How To Go From Zero to 100,000 Subscribers on YouTube - YouTube Unlocked - Module 1 - Lesson 1
Summary
TLDRIn this video, Neil Patel, a renowned digital marketing expert, outlines a two-week course aimed at helping viewers grow their YouTube audience from zero to 100,000 subscribers. He shares his experience and strategies for creating quality content, leveraging SEO, and understanding YouTube analytics to achieve consistent traffic and sales. Patel emphasizes the platform's massive user base and its potential for brand discovery, urging viewers to follow his actionable steps and utilize provided resources for success.
Takeaways
- 🎓 Neil Patel is offering a two-week course with six videos aimed at growing a YouTube channel to 100,000 subscribers.
- 🚀 Neil Patel has a successful track record, having co-founded several companies including an ad agency, SEO software, and keyword research company, Ubersuggest.
- 📈 Quality content is essential for long-term success on YouTube, as it drives subscribers, traffic, and ultimately, conversions to leads or sales.
- 📝 The history of YouTube has seen it evolve from a dating site to a free video hosting platform, and it was acquired by Google for $1.65 billion.
- 🏆 Major brands like Nike, WWE, and Red Bull are leveraging YouTube for brand exposure and customer engagement.
- 📊 YouTube boasts over 2 billion monthly users, making it the second most popular social platform after Facebook.
- 🔍 90% of people discover new brands or products on YouTube, highlighting its importance in the marketing landscape.
- 📺 YouTube users watch an astounding 1 billion hours of videos daily, demonstrating the platform's massive reach and engagement potential.
- 📈 The course will cover strategies, hacks, and steps to leverage content on YouTube to grow a subscriber base from zero to 100,000.
- 📚 Neil Patel provides downloadable assets, worksheets, and other action items for course participants to follow along and apply the teachings.
- 💰 The course is free and does not expire, allowing participants to learn and apply the strategies at their own pace.
Q & A
Who is the speaker in the video script?
-The speaker in the video script is Neil Patel, a well-known entrepreneur and digital marketing expert.
What is the main topic of the video course presented by Neil Patel?
-The main topic of the video course is teaching viewers how to grow their YouTube channel from zero to 100,000 subscribers.
What is the duration of the video course presented by Neil Patel?
-The video course is a two-week course with a total of eight videos.
What is the importance of creating quality content on YouTube according to Neil Patel?
-According to Neil Patel, creating quality content is crucial for attracting and retaining subscribers, generating traffic, and converting views into leads or sales.
What was the original purpose of YouTube when it was founded?
-When YouTube was founded in February 2005, it started out as a dating website before transforming into a free video hosting platform.
Who uploaded the first video on YouTube?
-The first video ever uploaded on YouTube was titled 'Me at the Zoo'.
How much did Google pay to acquire YouTube?
-Google acquired YouTube for $1.65 billion.
What is Neil Patel's current status in terms of YouTube subscribers and views?
-Neil Patel has millions of views on his YouTube channel and is approaching a million-plus subscribers.
What is the estimated annual earnings of the 'Ryan's World' YouTube channel according to Forbes?
-Forbes estimates that 'Ryan's World' earns over $26 million a year.
What is the significance of YouTube in terms of user engagement and brand discovery?
-YouTube has over 2 billion users per month, making it the second most popular social platform after Facebook, and 90% of people say they discover new brands or products on YouTube.
What are the steps Neil Patel suggests to grow a YouTube channel to 100,000 subscribers?
-Neil Patel suggests building a marketing strategy, creating a channel, producing videos, optimizing videos for SEO, understanding analytics, and growing in the long term as steps to reach 100,000 subscribers.
Where can viewers find additional materials and handouts for the course?
-Viewers can find additional materials and handouts for the course at neilpatel.com/training by clicking on YouTube Unlocked.
Outlines
🎓 Neil Patel's YouTube Growth Course Introduction
Neil Patel introduces himself as the founder of multiple companies, including an ad agency and software companies like Ubersuggest. He outlines a two-week course with eight videos aimed at teaching viewers how to grow their YouTube channel from zero to 100,000 subscribers. Patel emphasizes the importance of creating quality content to attract and retain subscribers, convert views into leads or sales, and leverage the platform's evolution and popularity. He provides a brief history of YouTube, from its founding in 2005 to its acquisition by Google, and highlights the platform's current significance with over 2 billion monthly users. Patel shares his personal experience with YouTube, boasting millions of views and a growing subscriber base, and positions the course as a guide to harness YouTube's potential for traffic and sales.
