do facials and i'm like yeah
so just always having your what you do
at the forefront of your mind and just
being an approachable person so when you
get those opportunities to
to give somebody your information it'd
be good to either give them your
instagram name so making sure that
instagram name is something that's short
simple nothing that you're gonna have to
like really help someone spell out like
having multiple
symbols and you know letters in them
make it very easy to remember to tell
somebody right in like a five second
conversation actual physical business
card um and it'd be great to put a photo
of yourself on that business card so
going and getting hopefully like some
professional photos of yourself taken
and putting that headshot onto your
business card then people will relate
your face to
that business card and it'll just be so
much more memorable knowing and
remembering that people are always
paying attention to you whether you
think so or not it's always
knowing that you are representing
yourself and your brand and your
business
and encompassing that business woman
mindset that boss babe mindset and just
treating others with respect and
treating everybody like an opportunity
to gain a client just always putting
your best foot forward and being that
professional at all times i think is so
important it will set you apart it'll
make you look like you know what you're
doing and knowing what you're talking
about before you personally feel like
you know what you're doing or talking
about just emulate that fake it till you
make it if you need to but it's all
about how you present yourself to your
community and that is all that i have to
share with you in this video i really
hope that you gained so much out of this
and like this video please guys this
really helps me out helps the word get
out more please subscribe turn on the
notification button so you know what i'm
posting and without further ado let's
get into this little giveaway this has
been one of my favorite masks from image
this is the purifying probiotic mask and
i want to give it away to one of you
guys and i might throw in you know a
couple little extra extras in your
package but this will be like the main
star of the show if you want to be
entered in for this giveaway here's what
you gotta do of course you need to be
subscribed to your girl
and you need to follow me on instagram
post on your story maybe record a little
snippet of me talking in a video or
something and tag me onto your story not
your page your story and comment below
one tip that you learned from this video
that was extremely helpful for you and i
will enter you and so again you just be
subscribed to my channel turn on the
notification button
i threw that in there just now turn on
the notification button follow me on
instagram tag me in your story
and comment below what your favorite tip
was and you will be receiving this full
retail size mask along with some other
goodies that i'll throw in there so i
love you guys thank you so much again
for taking the time to watch this video
look forward to seeing you guys next
week stay safe and i'll see you then bye
[Music]
you
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