Facebook Shut Down Ad Account (Facebook Ad Account Disabled)

Summary

In this episode of The Modern Marketing Show, Adam Erhart addresses the common issue of Facebook ads being denied or ad accounts being shut down. He outlines seven key factors that might lead to such issues and offers a step-by-step approach to troubleshoot and resolve them. Additionally, Erhart provides four practical tips to maintain ad safety and account standing, emphasizing the importance of diversifying traffic sources beyond Facebook to mitigate risks.

Takeaways

• 😕 Facebook ad denials and account shutdowns can cause significant frustration, especially for advertisers who believe they are following the rules.
• 🔍 Adam Erhart, a modern marketing strategist, suggests that understanding Facebook's primary audience is its billions of daily users, not advertisers, can help alleviate some of the confusion around ad denials.
• 🚫 Seven factors could lead to ad denials or account shutdowns, and they vary in importance, requiring a strategic approach to address them sequentially.
• 🔑 The first step in addressing ad issues is to scrutinize the ad content for any violations of Facebook's terms of service.
• 🆕 If an ad account has a history of denied ads, it might be necessary to start a new account to avoid further issues.
• 📖 The associated Facebook page with the ad account could also be a factor in ad denials, suggesting the need to review or create a new page.
• 🌐 The URL or website linked in the ads should be reviewed for compliance, and a new URL might be necessary if there have been previous violations.
• 💳 The credit card associated with the ad account could be flagged, and using a different one might help in getting ads approved.
• 🛒 The Business Manager account should be reviewed for any banned ad accounts or violations that could affect the approval of new ads.
• 🔄 If all else fails, a complete rebranding for Facebook ads might be necessary to avoid constant ad denials or account shutdowns.
• 🗑️ Deleting denied ads promptly from the ad account can help maintain a good standing with Facebook.
• 🔐 Having backup ad accounts is crucial to ensure business continuity in case of ad denials or account issues.
• 🕵️‍♂️ Being aware that Facebook might be closely monitoring accounts with a history of violations can help in navigating the platform more cautiously.
• 🌐 Diversifying traffic sources beyond Facebook ads is essential to avoid over-reliance on a single platform and mitigate the risk of ad denials or account shutdowns.

Q & A

What is the main frustration experienced by advertisers when their Facebook ads are denied or their ad accounts are shut down?

Advertisers experience pain and frustration when their ads are denied or their ad accounts are shut down, especially if they believe they have been following all the rules and terms of service. This can lead to a sense of dread and panic, particularly if Facebook is a primary traffic platform for their business.

Why might Facebook deny an ad or shut down an ad account even if the advertiser believes they are following the rules?

Facebook's primary audience is its billions of daily users, not advertisers. Sometimes, ads or ad accounts may get denied or shut down due to Facebook's focus on user experience and ensuring a safe platform. Mistakes can happen, and ads that shouldn't be denied might get flagged, either by algorithm or manual review.

What are the seven factors that could lead to an ad being denied or an ad account being shut down according to Adam Erhart?

Adam Erhart identifies seven factors that could lead to an ad being denied or an ad account being shut down: 1) Issues with the ad content itself, 2) The ad account's history with denied ads or violations, 3) The associated Facebook page, 4) The URL or website linked in the ad, 5) The credit card associated with the ad account, 6) The overall business manager account, and 7) The entire business structure and associated online assets.

How can advertisers 'vanilla' their ads to potentially avoid being flagged by Facebook's algorithm?

Advertisers can 'vanilla' their ads by making them more bland and less likely to trigger any flags. This involves removing or modifying words that may be flagged, avoiding claims, and ensuring the ad does not violate any terms of service.

What is the significance of having a backup Facebook page when dealing with ad denials or account shutdowns?

Having a backup Facebook page can be a strategic move when dealing with ad denials or account shutdowns. If the primary page is associated with denied ads or violations, using a different page might help bypass these issues and continue advertising.

Why is it recommended to delete denied ads from an ad account?

Deleting denied ads from an ad account is recommended because having a history of denied ads can raise red flags with Facebook and potentially lead to further scrutiny or issues with the account.

What is the importance of having backup ad accounts and why should advertisers have them?

Having backup ad accounts is important because it provides a fallback option if the primary account gets shut down or if ads are continually denied. This ensures business continuity and reduces reliance on a single account.

Why should advertisers be cautious if they have a history of ad denials or terms of service violations?

Advertisers with a history of ad denials or terms of service violations are likely on Facebook's radar, which means they need to be extra careful and ensure their ads are in full compliance with Facebook's policies to avoid further issues.

What is the advice given for advertisers who rely heavily on Facebook for their traffic?

Advertisers who rely solely on Facebook for traffic are advised to diversify their traffic sources. This includes exploring other platforms and methods such as search engine optimization, YouTube ads, and organic social posting to avoid being overly dependent on Facebook.

How can advertisers ensure their ad accounts remain in good standing with Facebook?

Advertisers can ensure their ad accounts remain in good standing by following Facebook's terms of service, promptly deleting denied ads, maintaining backup ad accounts, being cautious if they have a history of violations, and diversifying their traffic sources.