📚 Course Structure and Actionable Steps
The second paragraph details the structure of the YouTube growth course, which includes weekly steps, worksheets, downloadable assets, and other action items. Viewers are directed to neilpatel.com/training for access to course materials under 'YouTube Unlocked'. Each video is designed to be concise, ranging from 10 to 15 minutes, ensuring that the content is actionable and easily digestible. Patel assures that the course is free and encourages viewers to take their time with the material, as it does not expire. He also shares a case study of Ryan's World, a successful YouTube channel with over 20 million subscribers that earns millions of dollars annually by reviewing toys. The paragraph concludes with an invitation to subscribe for further lessons and to access materials, and an open invitation for questions and sharing the course with others.
Mindmap
Keywords
💡YouTube
💡Subscribers
💡Quality Content
💡SEO (Search Engine Optimization)
💡Video Views
💡Leads
💡Sales
💡Course
💡Marketing Strategy
💡Analytics
💡Case Study
Highlights
Neil Patel is offering a two-week course with eight videos to teach how to grow a YouTube channel to 100,000 subscribers.
The course is designed for those starting from zero and aims to provide strategies for generating more traffic on YouTube.
Neil Patel has co-founded multiple companies, including an ad agency and SEO software company, Ubersuggest.
The importance of creating quality content for YouTube is emphasized for long-term subscriber growth and conversion.
YouTube was initially a dating website before becoming a free video hosting platform in 2005.
Google acquired YouTube for $1.65 billion, highlighting its massive success and potential for brands.
Major brands like WWE, GoPro, PlayStation, and Nike are leveraging YouTube for brand exposure and sales.
Neil Patel's own YouTube channel has millions of views and is approaching a million subscribers.
YouTube has over 2 billion monthly active users, making it an effective platform for global reach.
90% of people discover new brands or products on YouTube, indicating its influence in consumer behavior.
YouTube users watch over 1 billion hours of video content daily, demonstrating high engagement levels.
The course will cover building a marketing strategy, creating a channel, and optimizing videos for SEO on YouTube.
Action items for the course include worksheets, downloadable assets, and other resources available at neilpatel.com/training.
Each video lesson is approximately 10 to 15 minutes long, ensuring quick and actionable content.
The course is free and does not expire, allowing learners to progress at their own pace.
A case study of Ryan's World, a channel with over 20 million subscribers, is shared as a success story.
By the end of the course, learners will know how to create amazing content and grow their following beyond 100,000 subscribers.
Materials for each video lesson can be found at neilpatel.com/training under YouTube Unlocked.
The course encourages subscription on YouTube and other platforms for access to all lessons and updates.
Questions and comments are welcome, and the course aims to support growth and success for its participants.
Transcripts
- [Neil] Hey everyone, it's Neil Patel,
and I'm really excited today
because I'm going to teach you how to go from zero
to 100,000 subscribers on YouTube.
This is a two-week course, eight videos in total,
actually six videos in total, sorry about that,
and I'm going to end up breaking down
everything you need to know about YouTube
to start generating more traffic.
The videos aren't too long.
You'll get quite a bit of value from.
All you have to do is follow along.
If you don't know much about me, my name is Neil Patel.
I've co-founded quite a few companies.
I've a ad agency called Neil Patel Digital or NP Digital,
helped a lot of big corporations, have a lot of awards.
I have a SEO software company
and even a keyword research software company
called Ubersuggest.
Have worked with a lot of big brands over the years
and have tons of testimonials.
The reason I'm pointing all of this out is because
if you follow all of this stuff that I'm talking about,
it will work.
Now, the key with YouTube is
you have to create quality content that users want.
If you don't, you won't get the subscribers, the traffic
in the long run, and more importantly,
all those video views won't convert
into more leads or more sales.
Hence the quality of the content is super important.
Now, when you think about YouTube,
there's been quite a bit of evolution
that's happened over the years,
especially in the early years.
It was founded in February 2005,
started out as a dating website, believe it or not,
then it transformed into a free video hosting platform.
The first video ever uploaded was titled "Me at the Zoo".
Most videos uploaded were short amateur videos,
and Nike was the first major brand to post on YouTube.
Eventually you fast forward,
Google ended up acquiring YouTube for $1.65 billion.
That's a huge massive win.
And there's a lot of brands these days on YouTube,
and it's just common.
Everyone knows about it.
From WWE to GoPro, PlayStation, Nike, Red Bull,
Victoria's Secret, Chanel, the list is endless.
With even YouTube, I have my own account.
You need to create a account if you're not on there.
I have millions and millions of views in total.
Heck, I'm getting over a million views a month.
I don't even know how much watch time I'm at now,
but my subscriber count's growing and growing,
and I'm on my way to a million-plus subscribers.
Not there yet, but getting pretty close.
And if I can do this in a boring B2B space
that most people don't care about,
even though I don't find it boring and I do love marketing,
in essence, anyone can do it.
Before I really dive into YouTube
and teach you how to grow your traffic
and your following on YouTube,
I first want to break down some basic information,
as well as this quote from Larry Page.
"Basically, our goal is to organize the world's information
and make it universally accessible and useful."
And that includes video.
And YouTube has over 2 billion-plus users
each and every single month.
Hence, they've been very effective at that.
It's the second most popular social platform
after Facebook as well.
And when you think about YouTube,
90% of people say they discover new brands
or products on YouTube.
That's huge.
And people are watching videos so much
that every day, people watch 1 billion,
literally 1 billion hours of videos on YouTube
and they generate billions of views.
That's a ton of engagement and those people are captivated.
Hence they have such high traffic numbers.
Their total visitors, according to SimilarWeb,
32.84 million.
That's a big number.
Heck, even if I got a billion, I would be happy.
Heck, I would even take 100 million, right?
It's hard to build that much traffic.
Hence you want to be on YouTube,
because it allows you to tap into this whole new audience
and generate more and more sales.
Now, this course focuses on that 2 billion people
that are on YouTube,
and I'm going to show you the exact strategies,
the hacks, the steps you need to take
where you can leverage content on that platform
and go from zero to 100,000 subscribers.
If you already have more than 100,000 subscribers,
like a million,
this course probably isn't a good fit for you.
It breaks down everything you need to know
to get to that first 100,000 mark.
And you need to first understand how YouTube works
to be on your way so you can get there.
With YouTube, you got to build your marketing strategy,
create your channel, create videos of course,
then optimize the videos for SEO.
This is my favorite part.
Most people rely on the suggestion videos.
SEO can bring you very consistent traffic.
Then you need to understand their analytics,
and of course, you need to grow in the long term.
And there's all these steps
that are going to help you get that way.
And I'm going to break them down over the next two weeks
where I teach you how to go step by step
to 100,000 followers.
Now, some action items for you
before we really dive heavily into the course.
Each week, you'll have a few steps to complete,
including worksheets, downloadable assets,
and other action items.
So I want you to go to neilpatel.com/training,
where you can find all of these lessons
and handouts and all that material.
All you have to do is click on YouTube Unlocked
and you'll see all the material there.
And each video that I post is roughly 10 to 15 minutes,
sometimes a little bit less, sometimes a little bit more.
That way you can get everything you need really quickly.
It's actionable.
And the worksheets, as long as you follow them,
you should start seeing results pretty quickly.
Make sure you take your time.
There's no rush.
This course doesn't expire.
It's free, doesn't cost a dime.
Just take your time.
If you don't have the time today to do it,
you can always do it tomorrow or another day.
And for some motivation for you,
I want to share this case study from Ryan's World,
over 20 million-plus subscribers,
and this channel just so many views, it's ridiculous.
And they make millions of dollars.
Forbes estimates that their earnings are
over $26 million a year just reviewing toys.
What a fun gig.
I wish I did that.
I wish I was Ryan, but it's not too late.
You may not get there, but you can still do extremely well.
And by the end of the course,
you're going to know how to build amazing content
and you're going to be able to grow your following
to 100,000 subscribers and beyond.
As I mentioned, there's always materials
with each video lesson.
You can find them at neilpatel.com/training,
click on YouTube Unlocked, and you'll find them there.
Thank you very much.
If you enjoy this, make sure you subscribe.
That way you can get the rest of the lessons,
and when I mean subscribed,
I'm talking about subscribing on Facebook, YouTube,
or wherever you're watching this.
It doesn't cost a dollar to watch this course
or any of these lessons.
It's fully free.
If you have any questions, leave a comment.
Tell your friends about this course.
We're here to help you grow and succeed.
Thank you for your time.
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